Tài liệu BUSINESS Undergraduate courses 2013: a university for the real world pdf

BUSINESS
Undergraduate courses 2013
Accountancy
Advertising
Economics
Finance
Human Resource
Management
International
Business
Management
Marketing
Public Relations
Do your research
Choosing what you are going to study at university is a big decision. You need to
research courses and universities, and carefully consider your options to make an
informed decision about your study choice.
Why QUT
Each year QUT is the university of
choice for many prospective students
for a number of reasons:
Employability QUT continues to
outperform Queensland and Australian
average rates for graduate employment.
Practical teaching QUT continues to
refine its winning balance of theory and
practical experience with the addition of
cutting-edge technology.
Convenience Public transport and
inter-campus shuttle buses make QUT one
of Australia’s most accessible universities.

Industry links QUT enjoys strong links
with business and industry, ensuring our
degrees respond to changing employer
demands, and earning us our reputation
as a university for the real world.
Choice of courses QUT offers you a
broad range of single and double degree
options, and the ability to mix and match
majors across many discipline areas.
Instant access QUT is a recognised
leader in using technology to enrich
teaching and make studying easier.
Student life There is a lot more to
university than study. Being a student
at QUT can be the most exciting time of
your life.
Support QUT’s support programs will
help you to make a successful transition
to university and realise your potential.
International outlook QUT’s world-
class courses and learning facilities
ensure our graduates are equipped to
work in Australia and overseas.
2012 calendar of events
QUT staff and students will be available at the following 2012 events to answer
your questions. You can sign up to receive email reminders about upcoming
events and check program and venue details at www.qut.edu.au/study/events
Regional Careers Markets
March–August
Queensland and New South Wales

Careers and Employment Expo
4–5 May
9am–4pm Friday
10am–4pm Saturday
Brisbane Convention and Exhibition Centre
Parent Information Seminar
16 May, 6–7.30pm
Kelvin Grove campus
Return to Study Seminar
21 June, 6–7pm
Caboolture campus
TSXPO (Tertiary Studies Expo)
21–22 July, 10am–4pm daily
Exhibition Building
RNA Showgrounds
QUT Open Day
29 July, 9am–3pm
Kelvin Grove campus
QUT Caboolture Campus Open Day
19 August, 9am–2pm
Caboolture campus
Adult Tertiary Entry Expo
25 August, 10am–4pm
Brisbane Convention and Exhibition Centre
Parent Information Seminar
11 September, 6–7pm
Caboolture campus
Academic Scholarship
Preparation Seminar
25 September, 5.30–7pm

Kelvin Grove campus
Discover QUT
Including Parent Information Seminars
and campus tours
25 September, 9am–2pm
Gardens Point campus
26 September, 9am–2pm
Kelvin Grove campus
27 September, 10am–2pm
Caboolture campus
Return to Study Seminar
27 September
Gardens Point campus
QUT Real Decisions
18 December, 10am–2pm
Gardens Point campus
Contents
Majors
17 Accountancy
18 Economics
19 Finance
20 Human Resource Management
21 Management
22 Advertising
24 Marketing
25 Public Relations
26 International Business
27 Enhance your business studies
Double degrees
29 Business and Creative Industries

29 Business/Creative Industries
30 Business/Fine Arts
30 Business/Journalism
31 Business/Media and Communication
32 Business and Science and
Technology
32 Business/Engineering (Civil, Electrical
or Mechanical)
32 Business/Information Technology
33 Business/Corporate Systems
Management
33 Business/Games and Interactive
Entertainment
34 Science/Business
34 Business/Mathematics
35 Business and Health
35 Exercise and Movement Science/
Business
35 Business/Behavioural Science
(Psychology)
36 Business and Law
36 Business/Laws
37 TAFE/QUT dual awards
38 University Diploma in Business
39 Business at a glance
Explore your
options
Course information
For in-depth information on the
courses listed in this book, visit

www.qut.edu.au/study
Match My Skills
If you would like to explore other
degrees that match your interests and
abilities, try Match My Skills, a five to
ten-minute online, interactive quiz that
has been designed by professional
careers advisers. Visit www.qut.edu.
au/study/undergraduate-study
Other courses that might be of
interest
If you are interested in business
degrees, you might also want to
check out courses at QUT that
would prepare you for careers in a
diverse range of business settings, for
example:
•
construction management
•
corporate systems management
•
creative and professional writing
•
journalism
•
mass communication
•
media and communication
•

property economics
•
quantity surveying
•
technology innovation.
2 Why choose Business at QUT?
4 Go global – international study
experiences
6 Get involved – Business Advantage
Program
7 More student opportunities
8 Business on campus
9 Applying for entry
10 Scholarships for high achievers
11 Dean’s Honours Program (BS06)
12 Corporate Partners in Excellence
scholarship program
14 Indigenous Student Intern
scholarships
15 Bachelor of Business (BS05)
16 Design your degree
2
QUT Business School is Australia’s
first business school to attain triple
accreditation by international accrediting
agencies: the European Foundation for
Management Development (EFMD) for
EQUIS and the American Association to
Advance Collegiate Schools of Business
(AACSB) for all our business courses, and

the Association of MBAs (AMBA) for our
MBA programs. Less than one per cent
of all business schools worldwide have
achieved triple accreditation and we’re
proud to be part of this elite group.
What does this mean for me
as a QUT Business School
student?
It means that you can be sure that your
course and your lecturers are of the
highest standard and that your degree will
be recognised internationally as coming
from a quality school. To be accredited,
our programs, staff and involvement with
the business and academic community,
nationally and internationally, are regularly
assessed and must meet international
quality assurance processes.
What does a QUT Business
School degree give me?
At the QUT Business School we are proud
of our involvement with the local, national
and international business communities.
Industry representatives advise us on
the content of our programs, which
ensures that our graduates will be ready
to work once they finish their degree—
our students are recognised as having
the skills business want and have a high
employment rate.

