14 Mẫu bài viết giới thiệu sản phẩm bằng tiếng Anh ( bản song ngữ)

How to write awesome product
launch emails
A great product launch email is one of your best
opportunities to re-engage customers and remind them of the
value your product provides.
You’re making an announcement about something new. But there are actually different types of
product launch emails that each have a distinct purpose.

•

Product release emails inform your customers about a new product or new version of an
existing product.

•

Feature announcements let your customers know that you’ve added cool new functionality
to your product.

•

Pre-order emails allow your customers to guarantee receipt of your product and can build
hype.

•

Future sales emails make your customers aware of special pricing upon release.

•

Event invitations can be for an upcoming webinar series or a special launch party.

Each of these emails has a slightly different spin, but they’re all working toward the same goal of
educating your customers about your new product and when it will be available.

What information should be included in your new product
announcement email?

•

Name of the product

•

Launch date

•

Benefits

•

Offer


•

Recommendation to Pre-order or Sign up

Aim to write a straight-to-the-point email. Include the basic
information in your email to answer every question.

•

What is the upcoming product?

•

Why do people need it?

•

How can they buy it?

TEMPLATE 1: New

product release email template

Dear [name]
The new [product name] is finally here!
What makes the [product name] different is [give an introduction to the product and why people may
want to buy it]
You can order your [product name] directly from our webstore or find it on Amazon.
[Only add offer if needed] The first 100 people that make an order will receive free shipping.
Sincerely,
( Your name)
TEMPLATE 2:

New feature release announcement

emails
Hey [name]

Our new, updated version of [product] is finally live!
We made sure to [give a short intro about what makes the updated version different].
Ready to download the updated version?
Click on the button below to get started!


Best regards,
( your name)
Exercise 1: write an email to announce a new clothing line of summer in Rach Store will be release
on 15th June. First 100 customers will get 10% discount for making an order.
Execise 2: write an email to announce a new feature of Lazada application in the end of July. The
updated version will be added up hotel and flight booking with a wide range of exciting promotions
in July for summer holiday.

What are different types of product launch
emails?
The purpose of a product launch email may seem straightforward. You’re making an
announcement about something new. But there are actually different types of product
launch emails that each have a distinct purpose.
•

Product release emails inform your customers about a new product or new version
of an existing product.

•

Feature announcements let your customers know that you’ve added cool new
functionality to your product.

•

Pre-order emails allow your customers to guarantee receipt of your product and
can build hype.

•

Future sales emails make your customers aware of special pricing upon release.

•

Event invitations can be for an upcoming webinar series or a special launch party.

Each of these emails has a slightly different spin, but they’re all working toward the
same goal of educating your customers about your new product and when it will be
available.


Best practices for product launch emails
Your product launch emails should catch your audience’s attention so that they want to
learn more about your upcoming release. Making one aspect of your launch email
compelling isn’t enough. You need to look at the entire campaign and make it engaging
for a variety of users—from those who are eagerly waiting to those who barely know
your brand.

Plan a sequence of emails
Your product launch announcement should not occur in a single email, but rather a
series of emails. If you send a single email, you risk your message being lost or not
being memorable. The success of these emails has to do with both the timing and the
messaging.
1. Two weeks before launch - Build Anticipation: This teaser email lets your audience

know that something new is coming without giving away too much. You can hint
at the problem that your product is going to solve. Don’t send this email more
than two weeks before launch (unless you send more than one teaser email), or
you’ll risk your audience forgetting about the product launch.
2. One week before launch - Announce the Product: This is the big moment... you are

ending the suspense from your previous email. Tell your audience exactly what is
coming and when. Include photos of your new product or screenshots and provide
the exact release date and pre-order information.
3. Launch Day: Toss the confetti—it’s your product’s birthday! Share your

enthusiasm with your audience, so that they are excited to make a purchase or
upgrade to the latest version. Don’t forget to include social share buttons so that
customers can help spread the word.
4. One+ week later - Follow-Up: Time for the #ICYMI email. Wait at least a week, or

when you notice a slow down in adoption, to send this follow-up email to remind


your audience of your new product. These emails should be targeted to the
segment of your audience that hasn’t made a purchase or an upgrade yet.
Take a look at this example from Hootsuite, one that is part of launch
day and announces upcoming features. The company is grabbing its audience at the
right moment by timing the release with a new year when people are typically thinking
about trying new things.

Subject Line: New year, new features

Craft an attention-grabbing subject line

Your email needs to stand out amidst hundreds of other emails in your readers’ inboxes.
You want to create enough intrigue so that your audience wants to learn more.
•

Keep the subject lines short, ideally under 50 characters.

•

Convey urgency to make your subject line catchy, such as “Don’t miss out!”

•

Use emojis to help your email stand out.

Try writing at least 10 different subject lines. Or 25! The more you write, the greater
your chances of creating a compelling subject line.


