Make your content travel far and wide

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Make Your Content Travel Far and Wide
Content marketing has changed the way marketers, companies and organizations of all kinds
generate interest, reach their audiences and create opportunities.
Success through inbound marketing now requires more than
traditional SEO tact ics and t he sharing of run-of-the-mill content. The quality and social capital
of content has taken center stage. To achieve high-volume websites and booming operations,
you need to create online content, which is unique, engaging, information-rich, high-impact
and very shareable. The goal of high rates of social content curation—social sharing—is
becoming increasingly more important to SEO. Each time your content is liked on Facebook,
tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it gets a stamp of approval—
increasing its reach and magnifying your opportunities for higher rates of traffic and lead
generation and bett er SEO. Once you create truly dynamic content , you need to maximize its
social exposure.
The promotion of your online content needs to be organized, consistent and strategic. There
are a variety of social media management tools and methods t hat can simplify social sharing
and content curation across multiple social networks.
Social Oomph
SocialOomph is a robust social automation plat form, which includes queues of scheduled
status updates on almost any social network, automatic Twitter “follow back,” automated
direct messages for new Twitter followers and analytics on engagement, click-rates, followers
and fans. Social Oomph has almost every conceivable feat ure of social automation. Once
your social media presence reaches a certain level, it will no longer be feasible to send everyone
personalized messages—at which point t he automation features of SocialOomph could
become a valuable part of your social media arsenal.
Tweepi
Tweepi is a tool that can optimize your Twitter activity—increasing your influence and reach.
The plat form can help you gain a highly relevant following—ready and willing to promote your
content. Tweepi works by providing the Twitter handles of influencers relevant to your industry
and lists of their followers—individuals who have already chosen to follow tweeters who tweet

about your indust ry and other relevant topics. You can choose whom to follow by ticking the
box next to their name. In engaging with a high volume of relevant Twitter users, t he number of
followers you acquire and the activity of your Twitter account could multiply exponentially.
Tweepi is a pathway to rapidly mult iply your Twitter influence and the reach of your content.
Content Syndication
Sharing your content on syndication sites like Business 2 Community and Social Media
Today can help you reach a much larger captive audience.
Social Media Sharing
You should be sharing your content on all the major social networks, including Facebook,
Twitter, Google+ and LinkedIn. Social media sharing is an effective way to increase readership
and the social exposure of your content.
Social Bookmarking
Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and
Del.icio.us, can be a great source of traff ic, backlinks and increased reach.
If you are able to creat e unique, valuable, highly shareable content, others will promote it for
you. However, you should help expedite the process by actively participating in industry
discourse and engaging with your social following. Strategic content promotion can improve
your SEO, increase website traffic and promote higher lead generation. Without high-
quality content creation, you will not be able to generate social capital wit h your content , and
your website and business as a whole could suffer as a result . Creat ing share-worthy content
and working to magnify its exposure and influence could help you be recognized as an indust ry
thought leader, increase your reach, generate and convert more leads, and achieve higher new
business generation.
Connect:
Aut hored by:
Monica Romeri
Monica is a content writer with Innovative Marketing Resources, a full-service inbound
marketing agency, who graduated from Tulane Universit y with majors in English and sociology.
She is available to create freelance content.
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