GROUP ASSIGNMENT la rose slim

GROUP ASSIGNMENT
Members:- Le Tan Anh
- Dang Ngoc Thuy
- Pham Ngoc Anh
- Pham Ngoc Huyen
- Phan Hoang Ngan Giang
- Trinh Thu Phuong
- Tran Minh Tam
A. SEGMENTATION
I. Customer behavior
1. Customer profile
1.1. Demographic
1.1.1. The age 25 to 40
Sex: woman (married or unmarried)
 Habitat: urban areas as Hanoi, Ho Chi Minh city, Hai Phong city,...
 Income: stable income from 8 to 10 million / month
 Demand: 
 In need of beautifying and improving physique.
 Improve postpartum body sagging, reduce excess belly fat due to sitting a
lot, being sedentary.
 Career: gymer, people doing office work,..


1.1.2. The age 35 to 55
Sex: woman (married)
 Habitat: urban areas as Hanoi, Ho Chi Minh city, Hai Phong City,...
 Income: stable income from 10-20 million / month
 Demand:
  Shaping the spine
 Health problems:
 People with unbalanced physique, round 2 sagging due to childbirth, or

sedentary, working  in office-related work must sit a lot, leading to excess fat
storage in the body.
 People with spinal problems.


1.2. Psychology


1.2.1. The age 25 to 40
Issues of concern: At this age, women who are unmarried (25-27) will focus
a lot on themselves, they always want to be the most beautiful and perfect. If they
are married, especially after giving birth, they will want to be able to get back in
shape.
 Lifestyle: they are young women, always updated with the most modern and
fashionable trends (especially from 25-27), they have the need to beautify and
enjoy a healthy life like going to a spa, body care, exercise with the desire to have
a perfect body to easily put on the best outfits.
 Questions to be answered: it's easy to see that women always love what
makes themselves beautiful like clothes and jewelry... when they realize that their
weight is over, their fat is more, they cannot fulfill their fashion desires, they are
prone to self-esteem, are sensitive, are bored and think => They want attention,
want to stand out to find a suitable mate and keep fire in their marriage.
 Thinking: being aware of the importance of beauty, wanting to show off and
assert your own values.
 Thought: have new ideas and catch up with global trends, are not too
restrictive and hesitant with modern technical products, want to be beautiful, show
and show the best of  have a need for sex and a more comfortable sexual
orientation.
 Personality: The 25-27 year olds tend to be wanting to show their best,
wanting to be a flower in full bloom, so they'll spend more time on themselves.

The ages of 30-40 are mostly married, at this time they want to have a healthy and
beautiful physique to keep their home fire.
 Habits: Due to their many exposure to technology, they have the ability to
learn quickly and also easily change their decisions. They want to experience many
different products. And among them women choose what quickly as weight loss
pills to achieve the fastest effect.


(Source: />1.2.2. The age 35 to 55
Issues of concern: at this age, women often pay the most attention to family,
health, and work. Due to their large fertility and age, they began to experience
problems with spinal dew. Therefore, they are gradually tending to care more
about their health.
 Lifestyle: They are more inclined to live a healthy life, paying more
attention to eating menus, yoga exercises with the desire to improve the health of
themselves and their family. They don't have too much of a learning and
experience need to use young adult devices and products



Questions to be answered: feel your own age, see the decline in your
physical and mental health. Makes them more worried, thinking, and insecure =>
they want to get attention, care, care and learn more about connections with
children, acquaintances and family.
 Thinking: being aware of their own age and health, they want to find good
products to improve their health.
 Thought: worry about family more, find products that support and improve
their health more, to them the most important health problem.
 Personality: often promoting independence, being a woman of their family
takes a lot of responsibility, making them stronger and more assertive. Personality

becomes more difficult, understanding things more thoroughly, and it is difficult to
trust technology gadgets with catchy introductions.
 Habits: They change less with trends and are often more loyal than other
generations. At this age, they tend to save consumption, spend some business
income, invest in their children, and save money to enjoy life in the future... Hence
they are very fond of gift and discount programs.  Facebook is the favorite social
platform for women aged 35-55, followed by Zalo, they are often attracted to
attractive, entertaining content.