Use A/B testing to see if different subject lines generate different open rates. This will
help you know what subject lines work best for future announcements.

Don’t forget about the preview text of your email body that follows your subject line.
It’s often ignored, but this language needs to be compelling—just like subject lines—to
captivate customers when they’re skimming their inboxes.

Take this subject line from Amplitude announcing a new product.

Subject Line: Will you disrupt -- or be disrupted?

The subject line grabs the reader’s attention by forcing the reader to think about a

choice: disrupt or be disrupted. The preview text provides more context about the
announcement with the line “Introducing Amplitude Digital Optimization System.”

Tips for writing a product launch email
It may be tempting to stuff a bunch of details into your product launch emails, such as
all of the new cool features your product has. But you’ll want to keep it brief so you


don’t lose your audience’s attention. Your emails should be a concise reflection of your
brand and your audience.
•

Start with a short greeting.

•

Use images or videos to catch your audience’s attention.

•

Include links to more info, such as a blog post or a product demo.

•

Include multiple CTAs so that it’s easy for your audience to take the next step.

Project management software Asana chose to announce several new features in a
single email.

This product launch email has all of the right elements: a brief intro, a visual, a link to
another resource, and a CTA button.

What does a great product launch email look
like?
Naturally, your email strategy will depend on your product and your relationship with
your customers. Even though your own product launch emails should be a reflection of
your brand, here are 14 examples that have elements to inspire you.

1. Apple’s sleek announcement
Apple has product launches down to a science. The promotional email for the release of
AirPods Pro does a great job of highlighting each new feature.



Subject Line: AirPods Pro are here (source)

What makes this a great product launch email:
•

Minimal copy and sleek imagery allow the product to take center stage.

•

The email includes several prominent CTAs, including “Learn More” at the top and
“Buy” next to the price.

3. Mailchimp’s beta early access invite
Mailchimp offers marketing tools for small businesses, from email campaigns to landing

pages and digital ads. The brand is defined by a conversational tone and a warm,
friendly illustration style.



Subject Line: Mailchimp's new website builder is here

What makes this a great product launch email:
•

The intro “We’re giving you early access...” creates an air of exclusivity and
creates a sense of urgency for the recipient to act.

•

The following email is perfectly on-brand—it feels personal, not promotional.

3. Grammarly’s new feature announcement
Grammarly is a popular writing and grammar-checking tool that ensures all of your
correspondences are grammatically correct.



Subject Line: Rich Text Formatting Has Arrived!

What makes this a great product launch email:
•

The email body is super short—three sentences—making it easy for the reader to
digest.

•

Grammarly showcases the new feature with an informative illustration placed
against a bold background, so it stands out.

4. Everlane’s new product line introduction
Everlane is an ecommerce company that prides itself on designing ethically made
modern basics for everyday life.



Subject Line: Introducing The Court Sneaker

What makes this a great product launch email:
•

Everlane highlights the new Court Sneaker’s versatility, showing the shoe with an
array of different outfits.

•

Everlane understands that sustainability is important to their customers and
emphasizes their efforts to make a low-waste shoe.

5. Comrad’s social endorsement email
Comrad designs compression socks for travel, work, and everyday wear. The key to the
company’s success is that, unlike most compression socks on the market, Comrad’s
products look like regular sporty socks to the unassuming observer.

Subject Line: Introducing the Allies

What makes this a great product launch email:
•

Comrad uses a cleverly annotated product photo to point out features that
differentiate Allies from ordinary socks.

•

A social banner displays photos from fans on social media to show how other
customers love the product.

6. Venmo’s compelling cross-sell
Venmo is a cashless, peer-to-peer exchange app that has an impressive 40 million
users, more than most banks. Venmo’s cross-promotion product launch with Mastercard
calls upon Venmo lovers to bring their cashless, digital transactions to the real-world.



Subject Line: Venmo cards are here!

What makes this a great product launch email:
•

The scanning reader can easily see what the new card does because the list of
features is evenly spaced.

•

The email combines sleek design and animation with carefully crafted copy.

7. Blissfully’s reflective redesign announcement
Blissfully allows companies to manage all of their technology assets and workflows in
one comprehensive IT platform.



Subject Line: Announcing Blissfully 2.0!

What makes this a great product launch email:
•

A personal reflection from founder Ariel Diaz helps readers feel connected to the
company.

•

By using a variety of visuals—a gif, bullet points, video—Blissfully maximizes their
chances of grabbing the audience’s attention.

8. InVision’s compelling CTA
InVision gives designers the workspace they need to innovate, iterate and collaborate
with team members.



Subject Line: A new way to collaborate, from InVision LABS

What makes this a great product launch email:
•

The layout makes it easy to consume the content from top to bottom: header,
CTA, image, body, CTA.

•

Two “free-for-all” CTAs are strategically placed at the beginning and end of the
email.

9. Designmodo’s new product promo
Designmodo offers powerfully simple website and email design tools for businesses of
any size.