Tài liệu Module 9: Checking Web Site Ranking pdf

Contents
Overview 1
Introducing the PositionAgent Service 2
Using PositionAgent to Check Web Site
Ranking 3
Interpreting Reports Generated from
Search Engines 4
Review 6

Module 9: Checking
Web Site Ranking


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Module 9: Checking Web Site Ranking iii


Instructor Notes
This module provides students with information about how to check the ranking
of their Web sites on Internet search engines. The module provides students
with the knowledge and skills necessary to use the PositionAgent service from
Microsoft
®
bCentral
™
to check Web site rankings.
After completing this module, students will be able to:
!
Describe the benefits of using the PositionAgent service.
!
Check the ranking of Web sites by using PositionAgent.
!
Interpret reports generated by PositionAgent.

Materials and Preparation
This section provides the materials and preparation tasks that you need to teach
this module.
Required Materials
To teach this module, you need the following materials:
!

Microsoft PowerPoint
®
file 1933A_09.ppt
!
Module 9, “Checking Web Site Ranking”

Preparation Tasks
To prepare for this module, you should:
!
Read all of the materials for this module.

Presentation:
20 Minutes

Lab:
00 Minutes
iv Module 9: Checking Web Site Ranking


Module Strategy
Use the following strategies to present this module:
!
Introducing the PositionAgent Service
Explain the use of the PositionAgent service by highlighting the fact that
after a user submits a Web site to search engines, it is necessary to check the
status of the site to confirm the listing.
!
Using PositionAgent to Check Web Site Ranking
Demonstrate the procedure for using the PositionAgent service to check
Web site ranking on search engines. Do this by specifying URL and

keyword pairs.
!
Interpreting Reports Generated from Search Engines
Explain the concept of the Web Presence Score and what it indicates about
the ranking of a Web site, before demonstrating the procedure for viewing a
report.

Module 9: Checking Web Site Ranking 1


Overview
!
Introducing the PositionAgent Service
!
Using PositionAgent to Check Web Site Ranking
!
Interpreting Reports Generated from Search Engines


When you submit your e-commerce Web site by using the SubmitIt! service of
Microsoft
®
bCentral
™
, your site is listed on search engines and in directories on
the Web. The PositionAgent service of bCentral helps you to check the ranking
of your Web site on search engines.
After completing this module, you will be able to:
!
Describe the benefits of using the PositionAgent service.

!
Check the ranking of Web sites by using PositionAgent.
!
Interpret reports generated by PositionAgent.

Topic Objective
To provide an overview of
the module topics and
objectives.
Lead-in
In this module, you will learn
how to check the status of
your e-commerce Web site
on Internet search engines
by using the PositionAgent
service from Microsoft
bCentral.