SEO strategies for rankings

SEO STRATEGIES FOR
RANKINGS
By:

A n h Vu
Hang Hoa M a n h


Agenda
W h a t is SEO ?
Strategies to improve rankings Case study


W H AT IS S E A R C H ENGINE
O P T I M I Z AT I O N ( S E O ) ?
-A

process i n w h i c h

companies a n d

w e b p a g e t o ens ur e t h a t t h e i r site
with

brands opti mi ze

th e c ontent o n their

s h o w s u p i n search results t h a t b e s t associate

t h e i r p r o d u c t s a n d offerings .

-B r a n d s

a c c o m p l i s h this exposure b y e d i t i n g th e i r

links , c o n t e n t a n d

webpage(s) t o i n c l u d e relevant

k e y w o r d s , t h a t users are l ikely t o b e s e a r c h i n g f o r

regarding

s pec i f i c p r o d u c t s a n d services .

-Traffic t h a t

results f r o m SEO is r e f e r r e d t o as “ organic search traffic ” a n d r equ i r es n o

additional spend f r o m

t h e b r a n d t h a t is adv er ti si ng .


Improve ranking?
On - site SEO Of - site
SEO


ON - SITE SEO

R ELEV A N CY
QUALITY


KEYWORD
Search t e r m s w i t h any n u m e r of words, based
c o m p e t i t i o n . Long-tail

o n relevancy, traffic a n d

k e y w o r d s w o r k b e t t e r b e c a u s e o f less

c o m p e t i t i o n a n d h i g h e r relevancy
However , s t uff ing k ey w o r d s m i g h t cause p r o b l e m i n r a n k i n g

C R E AT E

PA G E

K e y w o r d s h o u l d a p p e a r e i n all b e l o w :

URL : k e e p i t as

s h o r t as p o s s i b l e

Relevance

Ti t l e Tag : m u s t c o n t a i n t a r g e t k e y w o r d

H e a d e r Tag : 1st h e a d e r

tag
Main Content: synonyms of keywords w o r k
A n c h o r Te x t

I m a g e A l t Te x t


Fresh, Valuable, Original Content

Mobile Friendly Short Load
Times Limited Ad Space
Good Grammar and Spelling
Authority Site Social Signal
Low Bounce Rate

Quality

Well-written Meta Description

Linking out to


OFF -SITE SEO


OFF-SITE SEO

A g r o u p of links (backlinks) f r o m o t h e r
website

websites t o focal


STRATEGIES ON OFF-SITE SEO

N umbe r of backlinks and Link
reputation

Link freshness
A high-quality website will continue to

The n u m b e r of bac k l i nk s affect h u g e l y

on the popularity

receive n e w

backlinks.

of t h e website.

Link diversity

Backlinks f ro m
r el at ed / r el evan t websites

A page’s b a c k l i n k s c o m e f r o m a variety of d i f f e r e n t
domains.

If a p a g e h a s a n u m b e r o f b a c k l i n k s

f r o m pages w i t h a

s i m i l a r t o p i c , t h e s e b a c k l i n k s m a t t e r m o r e b e c a u s e t h e y are
c o n s i d e r e d as e x p e r t e n d o r s e m e n t .

Social sharing
Links f r o m social m e d i a c a n
site ’ s r a n k i n g

positively affect a



SEO D U R I N G C O V I D - 1 9 ?


PROBLEM
GOAL
R e s t a u r a n t s t r u g g l e s as C o v i d -

19 k e e p s t h e i r
Restaurant w a n t s t o increase org an i c

customers h o m e .
Spot 2 needs t o change

business h ou rs a n d

service t y p e s f r e q u e n t l y a n d b e m o r e
interative w i t h customers.

The S p o t 2 Be
Re st a u r a n t
SOLUTIONS
S p o t 2 c h a n g e d t h e s erv i ce t y p e ,

updated

o p e r a t i o n hours; d e v e l o p e d a n O r d e r i n g a p p a n d
l i n k e d i t o n G o o g l e M y Bu s i n es s ( GMB ) ; c r e a t e d
and posted good
GMB

and up-to-date contents on

profile w i t h pictures a n d
attached.

promotion

traffics d u r i n g t h e

pandemic.


T H A N K YOU!