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Nghiên cứu và khảo sát thị trường
Nghề chắt lọc thông tin thị trường
LỜI MỞ ĐẦU
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!<"+]nghiên cứu thị trường đó


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c!,.=
 :H>4
584;;Jd
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Qf8<8%2;<7c!2
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iRflfm8L;%.%28F;:k;<7c!2
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Qeno;:%
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><:6J``p]>&c:>4
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584;;8.o
mndEEWfnlQQj8;<%2c!2
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QS]fm4q;%2ihE2c!2Q
55&"
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55&h!
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_2SRQShE2P.o8rWf4,=7%2c!2Q$`sQRRT
h8rWT`o;:
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ehE2>55p`o2QjQ>v8%%2c!2Q
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5@!HIsk&&a
csQ2RTe*"d
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kW*!Wsrrr2!E*E2

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84%E<<.= <EJ
24LJI,JEB
BYI.J<,
<F..= 
? !"#Gjm2
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Mạng lưới phân bố
TNS ở ViệtNam
Hà Nội
Hải Phòng
Huế
Đà Nẵng
Nha Trang
Đà Lạt
HCM
Cần Thơ
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84%"<OJEB
K=F@<.G
eR2
o<<JOW.F<F
B=
Ey)&8K<5"8%"&#8L
;<8+8,g""H<`
Eb<7<
84%zE<<JE+.=E.
ODW.{<OE 

"<,+,2
84%=!2
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84%8<F*X:E/?.
= :LjRAK<0
=JD".=+Ey)X
6|AEJ.<F2%)K@
3,.
}
~84%!b.,<
XE)I
}
<.<
284%zAFJK<.
}
9)
zE)@1:>42
84%DBE/aEE
pWE,
}
0=0+,1
.=JEB<
}
+"+<
<Y/QSim2
%)B@,84%<_pD•y
,DE!€\<:2
%9!b{*:<f0=<
{K<<)<\

,.=<F2
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Các giai đoạn phát triển :

TNS – Những năm 60

pW!W:Pt/QSTR

da`:d/QSTf

%‚W!:&/QSTn

h%EEd!!W!:ƒ/QSTn

8E4WE!:d/QSTm
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Nghiên cứu quốc tế trong thập niên 60:
4.=*FE<F@xEWW<
KH.= <*
.:<
8:dL<xEWWA/=<
.= AE,
.*„5,4.=:`W$_`o']
T/QSTf28!HI@xEWW_`o
:EB.<!D
B~E<<*.<I
 ,:2
+<"!)KHxEWW.<
<!):,.=<xEWW
/B2

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TNS trong thập niên 70 & 80
8.QSjR<QSeR,
.=<B9
<"ENg81,4.=
 2$_p'
4/QSej!Qm/H
D_pB**HxEWW;
7…])<†E
;/!D<†EAB
E:*Hk&&2$<+
'
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_pDH<H<L
<F<@!HIL
!MF,.=
 <F2
8I/QSSR<,
.= *GFK
@E<<E.F
O<<2
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TNS trong thập niên 90 đến nay
4h†A)E:!).
<<,<.84%"
E !)0 D*[
E)EB[\3E,J
OJEB<.<

2

8E4WE!da`$QSSf'
•%‚W!Bh%d$QSSm'
•%‚W!pW!W$QSSj'
•8E4WE!da`<%‚W!!$QSSj'
•84%B4h†$fRRn'
•84%ABE:*Hk&&l7$fRRe'
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84%<4.=gBJ
$fRRS'K<E,..
=EJ {
1LE@<,
.=2
84%<k&&l7]9)L
E@1!!G
88P fRReTNS trở thành
một phần của WPP và Nhóm Kantar2
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84%E<<.
=, 
<F2PO.
EB@<E<B
,E<<
J,D
<FDK
\<
I"
L2
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5EB<,@
84%E<J1
!!GD)<
+!=+<
,)
<!)K*+J+
N!M
OK!)"E•
@7a284%J
‡<+
/@O<
Y1<H
@4D7
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^KDI<,
J<!)ˆ
@,<
,.=
 ‰,IB
*!).<
<?0

=Y
<@\,
90
FK
@32^
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