Tài liệu Covering Letters. ppt

/>Covering Letters.
Writing a covering letter
Why send a covering letter with the CV?
The covering letter is your opportunity to tell a potential employer why you
would be the right person for the job. Your aim in writing is to highlight your
skills and experience so that you can get an interview.
The basic rules of good business writing also apply - keep it brief, polite and
relevant.
Starting the letter
In the first paragraph, you should say why you are writing:
I would like to apply for the position of Sales Manger, as advertised in the
Oxford Express.
I am writing in response to your recent advertisement in the Oxford Express
for the Sales Manager.
I was extremely interested to see your advertisement for Sales Manager in
the Oxford Express.
The main part of the letter
In the following paragraphs, you can give further information. You should
demonstrate how you fit the requirements of the job. To keep what you write
relevant, organize the information around the key words of the advertisement.
For example:
“Oris computers are looking for a Sales Manager with excellent customer
service skill as well as significant experience in account management. A team
player, you will have overall responsibility for all key accounts in the South
East - a position that is responsible for the highest turnover in the country.
Reporting directly to the Managing Director, you will able to identify new
markets and customers and implement effective and suitable marketing and
promotional activities.”
/>Key words and phrases
Customer service
Significant experience

Team player
Overall responsibility for the key accounts
Identify new markets
Implement effective and suitable marketing and promotional activities
Ways of using these key words and phrases
With five years’ experience of sales management at Thomas Trading, I am
comfortable with the requirements of the post.
With the experience I have gained at Thomas Trading. I fit the profile of
Sales Manager as specified in the advertisement.
As Sales Manager for Thomas Trading, I have overall responsibility for a
yearly turnover of more than two million pounds.
In my position of Sales Manager for Thomas Trading, I work closely with the
Promotions Department to devise and Implement a range of marketing
activities. For example, we were responsible for a print and broadcast
campaign that generated more than one million pounds in additional
revenue.
Part of my responsibilities also include evaluating new markets and
customers. I have initiated a series of test and focus groups to evaluate
potential products as well as to gain a deeper understanding of key
customer requirements.
Ending the letter
In the final part of your covering letter, you should ask for an interview and
thank the reader for their time and attention.
I would be delighted to discuss my application with you in the further detail.
/>I would greatly appreciate the opportunity to discuss my application with
you.
I would be extremely grateful for a chance to discuss my application with
you.
I look forward to hearing from you soon.
Thank you for your time and consideration.