Tài liệu Sport TNC California Fitness corporation doc

Sport TNC
California Fitness corporation
What is C.F ?
History
•
A chain of fitness centers developed at US, by
Eric Levine
•
Expanded and stabilized in Hong Kong,
opened several branches in China, Korea,
Singapore, and Vietnam, to name a few
•
The corporation also owns a fitness center,
the world famous Planet Yoga.
•
Get involved in producing Sport goods and
foods
Brand Name
California Fitness corporation has three main
companies:
 Branches and Distribution
•
California Fitness corporation has over 70
companies in America and more than 40 clubs
in Asia.
•
The majority of branches in America are
concentrated in California State. Typical
branches are:
A) CARMICHAEL
B) CARMICHAEL/ARDEN

C) MADISON/I-80
D) SUNRISE/HWY 50
E) MCCLELLAN SPORTS & FITNESS
F) HOWE AVENUE CLUB
G) CORPORATE OFFICE
H) ORANGEVALE
I) ITRUS HEIGHTS
J) ROSEVILLE
K) NATOMAS
L) DOWNTOWN / J ST
M) FOLSOM
N) ROCKLIN
O) ROCKLIN SPORTS & FITNESS
P) ELK GROVE
Q) LAGUNA
Corporate Offices (Orangevale, CA)
the branches in Asia are:
 China: BEIJING and SHANGHAI.
 Hong Kong: CAUSEWAY BAY and 9
clubs.
 Singapore: ORCHARD, RAFFLES and 2
additional clubs.
 Thailand:
CHIANGMAI, PATTAYA,
SUKHUMVIT 23 and 7
other clubs.
•
 Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN
ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG
PLAZA (in District 5 – Ho Chi Minh City).

•
•

•

California Fitness Center has opened in Hanoi on
December 15
th
2010.
•
Besides, there are other centers in many countries such
as
Administrator
•
Chairman: Eric Levine - Currently executive
director in California WoW Xperience in
Thailand.
•
Director-general (in Vietnam): Randy G.
Dobson.
•
Manager of Sales & Marketing (in Vietnam):
Dane R. Fort.
•
Managing director (in Vietnam): Kenda
Johnson.
 Products
•
Besides exercise programs, California Fitness
Centers has some specialized products for

members.
Sugar free cakes
Sugar free cakes
Services
•
Group X is a dancing program. These are many
different kinds of dancing, from easy to
difficult.
Body Combat Body Jam


Zumba Belly Dance

RPM
Body Pump Body Balance
 Personal Training
 Kickfit
 Yoga
•
Hatha Yoga, Power Yoga, Detox Yoga, Yoga for
Weight Loss, Hot Yoga.
•
Members can hang out at the Califresh cafe
with a cool healthy drink and chat with friends
or use modern internet lounge to get in touch
with people all around the world.
 Califresh and
Café
 Spa & Aesthetics
People demands in “world

economic geography change” and
CF supplys
Globalization
The growth of TNCs => Oversea assignments
increase => Same-standard branches are
available in all the world for international
members
International standard demands => outsource
the foreign exercises from native countries
Flexible time
Developement
•
Lame incomes and development in developing
countries => high quality service for high
income areas
•
Worldwide care about health development =>
international standard scientific trainning
programs
Population and environment
Population explosion and city’s lame population
=> traffic jam => scientific branch-distribution
Pollution and noise => a better replacement for
outdoor exercises
Job’s task increase => all spa, café shop, gym,
etc, in the same place => save time
Food pollution and fake foods => creditable
nutrient products
Why Asia ?
Potentials

•
Cheap labor price
•
The increase of living standard
•
The increase of city and new commercial
centers
•
The foreign investments in Asia
•
Outsource new native exercise