Tài liệu Case Study - Initiative Media doc

CASE
study
KRONE (Australia) Holdings Pty Limited
2 Hereford Street Berkeley Vale NSW 2261
PO Box 335 Wyong NSW 2259
Phone: 02 4389 5000
Fax: 02 4388 4499
Help Desk: 1800 801 298
Email:
Web: www.krone.com.au
Jo No 5510 06/03
KRONE/Initiative - Building a path
to the next technology
Upgraded cable system lays foundation for media
house's future
The world's largest independent media consultancy
has upgraded its Sydney office cable infrastructure
system to cope with its growing business and to
"build a path to the next technology".
Initiative Media is the largest independent media
services company in the world, with 2800
employees in 75 offices in 35 countries.
"We needed to upgrade our data lines immediately
because our business incorporates a great deal of
modelling, research work and use of the internal
media planning/buying and financial database. Our
network traffic is substantial and with recent new
business wins and staff increases the traffic is only
going to get heavier," said Initiative's IT manager
Ashley Cooney. "Our information flow is the
lifeblood of our organisation, so it has to be

accurate and it has to be quick."
Initiative chose the Category 5eT TrueNet
™
package
of cable and connectors from KRONE Australia.
"We chose KRONE because of the quality of its
product and its warrantied zero bit error rate. Accuracy
is vitally important to us - our information must be
always available and correct. Any transmission
problems slow down our operation, which means
we're less efficient. We were looking for a solution
that delivered immediate short-term benefits as well as
putting us in a position to take advantage of higher
end technologies as they come within our reach.
"The old cable wasn't up to Category 5 standard. It
was causing data errors and slowness in the
network, which means time-outs. This was
obviously unacceptable, so we made the decision to
upgrade. Initially, I was looking at installers rather
than original suppliers, but then KRONE appeared."
Initiative discovered the KRONE solution when the
company's finance director attended a seminar on e-
commerce where he heard a lecture from a KRONE
executive on the often overlooked importance of
cabling in ensuring business benefits are maximised
through the use of reliable technology.
"One of the major causes of signal degradation is
where components joining, say, the cable to a
connector, are mismatched, ie they have different
impedance (ohm) levels," explained Peter Davis,

KRONE's sales and marketing manager. "This
restricts flow and leads to signal loss, which in turn
means your information must be retransmitted. This
creates major disruptions to business activity. That's
why we developed the TrueNet range of products,
where all cable and components are supplied as a
singlepackagewithallelementsperfectlymatched."
Located in two turn-of-the-century terrace buildings in
the centre of Sydney's CBD, Initiative and its installer,
Datawire, had initial problems with the solid stone walls
that joined the two halves. "This slowed us down a bit,
but the project was nonetheless completed during
working hours over a three week period."
Initiative is looking at transferring its operations to
another site sometime over the next few years so,
in this instance, the cable upgrade only involved
data, not telephony.
"The timeframe meant we had to have a product
that, along with providing for the future, would give
us immediate benefits. That's why we went for a
quality product with the guarantee of zero bit errors.
"The value of the project is in the improvement in
data transfer speed," said Mr Cooney. "That's hard
to quantify right now, but once we've completed
our testing and run the system in, we're confident
we'll see the benefits we're after."