Tài liệu SEGMENT CUSTOMER pptx
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WHY WE
NEED TO
SEGMENT
OUR
CUSTOMER
?
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A customer segment represents a group
of customers based on their common
characteristics. It may be created based
on the following customer
characteristics (or attributes):
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Segmenting your customers into groups
according to their needs has a number of
advantages. It can help you to:
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How to ,nd a niche market
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How to exploit a niche market
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