(Source: />1.3.    Purchase behavior
1.3.1. Priorities when choosing product
Priority is given to products with simple, compact, easy-to-use designs with
diverse sizes suitable to meet many customers' needs.
 The material is thin, light, airy, absorbs sweat well and does not cause
discomfort and secrets during product use. The product is also free of substances
that cause allergies or skin irritation. 
 Products with commitment from the brand, manufactured from a reputable
business, are trusted by many people.


1.3.2. Barriers when choosing products
Stemming from concerns about side effects of the waistband, for example :
incorrect belt size causes compression of the spine, affecting internal organs. 
 Cheap material causes friction, allergy, redness of the abdomen, ineffective
 Affected by other products such as weight loss pills, belly fat melt creams,
massage belts,...


1.3.3. Criteria for decision making: 




Reputable products, standard, warranty, effective as desired by customers.
Affordable price, suitable for the customer segment.


The enterprise has a diversified and wide distribution channel that is easy to
reach customers. 


(Source: />2. Buyer decision process
Buyer decision
process

Detail

Problem recognition

There are many pressures for today’s women such as
work stress, child and marriage issues. Therefore, they
have more concerns about the signs of declining health.
They want to improve not only their own graceful
physique but also the stability of their health.

Information search

Before buying, they always use the Internet to find
product information or ask someone for review.
They are willing to pay higher prices for quality and

reputable products.
Because being financially independent, they shop based
on emotions and evaluate the quality of goods
according to subjective feelings.

Evaluation of
alternatives

When women decide to buy a product or use a service,
they often think of a few brands first. They tend to buy
products from brands that have bought and experienced
before. They often shop through reputable shopping
malls and stores because they are financially
independent and they prefer quality products.

Purchase Decision

After searching information and evaluating alternatives,
they will make a decision on buying the product.
During this stage, they are susceptible to reference
groups such as friends, public opinion, or sometimes
due to their psychological sensitivity.

Post purchase
evaluation

Customers trust brands that they have bought and
experienced before because they are careful about the
quality of products. Customers are satisfied with quality
and effective products that meet their fitness and health

needs. Besides, high-end brands with good reputation
are also highly appreciated.
3. Insight behavior
3.1.The age 25 to 40
Truth: This is the most beautiful age of a woman. At this age the woman
has a seductive beauty. And that is why they really want to show all those beauties
to attract everyone, especially the opposite sex. For married women, after giving
birth, this is also the age when it is easy to return to the original shape.
 Motivation: A woman will elevate her position and image in the eyes of
people, especially men. And married women, they will quickly get in shape,
become more beautiful, slim and more impressive in the eyes of their partner.
 Tension: At this age, most people focus on their careers and women are no
exception. They are busy with a lot of work and need to find a quick, convenient,
and effective solution to improve their physique and beauty.
 Insight: “At the age 25 -40, women are the most beautiful and the sexiest.
But I still want to become even more beautiful, more attractive in the eyes of men,
my life partners. I want the curves of my body to be a “secret weapon” to make
myself more attractive in the eyes of others. In addition, the childbirth experience
can make my physique no longer the same. So I want to find a convenient, quick,
effective product to narrow the waistline, quickly regain each beautiful line on the
body ”.


3.2. The age 35 to 55
Truth: In the middle age, the woman has many health problems, especially
bone and joint problems. They will gradually feel the signs of old age. So they pay
a lot of attention to their own health at this age. However, body shape and beauty
are also a factor that a woman cannot ignore.

 Motivation: Reduces the effects of age on personal health, slows down the
aging process of the body, improves somewhat deteriorated physique.
 Tension: Most women at this age focus on family, child care, housework ...
so the time for themselves is also very limited. They need to find a convenient,
time consuming solution that can be worked on at the same time with other
relaxation options.
 Insight: “I have only one wish at this age that  can slow down the aging
process of the body, reduce the signs of old age, especially bone and joint
problems. help me improve my physique a little. However, it doesn't take up too
much of my relaxing time, I'm too tired after a long day ”.


