Tài liệu Case Study - Action Supermarkets pptx

CASE
study
KRONE (Australia) Holdings Pty Limited
2 Hereford Street Berkeley Vale NSW 2261
PO Box 335 Wyong NSW 2259
Phone: 02 4389 5000
Fax: 02 4388 4499
Help Desk: 1800 801 298
Email:
Web: www.krone.com.au
Jo No 6114 08/03
Better reporting and value benefits
see KRONE in Action
Action Supermarkets reaps the business benefits from
KRONE’s Category 5e solution.
Foodland Associated Limited is one of Australia’s
largest public companies and conducts operations
in Western Australia, Queensland, northern New
South Wales and the North and South islands of
New Zealand.
Late in 2002, Foodland Associated Limited (FAL)
acquired 40 Franklins’ supermarkets in Queensland
and northern New South Wales for its Action
Supermarkets division. Franklins’ Richlands grocery
warehouse and support office complex, and the
Rocklea produce facility were also part of the deal.
FAL’s Action Supermarket chain now trades
through 31 stores in Western Australia as well as
the new 40-store, 71,000 square metres of trading
area for the east coast, plus two additional stores
opened in Parkinson (Brisbane) and Raintrees

(Cairns) in December 2002.
The FAL Group’s 2002 Annual Report promised
that the innovations that have driven growth in
sales and profitability for the Action chain, including
store design and layout, were to underpin the
profitability of the new store network.
Gavin Royes was part of the team who oversaw
the implementation of the new retail computer
network. Gavin Royes is the IT Support Manager for
Action Supermarkets, Queensland, reporting to
Paul Trent, General Manager, Information Tech-
nology, at FAL’s head office at Canning Vale, WA.
“The former Franklins’ stores were running
proprietary software and free-
standing older-style registers, which
were showing their age and
beginning to break down,” said Mr
Royes. “A Cat 5 starpoint network
within the store environment
relayed point of sale information via
the wide area network (WAN) to
head office before it was
transmitted back to the store,
inevitably slowing down the delivery of data and
reporting systems.
“We wanted to start 2003 with all our new stores
on line so the timing and delivery of the network
was critical,” said Mr Royes. “We had just 10 weeks
to complete the project.”
New state-of-the-art HP and NCR front-end Point

of Sale registers were installed at each store,
connecting to a Back Office server
and two clients running the Surefire
retail software system. The stores
then utilise the existing WAN to
communicate to both the State Office
(Qld) and Head Office (WA) for e-mail
and other IT services.
“I was familiar with KRONE
equipment, which was already installed
CASE
study
KRONE (Australia) Holdings Pty Limited
2 Hereford Street Berkeley Vale NSW 2261
PO Box 335 Wyong NSW 2259
Phone: 02 4389 5000
Fax: 02 4388 4499
Help Desk: 1800 801 298
Email:
Web: www.krone.com.au
Jo No 6114 08/03
at the Richlands facility, now our State
headquarters,” said Mr Royes.
“We called for tenders from KRONE endorsed
installer, Whiteford Electrical and one other
communication consultant/vendor partnership.
Besides having expert knowledge of the KRONE
product, Whiteford’s had the advantage of
operating throughout northern new South Wales
and up to Cairns in Queensland. They gave us a

design, which provided a cost-effective, reliable,
enhanced Cat 5 solution that would efficiently
interface with our FAL/Action IT network and new
hardware.
“The biggest hurdle we faced was the
implementation – actually doing it within the time
frame,” said Mr Royes. “I’m pleased to say that all
product was delivered on time and we were able to
have all stores online for the new year.
“I would add that Action Supermarkets is already
reaping the business benefits that result from the
efficiencies of the new store environment.”
KRONE’s solution for Action Supermarkets
comprises:
HIGHWAY
®
CAT5 24-Port PMK style Patch Panels
HIGHWAY
®
CAT5 FMK RJ45 Flush Mount Outlets
TRUEPATCH TP5ETA Patch Cords, Nos BL04, BL07
and BL10
Premis
NET
Bronze Cat 5e UPT 4-Pair Copper Cable