Australia is part of a global business
community—our courses recognise
this and include internationally relevant
material throughout, and many of our
lecturers have international experience.
Our students come from more than 50
countries and add a further international
perspective to your studies.
Student engagement with business
professionals occurs in a range of ways
including a number of internship programs,
career preparation workshops and industry
projects. Your courses will also include
work-relevant information and case studies
to ensure you have the knowledge and
skills to be effective in your employment
from day one.
How can I get more from my
studies?
Do you want to work overseas? Would
you like to work in a business with
international operations? To get an edge
in the global economy and a taste for
working and living overseas, many of our
students travel abroad to study at one of
our many international partner institutions,
for a semester or a short program.
Scholarships are available to support such
travel. For further information see page 4
of this prospectus or see what some

of our students have to say about their
travels on our blog at blog.bus.qut.edu.
au/goneglobal
You can also choose to take some
personal development modules in our
award-winning Business Advantage
Program to help you gain a competitive
edge in the workplace. Modules include
public speaking, leadership, community
engagement and entrepreneurship.
You can participate in QUT Business
School’s student associations to help
build your networks, gain access to
industry events and add to your university
experience—they are a great way to make
friends and meet professionals from your
particular study area.
You might consider nominating for our
well-supported student competition
program: the QUT Business School has a
very successful ‘case competition’ group
which competes against students from
leading international business schools.
What help will I get with my
studies?
The 4S Study Skills program offers
assistance in the early stages of your
studies in the core units which form the
foundation for your degree. The program
will develop your academic skills, with

workshops tailored to assessment tasks
and one-on-one interviews with tutors
to provide individual advice on your
assignment submissions in these units.
Plus, our student learning advisers are
available to assist you with your course,
assignment or exam preparation queries.
As these advisers are business students,
they will understand your concerns and
questions, and have the experience
and ability to answer them. If English is
your second language, you can further
increase your skills in business expression
throughout your studies: language and
learning support is available for individual
students each semester.
To assist you financially, a wide range
of scholarships, prizes and bursaries
are available through QUT and the QUT
Business School. For more information
visit www.qut.edu.au/business/
scholarships
Throughout your studies the helpful
staff at our dedicated Student Services
Centre will be available to answer your
queries about the School and its services,
including your admission, enrolment and
administrative enquiries.
What will I find on campus?
Business students have the advantage of

using facilities such as the ‘Balcony on 9’,
a students-only space where you can
access the latest technology to work in
groups or individually. The new Science
and Engineering Centre will offer exciting
catering and sports facilities and some
of your lectures may take place in this
building. You will have campus-wide
wireless access, multimedia-equipped
teaching spaces, and libraries that offer
great learning and study environments.
Why choose Business at QUT?
QUT’s business programs are all about providing you with a first-class education that
meets your career and professional needs.
3
Want to expand your study
options?
The QUT business degree lets you design
a course that suits your interests and
career goals. Broaden your horizons by
studying across multiple areas within
business or across other areas of interest.
Make the most of your time at university.
Combine your business degree with
another QUT degree to create a double
degree, or deepen your knowledge and
expand your career options through an
honours or masters degree.
Can I get credit for studies
I have already completed

elsewhere?
If you have successfully completed university
or vocational qualifications already, you may
be able to receive advanced standing (also
known as credit). Check your eligibility at
www.qut.edu.au/credit
Will I get help finding work?
QUT Careers and Employment can help
you with, for example, resume writing
and interview skills and provide access
to the QUT CareerHub for part-time and
full-time work. As a QUT Business School
student you will also have access to Lode,
a website which links university students
with some of Australia’s top employers
for work opportunities. For further
information, visit www.lode.com.au
4
Go global –
international study experiences
The student exchange program provides
you with a great opportunity to learn in
another country and challenge yourself.
Studying abroad can open up new,
rewarding experiences and opportunities.
QUT Business School partners with more
than 50 top-ranked business schools
around the world. If you want to enhance
your studies by spending time at some of
the best business schools in the world,

undertake an exchange as part of your
QUT program.
Short-term study options, including
study tours and language programs, are
available at selected partner institutions.
Business students also have the
opportunity to participate in international
conferences, events and international
competitions. For more information refer
to page 7.
Benefits of the international
student exchange program
Communicating in a new language
While most international partners allow you
to study in English, there’s no better way to
improve your high school French, German,
Mandarin or Japanese than by practising it
with native speakers while overseas.
Even if you’re learning to speak a new
language for the first time, a few words or
phrases in the local tongue can help you
to make a more meaningful connection
with your hosts.
You may like to prepare for your exchange
and communications in your host country
by incorporating language studies into your
degree, either as a second major or a minor.
Plus, you will enhance your international
career options. For more information about
studying a language refer to page 28.

Strengthen your CV
Participating in an exchange program
requires initiative, commitment and
flexibility. These are all qualities that
employers value highly, so the skills you
develop while overseas should give you an
edge in the job market.
The time of your life
Student exchange will give you stories
and memories for a lifetime. But don’t
just take our word for it. Check out
what current and previous exchange
students have to say about their overseas
adventures at blog.bus.qut.edu.au/
goneglobal
Student exchange/study abroad
scholarships
QUT Business School supports more than
100 students to participate in exchange
or other international study opportunities
each year with a range of scholarships.
More information
For more information and to apply visit
www.qut.edu.au/business/courses-and-
study/study-overseas-and-exchange
Add an international flavour to your degree, with an outstanding choice of countries,
cultures and contexts.
•
Henry Taylor, left, considers Copenhagen a
home away from home after his experiences

as an exchange student at the Copenhagen
Business School.
•
Shannon Iwanow, below, completed a study
tour at ESC Grenoble in France and describes
her exchange experience as ‘fabulous,
fabulous, fabulous’.
5
Ashley Duggan
Ashley Duggan embarked on a six-month student
exchange in 2009 to the University of Leeds, UK.
‘Going on an exchange was the best experience of my
degree. It was exciting, challenging and rewarding.
QUT Business School helped me prepare by matching
my QUT units with equivalent ones I could study in
Leeds, so the exchange didn’t affect my completion
date. My exchange scholarship also made a huge
difference financially. Going on exchange gave me
more energy and drive, and a fresh perspective.’
6
Get involved –
Business Advantage Program
Expand your social and professional networks, enrich your studies and boost your
real-world prospects through the Business Advantage Program. It’s free.
What is Business Advantage?
The Business Advantage Program is a
free and voluntary extracurricular program
available to all business students as
well as Vice-Chancellor’s Scholarship
recipients. The program helps students

develop additional personal and
professional skills, which will further
enhance their workplace competitiveness.
Program features
Guest presenters, including experts from
industry and community leaders, deliver
modules over 2–3 weeks each semester.
You can self register for modules
designed to fit around your course work.
On completion you will receive a certificate
to add to your resume.
Modules
While module offerings can change from
semester to semester, here is a sample of
what is currently available:
•
Big Bang Executive Thinking
•
Building Cultural Intelligence
•
Business Etiquette
•
Community Engagement
•
Employment Preparation
•
Entrepreneurship
•
Leadership in Action
•