II. Market research


1. Introduction to the shaping lingerie market
The daytime lingerie trend and nightwear-inspired looks are still going strong
and remain the fashion essentials of the season. 
Corsets have long been in the lingerie department since their heyday in the
18th and 19th centuries, when women had to endure some serious pain and a lack
of oxygen in order to match the unrealistic beauty standards of their time and fake
an unattainable narrow waist. (Source: TREND REPORT - CORSET BELTS,
eve.com.mt)
But this now seems to be a thing again, and not a staple solely reserved for the
goth and rock community, or indeed Vivienne Westwood. The statement-making
accessory has been given a serious upgrade and a completely different aesthetic.
It’s also more comfortable!
Shaping underwear helps people to hide the excess fat on the body so that
women can have a neat body quickly. There are many types of shaping underwear
such as belts/genes, waist-shaped underwear, breast-shaped underwear, corset, …

On the market, a belly belt is listed for hundreds of thousands to more than a
million dong a piece depending on the store. As a nascent market, the corset
industry just has a few prominent names like Latex, Sline, …
2. Market background
In the market, the number of products and brands for middle-aged customers to
meet the health needs is quite scarce and not diversified. Most of them are
functional foods and nutritional products.
Besides, bodybuilding products for women have a variety of types and designs.
However, those products have not been focused on investment. 
3. About Emwear
Emwear was born in the context of the
market where there are very few businesses
that produce lingerie and sleepwear for
women. The brand is mainly aimed at midrange customers aged 20-35 years old and
earning more than 8 million. Starting with
a small capital of 40 million, after 3
months of operation, its revenue was only
60 million, but Emwear has gradually confirmed its position in the sleepwear
market. After successfully calling for a capital of 2 billion VND through Shark
Tank program, Emwear now has a growth rate of 300% a year and the brand's
scope of operation is also expanding with a total of 3 doors products in HCMC and


Hanoi. The number of returning old customers is also stable from 25-35% per
month.
(Source:
/>- />Strength
- Underwear, pajamas include the
following characteristics: comfortable
style, soft silk, many choices, not too

sexy and easy to buy domes
- Returning customers stably from 2530% per month
- Focus on good marketing research:
continuously update customer trends,
needs and wants
Oppurtunities
- This is a market with great potential
because there are not many businesses
exploiting.

Weakness
- Product competition because there are
many shops doing the same, their
customers also have many choices
- Increased marketing costs
- Budget capital is still weak
- Not boldly expanding into other
potential market segments

Threats

- Competition: The awareness of the
value of health leads to an increase in
the consumption of health products /
foods, which means an increase in
- According to statistics, the population
competition among businesses and
in this age group will increase sharply
brands. In addition, because this is a
until 2030. This shows that the number

market with great potential, most
of potential customers will increase in
businesses when participating are
the future.
looking for ways to exploit, so the
- The older you get, the more conscious competition between brands becomes
people of this age are about health
even more fierce.
problems and have more time to take
- Many businesses participate in the
care of themselves than before.
market, leading to diversified quantity
Especially women. Women at this age
of goods and products, but also many
often experience many health problems
inadequacies in quality. Consumers
such as aging, insomnia, increased
will face problems related to product
weight due to inadequate diet and lack
quality such as poor quality products,
of time to exercise. Therefore, focusing


on research and development of
healthy products for the middle-aged
right now will create great advantages
for businesses in the future.

counterfeit products, and counterfeit
products. Consumers are easy to

deceive and buy poor quality goods by
mistake.

4. Competitors
4.1.Type of product for the age 25 to 40
4.1.1. Direct competitors 
Sline corset

Feature

- The product is made of
cotton,absorbs sweat
well,brings a comfortable
feeling to the user, does not
cause stifling feeling like
some other types of corset.
- Thick material helps to
reduce excess fat, shape the
waist
- Simple design, compact
and easy to use

Latex corset
- Made from young rubber, with high
elasticity, 4-dimensional elasticity,
so it does not cause any difficulties
during use.
- The main mechanism of action of
this corset is shaped by many steel
bones to help accumulate heat,

reduce excess fat to bring a slim
waistline.

- Ability to keep your back
straight, shape the waist area,
limit the sagging status of the
waist area, help get in shape
in a short time
Function
- Fast effect, persistent use
for 2 weeks in combination
with a reasonable exercise
diet will give a obvious
effect.

- Reduce belly fat after birth,
quickly, safely and effectively.
- Hiding belly fat when wearing,
creating S-shaped waistline, not
exposing belly fat, wearing inside
smoothly without discomfort or  
curled up.
- Reduce waist quickly after 17 days
of use.

