Turning round a brand image

Turning round a brand image


1.
What kind of things can damage a company’s brand
image ?


1. Having A Bad Social
Reputation



1. Having A Bad Social
Reputation

2. Not Listening To Your
Customer


1. Having A Bad Social
Reputation

2. Not Listening To Your
Customer

3. Having A Poor Website
Design

1. Having A Bad Social

4. Having An Inconsistent

Reputation

Brand Image

2. Not Listening To Your
Customer

3. Having A Poor Website
Design


1. Having A Bad Social

4. Having An Inconsistent

Reputation

Brand Image

2. Not Listening To Your
Customer

3. Having A Poor Website
Design

5. Developing Low-Quality

Content



1. Having A Bad Social

4. Having An Inconsistent

Reputation

Brand Image

2. Not Listening To Your
Customer

3. Having A Poor Website
Design

5. Developing Low-Quality
Content

6. Lack of Planning


02
What can company do to repair the damage to
its brand image ?

Motivating dedicated customer to share
their honest review about your product
and services.


Using branded user- generated content


Responding to customers
complaints publicly


Investing in website SEO (Search Engine
Optimization) and the maintenance of
subpages.


3.
What words do you associate with the Microsorft corporate brand ? The
Windows brands ?


FOR INTERNAL USE

Microsoft Corporation is an
American multinational technology
corporation which produces computer
software, consumer electronics, personal
computers and related services.

FOR INTERNAL USE

Mentioning about Microsoft, we’re all familiar with the phrase: PCs, Computer, Operation system,
Web Browser, Gaming, Office software, Hosting service…


FOR INTERNAL USE

Windows is the most famous Operating
system used by 400 million users, four
times more popular than Mac of Apple.
With various of version over the times.


FOR INTERNAL USE

The most common version of Windows is Windows 10 at this moment

The latest version of Windows is Windows 11
since Oct 5th 2021


FOR INTERNAL USE

4.A Problem with
Microsoft’s brand image


FOR INTERNAL USE

Business Customers

No direct relationship with
customers


FOR INTERNAL USE

PC manufacturer

Electronic retailers

Company Software