Maximising your Influence
•
Public Speaking
•
Teamwork in Action.
Want to stay in touch?
Keep up to date with Business Advantage
news and other opportunities and events
by subscribing to the Business Advantage
enewsletter.
More information
For more information, visit
www.qut.edu.au/business/courses-and-
study/business-advantage-program
Samantha Cable
‘Being in my first year of university, I
was quite eager to get ahead of the
pack. Business Advantage provided
me with knowledge that I could not
get directly from my degree. The
workshops were engaging, fun and
concluded with six new Facebook
friend invites every time. The free
lunches are also a big perk.’
Kuan-Yu
Wesley Chi
‘These workshops don’t just provide
skills for university but for when you
graduate and enter the real world. I feel
that it is not all about what you know

but who you know as well, and QUT
offers the opportunity to build a strong
network which prepares you for when
you graduate.’
7
More student opportunities
Want more opportunities? Make the most of your university experience by getting
involved in a variety of real-world learning and development opportunities available
to our students.
SIFE – Students in Free
Enterprise
If you have an entrepreneurial spirit and
a focus on community development,
QUT Business School offers students
opportunities to participate in projects
through Students in Free Enterprise
(SIFE). SIFE aims to develop students’
personal leadership and teamwork
skills while creating and implementing
community outreach projects that improve
the quality of life of people in need.
Student associations
You can participate in QUT Business
School’s student associations to help
build your networks, gain access to
industry events and add to your university
experience. The QUT Business School
also hosts a chapter of AIESEC, the
world’s largest student-run organisation.
Present in over 110 countries and

territories and with over 80 000 members,
AIESEC provides a platform for youth
leadership development. For more
information visit www.aiesecaustralia.org
Recent activities include:
WorldMUN – World Model United
Nations
Moving to a new international city each
year, the annual World Model United
Nations (WorldMUN) Conference brings
together approximately 2000 students
from 60 countries to a youth summit.
Participants are assigned to represent
countries, organisations, or leaders in
order to debate pressing international
issues. This event provides students with
a great way to experience a host country’s
culture and to meet and learn from
students from around the world.
Power Shift Summit
In 2011, business students participated
in the Australian Youth Climate Coalition
(AYCC). Entirely youth run, AYCC
represents more than 30 of Australia’s
largest youth organisations. Students
meet to contribute to the climate change
debate and are empowered to make a
difference.
International business
competitions

We encourage and support students
to put their skills and abilities to the
test and compete in competitions with
other universities around the world.
Competitions for undergraduate and
postgraduate students are available.
Conferences and events
You will have access to attend domestic
and international events, attend research
seminars or hear from international guest
lecturers, and the opportunity to build
your networks and industry contacts.
8
Business on campus
All nine majors in the Bachelor of Business
are available at the Gardens Point campus.
The Management and Marketing majors are
also available at the Caboolture campus.
You may need to attend classes on a
different campus for electives or double
degrees. Each course page lists relevant
campus information.
Gardens Point campus
With more than 23 500 students, Gardens
Point campus has a prime location in
Brisbane’s city centre, beside the Brisbane
River, City Botanic Gardens and Parliament
House—a position that reinforces
QUT’s links with business, industry and
government.

Gardens Point is within easy walking
distance of shops, restaurants, theatres,
galleries, and public transport including
buses, trains and its own ferry stop. The
Goodwill Bridge—a pedestrian and cycle
bridge—links the campus to South Bank,
which is the cultural centre of Brisbane.
QUT’s centre for the arts, the Gardens
Cultural Precinct, presents a full theatre
and exhibition program. Students
and the general public can enjoy QUT
Creative Industries productions in acting,
dance, and music, as well as works by
a wide range of visiting Australian and
international companies. QUT Art Museum
and the William Robinson Gallery in
historic Old Government House offer a
program of changing exhibitions.
A new Science and Engineering Centre
is under construction on Gardens Point
campus. The Centre, due for completion
in 2012, will bring together teaching
and research in science, technology,
engineering and mathematics disciplines.
It will include stimulating learning and
research spaces, food and retail outlets,
and a 50-metre swimming pool and gym.
Facilities at Gardens Point include:
•
libraries

•
computing and science laboratories
•
Student Centre
•
student counselling and health services
•
bookshop
•
Oodgeroo Unit
•
cafeteria
•
Campus Club
•
cafés
•
automatic teller machines
•
gymnasium
•
travel agency.
Our Gardens Point and Kelvin Grove
campuses are linked by free shuttle
buses. To find out more
about your transport options visit
www.qut.edu.au/transport
Caboolture campus
Caboolture offers undergraduate degrees
in business, education and nursing, and

first-year studies in creative industries.
Caboolture campus, situated halfway
between Brisbane and the Sunshine
Coast, provides new career opportunities
and convenience for the residents of Pine
Rivers, Caboolture, the Sunshine Coast
and hinterland, Glasshouse Mountains
and Bribie Island. The Caboolture campus
is within easy reach of the Caboolture train
station and is well serviced by local buses.
The campus is equipped with excellent
teaching and learning facilities, including
extended-hours computer labs and
library, multimedia-equipped lecture
theatres and wireless Internet access.
Students at Caboolture also enjoy free
on-campus parking and access to the
campus café, student lounge and sporting
and recreational facilities.
The friendly atmosphere of this small
campus makes studying at Caboolture a
rewarding experience for students from
both the local and surrounding regions.
QUT has campuses at Gardens Point and Kelvin Grove in Brisbane’s CBD, and
Caboolture in the growth corridor north of the city.
9
Applying for entry
How to apply
All undergraduate applications are
made through the Queensland Tertiary

Admissions Centre (QTAC).
The QTAC Guide is available from:
•
Queensland schools
•
Queensland newsagencies
•
or directly from QTAC.
Before you finalise your preferences
please visit www.qtac.edu.au for the
most up-to-date advice.
•
Current Australian Year 12 students
Apply through the QTAC Twelve to
Tertiary online service. Your school
should also be able to assist with your
application.
•
Non-Year 12 applicants
Apply through the QTAC Apply by
Web online service. We acknowledge
the significance of your previous study,
life and work experience and can
help you find alternative pathways
into QUT. Read QUT’s Real Options
for more information, visit
www.qut.edu.au/real-options
•
International students
Apply by submitting an F form accessed

at www.qut.edu.au/international or visit
the same website for more information
about entry requirements and options.
International students completing their
Year 12 studies in Australia apply to QTAC.
NOTE: Please check whether there
are additional requirements, forms or
deadlines for entry into your program.
Visit www.qut.edu.au/additional-entry
and review your course details for specific
information and closing dates.
QUT offers and enrolment
If you are offered a place at QUT,
follow the QTAC procedures outlined
at www.qtac.edu.au to accept and
enrol online.
For more information and enrolment
assistance visit www.qut.edu.au/orientation
Deferment
QUT allows all domestic applicants to defer
commencement of their study for one year,
except in courses using specific admission
requirements such as questionnaires,
portfolios, auditions, prior study or work
experience. In exceptional circumstances,
a further deferment of up to 12 months
may be granted. For more information
visit www.qut.edu.au/deferment
Entry guarantees and
bonuses

