UNIT 6 INNOVATION Unit 6 INNOVATION Getting Ready

Unit 6: INNOVATION


Getting Ready

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THE HEADQUARTERS OF BROCTER AND GAMBLE IN OHIO, USA

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Match the tittles with facts and figures about P&G
Headquarters
Founded
Number of employees
Product reach
Number of brands Well-known brands Financials in most recent fiscal year Market capitalization

Number of
employees
Market
capitalisation

More than 138,000 in more than 80 countries
More than $200 billion, making it the seventh most valuable company in
the country and 13th ranked in the world
Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn,
Gain, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B,
Actonel, Duracell, Olay, Head& Shoulder, Wella, Gillette and Braun

Well-known
brands
Financials in most Revenue of $76.5 billion, operating income of $15.45 billion and net
recent fiscal year income of $10.34 billion
Number of brands Nearly 300
Product reach
Headquarters
Founded

More than 180 countries
Cincinnati, Ohio, United States
1837


- Alan George Lafley was the Executive Chairman
and CEO of P&G from 2000 to 2010 and from
2013 to 2015.
- During his first stint, P&G more than doubled its

annual sales, and the company's market
capitalization skyrocketed, making it among the
Top 10 most valuable companies on the planet.
- He is credited with revitalizing P&G under his
innovative ideas.
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NEW WORDS AND PHRASES
- ORGANIC GROWTH
growth from core businesses by increased output, customer base expansion, or new product
development, as opposed to mergers and acquisitions, which is INORGANIC GROWTH.
- A FOCUS GROUP
a market research method that brings a group of deliberately selected people participating in
a discussion to obtain feedback regarding a product, service, concept, or marketing
campaign.  
- Cross all the T’s and dot all the I’s
pay attention to details
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READING

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I. ANSWERING THE QUESTIONS
1. How is Procter and Gamble better
than its competitors in terms of
innovation?
P&G’s new-product hit rate is
high/Most of its new products
are profitable, whereas in its
industry, half of new products
fail within 12 months.

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2. How has Procter and Gamble
benefited from organic growth?
It strengthens the company’s
ability to innovate.

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3. Which companies are

problems innovating?

having

Coke, Kraft and Unilever

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4. Which of these statements is true

T

a) Over 66% of senior executives
think innovation is very important.

F

b) More than 50% of senior
executives are pleased with the
return on their investment in
innovation.

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II. HEADING MATCHING
• One –on-one consumer research

1

• Stop testing so much
• Know what not to do
• Reach outside for ideas
• Give designers more power
• Get employees to exchange ideas
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• One –on-one consumer research

1

• Stop testing so much
• Know what not to do
• Reach outside for ideas
• Give designers more power
• Get employees to exchange ideas
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• One –on-one consumer research

1

• Stop testing so much
• Know what not to do
• Reach outside for ideas

3

• Give designers more power
• Get employees to exchange ideas
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• One –on-one consumer research
• Stop testing so much

1

4

• Know what not to do
• Reach outside for ideas

3

• Give designers more power
• Get employees to exchange ideas
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• One –on-one consumer research
• Stop testing so much

1

4

• Know what not to do
• Reach outside for ideas

3

• Give designers more power

5

• Get employees to exchange ideas
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• One –on-one consumer research
• Stop testing so much
• Know what not to do

4
6

• Reach outside for ideas

3

• Give designers more power

5

• Get employees to exchange ideas
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1

2
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COMPOUND ADJECTIVE
 A compound adjective is an adjective formed from two (or more) words. They are
usually written with a hyphen.
Here are some examples: duty-free, government-funded, cost-effective, interestfree, time-consuming, up-to-date, etc.
 Many compound adjectives have 'well' or 'badly' as the first word.
E.g. a well-known company; a well-made product; a badly-paid job; a badlywritten report
 It is common to have a number as the first word.
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E.g. 24-hour supermarket; six-month project; 30-page contract; multi-millionADD A FOOTER
dollar deal

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COMPOUND ADJECTIVE
 Many compound adjectives describe a person's appearance or personality.
E.g. Dark-haired, down-to-earth , easy-going, good-looking, kind-hearted, lefthanded, open-minded, strange-looking, self-confident, self-motivated, well-dressed,
etc.
 In business English, there are many compound adjectives to describe
products and services.
E.g. Brand-new, high-speed, labor-saving, long-lasting, man-made, mass-produced,
old-fashioned, state-of-the-art, time-saving, trouble-free, out-of-date, user-friendly,
well-built, well-made, etc.
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well-known
1. They’re a ………………………………..,
highly-respected
company with some of Europe’s leading companies
as their clients.

EXERCISE 1
badly - mad
e
duty - free

called

full - length
last - minute

free

off - pea
shortk- term

length

so - called

minute

upside - dow
n
well - know

peak

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n

down
known
made

term

2. We need to save money, but cutting our advertising
short-term
budget is just a ………………………………..
solution.
3. I was going to stay at home this weekend, but I
last-minute
made a ………………………………..
decision to come to
the conference.
4. When I called them I was put on hold for over 20
so-called
minutes. Their ………………………………..

‘customer
care’ department doesn’t care about anyone.
off-peak
5. In my country you can get ………………………………..
electricity at much lower cost. You use the
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electricity during the night, but if you’ve got a
storage heater it’s ok.


6. To celebrate my promotion
brand-new Ferrari
………………………………..

EXERCISE 1
brand - new
high - spee
mass -dproduce
d
old - fashioned
second - han
trouble - d
free
up-to - date
user - friendl
y
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I

bought

a

old-fashioned way of doing
7. No, that’s the ………………………………..
date
things. These days we use the Internet for
fashioned
everything.
free
8. It’s a very user-friendly
……………………………….. website – you can
friendly
hand

find he information you want and place orders very
easily.

high-speed
9. Construction has started on a ………………………………..
rail link between London and Edinburgh.
produced
trouble-free computer
10. Luckily, I’ve had a ………………………………..
speed
for several years. But I always check that I have
up-to-date anti-virus software.
………………………………..

new


EXERCISE 2
round-table

hand-held

half-finished

interest-free

governmentwellyear-round
worst case
funded
maintained
1. - A German engineering company is selling all its old machines. I think we should buy
them.
- I'm sure they’ve been ……………………………………………..
.
wellmaintained
2. Scientists are working on a....................................
device that allows crime scene
hand-held
investigators and others to quickly conduct DNA tests from almost anywhere.
3. They are building the golf course in an ideal location. It'll have .............................
year-round use.
I think we should invest.
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EXERCISE 2
round-table

hand-held

half-finished

interest-free

governmentwellyear-round
worst case
funded
maintained
4. It’s a ………………………………………..
agency that offers …………………………..
governmentinterest-free loan to small
funded
businesses to help
them improve their energy efficiency.
5. The project could be very profitable, but it's also very risky. I think we should have
a .......................... discussion with all the team members to look at what we would do
round-table
in a................................
scenario.
worst case
6. All these interruptions are really annoying. I have a.............................
half-finished report that I
need to complete by the end of today.
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