Individual essay nguyễn trúc ngân AEn T321WSB 6 WSU21000027 (2)

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SCHOOL OF Western Sydney

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Student

Student ID

name:

Nguyễn Trúc Ngân

number:

WSU21000027

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Unit
name:

Unit
Academic English

number:

6

Tutorial day and

Tutorial group:

time:

Lecturer or Tutor
name:

Gabriel C.Ryan

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ASSIGNMENT DETAILS
Individual Essay – “The impact of e-business orientation on performance in the

Title:

Asian market.”

Length
:

Due
1488

date:

Date
2/1/2022

submitted:

2/1/2022

Home campus (where you are
enrolled):

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Nguyễn Trúc Ngân

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The impact of E-business orientation on performance in Asian market.

Since the technology-driven world has advanced, digital development has dramatically altered the
economy. As internet connectivity has improved as well as the efficient, effective, and speedy
shipping of goods, consumers across the globe have turned their concentration from traditional to
online shopping. Especially in the Asian market, Fleenor and Raven (2011) stated that with the
advantages of a huge population, and growing connectedness, Asia has continuously generated large
income and presented an image of the new workplace as a result of e-business. Accounting for the
potential of intelligent software and convenient platforms, e-business is really taking over Asia.
This paper argues that e-business in Asia is apparently expanding throughout the near future and
also presents three main reasons relevant to this positive impact. Firstly, Internet financial
innovation in Asia may be a breakthrough in employment. Secondly, most Asian enterprises
realized the significance of digital as a marketing tool. Finally, e-business allows Asia to better
grasp the opportunities of this global trend of growth.

To begin with, e-commerce impacts Asian employment and wages as a result of its higher
standards. Regarding productivity, a significant change in labor demand in favor of high-skilled
workers. As the digital economy is knowledge-intensive, employees are required more skills and
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knowledge not only to learn quickly about new technologies but also to exploit the large quantities
of production processes. Singh (2008) stated that e-business increased labor productivity by
approximately 7.5 percent in Japan. Conversely, the opponents of the successive applications’ idea

view e-business as a threat that can put employees out of their jobs. It can be seen that since ebusiness could do the work automatically thanks to their advanced technology and mediated
network, meanwhile it could replace some jobs and traditional stores with self-service operation and
digital development. Nevertheless, the e-commerce industry not only doesn’t replace occupations
that require human skills but also is a powerful instrument to generate new jobs. For example,
Indonesia and Singapore launched a learning exchange in 2018 as part of both countries’ attempts to
enhance digital knowledge. To point out, e-business has promoted growth in the logistics and ITbusiness distribution industry, which leads to more great new career opportunities. Furthermore, ecommerce sales rely heavily on content marketing. That means creatives including graphic
designers, photographers, and social media influencers are in high demand to produce e-business
content. The need for marketing material has risen steadily. Liang (2013) concluded that in China,
there were 20 million job vacancies in the e-commerce sector. To sum up, e-business has been
found to have tremendous advantages in labor work, it apparently contributes to the shape of
improvement including employees’ skills and new jobs due to its digital and advantaged
cooperation.

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The second effect of e-business is the positive innovation in the marketing strategy. Marketing
strategy is one of the most important factors that influence shoppers interested in buying
merchandise through e-business, particularly in the Asian industry. Data and artificial intelligence
are used in e-business to find consumer insights, with the purpose of allowing businesses to provide
their audiences with appropriate buying experiences. By understanding each market and its user
online shopping behaviors means e-business is able to respond to their needs. Similarly, Asia being
a lucrative market for e-business opportunities is at the nascent stage of marketing development.
Shopee, for instance, has been the initial shopping site in Southeast Asia. To illustrate this, Feed
(2020) claimed that Shopee has captured the hearts and minds of consumers. This e-commerce
platform has not only increased operational efficiency and performance evaluation but has also had

an impact on the number of conversions. On the other hand, Sutisna and Handra (2020) explained
that in some countries such as Indonesia, accounting for the low internet infrastructure factor,
people's awareness of e-business and advertisement is still low. Many rejections from Asian
traditional society prefer to use traditional methods, which creates a barrier to the interest of the
Asian people to testify online. This may be true, but the digital system comes as a unique
opportunity to make the business process more accessible and convenient for the customer. To make
this possible, people have to adapt to the changing reality, various e-business enterprises are willing
to pay a vast budget for marketing to make these innovations and meet the customers’ insight
effectively. For instance, Grab, an e-commerce company that provides online delivery in many
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regions across Southeast Asia such as Vietnam, Malaysia, Singapore, and Indonesia. Grab’s mission
is to implement a safer every day for consumers, partners, and the community as a whole. By using
digital marketing, Grab tends to impress customers through the video and imagine being suitable to
the countries’ situations and psychologies. Following, Grab’s advertisement implements the
“GrabFood, Never miss a meal” campaign in Vietnam, which focuses on the traditional and modern
combination of the meal as well as how they serve those values to the customer through their
advanced technologies. This e-business marketing strategy reaches over 18 million reactions on
Youtube, consequently, Grab company created a valuation of more than ten billion dollars in the
Southeast Asian region (Statistic Research Department, 2021). The E-commerce industry has
contributed 80% of all customer interactions (Kumar & Trakru, 2019). All things considered, it is
certain that adapting to electronic business appears to be a potential development for the marketing
strategy to connect and raise the customers' awareness effectively.

