(Mẫu powerpoint) strategic planning tools

Strategic Planning
Tools
Pre-designed Models for Presentations


Contents
01 – Boston Consulting Group Matrix
02 – General Electric / McKinsey Matrix
03 – SWOT / TOWS Analysis Matrix
04 – Porter’s Generic Competitive Strategies
05 – Porter’s Five Forces Model
06 – Ansoff Matrix

Strategic Planning Tools


01
Boston Consulting Group Matrix
The Growth Share Matrix

Strategic Planning Tools


BOSTON CONSULTING GROUP MATRIX

Stars

Question
Marks

Cash

Cows

Dogs

SHARE
4

GROWTH

THE GROWTH SHARE MATRIX

“

To be successful, a
company should have a
portfolio of products with
different growth rates and
different market shares.

”

-- Bruce Henderson, BCG’s founder


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

GROWTH

5

SHARE


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX
High

QUESTION MARKS

High

STARS

Low

DOGS

Low

CASH COW

6

SHARE

GROWTH


BOSTON CONSULTING GROUP MATRIX

THE GROWTH SHARE MATRIX
High

QUESTION MARKS

High

STARS

Low

DOGS

Low

CASH COW

7

SHARE

GROWTH


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

Stars

Question

Marks
GROWTH

Cash
Cows
8

Dogs
SHARE


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

Continue doing the
same things to
maintain the status
quo

Utilize the cash
flow from a Star or
Cash Cow to
reduce the burden
of investment and
maximize profits
9

HOLD

HARVEST

BUILD

Make further
investments, either
to maintain the
market share of
Star, or make a
Question Mark into
a Star

DIVEST

Sell off or withdraw
Dogs so that HR
and financial
capital can be
invested in Star and
Question Mark
products and
business units


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

Stars

Question
Marks

Cash
Cows

Dogs

SHARE
10

GROWTH

Insert any title here
•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam

•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam

•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam

Insert any title here
•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam

•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam

•

Lorem ipsum dolor sit amet, has meis dicta eloquentiam at.
Eius forensibus usu cu impetus tamquam te cum, eu eam


BOSTON CONSULTING GROUP MATRIX

Stars

Question
Marks

Cash
Cows

Dogs

SHARE
11

GROWTH

THE GROWTH SHARE MATRIX

 Lorem ipsum dolor sit amet, has
meis dicta eloquentiam at. Eius
forensibus usu cu impetus
tamquam te cum, eu eam
 Lorem ipsum dolor sit amet, has
meis dicta eloquentiam at. Eius
forensibus usu cu impetus
tamquam te cum, eu eam
 Lorem ipsum dolor sit amet, has
meis dicta eloquentiam at. Eius
forensibus usu cu impetus
tamquam te cum, eu eam


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

SHARE

High

Low

High

Stars

Question Marks

Low

Cash Cows

Dogs

GROWTH

12


BOSTON CONSULTING GROUP MATRIX

CASH USE

Stars

Question
Marks

GROWTH

THE GROWTH SHARE MATRIX

Cash
Cows

Dogs

SHARE
13

CASH GENERATION

“

Many “businesses” require
far more cash input than
they can ever generate.

”

-- Bruce Henderson, BCG’s founder

Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at />

BOSTON CONSULTING GROUP MATRIX

CASH USE

Stars

Question
Marks

GROWTH

THE GROWTH SHARE MATRIX

Cash
Cows

Dogs

SHARE
14

CASH GENERATION

“

A few businesses generate
far more cash than they
can profitably reinvest.

”

-- Bruce Henderson, BCG’s founder

Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at />

BOSTON CONSULTING GROUP MATRIX

Cash
Cows

Dogs

CASH USE

Stars

Question
Marks

GROWTH

THE GROWTH SHARE MATRIX

SHARE
15

CASH GENERATION

“

A few businesses are selfsufficient in cash flow. Over
time they will become
much larger and also large
net generators of cash.

”

-- Bruce Henderson, BCG’s founder

Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/

accessed at />

BOSTON CONSULTING GROUP MATRIX

Cash
Cows

Dogs

CASH USE

Stars

Question
Marks

GROWTH

THE GROWTH SHARE MATRIX

SHARE
16

CASH GENERATION

“

Most businesses, however,
generate very little cash even
thought they use little. The

reported earnings must be
reinvested and probably
always will. These businesses
are “cash traps”.