Targeted The product can be used for
customer all types of customers aged

- Women aged 25-60
- The people who work in the office

Price

15 years and over, especially
girls, guys with less slim
waistlines, office worker
sitting a lot or women after
giving birth.

or the housewives have to sit a lot
and be less active.
- People who have to exercise
vigorously, or suffer from spinal
injuries

Ranging from 135,000 499,000 VND depending on
size

Ranging from 1.2 million VND per
product. Three main product lines are
Latex slim 101; Latex slim 102;
Latex Vedette. There is a free size
reduction support program for
customers who have successfully
reduced their waist and wishing to
change to a smaller size product.

 
 

 

4.1.2. Indirect competitors (competition for use)
Some competitors use: weight loss pills, belly fat melt cream, massage belt, ...
4.1.2.1. Keto Slim, Beauty Slim Weight Loss Pills

* Uses:
- Promote fat burning process
- Minimize absorption and accumulation of excess in the body
- Reduce cholesterol levels in the blood, aesthetic atherosclerosis
- Provides essential nutrients for the body, smooth fatigue, tank feet when losing
weight.


- Create a feeling of fullness, reduce appetite, help you overcome hunger to
achieve your goals.
- Improve digestive system.
- Promote metabolism, speed up fat burning.
- Help to reduce quickly and effectively.
- Digging toxins and purifying the body, forming bright white and membranes.
* Price: ranging from 790,000 to 1,200,000 VND / box
* Drawbacks: Natural ingredients, not drugs, so the effect quickly or slowly
depends on each person’s body.

4.1.2.2. Abdominal fat melt cream
* Price:
- Gel Missha - Made in Korea: 200,000 - 250,000
VND
- Esteny Hot Massage Gel - Made in Japan:

350,000 - 450,000 VND
- Gerber Sam Natural Ginger Belly Fat Gel - Made
in Vietnam: 460,000 VND
* Uses:
- Help burn excess fat in the body fat accumulation
areas such as abdomen,
thighs, buttocks, arms ....
- Helps firm the sagging skin.
- Enhance blood circulation to help skin become naturally
pink and smooth.
*Drawbacks:
- Doesn't really "burn" belly fat
- To be used only as an aid, need to be used in
conjunction with other methods
- On the market, there are many fake goods, poor quality goods.
4.1.2.3. Abdominal massage belt
* Brands: Vibro, Maxcare, Perfect 665, ...


* Price: 450,000 - 1,200,000 VND
* Uses:
- The purpose of the massage belt is to massage and vibrate at high speed so the
stretchy muscles will burn fat, increase blood circulation and minimize body aches.
And when the body has lost the excess fat, the area will contract and tighten, the
end result will help the user to reduce the size and weight of the body.
*Drawbacks:
- Not suitable for people with heart failure, high blood pressure, pregnant or
menstruating women, people with damage to the abdomen, ...
- May cause discomfort if used for too long or wound too tight.

4.2. Type of product for the age 40 and up 
4.2.1. Direct competitors

Feature

Osaka spine belt

Bella Body Massage Mattress

- The body of the product is
woven by poly fiber
combined with the freight to
create a special elastic.
- The system of elastic metal
bars placed vertically in the
same direction with the spine
helps the product to embrace
the physiological curve of
the waist, ensuring tension,
but still creates a feeling of
airy, comfortable for the user
who use.

- Equipped with 10 different massage
heads to help massage in many
positions on the body such as neck,
shoulders, back, thighs, and legs ...
- Made of cotton and satin
- With different control modes, users
can choose massage control modes

on different body areas or the whole
body
through buttons with a smart control
panel.


- Fix your spine in place
- Liftback muscle mass,
create a straight diaphragm,
and bring the spine back to
the original physiological
Function curve.
- Helps limit back pain and
slow pain progression

- Help relax massage, help improve
stress and fatigue after long working
days.
- Designed with a heat button
capable of emitting infrared rays for
a deeper and better massage, the
parasitic bacteria on the user's skin
will be eliminated.