If you received an OP 1–5 (or an entry
rank of 93 or better) you are guaranteed a
place in a QUT course (subject to course
entry requirements). For more information
about eligibility and the application
process visit www.qut.edu.au/study
QUT will also offer two bonus QTAC
ranks if you have successfully completed
Mathematics C or Languages Other Than
English (LOTE) subjects, and one bonus
QTAC rank if you successfully complete
a university subject while at school (e.g.
START QUT). For more information visit
www.qut.edu.au/entry-bonus
Assumed Knowledge
QUT has replaced mandatory subject
prerequisites with an Assumed Knowledge
scheme. QUT specifies the knowledge it
assumes applicants have for each course
but it does not use this as criteria for entry.
To find the Assumed Knowledge for each
QUT course, check the course details at
www.qut.edu.au/study
Entry Programs
Elite Athlete Entry Program
If you are an elite athlete, sportsperson,
manager or coach you may be eligible to
receive a bonus of up to three OP bands
or six entry ranks. Don’t let the demand
of training and competition get in the

way of excelling in your studies.
See how we can help you by visiting
www.qut.edu.au/elite-athletes
Indigenous Australian students
The Oodgeroo Unit is QUT’s centre for
Indigenous teaching, research and student
support. All Aboriginal and Torres Strait
Islander students who enter through
the Oodgeroo Unit are guaranteed
a scholarship and/or other financial
assistance. For more information contact
the Unit on 1800 645 513 (toll free), email
or visit
www.qut.edu.au/oodgeroo
Low-income students
Don’t let financial hardship stop you
from reaching your full potential. QUT’s
Q-Step Scheme can help you kick-start
your degree through a guaranteed $1000
Equity bursary and an admission bonus of
up to three OP bands or six entry ranks.
There is a range of other opportunities
available through Q-Step, so find out
more by phoning 07 3138 5582 or visiting
www.qut.edu.au/qstep
START QUT
START QUT is an enhanced studies
program that offers university experience
for high-achieving Year 12 students.
Eligible students may undertake up to

two QUT units while completing Year 12.
For more information visit www.qut.edu.
au/startqut
Applying to a university can seem like a daunting task, but all you need to do is follow
this simple guide to help you through the process.
10
QUT scholarship programs can accelerate
your studies and help you develop real-world
experience as part of your degree. We team
up with industry partners to offer programs
that combine financial support with
workplace learning initiatives. Below is a brief
guide, but for the full range of scholarships
and application closing dates visit www.qut.
edu.au/business/scholarships
Dean’s Honours Program
High-achieving students may be eligible
to apply for a $20 000 scholarship to
complete a Bachelor of Business degree
and honours year. For more information
see page 11.
Corporate Partners in
Excellence scholarship
program
If you are a high-achieving high school
student with demonstrated leadership
capabilities, consider the Corporate
Partners in Excellence scholarship
program. You will receive $36 000 and
undertake high-quality internships in the

corporate world before you graduate. For
more information see page 12.
Indigenous Student Intern
scholarships
Indigenous Student Intern scholarship
holders will complete an internship with
an industry partner and receive mentoring
while completing their Bachelor of
Business degree. For more information
see page 14.
Academic Excellence
scholarships
If you received an OP 1–2 you may be
eligible for an Academic Excellence
Scholarship of $5000. The eligibility
criteria and application process will be
published in July 2012 at www.qut.edu.
au/business/scholarships
As an OP 1–2 student you may also
be eligible for other prestigious
University scholarships, including the
Vice-Chancellor’s Scholarship. To learn
more about these scholarships, including
terms and conditions, please contact QUT
Business School Scholarships Officer on
07 3138 4632 or visit www.qut.edu.au/
business/scholarships
Scholarships for high achievers
QUT offers a range of scholarships designed to support you throughout your studies.
11

Dean’s Honours Program (BS06)
The Dean’s Honours Program is a study program for high-achieving students
that offers you financial support to complete both your Bachelor of Business degree
and honours.
QTAC code 413222 | 2012 OP 2 | 2012 rank 98 | Campus Gardens Point | Duration 3 years full-time |
Assumed Knowledge English (4 SA) and Maths A, B or C (4 SA)
Why do honours?
An honours degree signals to potential
employers that you are someone with
exceptional ability, motivation and
commitment to your field. It gives you the
chance to further integrate the practical
and conceptual knowledge gained
through your degree. As an honours
graduate, you can clearly demonstrate an
ability to undertake rigorous independent
research. Development of these skills
will differentiate you from your peers in
the employment market. You may even
discover your potential for research work
and consider the opportunity to pursue
an academic career through PhD studies.
A good result in your honours program
provides you with direct entry into our
PhD program.
Dean’s Honours Program
scholarship
Dean’s Honours domestic students will
be awarded a scholarship with a total
value of $20 000 paid over the four-year

program. Once you apply for the Bachelor
of Business (Dean’s Honours Program)
course you do not need to apply separately
for this scholarship.
Dean’s Honours scholars must maintain
a grade point average of 5.5 throughout
their studies to retain the scholarship.
Is the honours program still
available if I’m not accepted
into the Dean’s Honours
Program?
Even if you do not undertake the
scholarship program, you can still
complete an honours year at the end of
your Bachelor of Business. Applications
for honours are accepted from final-year
Bachelor of Business or double degree
students with a grade point average of
5.5 or higher.
Scholarship information
For more information, contact QUT
Business School Scholarships, Prizes and
Awards Officer on 07 3138 4632, email
or visit
www.qut.edu.au/business/scholarships
Bachelor of Business – Dean’s Honours Program (BS06)
This is a typical example of a course sequence.
YEAR 1
Semester 1 Semester 2
4 core units 4 core units OR 2 core units + 2 major units

YEAR 2
Semester 1 Semester 2
2 core units + 2 major units 2 major units + 2 complementary study units
YEAR 3
Semester 1 Semester 2
1 major unit + 3 complementary study units 1 major unit + 3 complementary study units
YEAR 4
Semester 1 Semester 2
4 honours units Thesis
For more details check the course table at the back of the book.
12
Corporate Partners
in Excellence
scholarship program
If you have an excellent academic record and
demonstrated leadership potential, seriously consider
the QUT Business Corporate Partners in Excellence
(CPIE) scholarship program.
The CPIE program will allow you to work
with other talented students, and have
opportunities to network and develop your
leadership abilities.
The program is available to Australian
citizens and permanent residents only.
What are the CPIE
advantages?
Generous financial support
You will receive a total of $36 000 over
three years towards your course fees,
textbooks and other study-related

expenses.
Internships
You will have the chance to apply the
knowledge you gain in the classroom
within high-quality industry, commerce
or government placements. CPIE
students returning from their industry
placements tell us that they are valued
as professionals, not just as students on
‘work experience’.
Career head start
You will develop contacts with employers
and graduate with a strong network of
peers. You will also benefit from academic
mentoring within QUT Business School
and the opportunity to participate in
contemporary business seminars and
functions.
Applying for entry
You must apply for a CPIE scholarship
before you commence at QUT.
Firstly, you must be a current Year 12
student at an Australian secondary school
in 2012 (or in 2011 with no other university
studies undertaken) and apply through
QTAC for a place in QUT’s Bachelor of
Business at Gardens Point campus.
You then need to apply directly to QUT
Business School for a place in the
CPIE program.

