Thi online Tiếng Anh Thương Mại2.3

TRƯỜNG ĐẠI HỌC THƯƠNG MẠI
HỌC KỲ II NĂM HỌC 2020 – 2021
(Phần dành cho sinh viên/ học viên)
Bài thi học phần:

Số báo danh: 39

Tiếng Anh Thương Mại2.3

Lớp: 2102ENPR5411

Mã số đề thi: 01

Họ và tên: Mai Thị Trang

Ngày thi: 31/05/2021 Số trang: 03
Điểm kết luận:

GV chấm thi 1: …….
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GV chấm thi 2: …….
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Câu 1:
Self- funding is to provide the money for a project or course of action for
oneself. Self- funding is also known as bootstrapping business. Self-funding
brings a lot of advantages but also brings some disadvantages. Now let’s begin
with the advantages of self- funding.
First of all, you will have total personal control in self -funding. It means
that you don’t have to pay back or rely on outside investors or lenders, who
could decide to withdraw their support at any time. Secondly, self- funding gives

you the freedom of being your own boss. You will retain full ownership of the
business, which in turn means that you will receive 100 percent of future profits.
If you are fortunate enough to self-fund your startup business, you maintain all
ownership of your business. This allows you to reap what you sow, so to speak,
and maintain all profits. Moreover, self- funding helps you make money quickly
so that you can sell the business. You will know exactly how much money is
available to run your business and you will not have to spend time trying to
secure other forms of funding from investors or banks. Finally, self- funding can
help you to prioritize your business expenditure and avoid excessive spending.
when you fund a business yourself, you will have the responsibility to control
your money, so you will only invest in business equipment and marketing when
it is really necessary. Also, you will not have to waste valuable time and money
in finding external resources. Despite what movies and TV might tell you, 77%

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of small-business owners self-finance their businesses- meaning they use their
own money or assets to fund their businesses.
There are also some risks associated with self-funding that are sometimes
overlooked. Firstly, self- funding means that you will be the only one at risk
because only you are the one who invested money and properties. If your
business were to fail, you could lose your home and other personal possessions.
This will put a strain on your family and personal life. You may not have enough
money left over to cover your living cost. Secondly, self-funding may limit the
ability to grow your business. You will operate with limited resources and very
little staff to help you grow the business. If you don’t get outside funding, your
company will lose many opportunities to develop technology, infrastructure and

widen the size and scope of your company. Finally, self- funding may cause you
lack of networking. Many investors, venture capitalists, and other types of
investors often bring much more than money to the table. They can give you
access to their network of contacts, as well as to their experience and expertise,
opening up new opportunities for your business. If you go it alone, you miss out
on all of that. You can develop your own contacts, of course, but it’s easier with
the ready-made structure that investors bring. For example, many startups won’t
qualify for business loans anyway, so they need to have contact with some
mentors. Besides, drawing on personal savings and credit cards can cover startup costs without having to wait for other people's decisions. The downside is that
using credit cards can be expensive in the long- term.
To sum up, self- funding brings both pros and cons for entrepreneurs.
Many successful companies that bootstrapped at the beginning such as
Facebook, Dell, HP,…
Câu 2: (5pts)
In my point of view, to capture market share on a saturated market with
harsh competition from other companies, Bao Ngoc Bakery should improve the
marketing mix’s strategy. The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand or product in the market. They
should apply some more marketing techniques to increase interest from
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everyone. The first technique I would suggest is viral marketing means marketing
that spreads from consumer to consumer, often online and through social media.
For example, the bakery can request customers who purchased cakes to make a
video and give feedback on some social media such as Facebook or Instagram,...
This will help Bao Ngoc Bakery attract more and more customers because
customers often want to know the quality of the product before they buy. The

second technique that the bakery should also consider is advertising products by
announcing them on TV, radio, or in other media. If they only advertise on social
media, the old people might not access information about the store. So
announcing on TV, radio can help the bakery access customers of all ages. For
example, they can learn from the successful advertisements of Dien May Xanh.
Dien May Xanh has gone viral because its attractive advertisements were spread
in all media. In addition, there is still one factor that can affect the customer’s
buying decision is sales promotion. Bao Ngoc Bakery should increase some more
sales promotion techniques because customers always want to have discounts or
to have some promotions when they purchase a product. The bakery should use
the sale promotion technique called BOGOF- buy one get one free. This is one of
the most effective ways of increasing sales volume, for all sorts of different
products. The idea is to persuade customers to purchase two items at a 50%
discount. Because there is no reduction in the price for one item, the apparent
“full value” of the product is maintained. So customers have the impression that
they’re getting something for free. Like last time I intended to buy one T-shirt,
but I purchased 2 T-shirts because that shop had BOGOF and I was very happy
because I got a discount of 50%. Moreover, Bao Ngoc Bakery can also use the
sales promotion technique named bundling. Bundling involves offering several
products for sale as one combined product. For example, they can make a combo
of fresh cakes with various kinds of flavor or they can make a set of gifts for
customers. In this way, customers have many more choices and they will prefer
to buy. In conclusion, I hope these techniques will definitely help Bao Ngoc
Bakery increase sales volume and can compete better with their rivals.
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