- Use for the elderly
 - Cases of functional back
pain, degenerative spine,
sciatica, osteoporosis
- Lumbar spine pain after
Targeted moving in the wrong position

customer or carrying heavy loads
 Support after lumbar spine
trauma or surgery.

The product is suitable for everyone,
especially the elderly from 45-65,
sedentary or overactive people,
office workers have to sit a lot, help
reduce stress, fatigue, reduce stress ...

Price

Ranging from 350.000499.000 VND depending on
the size

Priced from 1,200,000-1,300,000 for
a product


4.2.2. Indirect competitors (competition for use)
There are several kinds of indirect competitors that can be used: Massage chair,
electric pulse massage pads, massage machine,...
4.2.2.1. Massage chair
*Brands: Inada, Maxcare, OHCO,...
*Price: 50,000,000 - 200,000,000 VND
*Uses:
- Help increase blood circulation, reduce lumbar aches and pains, full body
relaxation and help you relax more deeply the body parts from neck, shoulders,
arms and hands.

4.2.2.2. Electric pulse massage pads
* Brands: Goodpl, Aukewel, Raiki, ..
* Price: 200,000 - 1,000,000 VND
* Uses:
- Promote metabolism, stimulate the body to
excrete toxins
- Impact on the acupuncture points, helping to open
the channels
- Increases blood circulation
- Anti-edema, numbness of limbs
- Help to relax, relieve stress, fatigue
4.2.2.3. Massage machine
*Brand: Fuki Japan, OTO Tr, Puli,...
*Price: 500,000 - 2,000,000 VND
*Uses:
- Spine improvement: blood circulation,
prevention and treatment of disc herniation,
degenerative spine, aches and pains ...


- Improve blood circulation:, promote blood circulation in the viscera viscera,
stabilize, channel circulation.
- Quickly relieves pain and numbness
- Mental relaxation

B. PRODUCT (Shopping Product)
1. The purpose of the product
Understanding the customers' difficulties and concerns in getting back a slim
body in middle age, the belly belt product was born. In addition to the features to
help customers in the process of slimming down, the product also has a number of

changes in structure as well as product lines to suit the aesthetics, preferences and
physique of women. Vietnamese women help slim waist not only dream. Not only
that, the product also includes the most advanced features today to monitor the
user's health and assist in reducing the signs of age, slowing down the aging
process of the body.
2. Name and slogan
The product line is called "La Rose" - in French, "La Rose" is the rose.
The rose is a flower that has entered poetry, and has inspired many schools of the
arts. People often compare the beauty of a woman as a rose because the rose has a
lustrous, luminous beauty; a beauty that is deeply incubated in many layers. That is
also the similarity with the product because it helps the woman from the inside,
under the dress, to highlight the sexiest curves.
Slogan “Key to Beauty” - any bodily problem can be solved if the woman
holds the magic "key" in her hand.
3. Features and functions
 
Features

Functions

- Use when exercising (gym, yoga,
jogging ...)

- Burn excess fat in the belly-waist area
Note: When exercising, the body needs
more oxygen than usual, so to ensure
adequate supply of oxygen for the body,
use the gene buckle belly properly:
+ Choose the type of belt that suits you
+ Do not wear it while pregnant.

+ Choose a belt with good elasticity and
should not be too tight.
+ When exercising, you will sweat a lot,
choose a belt with ventilation holes and
wash it regularly.
- Improve physique

- Lift your sphincter, making round 1
become toned.
- "Compress" excess fat in the good
abdomen, shape your waist to make your
physique more balanced to create a toned
belly, from which you can wear tight
outfits to highlight your small and
attractive waist. . Especially after a period
of use, the belly fat layer will gradually
disappear, helping the belly to be slimmer.
- Beautify the shape of round 3, make the
third round more curvy and attractive.

- Spine support

Reduces the pressure of body weight on
the spine, prevents the spine from curling,
and also helps prevent spinal pain. 

* Outstanding feature: Massage
mode and monitor user health.

