PROFILE EN 2 Final (2)

MEEY LAND GROUP JSC

HARNESSING VALUES TOGETHER

BEST REGARDS

MEEY LAND

PROFILE

HARNESSING VALUES TOGETHER

0869 092 929

HARNESSING VALUES TOGETHER

Meey Group
PROSPERITY FOR PEOPLE


VIET VALUE

Proud Developers of a Global
Vietnamese Brand

Meey Group is a parent company comprising of Meey Land Group JSC and other
international and domestic companies.
Meey Land's Ecosystem is a unique combination of Technology - Real Estate Finance, all brought under one umbrella to create the Meey Land brand. It
includes technology-based platforms for real estate, an on-line real estate portal
and real estate finance.

www.m eeyla n d.c o m

PROFILE 2021

02

PROFILE 2021

01
02
03
04

About us
Company introduction
Vision - Mission
Tree of life

Our products
Meey Land Ecosystem
Featured products

Our capacities
Our people
Network
Our partners

10 years strategy

MEEY GROUP

03


01 ABOUT US


ABOUT US |
Company introduction

Meey Land is the culmination of 10
years research & development with
the unwavering determination to
be the solution of the Real estate
complications in Vietnam.

Open letter

Since its establishment in August, 2019, our group has made tremendous strides in
pioneering a real estate solutions brand combining Technology - Real Estate - Finance
in Vietnam - with the focus of becoming a global brand, in which technology is the core,
real estate is the way and finance is the foundation.
Our greatest pride is the Meey Land Real Estate Technology Ecosystem providing the
real estate market with the most advanced 4.0 solutions. We provide maximum effort
in building Meey Land into a worldwide brand with a large market capitalisation with
the goal of being listed on The International Stock Exchange (TISE).
In order to have sustainable business development, we have clearly determined the
mission of the real estate digitalization in Vietnam, increasing the markets transparency and liquidity.
We have built a strong apparatus with an up-to-date working environment for hundreds
of staff and professionals and are constantly expanding our scope of work and continuing to open more branches across the country.

The Board of Directors, staff and employees at Meey Land are committed to dedicating
our resources and efforts to achieve the goals we set, bringing valuable products to
market and crucially, providing our investors with returns.
We are extremely honoured to devote our intelligence and aspirations in building a Vietnamese technology brand with a global reach.
Thank you for your support.

ON BEHALF OF THE BOARD OF DIRECTORS
FOUNDER AND CHAIRMAN OF THE BOARD

HOÀNG MAI CHUNG

06

MEEY GROUP

MEEY GROUP

07


ABOUT US |
Our history

2019

2020

2021

Launched Meey Land into the market

Established Meey Land Group JSC in August 15

in July
Listed as a public company

Completed organizational apparatus

Upgraded Meey Land Website version 2

Launched the real estate portal

and 3 with new interface

/>
Launched ad managing platform -

- Officially becoming a member of the Vietnam
E-Commerce Association (VECOM)
and Vietnam National Real Estate
Association (VNREA) in January

using AI technology, Big Data

Meey Ads

Successfully developing and launching

Launched landing page building platform -

Meey Map version 1

Launched Meey ID

Meey Page

Launching Meey CRM version 1

Established 13 Meey Land representative
offices in Vietnam

08

MEEY GROUP

MEEY GROUP

09


PUBLIC COMPANY
VALUE HIERARCHY
OF MEEY GROUP

n
o
i
t

3 - 5 YEAR

4.0
OR
EC

CORPORATE
CULTURE

IDEOLOGY

BASIS

10

PROFILE 2021

N

SIO

VI

SWOT

Increase liquidation,
maximize the utility
of Real Estate.

PDCA
HARNESSING VALUES TOGETHER

Digital Transformation in Real Estate
Affirm Vietnamese Intelligence – Vietnamese Brand

Becoming a multinational business corporation with a
ecosystem in:
Technology

Real estate

SPECIFIC

MEASUREABLE ACHIEVABLE

Global

TIME

5W-1H

Finance

Obtain listing on the Stock Exchange of Hong Kong (SEHK) with the market capitalization of one billion USD.

REALITY

What? Where? When? Why? Who?
How?

5I

S

UE
AL
EV

TH

o
ol

n
h
c

te

gy

lu
o
ev

I

SS

MI

ON

Speed

Creativity

Flexibility

Innovation

Value

Enterprise executes - Enterprise learns - Leaders serve - Instant information - Spirit of service
Systematization - Automation - Value chain - Ecosystem - Packaging - Replication - Inheritance - Saleability - Difference - Blue ocean - Positive thinking - Belief - Authorization - Supervision - Synergy Collaboration - Large enterprise vs Small/Medium enterprise (SME) - Utilization - Growth - Expansion - Optimization - Practicality - Productivity - Target - Aspiration - Breakthrough

Sharing economy - Knowledge economy - Fourth Industrial Revolution - Flat world - Start-up Nation

PROFILE 2021

11


MISSION - VISION - CORE VALUES

HARNESSING VALUES TOGETHER

Vision:

MISSION:

Meey Land to become a multinational

-To be a market leader in real estate digitalization technology, providing Vietnam and the world with a 4.0

corporation having its own ecosystem:

technology based platform for real estate transactions.