The final reason to prove the advantaged effect of e-business on the Asian market is that e-business

allows Asia to facilitate international trade. The effect of e-commerce is experienced not just in
local and national marketplaces, but also among multinational corporations. The globalization
process, which crosses language, cultural, and national barriers, may attract a diverse range of
clients. The instance of India, which is already gaining significant benefits from e-exports (Fleenor
& Raven, 2011). India, being one of the emerging countries, concentrates to strengthen their
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technical capabilities by implementing new ideas so as to beat international competitiveness.
Ramaraju et al. (2017) demonstrated India has extended its doors to Foreign Direct Investment,
reaching $1.01 trillion in retail sales in 2016. In addition, because Asia has about half of the world’s
population, accounts for nearly 30% of the world’s gross domestic product, and around 40% of the
global trade, Asia has been able to reach its full potential in promoting the e-commerce industry and
international employment networks. The Asian market will account for about 40% of worldwide
cross-border e-commerce revenues, making Asia the global e-business center (Kimaru & Chen,
2017). Nonetheless, even though Asia has vast potential in promoting e-commerce, undeveloped
infrastructure in some developing countries can be seen as the limitation of the speed of global
growth. Be that as it may, however, Asia has also been recognized as a new growth inflection.
Although Asian countries are not the initial of the digital economy at the early stage, they are fast
reactors to and pick up the global trend. Abundant Asian countries have made significant efforts to
speed up training and innovate new technologies. Equally important, among developing countries,
Asian countries best situated to benefit from e-commerce through export expansion are those with a
substantial supply of skilled labor, capable of working on or near the frontier of computer
technology. Asian e-commerce will expand as the Internet and Smartphone usage accelerates since
customers are always connected and comfortable when purchasing online. Fleenor and Raven
(2011) said that South Korea is one of the most highly technological countries, with Internet access

in 40% of homes rates, which are greater than in the United States. By the same token, UNESCAP
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(2018) explored that in 2017, other Asian nations such as Vietnam and Indonesia are seeing
tremendous development in e-commerce thanks to the growth of digital payments users. Asia and
the Pacific lead in the adoption of e-business among the developing countries worldwide, especially
in the middle and high-income markets. On the whole, the expansion of Asian e-business is opening
up new challenges and becoming the vast driver of expansion in international e-commerce.

To conclude, since the 21st-century advances, it is no doubt to see that e-business is the most
efficient way to perform many forms of company operations. Essentially in Asia, e-commerce has
the potential to overcome market barriers and has positive impacts in three main sectors:
employment, marketing strategy, and global growth. Regarding the labor sector, e-business
stimulates the employee’s potential. Additionally, e-commerce is at the core of transforming
marketing strategies. Human connection is facilitated by the development of social networks,
internet marketing, and social media. Kumar and Trakru (2019) showed that digital marketing has
50% potential, which is the largest field of investment and e-commerce has 20% potential, which is
increasing every day. Furthermore, in the long term benefit, Asian e-business is a key driver of
global economic growth. Hence, it can be said that e-business is having a positive influence on the
future of the virtually Asian market, and it will continue to be a technological innovator for the
foreseeable future.

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References:
Feed, W. (2020). With Socialbakers, Shopee is Taking a Data-First Approach to Digital
Campaign Management.. PR Newswire Asia. Retrieved from
/>
Fleenor, P. C., & Raven, P. (2011). Barriers to effective E-business in developing countries.
International Business & Economics Research Journal, 1(4), 39-47. Retrieved from
10.19030/iber.v1i4.3912

Kimura, F., Chen, L. (2017). E-Commerce as Asia’s new growth engine. Economic Research
InstituteFor ASEAN And East Asia (ERIA), 1-4. Retrieved from
/>
Kumar, T., & Trakru, M. (2019). The colossal impact of artificial intelligence in E-commerce:
Statistic and facts. International Research Journal of Engineering and Technology
(IRJET). 6(5), 570-572. Retrieved from />[NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6]

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Law, N., Woo, D., Torre, J., & Wong, G. (2018). A Global Framework of Reference on Digital

Literacy Skills for Indicator 4.4.2. Uis.unesco.org. Retrieved from
/>
Liang, C. (2013). The present situation of and prospects for e-business in China. Journal of
Interactive Advertising, 11(1), 74-81. Retrieved from
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Ramaraju, S., Kim, S., & Kim, C. (2017). A Comparative Analysis on the Growth Stage of EBusiness: Focusing on Korea and India. Journal of Information Communication
Technology and Digital Convergence. Kasdba.org, 2(2), 23-35. Retrieved from
/>
Statista Research Department. (2021). APAC: number of active drivers of ride-sharing
companies. Statista. Retrieved from />[NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 12


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Singh, S. (2008). Impact of Internet and E-Commerce on the Labour Market. Indian Journal of
Industrial Relations, 43(4), 633–644. Retrieved from
/>
Sutisna, F., & Handra, T. (2021). The Theory of Planned Behavior Influences Online Shopping
Behavior. APTISI Transactions On Management (ATM), 6(1), 52–61. Retrieved from
/>
UNESCAP (2018). Embracing the E-commerce revolution in Asia and the Pacific. Creative
Commons Attribution 3.0 IGO license. 1-177. Retrieved from
/>
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