VN IPP - Week 1 - Session 05 - Business Model Design
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Business
Model
Design
What’s a
business model?
Alex Osterwalder’s
Business Model Canvas
There are lots
of ways to use
the canvas
Inspect other
businesses.
Question
Why do Chrome
and Android matter
so much to Google?
Searchers
Find
anything
Searchers
Find
anything
Searchers
?
Find
anything
.000X / search
Searchers
So who is
paying?
Find
anything
.000X / search
Searchers
Find
anything
Searchers
Advertisers
.000X / search
Find
anything
Searchers
Advertisers
.000X / search
$ / click
.000X / search
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
$ / click
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
Measurable
.000X / search
$ / click
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
Measurable
Any budget
.000X / search
$ / click
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
Measurable
Any budget
Big audience
.000X / search
$ / click
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
Big audience
.000X / search
$ / click
Find
anything
Searchers
Cost-effecti
ve
advertising
Advertisers
Big audience
.000X / search
$ / click
