1
EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM
EXPANDING E-BUSINESS OPPORTUNITIES FOR VIETNAM
Presented by
Presented by
Russell Pipe
Russell Pipe
Director of E-Government Programs
Director of E-Government Programs
Kenan Institute Asia – Bangkok
Kenan Institute Asia – Bangkok
at the
at the
VIETNAM E-BUSINESS FORUM 2007
VIETNAM E-BUSINESS FORUM 2007
Hosted by Ministry of Trade
Hosted by Ministry of Trade
Organized by IDG World Expo
Organized by IDG World Expo
Hanoi, Vietnam, January 17-18, 2007
Hanoi, Vietnam, January 17-18, 2007
2
MARKET LOCAL AND COMMUNITY PRODUCTS USING
MARKET LOCAL AND COMMUNITY PRODUCTS USING
E-COMMERCE
E-COMMERCE
Objective: Create New Markets for Handicrafts and Other Products
Objective: Create New Markets for Handicrafts and Other Products
Made in Villages.
Made in Villages.
Organize Small Enterprises into National Program to Market Local
Organize Small Enterprises into National Program to Market Local
Products in Special Retail Shops (in cities, airports, etc) and through E-
Products in Special Retail Shops (in cities, airports, etc) and through E-
Commerce Portal.
Commerce Portal.
Provide Training for Product Design, Quality and Establish Pricing
Provide Training for Product Design, Quality and Establish Pricing
System.
System.
Arrange for Secure Payment System through Government and Private
Arrange for Secure Payment System through Government and Private
Banking Services.
Banking Services.
Coordinate Shipping of Products to Assure Rapid, Reliable Delivery.
Coordinate Shipping of Products to Assure Rapid, Reliable Delivery.
3
ESTABLISH A SECURE VIETNAM E-PAYMENTS SYSTEM
ESTABLISH A SECURE VIETNAM E-PAYMENTS SYSTEM
Overcome Buyers and Sellers Concerns over Security, Reliability and
Overcome Buyers and Sellers Concerns over Security, Reliability and
Confidentiality of Present Payments Systems
Confidentiality of Present Payments Systems
Establish an E-Payment System Patterned after PayPal used by eBAY
Establish an E-Payment System Patterned after PayPal used by eBAY
Benefits:
Benefits:
Provides –all-in-one payment solution,
Provides –all-in-one payment solution,
Accepts Credit Cards, Bank Transfers, Debit Cards from everyone with
Accepts Credit Cards, Bank Transfers, Debit Cards from everyone with
E-Mail Addresses In More Than 50 Countries.
E-Mail Addresses In More Than 50 Countries.
No Account Set Up, Transactions Fees or Other Costs to Buyers.
No Account Set Up, Transactions Fees or Other Costs to Buyers.
Merchants Pay Low Monthly and Transaction Fees.
Merchants Pay Low Monthly and Transaction Fees.
4
SECURE PAYMENTS SYSTEM PROVIDES BENEFITS TO MERCHANTS
SECURE PAYMENTS SYSTEM PROVIDES BENEFITS TO MERCHANTS
Protection of Sensitive Information Using State-of-the-Art Encryption.
Protection of Sensitive Information Using State-of-the-Art Encryption.
Customers Shop and Pay With Credit Cards Directly to Merchant
Customers Shop and Pay With Credit Cards Directly to Merchant
Website.
Website.
Proprietary Risk Models Help Detect and Predict Fraudulent
Proprietary Risk Models Help Detect and Predict Fraudulent
Transactions.
Transactions.
Fees Applied Only After Merchant Receives Money.
Fees Applied Only After Merchant Receives Money.
Special System Used to Reduce Threat of Identify Theft.
Special System Used to Reduce Threat of Identify Theft.
5
ADOPTION OF POLICIES PROMOTING ELECTRONIC SUPPLY OF
ADOPTION OF POLICIES PROMOTING ELECTRONIC SUPPLY OF
SERVICES AND DIGITAL TRADE
SERVICES AND DIGITAL TRADE
Implement Measures Approving Supply of Services Employing
Implement Measures Approving Supply of Services Employing
Computer Processing.
Computer Processing.
Digital Products Means the Digitized Form or Encoding of Computer
Digital Products Means the Digitized Form or Encoding of Computer
Programs, Text, Video, Images, Sound Recording, and Other Products
Programs, Text, Video, Images, Sound Recording, and Other Products
Regardless of Whether they are on a Carrier Medium or Transmitted
Regardless of Whether they are on a Carrier Medium or Transmitted
Electronically
Electronically
Non-Discriminatory Treatment of Digital Products Created, Produced,
Non-Discriminatory Treatment of Digital Products Created, Produced,
Published, Stored, Transmitted, Contracted for, Commissioned of First
Published, Stored, Transmitted, Contracted for, Commissioned of First
Made Available on Commercial Terms Outside Vietnam.
Made Available on Commercial Terms Outside Vietnam.
Customs Duties or Fees Not Imposed on Import or Export of Digital
Customs Duties or Fees Not Imposed on Import or Export of Digital
Products.
Products.
Paperless Trading Documents Encouraged and Accepted Electronically.
Paperless Trading Documents Encouraged and Accepted Electronically.