The product uses modern
technology to put micro massage
pieces between layers of fabric
without thickening, causing a
feeling of entanglement for the
user. In particular, these micromassages are equipped with
PowerElec technology that
generates small electrical pulses
that directly impact the aching
area, quickly relieving pain,
providing immediate comfort.
Although using electricity, to

- Users can be used to massage the aching
muscles when using the belt for too long,
exercising too much or after doing too
much work.
- This mode is controlled by an application
on a smartphone - an indispensable thing
for modern consumers. At the same time,
through this application, the user can know
the usage time, the number of calories
burned after each use of the belt, the
updated waist measurement every day. In
addition, the app also gives warnings when
overusing the belt to affect other parts of
the body.
* Illustrative images of micro massage

follow the minimalistic and
pads (electrode pads):
modern trend of the current 4.0 era,
La Rose is charged with a wireless
charging dock, minimizing
complexity and ensuring more
safety for users. In addition, the
belt is attached with a sensor to
measure some of the user's health
indicators.
4. Demo packing 
4.1. Packaging
* Outside: The product is packaged in cardboard boxes (commonly used,
convenient, easily biodegradable material that does not harm the environment)
with labels, product logos and images.

  

* Inside: each box will include a belt with a wireless charging dock, covered
by a layer of paper impregnated with essential oils for a pleasant aroma. Also in
the box has a detailed user manual (how to use the product, massage mode, how to
download a health monitoring app ...) and a thank you card of the brand.


 
4.2. Product Description: includes 2 types of product 
4.2.1. La Rose Fit (specialized product type to lose fat)

Made of 100% immature rubber, capable of tightening the waist fat, heat
generating and reducing fat; At the same time, it is composed of a cotton liner, the

surface has microscopic air holes, giving a sense of ventilation, helping to absorb
sweat well, not causing trouble. The design of 2 braces allows the wearer to
flexibly change the tightness of the belt according to desired. SuperFit technology
for multi-dimensional fat loss, helping the wearer feel comfortable during the
weight loss process. To enhance the customer experience, La Rose Waist Belts add
a number of more innovative functions such as: a modern massage function that
relieves aches and pains for damaged muscle areas, relieves pain quickly after too.
using too long or exercising too much, to avoid leaving unpredictable
consequences later; The function of integrating health monitoring mode helps
women easily control their physique as well as their health through their personal
smartphones.
 
PRODUCT SPECIFICATION
Material: 100% young rubber, cotton lining to absorb sweat, micro electrode pads,
health monitoring sensor


Number of shaped steel bones: 4 bones
Number of steps: 2 steps
Length: 32 cm
Size: 30, 32, 34, 36, 38, 40 (suitable for waistline: 56 cm to 95cm)
Color: Black, Nude
4.2.2. La Rose Slim (specialized product type to shape)     

As a breakthrough product in design, La Rose Slim possesses a full range of
outstanding features of a standardized waist-reduction corset gene. With thick
fabric, sturdy skeleton, beautifully shaped waistline, La Rose Slim belts
immediately bring S-shaped body wear with attractive curves. When worn
continuously and regularly, the product helps to reduce your bust measurement
significantly. In the beginning there may be a case of buckling; But that problem

will disappear after about 1-2 weeks if the wearer follows the recommended route
to use the belt. Since then, the waist structure has gradually changed to the predesigned S-shape of La Rose Slim. In addition, the fastening system is designed
with durable materials and designs, withstands strong traction when worn. Like the
"sister" La Rose Fit, the modern massage function is used to relieve aches and
pains for the injured muscle areas, quickly relieving pain when using the belt too
long. Always interested in the health of consumers, La Rose waistband also
integrates the health monitoring feature, helping women easily track their health,
keep their physique always in balance.
 
PRODUCT SPECIFICATION
Material: Korean sand cloth, cotton liner, micro electrode pad, health sensor
Number of shaped steel bones: 26 flexible steel bones
Number of braces: 5 braces made of stainless steel
Length: 30cm
Size: XXS, XS, S, M (suitable for waistline from 58cm to 85cm)
Color: Black, Nude


5. Customer policy
5.1. Product support
Support exchange, change the size only once within 3 days after buying the
product, note: when changing the size, change the product must bring the invoice
of the purchase.
 Cases of refusing to exchange and return goods: 


+ Error caused by user
+ No refund for products without invoice
+ The product is no longer in its original condition
+ Consulting staff, customer support staff 24/7 via hotline

5.2. Warranty
Apply the program 1 for 1 within 15 days for defective products by the
manufacturer, support warranty for the next 12 months for exchanged products.
 Warranty period: 12 months from date of purchase.