In your application you will be asked
to provide details of your academic
achievement, leadership roles, community
involvement, aspirations and career goals.
Candidates may be asked to attend an
interview in December at the Gardens
Point campus.
A full information kit including selection
criteria and closing date will be published
in July 2012. This information kit will be
available for download from
www.qut.edu.au/business/scholarships
or you may contact QUT Business School
Scholarship, Prizes and Awards Officer
(see below) to receive this information.
More information
For more information regarding this and
other business scholarships please
contact the QUT Business School
Scholarships, Prizes and Awards
Officer on 07 3138 4632, email
, or visit
www.qut.edu.au/business/scholarships
Bachelor of Business (BS05) –
CPIE scholarship
This is a typical example of a course
sequence.
YEAR 1
Semester 1 Semester 2
5 core units 3 core units + 2

major units
YEAR 2
Semester 1 Semester 2
Full-time internship
+ 1 major unit +
1 complementary
study unit
2 major units + 3
complementary
study units
YEAR 3
Semester 1 Semester 2
Full-time internship
+ 1 major unit +
1 complementary
study unit
2 major units + 3
complementary
study units
Laura Cohalan
‘It has been an absolute honour
to receive the Corporate Partners
in Excellence Scholarship this
year. This prestigious and highly
regarded program will enable me
to have a theoretical and practical
understanding of business and
the business world. The real-world
experience I will obtain during my
internship will give me a competitive

edge and a head start in the industry
when I enter the workforce at the
conclusion of my degree. This once-in-
a-lifetime opportunity will allow me to
extend myself.’
13
2012 corporate partners
This scholarship has been made possible through the generous sponsorship of our 2012 corporate partners:
2012 Sponsors
Gavin Edgley
‘In Year 12 I discovered the CPIE
scholarship online, and it became my
motivation for working hard in my final
year. As a CPIE student I completed
two work internships, with Sunsuper
and the Department of Primary
Industries and Fisheries. During
these internships I applied the theory
I’d learnt at uni, and tackled bigger
projects as I gained more experience.
I was also provided with many
high-level networking opportunities
and represented the School in
international business student
competitions.
My CPIE experience was an invaluable
addition to my business degree.’
14
Indigenous Student
Intern scholarships

Contributing to the academic and career success of
Aboriginal and Torres Strait Islander students.
What are the Indigenous
Student Intern scholarships?
As an Indigenous Student Intern scholarship
holder, you will be matched with one or two
corporate sponsors for part-time industry
internships. You will graduate with real-world
work experience and the internationally
recognised QUT business degree in
three-and-a-half years. You will also receive
financial support throughout your studies.
You can enter the scholarship program
upon completion of Year 12, or via
articulation from TAFE.
What are the advantages?
Generous financial support
The full scholarship is valued at $23 450
over 3.5 years. Approximately 60 per cent
of the scholarship covers course fees and
the remainder is paid as a study allowance
throughout the course.
Students articulating from TAFE will receive
a proportional scholarship depending
on the amount of credit for prior learning
granted at entry to the degree program.
Work experience
You will have the chance to apply the
knowledge you gain in the classroom
within high-quality industry, commerce or

government placements.
Career head start
You will develop contacts with employers
and graduate with a strong network of
peers. You will benefit from opportunities
to participate in a range of additional QUT
Business School activities.
Applying for entry
As an Aboriginal or Torres Strait Islander,
you must first apply through QTAC for
a full-time place in QUT’s Bachelor of
Business at Gardens Point campus.
You then need to apply directly to QUT
Business School for a place in the
scholarship program.
A full information kit including the
application guide, selection criteria
and closing date will be published in
July 2012. This information kit will be
available for download from www.qut.
edu.au/business/scholarships or you
may contact QUT Business School
Scholarship, Prizes and Awards Officer
to receive this information.
Oodgeroo Unit
The Oodgeroo Unit can help you put
together your scholarship application.
When you apply for your courses through
QTAC, make sure you identify as Aboriginal
and/or Torres Strait Islander and list at

least one QUT course in your top three
preferences. The unit will contact you to offer
assistance in gaining entry and applying
for scholarships. For more information visit
www.qut.edu.au/oodgeroo
More information
For more information regarding this
and other business scholarships,
please contact QUT Business School
Scholarship, Prizes and Awards Officer on
07 3138 4632, email bus.scholarships@
qut.edu.au or visit www.qut.edu.au/
business/scholarships
Annie-May
Martin and
Kayla Fabila
INDIGENOUS
SCHOLARSHIP HOLDERS
The internships have been made
possible through the generous support
of our 2012 Intern Scholarship sponsors:
15
QUT’s Bachelor of Business degree
equips you to confidently enter the
modern business world as a graduate.
It combines key business research and
contemporary business best practice and
sets demanding standards to enhance
your future career options.
The Bachelor of Business has three

components. The core units of study
create an essential foundation for your
business studies. You will also choose a
major that will provide in-depth knowledge
and expertise, preparing you for a
professional career. Combined with a
set of complementary study options, the
Bachelor of Business will give you the
flexibility to design your degree to suit your
own interests and aspirations.
All nine majors in the Bachelor of Business
are available at QUT’s Gardens Point
campus. The Marketing and Management
majors are also available at QUT’s
Caboolture campus (not available for
international student entry).
Below is an example of a traditional business degree unit schedule over three years:
Bachelor of Business (BS05)
YEAR 1
Semester 1 Semester 2
4 core units 4 core units OR
2 core units + 2 major units
YEAR 2
Semester 1 Semester 2
2 core units + 2 major units 2 major units +
2 complementary study units
YEAR 3
Semester 1 Semester 2
1 major unit + 3 complementary study units 1 major unit +
3 complementary study units