Technology - Real Estate - Finance and

-To establish and position a Vietnamese brand highlighting Vietnamese Skills and Spirit - Vietnamese Intelligence and

to to be listed on the Stock Exchange

replicate the whole eco-system globally.

of Hong Kong (SEHK) with a market

-To maximise profits with smart and automated features to minimise operating costs and limiting reinvestment, pro-

capitalization of one billion USD

viding investors with a continuous, long-term passive income.
-To generate revenue and profits to significantly contribute to the economy and society.

12

MEEY GROUP

MEEY GROUP

13


ABOUT US |
Mission - Vision - Core values

Core values

14

MEEY GROUP

SPEED

Wary of being outdated in technology and losing market opportunities,
Meey Land is driven to succeed in the next 3-5 years.

CREATION

We inherit tradition but develop with contemporary creativity to ensure
making an impact

FLEXIBLE

With the world changing continuously, we must ensure flexibility to
adjust and adapt to any situation.

IMPROVE

Optimize strengths, improve weaknesses and regularly update to the

most advanced technology

VALUE

Value must be created by every single action with each individual
bringing specific benefits to the long-term vision of the company.

MEEY GROUP

15


T RE E O F LIFE

ABOUS US |
Tree of life

DIGITAL BANK
Fintech

SECURITIZATION
(Propstock) 3

SH

CASH FLOW

FL
OW

SH

CASH FLOW

2021 - VietNam

GENERAL PUBLIC
(Upcom)

4

CASH

6

ENTERPRISE

FLOW

CASH

FLOW

(Increasing the market capitalization)

CASH FLOW
CASH

CASH FLOW
CASH

FLOW
CASH FLOW
CASH F
LOW

LU
T

ION

FO
R

OTHER ECOSYSTEMS

ET

’S P
RO

BL

EM

TRENDS

STO

LOW

CASH F

9

LD

R
WO
HE

TH

RK

PRODUCTIVITY TO BE RELEASED
The compressed labor will be booming
to Asia - VietNam

7

INVESTORS
EM
A

01/2021 - Domestic exchange
06/2023 - International exchange

FLOW

CASH FLOW

8

SO

MEEY GROUP

OW
FL

CA

5

PROPTECH
(26 products)

IPO
(5 Billion USD)

2

CASH FLOW

USER
(2021)

16

2024 - HongKong

CASH FLOW

CA

CASH FLOW

H FL
OW

1

CAS

2021 Domestic user
2022 International user

CAS

Afrer 10 year

OW
H FL

TY
ER

T
TO

OP

PR

10

SOCIAL CONTRIBUTION
Job, GDP, Social security

COMMUNITY
SUPPORT

OTHER COMMUNITIES

POLICIES AND
GUIDLINES OF THE
PARTY AND THE STATE

BUILDING RELATIONSHIP
WITH MINISTRIES
COMMITTEE AND SOCIAL UNION

SUPPORT FROM THE
INTERNATIONAL COMMUNITY
MEEY GROUP

17


02 OUR PRODUCTS

OUR PRODUCTS |

MEEY LAND
TECHNOLOGY
REAL ESTATE
FINANCE
ECOSYSTEM

ON

20

MEEY GROUP

MEEY GROUP

21


OUR PRODUCTS |
MEEY LAND ECOSYSTEM

Slogan "Harnessing

Real Estate digital platform built on
4.0 technology platform.

values together"

The only real estate location search
platform integrated with planning maps.

Sharing the same goals with our partners and
customers, Meey Land intends to promote
Vietnamese intellect around the world and
together, to create exceptional value to all
involved parties.

Meey

ds

Facebook ads and Google ads managing platform.

A quick and easy way to create a landing
page without programming skills.

22

MEEY GROUP

MEEY GROUP

23


03 OUR CAPACITIES

OUR CAPACITIES |
OUR PEOPLE

01

02

Chairman &
Founder

H A T UAN K H A N G

HOANG MAI C HUNG

Founder of SEO Cong Huong
Founder of Renseo.vn (R-Tools),
Digital marketing solution
Strategic marketing consultant

Major in IT
Real estate expert
20 years experience in bussiness
management

03

CTO

PH U NG Q UAN G MI NH

Major in IT, Kent University, UK
Expert on management and
development for both domestic and
international e-commerce projects

26

MEEY GROUP

CMO

The total number of employees has
grown exponentially since the companies
inception and now has over 300 experienced members, most with experience in
large corporations.

