Capstone project nguyen thai hai AEnT122WSB6 21001960

SCHOOL OF

ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name:

Nguyễn Thái Hải

Student ID number: 21001960

UNIT AND TUTORIAL DETAILS
Unit name:

Academic English

Tutorial group:

Unit number:

Group 2

Lecturer or Tutor name:

Tutorial day and time:

AEn-T122WSB-6
Monday 12am –
3.15pm
Thursday 8am – 11.15a

Gabriel Ryan

ASSIGNMENT DETAILS
Title: Capstone Project
Length:

Due date:

14/4/2022

Home campus (where you are enrolled):

Date submitted: 14/04/2022

Western Sydney Vietnam Campus

DECLARATION
I hold a copy of this assignment if the original is lost or damaged.

x
x

I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.

x

I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.

x

No part of the assignment/product has been written/produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.

x

I am aware that this work will be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).

Student’s
signature:

Nguyen Thai Hai

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.

ARO 00380 08/15


April 14, 2022

CAPSTONE
PROJECT
Nguyen Thai Hai - 21001960
AEn-T122WSB-6
Lecturer: Gabriel Ryan

Contents

1

Group Essay

2

Poster

3

Group Debate

4

Individual Essay


Group Essay

Not all internet sources are reliable



Introduction: In this day and age, due to the proliferation of technical devices and the internet becoming more accessible than ever before, social
media has exploded. Social media has become the tool of expression in the twenty-first century, making a paradigm shift in the communication of our
beliefs, thoughts, and manners (Saravanakumar & SuganthaLakshmi 2012). Social media has become an indispensable component of marketing
strategies. Marketing efforts are now more reliant on online social networks (OSNs) than ever before in corporate history (Rehman, Baharun & Salleh

2020). With the advent of the Internet, some firms claim that social media marketing strategies should be prioritized. Although many negative
ramifications may derive from this suggestion, it is convinced that social media strategies in terms of marketing are advantageous to both customers
and companies. To prove it, customer attraction, product improvement, and cost efficiency will be analyzed before a reasonable conclusion is drawn.
Body 1: Social media enables companies and corporations to attract more both customers and consumers as well as strengthen the brand identity. This
could boost the sales of products effectively. Backlinko (2021) claimed that in 2021, the global population of persons utilizing social media will be 4.48
billion. Popular platforms, such as Facebook, have more than 65.86 percent of monthly users. Therefore, social media is considered a potential and
profound market and plays a hybrid role in terms of marketing strategy in any company due to the big data and a large number of users. Chang, Yu & Lu
(2015) also stated that companies could access a wide spectrum of potential consumers by using the proliferation of social media toolsL'Oréal, a big
French cosmetic brand in the world provides another example. This brand has been a pioneer in using social media technology in its operations,
allowing potential clients and customers to purchase products through the social media network on Facebook. Moreover, the brand has increased the
average inquiry-to-sale conversion rate to 22% in just 5 months thanks to applying social media marketing (Acommerce, n.d).
Conclusion: In conclusion, it would be unwise to ignore the unshaken importance of social media strategies. It is believed that customer attraction,
product improvement, and cost efficiency make social marketing strategies attractive to companies. It is convinced that marketing strategies should
be prioritized in the development plan of any firm. Therefore, both developing and developed businesses should actively invest in social media
strategies to contribute effectively to the development and the thriving of the company now and down the road. In addition, the company should
launch marketing strategies on social media methodically and in accordance with each product and the company's goals.


What I learned

What I need to fix

Teamwork skill

Check grammar more carefully

How to cite properly

Spelling error

Research more efficient

Assign for more difficult task

Logical thinking
Writing skils


POSTER

My first poster ever in school
What I need to fix:
- So much words in poster
- Need more visual


GROUP DEBATE

SWOT
Strengths

Weakness

Weak voice and no spacing
when debating
Supporting ideas are not
enough strong

Logical thinking
Intersting ideas

Good teamwork

Opportunities

The help of teachers and friends
Plenty of tools to practise

Threats

Upcoming timetable


Individual Essay

3

The combanition of all knowlege
and skill during the course


Thanks for
listening
Have a good day!