Bachelor of Business (BS05)
Your degree
Your 24-unit business degree is made up of three distinct parts:
1
Business core units – You will complete
eight common core units, giving you an
introduction to the principles of business.
These are typically completed within the first
three semesters.
Business core
(eight units)
plus
2
Primary major – Your major is your main
area of study for what you aspire to become
professionally. Each primary major is made
up of eight units and there are nine majors to
choose from.
Primary major
(eight units)
Plus complementary study comprising one of the following options
3
Complementary study – This is where you
make the degree your own. After choosing
your primary major you can tailor your
degree to best match your career goals.
Second major
(six units)
Minor, or extension
(four units)

Eight optional units
plus or plus or
Two optional units
Second minor, or four
optional units
Your complementary study options
Second major (six units) – a concentration in another area of business.
Extension (four units) – gain further insights and depth in your primary area of study.
Minor (four units each; you can choose up to two minors) – widen your focus and expand your knowledge.
Optional units (up to eight units) – the opportunities are endless to take on new challenges, whether in business or across other disciplines.
For more details check the course table at the back of the book.
16
PRIMARY MAJORS
(8 UNITS)
EXTENSIONS TO PRIMARY
MAJORS (4 UNITS)
SECOND MAJORS
(6 UNITS)
MINORS
(4 UNITS)
Accountancy
Advertising
Economics
Finance
Human Resource Management
International Business
Management
Marketing
Public Relations
Financial Services

(for Finance majors)
Funds Management
(for Finance majors)
Human Resource Management
(for HRM majors)
Management
(for Management majors)
Marketing
(for Marketing majors)
Professional Accounting
(for Accountancy majors)
Regulation and Tax
(for Accountancy majors)
Accountancy
Advertising
Business Regulation
Economics
Finance
Forensics
Human Resource Management
Integrated Marketing
Communication
International Business
International Logistics
Language
Management
Marketing
Public Relations
Accountancy
Advertising

Applied Economics
Business Regulation
Economics
Entrepreneurship
Finance
Forensics
Human Resource Management
Integrated Marketing
Communication
International Business
International Logistics
Language
Management
Marketing
Public Relations
Quantitative Economics
Sales
Superannuation and Wealth
Management
Tourism and Entertainment
Marketing
Want to start your studies
mid-year?
Mid-year entry is available for the
Bachelor of Business. For more
information please see the course
details at www.qut.edu.au/study
Career options
As a QUT business graduate, you
can look forward to diverse career

opportunities. You will be recognised by
employers for your flexibility, real-world
knowledge, your relevant business skills
and professional understanding. The
following pages touch on the kinds of
career prospects you might expect with
a QUT business degree.
Accelerated study options
You can fast-track your career by taking
the accelerated study option to complete
your program early. To find out more, go
online to www.qut.edu.au/business or
contact the Student Services Centre on
07 3138 2050. The accelerated study
option will include study during the
Summer Program as well as Semester
1 and Semester 2, and is available for
all Bachelor of Business majors. Our
professional staff will help you to plan your
studies to complete course requirements
ahead of the rest.
Design your degree
Choose from the following study options to complete your 24-unit business degree.
Don’t forget that you can look beyond QUT Business School for your minors and
optional units.
17
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) and
Maths A, B or C (4 SA) | Mid-year entry Yes
Accountancy is an ideal platform for any

business career. Accredited accountants
are also highly employable and enjoy the
benefits of an interesting profession that is
recognisable throughout the world.
Throughout this course you will develop
key accounting concepts, problem-
solving skills, and critical and analytical
thinking. You will have the opportunity to
learn more about contemporary issues
facing modern businesses such as
superannuation and wealth management,
and forensics through further studies.
Our Johnston Rorke Seminar Series
will also give you rare insights and
provide a feel for corporate life, talking to
experienced professional practitioners
about real client cases in a chartered
accountancy environment.
You will integrate all of your accounting
knowledge through the final-year
capstone projects. In this simulation, you
will take the position of a professional
consultant and be asked to solve
unstructured problems based on those
that you will encounter in your professional
accounting career.
If guiding financial activities in the world
of business sounds like an interesting
challenge, then accountancy is the right
career for you.

Accountancy major units
•
Financial Accounting
•
Computerised Accounting Systems
•
Audit and Assurance
•
Company Accounting
•
Management Accounting
•
Financial Accounting Issues
•
Taxation Law
•
Accountancy Capstone
Recommended
complementary study areas
Extension options
•
Professional Accounting
(required for CPA/CA)
•
Regulation and Tax
Accountancy minor options
•
Forensics
•
Superannuation and Wealth

Management
Additional minor options
•
Economics
•
Finance
•
Management
Career outcomes
Accountants can work in commerce and
industry, in public or chartered accounting
firms, in government organisations or
as individual practitioners. Many chief
executive officers of large organisations
have an accountancy degree.
Graduates have gone on to work in
positions such as:
•
business analyst
•
business risk and governance
consultant
•
certified practising accountant
•
chartered accountant
•
chief financial officer
•
financial adviser/analyst

•
financial planner
•
financial project manager
•
forensic accountant
•
investment manager
•
stockbroker
•
wealth management consultant.
Professional recognition
Graduates meet the academic component
of requirements for membership of CPA
Australia, the Institute of Chartered
Accountants in Australia, the Institute of
Public Accountants, and enrolment in
their respective professional programs.
Graduates are also eligible for exemptions
in the qualifying program for membership
of the Association of Chartered Certified
Accountants.
In addition, we have also been accredited
with RG146. Therefore students who
complete the Superannuation and Wealth
Management minor in conjunction with an
Accountancy major will meet the Australian
Securities and Investments Commission
(ASIC) RG146 competency and skill

requirements for Tier 1 financial advisers.
Accountancy
For more details check the course table at the back of the book.
Sarah-Jane
Clarke
sass & bide
Accountancy
‘My degree in business majoring
in accountancy at QUT gave me a
good grounding to run a fashion
business called sass & bide. I rely
on it to do accounting work for the
business – from reading profit and
loss statements or balance sheets to
analysing variances. I absolutely love
where I am right now. I work with my
best friend, travel the world and make
beautiful clothing, so life is really good.
The QUT business degree helped me
get to where I am today.’
18
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) and
Maths A, B or C (4 SA) | Mid-year entry Yes
Economics is more than just a business
discipline—it’s a way of looking at the
world. It’s about important issues such
as unemployment, inflation, interest
rates, competition, business strategy,
the sustainable use of resources and

the impact of decisions made by
governments. Any topic you can think of
has an economics element.
With the help of world-class economists,
you will develop essential knowledge
about economic behaviour, the workings
of economic systems and the skills used
in analysing economic issues in a wide
range of contexts.
QUT’s strength in applied economics
research means you will learn to use social,
cognitive and emotional factors to gain an
understanding of the economic decisions of
individuals and institutions, and their effects
on markets and public choice.
This course will take you on a journey
through both microeconomics (individual
firm or industry) and macroeconomics
(entire nations). You will apply theory
to topics of current interest, such as
the federal budget, changing age
demographics and climate change. You will
learn how to collate data for your analysis,
make decisions on relevant economic
theories and models, and refine this into
possible solutions for the real world.
If you’ve ever wondered why the Reserve
Bank of Australia puts up interest rates, or
what is the best way to make the earth a
cooler place by fighting climate change, or

if you’ve asked whether Facebook makes
the economy more productive, consider
economics as a major.
Economics major units
•
Quantitative Methods for Economics
and Finance
•
Economics 2
•
Intermediate Macroeconomics
•
Intermediate Microeconomics
•
Contemporary Application of Economic
Theory (capstone unit)
Plus any three of the following:
•
Applied Behavioural Economics
•
Introductory Econometrics
•
Environmental Economics and Policy
•
International Economics
•
Game Theory and Applications.
Recommended
complementary study areas
Second major and minor options