04

Infrastructure and IT
consultant

PH A M M I N H BA I
Major in Telecommunication and
Business Administration
Expert on Cybersecurity, Telecom
Infrastructure and Software

MEEY GROUP

27

OUR CAPACITIES |
Our people

Our objective is to become
the leading prop-tech platform
around the globe. We think big in
order to achieve our goal.

2 Ph.D - 18 Masters

We "Wow" every
customer
Simplicity of design to
enhance users experience

Focused on each aspect
of the business to ensure
optimum results

More than 200 Bachelors
Specialists & Consultants
Work in tandem to mutually
benefit each other whilst
focusing on our joint mission

28

MEEY GROUP

Strive to bring contentment
and satisfaction

MEEY GROUP

29


OUR CAPACITIES |
Our people

30

MEEY GROUP

MEEY GROUP

31


OUR CAPACITIES |
Network

REPRESENTATIVE OFFICES:
Office in the South region:
No 3, Street 3/2, District 10, Ho Chi Minh City
Office in Thai Binh:
De Bo Song Tra Ly Street, Civil group 7, Hoang Dieu, Thai Binh City
Headquarters:

5th Floor, PETROWACO Tower,
97-99 Lang Ha, Lang Ha Ward,
Dong Da District, Hanoi

Office in Hai Duong:
No 118 Thanh Binh, Thanh Binh Ward, Hai Duong City
Office in Hoa Binh:
No 446, Sub-quarter 6, Luong Son Town, Hoa Binh Province
Office in Nam Dinh:
Mai Anh Restaurant, Civil group 18, Xuan Truong Town, Nam Dinh
Office in Dong Nai:
Nguyen Khac Hieu Street, Civil group 26, Long Duc 1 Quarter, Tam Phuoc Ward,
Bien Hoa City, Dong Nai
Office in Hai Phong:
No 569, Street 208 An Dong, An Duong, Hai Phong
Office in Bac Giang:
Bac Giang cultural and sports center for the elderly, Nguyen Khac Hieu Road,
Ly Tu Trong Street, Xuong Giang Ward, Bac Giang City
Office in Vinh Phuc:
No 2, Land 3, Ha Tien Urban Area, Lien Bao Ward, Vinh Yen City, Vinh Phuc Province
Office in Bac Ninh:
Land 13, Cat Tuong ECO Tower, Le Thai To Street, Vo Cuong Ward, Bac Ninh
Office in Hung Yen:
No 97 Pham Ngu Lao, An Thi, Hung Yen
Office in Phu Tho
No 02, Alley 6, Hung Vuong Street, Dong Gia Relocation Area, Minh Nong Ward,

32

MEEY GROUP

Viet Tri City, Phu Tho

MEEY GROUP

33


Our CAPACITIES |
Our partners

34

MEEY GROUP

MEEY GROUP

35


10 YEAR STRATEGY
FOR PRODUCTS
Our products are mostly built to form the technological foundations for
the eco-system focusing on 3 main areas :

Property technology (Proptech) products
- Core products: Meey ID, Meey Land App and Meeyland.com
- Niche prducts in value chain: Meey Page, Meey Ads, Meey Value, Meey Map, Meey
CRM, Meey Chat,...

Finance technology (Fintech) products
- Digital Bank: Meey Bank (Credit, cash collection, cash payment)
- E-wallet: Meey Pay
With an unwavering commitment of

- Payment portal: Meey Payment

becoming a digital bank (Meey Bank),
Meey Land will not develop as a financial investment company, a real estate
investment company or an offline real
estate platform.

Property securitization (ProStock)
- Online Real Estate Transaction Platform: Meey Trading (after more than 10 years)
- Real estate investment club platform: Meey Invest (2022)
- Real Estate Auction Platform: Meey Auction (2022)

36

MEEY GROUP

MEEY GROUP

37


DEVELOPING GOALS
Meey Land's duel intentions are to follow the global trends in
order to be the market leader in this sphere. Meey Land will
completely rewrite the real estate transactions methods with

our ultimate goal being to become a worldwide specialised
digital bank in the real estate field. Our products not only
meets our users needs, but also helps to promote the national
economy whilst creating benefit for our investors.

SOCIAL CONNECTION
Meey Land is focused on establishing a close connection with social
organisations in an effective, practical and mutually beneficial
basis. All of our resources will be utilised to develop together.

“The future belongs to those who
dare to walk today”
Mr Hoang Mai Chung
Chairman of Meey Land Group JSC

38

MEEY GROUP

MEEY GROUP

39