”

-- Bruce Henderson, BCG’s founder

Source: The Boston Consulting Group, “The Experience Curve – Reviewed”, from www.bcg.com/
accessed at />

BOSTON CONSULTING GROUP MATRIX
Lorem ipsum dolor sit amet, has meis dicta
eloquentiam at. Eius forensibus usu cu impetus
tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis dicta
eloquentiam at. Eius forensibus usu cu impetus
tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis
dicta eloquentiam at. Eius forensibus usu
cu impetus tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis
dicta eloquentiam at. Eius forensibus usu
cu impetus tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis dicta

eloquentiam at. Eius forensibus usu cu impetus
tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis dicta
eloquentiam at. Eius forensibus usu cu impetus
tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis
dicta eloquentiam at. Eius forensibus usu
cu impetus tamquam te cum, eu eam

Lorem ipsum dolor sit amet, has meis
dicta eloquentiam at. Eius forensibus
usu cu impetus tamquam te cum, eu

SHARE
17

GROWTH

THE GROWTH SHARE MATRIX


BOSTON CONSULTING GROUP MATRIX

HIGH MARKET SHARE

LOW MARKET SHARE

FAST GROWTH MARKET

FAST GROWING MARKET

HIGH MARKET SHARE

LOW MARKET SHARE

SLOW MARKET GROWTH

SLOW SHRINKING MARKET

SHARE
18

GROWTH

THE GROWTH SHARE MATRIX


BOSTON CONSULTING GROUP MATRIX
THE GROWTH SHARE MATRIX

BU #2

BU #1

GROWTH

BU
#4

BU #6
BU #9

BU #5

BU #10

BU
BU #7
#7

SHARE
19


BOSTON CONSULTING GROUP MATRIX
WORKSHEET 1

Question Marks

GROWTH

High

Stars

Cash Cows

Dogs
Low

SHARE
20

High

Low


BOSTON CONSULTING GROUP MATRIX
WORKSHEET 2 – 1/3

STARS
•
•
•
•
•

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5

CASH COWS
•
•
•
•

•

21

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5

Relative
Market Share

Market
Growth

Risk Level


BOSTON CONSULTING GROUP MATRIX
WORKSHEET 2 – 2/3

QUESTION MARKS
•
•
•
•
•

Entry 1

Entry 2
Entry 3
Entry 4
Entry 5

DOGS
•
•
•
•
•

22

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5

Relative
Market Share

Market
Growth

Risk Level


BOSTON CONSULTING GROUP MATRIX

WORKSHEET 2 – 3/3

Relative Market Share
High
High

M
ar
ke
t
Gr
o
w
th

23

Low

•
•
•
•
•
•
•
•
•

•

•
•
•
•
•
•
•
•

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5
Entry 6
Entry 7
Entry 8
Entry 9

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5
Entry 6
Entry 7
Entry 8
Entry 9

STARS

CASH COWS

Low
•
•
•
•
•
•
•
•
•

•
•
•
•
•
•
•
•
•

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5
Entry 6

Entry 7
Entry 8
Entry 9

Entry 1
Entry 2
Entry 3
Entry 4
Entry 5
Entry 6
Entry 7
Entry 8
Entry 9

QUESTION MARKS

DOGS


02

Invest

Invest

Protect

Invest

Protect

Harvest

Protect

Harvest

Divest

General Electric / McKinsey Matrix
The Multifactor Portfolio Matrix

Strategic Planning Tools


GE / MCKINSEY MATRIX
THE MULTIFACTOR PORTFOLIO MATRIX

Low

Medium

Low

Invest /
Grow
Selectivity
/ Earnings
Harvest /
Divest

BUSINESS STRENGTH

25

MARKET
ATTRACTIVENESS

Medium

High

Strong

“

This matrix provides a
systematic approach for
the multi-business
corporation to prioritize
investments among its
business units.

”

Source: McKinsey, “Enduring Ideas: The GE–McKinsey nine-box matrix”, from www.mckinsey.com/
accessed at />