•
Finance
•
Management
•
Marketing
•
International Business
•
Language
Additional minor options
•
Accountancy
•
Business Regulation
Career outcomes
You will be employable in a variety of
settings, from a range of government,
treasury, policy and economic
development roles, to manufacturing,
transport, communications, banking,
insurance and investment.
Graduate positions include:
•
private and public sector economist
•
business analyst
•
business consultant
•

public sector manager.
Professional recognition
You will meet the academic requirements
for professional membership of the
Economics Society of Australia.
Economics
For more details check the course table at the back of the book.
Jacob Fell
Economics
‘The work I do at the Commonwealth
Grants Commission uses the
communication and analytical skills
I gained during my economics major
at QUT.
The economics major at QUT prepared
me for my current role and provided
the analytical foundation that I can
build on into the future. My degree has
opened the door for further studies
and career opportunities in both the
public and private sector. The honours
program gave me the opportunity to
work closely with other researchers
and QUT academics in gaining
valuable experience that set me apart
from other job applicants.’
19
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) and
Maths A, B or C (4 SA) | Mid-year entry Yes

Finance is a dynamic field, focusing on
the borrowing, lending and investing of
money by individuals, financial institutions,
business and government organisations.
Professional financiers administer
the finance function of organisations,
analysing and interpreting information to
assess their needs and provide advice.
With a degree in finance you will develop
the skills to analyse business portfolios
and provide recommendations for best
financial returns. The degree provides you
with the opportunity to listen to real-world
practitioners, as they explain how the value
of investments changes over time.
You will learn core concepts and skills in
finance, including financial instruments,
capital planning, funds acquisition, asset
and debt management, financial analysis
and investments management.
Throughout this course you will take part
in hands-on projects, involving real-world
quantitative data analysis, and practise
your skills in our Securities Dealing Room.
You will also explore capital planning,
funds acquisition, stockbroking and
investments management.
If you are fascinated by foreign investment,
exchange rates, stock market fluctuations
or corporate finance, consider finance.

Finance major units
•
Quantitative Methods for Economics
and Finance
•
Economics 2
•
Finance 1
•
Financial Markets
•
Finance 2
•
International Finance
•
Investments
•
Finance Capstone
Recommended
complementary study areas
Finance extension options
•
Funds Management
•
Financial Services
Second major and minor options
•
Economics
•
Accountancy

•
Management
•
International Business
Additional minor options
•
Applied Economics
•
Quantitative Economics
•
Superannuation and Wealth
Management
Career outcomes
Financial management skills are in
demand by businesses of all kinds.
The skills you develop in this course will
prepare you for a variety of career paths
including investment strategy, financial
portfolio management, stock analysis or
even corporate borrowing and managing
foreign exchange risk.
Graduate positions include:
•
banking and finance professional
•
corporate secretary
•
investment manager
•
stockbroker.

Professional recognition
By choosing the appropriate units in this
course, you will meet the Australian financial
professional training standard RG146 Tier 1
compliance, as administered by the
Australian Securities and Investments
Commission. Graduates of the Finance
major meet the academic requirements for
associate membership of the Financial
Services Institute of Australasia.
Securities Dealing Room
QUT’s Securities Dealing Room
gives you access to data from
Bloomberg, providers of financial
data to many of the world’s financial
institutions. This comprehensive set
of data on companies, commodities
and economies will allow you, in your
final-year project work, to conduct
real-world financial analysis with the
theories you have learned.
Finance
Anita Terhorst
Finance
‘I work as a commercial officer at
Queensland Rail where my work
involves analysis of revenue in the
network business department. What
I enjoyed most studying at QUT was
the practical nature of the lectures.

The examples used in lectures and
tutorials were from the real world, so
when I entered the workforce I was
confident—I could apply what I had
learnt straight away.’
Anita has since returned to QUT to
expand on what she learnt in her
undergraduate degree with a Master
of Business (Professional Accounting).
‘I know continuing my studies will
open up new opportunities and help
me remain competitive in my career.
My positive experiences during my
undergraduate degree meant it was
a logical choice for me to return and
complete my masters at QUT.’
20
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) |
Mid-year entry Yes
New technologies, changing economic
conditions, increasing workforce diversity
and an emphasis on work-life balance are
all contributing to a profound evolution in
the nature of work and the challenges of
managing contemporary organisations.
Human resource management is
concerned with all aspects of managing
people in organisations.
The human resource management

professional is responsible for an
organisation’s most valued assets —
the people working there.
You will learn from real-world lecturers
about the skills required when managing
people in organisations, including
recruitment, performance and reward
systems, employment relations and staff
development.
You will also be equipped with an
understanding of the legal context for
employment relationships and understand
both individual and organisational
behaviours and responsibilities.
You will explore and critique real-world
cases and projects; develop strategic
policies for organisations; and analyse,
diagnose and provide recommendations
for implementing organisational change.
In your capstone unit, Personal and
Professional Development, you will
acquire knowledge in the areas of self-
management and the management of
others to contribute to organisational
performance. You will also develop
personal, interpersonal and group skills
as a way to apply the knowledge base
you’ve gained throughout your studies in
professional settings.
If you’re interested in helping others reach

their full potential and believe that work-life
should be satisfying and fulfilling, you’re
on track for a career in human resource
management.
Human Resource
Management major units
•
Leading Organisations
•
Contemporary Employment Relations
•
Human Resource Issues and Strategy
•
Human Resource Decision Making
•
Performance and Reward
•
Recruitment and Selection
•
Learning and Development in
Organisations
•
Personal and Professional Development
Recommended
complementary study areas
Extension option
•
Human Resource Management
Second major and minor options
•

