Tuan 22 Hung Dao Dai Vuong Tran Quoc Tuan
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Fusion Tomo
Staff Training
Marketing
Marketing is the process by which companies create
customer interest in goods or services. It generates the
strategy that underlies sales techniques, business
communication, and business developments.
Marketing is used to identify the customer, to satisfy the
customer, and to keep the customer. With the customer as
the focus of its activities, it can be concluded that marketing
management is one of the major components of business
management..
The Marketing term is a concept and it proposes that in order
to satisfy its organizational objectives, an organization should
anticipate the needs and wants of consumers and satisfy these
more effectively than competitors.
Overview of Marketing
30.0%
Blogs
25.0%
Social Networks
Online Video
20.0%
User Generated Content
15.0%
Virtual Worlds
Podcasts
10.0%
RSS Feeds
5.0%
Wikis
0.0%
Other Customer Collaboration Tools
Media Elements
New Media Elements for Direct Marketing
Blogs
◦ Why is blogging so big? Because it is a way to share potentially an online journal with others.
Social Networks
◦ Facebook a social network that has boomed over the last few years.
Online Video
◦ Youtube is where people go to get their video content and funny little clips.
◦ Hulu where commercials are limited and you are able to catch up on shows.
User Generated Content
◦ Content that people are generating to share with others on the Internet
Virtual Worlds
◦ World of Warcraft an online gaming community that millions play.
Podcasts
◦ iTunes has podcasts that even we can release and share information through an audio file.
RSS Feeds
◦ Being able to share the content on the site though a text, email and other methods so people
are always up to date on their favorite things.
Wikis
◦ Wikipedia an online source where information is updated and shared with the world and
information that can be useful.
Other Customer Collaboration Tools
◦ Online tools that people are constantly creating and sharing and tools that get marketing
booming and tools that are useful in finding out marketing information that can be useful in
target marketing.
Why is marketing towards these?
Product
→
Solution
Price
→
Value
Place
→
Access
Promotion
→
Information
Marketing Mix C&C (Company & Customer)
Product
→
Consumer desire
Price
→
Cost
Place
→
Convenience
Promotion
→
Communication
People
→
Customer approach
The Marketing Way
