Phân tích tiềm năng phát triển thành phố đà nẵng danang potential development tiếp thị địa phương local marketing
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Development potential
of Da Nang City
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CIVILIZED
MODERN
WORTHLIVING
CONTENTS
01
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Disaggregation
02
Characteristic Potentials
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DISAGGREGATION
01
LOCATION – TIME – SIZE
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ĐÀ NẴNG
- Located on South Central VN, by the East Sea Coast.
- Consists of: Land & Island (Hoang Sa).
- Close to Central Highlands area and SEA countries.
- Time: +7 GMT.
- Area: 1285 km2.
02
CHARACTERISTIC
POTENTIAL
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NATURAL-GEOGRAPHIC
- Climate condition: Tropical monsoon
- Environment: Sea, Mountains & River
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- Hydrological
- Natural resources: Silica, rock (art),
fossil energy (oil & gas)
SOCIAL-DEMOGRAPHIC
Immigration Growth in Da Nang
- Population: 1,134,110 =
39th
in VN
160000
140000
- Sex ratio balance is approximately 1
120000
- Immigration increases annually.
100000
Population
Female
49.30%
Population in
labor
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- Human capital is sufficient for the labor
market need.
80000
Male
50.70%
60000
40000
- Well-qualified human resources shortage.
- Unemployment rate 2020 = 8.78%
20000
0
2014
- In-come 2020: 5.284 mil VND ~ 231.72 USD
2015
2016
2017
2018
2019
2020
SOCIO-ECONOMIC
- Services are the most sector’s contribution
GDP (2019).
- GDP growth rate decreased to -9.77% in 2020,
affected by covid-19.
FDI Capital to Da Nang 2013-2019 (bil.
USD)
Agriculture,
13.24%
1200
1000
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- FDI 2020 decreased 49,8% compared to 2019.
800
- GRDP (Gross Regional Domestic Product) =
600
Industry,
22.41%
Services,
64.35%
400
6% (Q1 & Q2/2021).
- The city institution has enacted laws and
200
0
policies
to
encourage
investment to the city.
foreign
business
2013
2015
2017
2019
2020
URBAN
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- Danang International Airport
- Highways have been under construction
- Urbanization rate has increased recently, with many
new urbanized residential areas.
INNOVATION POTENTIAL
Prefer Development Sustainability
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Promote technology, industrialization
& modernization
Institution focus on improving
human resources’ qualification
SOURCES
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THANK YOU
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Any question?