5.3. Delivery and credit





Free shipping nationwide.
Commitment to deliver 1 day within Hanoi, 3-4 days for other provinces.
Excluding public holidays and Saturday, Sunday.
There will be staff to deliver and guide customers to use the product clearly.
5.4. After Sale service





Customer care service is always available to answer customers' questions
about the product.
Consulting and support staff will actively communicate with customers
regularly to ensure the quality that products bring to customers.
Discount 20% (up to 500,000VND) for the next order when buying 2 items.

C. TARGETING
1. Evaluating market segment

1.1. Segment size and growth
1.1.1. The age 25 to 40
Potential customers are between the ages of 25-30
 Through learning about demographics, psychology, needs, and consumer
behaviors about the 25-40 year olds group with good development potential and



access to product marketing strategies.  Identify and respond similarly to product
marketing strategie La Rose Fit.
1.1.2. The age 35 to 55
With this age, La Rose Slim product is an extremely potential product.
Through the steps of research, research, product strategy and product
manufacturing based on demographics, psychology, and consumer behavior shows
that women aged 35-40 are the middle number of customers.  into the potential of
the product.  Fully meet the conditions for product development La Rose Slim.


1.2. Segment structural attractiveness
1.2.1. Market factors
 Size of market segment: Stable income, strong payment for beauty products,
good for health and physique.  High purchasing power offers more possibilities to
increase sales.
 Segment growth rate:  Products catch up with modern trends and easily
reach consumers, especially with design and usage.  The product fully satisfies the
form and content of the customer and is always pursuing refreshing models to
adapt to the market.
 Seasonality and purchasing cycle: 
+ From 25 to 40 years: This age is always a need for shopping, they shop
often and for some it is fun and without limits and seasons.

+ From 35 to 55 years: Careful consideration when researching and buying
products.  Buy household utensils.  Do not tend to shop much.  
 Customer barbaging power: They usually don't haggle, accept all prices and
they always believe that “you get what you pay for”.
1.2.2. Competitive factors
Competition density: Many competitors in the market.  Products that have
been released before and have had a certain amount of success, fast support
products… 
 Competitive quality: High potential customer market, there are good
products, but for the sake of the sake, there are still poor quality products, not
thirsty to serve the good market. 
 Threats of substitute products: Many products support rapid weight loss,
painkillers, herbal remedies, and belly fat gel… many appearances in the market to
replace customers' demand for products. 
 Level of differentiation: 
+ La Rose Fit: New features, compact and lightweight design, not
thickened compared to many other products on the market.  With micro massage
pads help to easily remove excess fat, easy to use, not time-consuming and



unhealthy. Customers can better understand the second round status through
monitor user health.
+ La Rose Slim: Monitor user health helps customers monitor health
regularly.  The design is smooth and lightweight, allowing customers to freely
move around to do housework, or go to work without being uncomfortable.  Easy
to use and charge.
2. Market Targeting Strategy
Differentiated (Segmented Marketing)
D. POSITIONING (Product differentiation)

1. Micro massage pads (electrode pads)
Micro massage pads with new features will bring many conveniences to
massage without having to wear a heavy device on the body.  Micro massage pads
work with enough capacity, many levels to easily help the user get the fastest
effect.
 Not only that, micro massage pads are made from the most advanced
technology with modern technical ingredients, without harming the health of the
user.
 With the compact device, customers can change easily and with long battery
life, they will also cut down on device change costs. 


 New, convenient, multi-functional, safe for the body.
2. Wireless charging dock
Carefully packaged compact wireless charging dock is a new device with a
range of products on the market today.
 With a compact design, the charging dock can take anywhere without
worrying about taking up space with other items.
 The device is easy to use, safe, suitable for all ages.  Especially at the age of
55 and older, due to the lack of technology exposure, these devices are extremely
convenient and do not take time to learn to use.


 Easy to use, unique design, suitable for the era of technology 4.0
3. Monitor user health
Being connected to a smart phone will help customers control excess body
fat, remove calories, and update waist measurements every day.
 The application also gives warnings when customers overuse the product to
affect other parts of the body. 


 Provide information for  customers to control their health.


* Perceptual map:


For “La Rose Fit”



For “La Rose Slim”


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