Management
•
Public Relations
•
International Business
•
Language
•
Marketing
Additional minor option
•
Entrepreneurship
Career outcomes
Your degree will position you for a
career that may include contributing to
staff attraction, retention, learning and
development, organisational change
and consultancy. You will be ready for
a career leading the people dimensions
of organisations, both strategically and
operationally.
Graduates hold positions as:
•
employee relations adviser
•
human resource manager/officer
•
recruitment consultant
•
training and development adviser

•
workforce planning manager.
Professional recognition
This program is nationally accredited
through the Australian Human Resources
Institute, and internationally accredited
with the Society of Human Resource
Management. You will also be eligible to
join the Australian Institute of Management
and the Australian Institute of Training and
Development.
Human Resource
Management
Simone Pinheiro
Human Resource Management
Simone works in HR at the Wesley
Hospital where her day-to-day
duties include advising managers on
industrial issues, recruitment and other
human resources issues. ‘People are a
fundamental part of any organisation,
and working in HR gives you an
opportunity to understand and support
that important resource.’
For more details check the course table at the back of the book.
21
QTAC code Gardens Point: 413021, Caboolture: 463021 |
2012 OP Gardens Point: 11, Caboolture: 15 | 2012 rank Gardens Point: 78, Caboolture: 69 |
Campus Gardens Point and Caboolture | Duration 3 years full-time or 6 years part-time |
Assumed Knowledge English (4 SA) | Mid-year entry Yes

Management is a crucial activity
in organisations of all kinds and is
fundamental to success in business.
Management skills can be applied in all
occupations and industries, providing the
widest possible employment prospects.
The management major provides analytical,
strategic and operational skills and detailed
knowledge of the contemporary business
environment. Develop skills in creative
thinking, decision making, leadership,
communication and negotiation, and gain a
thorough understanding of operations and
change—how to adapt yourself and your
team to manage projects and organisations.
These skills are fundamental in building a
successful career in management.
During your course you will hear from
real-world managers and develop
your understanding of intercultural
communication and negotiation,
and managing in a dynamic business
environment.
In a series of units specific to this major, you
will develop a skill-set to help you succeed
as a business manager. You will focus
on entrepreneurship and entrepreneurial
thinking to enhance your business
planning capabilities. You will consider
business start-ups and how to make them

succeed. From there, you will expand your
knowledge into managing business growth
and you will investigate how companies
seek advantages over their competitors.
In your capstone unit, you will develop a
project management plan, demonstrating
your knowledge to reach the project
goals and those of the organisation while
addressing the challenges of time, costs,
risk and resources.
If you find problem solving, decision
making, achieving targets and motivating
people to improve the effectiveness,
efficiency and profitability of a business
appealing, this might be the path for you.
Management major units
•
Leading Organisations
•
Managing Operations
•
Entrepreneurship and Innovation
•
Intercultural Communication and
Negotiation Skills
•
Sustainability in a Changing
Environment
•
Strategic Management

•
Managing Business Growth
•
Project Management
Recommended
complementary study areas
Extension option
•
Management
Second major and minor options
•
Human Resource Management
•
Marketing
•
Accountancy
•
International Business
•
International Logistics
•
Language
•
Finance
•
Forensics
Additional minor options
•
Sales
•

Economics
Career outcomes
Graduates find work in a variety of
organisations from small business
start-ups to large companies and the
public sector. Some positions include:
•
team leader
•
international management consultant
•
project officer
•
business development manager
•
small business owner/manager.
Professional recognition
You will meet the requirements for
membership of the Australian Institute
of Management.
Management
Mark Rossiter
Management
‘I chose management at QUT because
it was the most practical degree
in the field. I learnt the foundation
principles of commercialising new
ideas and operating new ventures,
and developed a framework that I
now use on an operational level to

guide me in today’s complex business
environment.
After completing my degree I started
Penny Farthings, a design company
focused on bicycle parking. When QUT
agreed to purchase our prototype off
plan, essentially funding our proof of
concept, I knew I had made the right
choice for my degree.’
22
Advertising
QTAC code 413021 | 2012 OP 11 | 2012 rank 78 | Campus Gardens Point |
Duration 3 years full-time or 6 years part-time | Assumed Knowledge English (4 SA) |
Mid-year entry Yes
QUT offered the first comprehensive
advertising degree in Australia and
it is still a leader in its approach to
innovative advertising education. This
real-world program covers all areas
of advertising operations, including
account management, planning, media,
creative and digital. It connects strongly
with the advertising industry on a local
level and with the advertising discipline
internationally.
In this course, you will learn about the
theory and practice of advertising,
develop the technical understanding to
undertake market and audience research,
and delve into the psychological habits of

the consumer.
You will also develop tactical skills in the
key professional areas of advertising
copywriting and media planning. On a
more strategic level, you will learn about
creating advertising campaigns and
managing client–agency relationships.
In the capstone unit, Advertising
Campaigns, you will work as part of a
team to create a real-world advertising
campaign. You will research a client’s
advertising problem, identify strategies to
solve it and deliver the creative solutions.
Studying advertising at QUT will equip you
to begin a successful career in the creative
and demanding world of advertising.
Advertising major units
•
Consumer Behaviour
•
Marketing and Audience Research
•
Advertising Theory and Practice
•
Advertising Copywriting
•
Media Planning
•
Advertising Management
•

Advertising Planning Portfolio
•
Advertising Campaigns
Recommended
complementary study areas
Second major and minor options
•
Marketing
•
Public Relations
•
Integrated Marketing Communication
•
Management
•
International Business
•
Language
Additional minor options
•
Sales
•
Tourism and Entertainment Marketing
Career outcomes
QUT has a longstanding reputation for
producing highly employable graduates.
Our alumni work around the world in a
range of rewarding careers in advertising,
including:
•

advertising account executive
•
copywriter
•
media buyer
•
advertising strategist.
Professional recognition
You will meet the requirements for
membership of the Account Planning
Group Australia, the Australasian Writers
and Art Directors Association and the
Australian Direct Marketing Association.
For more details check the course table at the back of the book.
Kaya
Lobaczewski
Advertising
‘As the manager of Global Programs at
Tribal DDB Worldwide in New York—
a top-ranking advertising agency, part
of Omnicom Group’s DDB Worldwide—
I coordinate information flow, global
plan development and infrastructure
throughout the Tribal DDB network.
I completed a major in advertising.
I knew that I wanted to work
internationally, but I was also looking
for a business career that was creative
and fun. Because the QUT lecturers
have experience in the advertising

industry, my course gave me the
knowledge I needed to get a head start
in a career in advertising.’
23
Kaya’s story
Real world connections
Taking on the world
Business graduate Kaya Lobaczewski talks about QUT
and how it landed her a great job in NYC.
Or watch Kaya’s full story online at
www.qut.edu.au/business
A real graduate’s story