The above link takes viewers to Bristles Beauty

1. Introduction
/>The above link takes viewers to Bristles Beauty, a Canada-based online
store that specializes in providing all makeup wearers with brushes that
illustrate and foster a lifetime of creativity. Japanese craftspeople who have
honed their skills for years and meticulously create each brush handcraft the
brushes in Japan. Each brush is handmade in an 80-step process. They are
entirely handmade with the softest bristles. Each bristle is inspected, combed
through, and vetted before forming into an individual brush to ensure that
only the best hairs are used. All brushes are hand-formed using custom
moulds and are never cut, resulting in the silkiest brushes and bristles that
blend effortlessly. They also provide consultants and promotional discounts to
customers who contact them with questions about the products they sell on
their website.
This report will review Bristles Beauty's e-commerce business model to
identify the e-business model and concept applicable to it by carefully
analyzing the website. The research will look into Bristles Beauty's use of
technology to improve its e-business operations and strategy. As an online
store, evaluating its e-business model and concepts, as well as its search
optimization tools, will aid in determining Bristles Beauty's strategic position
and opportunity to attract more online clients.
2. E-Business (web 2.0) Principles & Concepts
E-business principles and concepts contribute to customers' better
online shopping experience (Tongtong, 2011). Bristles Beauty operates as a
Business to Consumer(B2C) e-business with a user-friendly website. The
link, takes the customer to Bristles
Beauty's website, where she can browse and purchase a variety of women's
brushes. Bristles Beauty also clearly states that they offer "free shipping &
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memberships" and "free samples" for orders over $250. This policy provides

an efficient business relationship by aiming to gain the customer's loyalty and
enhance their time at e-commerce by incorporating incentives. The company
uses electronic data exchange to conduct transactions with its customers,
which speeds up and simplifies the purchasing process. Customers can shop
online and instantly add items to their carts; once confirmed, the client is
directed to the payment gateway. This policy makes it simple for customers to
make purchases and request shipping to their homes.
The shop takes pride in being an all-female internet boutique, according
to its website, Their reputation
allows Bristles Beauty to focus on providing exceptional women's brushes
with a great fashion sense that addresses specific needs. Customers can
schedule deliveries and pickups through the store's customer relationship site.
As a result, the stores function as bricks and clicks, allowing customers to
purchase online or in-store (Ford et al., 2020).
Bristles Beauty’s service and product descriptions accompany each
shown item, providing consumers with sufficient information, fostering
consumer confidence, and educating them about the product's quality, origin,
and specs before purchase (Wisnicki, 2022). For instance, the Hyperlink
provides an excellent
summary of all the bundle and brush products now on sale. Shoppers may
compare products within a specific category before making a final purchase.
Lastly, Bristles Beauty displays a great sense of Customer Service
Relations, with an active customer service team that gets back to their
consumers on product inquiries or recommendations. In the contact link
they assure all customers that
they get back to any emails within 1-2 business days, but based on
experience, the team usually gets back within a few hours. Good customer
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care will create a whole customer community, spreading products and
services to more consumers and regions, assisting businesses to expand, scale,
market, and improve prestige.
3. E-Business Models
Based

on

the

review

of

Bristles

Beauty’s

website,

, its primary e-business model is a merchant model.
The e-business store boasts a variety of stock items ranging from
conventional brushes and bundles, eye brushes, and face brushes to hair
brushes for its retail trading. All the items on sale have prices and product
descriptions captured on the website. Therefore, the website allows for
optimal interaction with the buyers who place their orders on the website.
Especially competing with big retail stores, Bristles Beauty distinguishes
itself differently by offering various products and frequent promotions to
attract customers.
The two secondary models that Bristles Beauty uses are Affiliation

Model and Dropshipping. Bristles Beauty uses the Affiliation Model by
buying posts on Facebook and Tiktok for specific users interested in Japan's
delicate

makeup

items.

For

example,

the

hyperlink

fb.com/beautywithcortneyjean/posts/178545174690692 lets users on social
media know that it is a paid advertisement that Bristles Beauty bought and
used as an advertising technique to attract more customers in the future.
Furthermore, they also utilize Dropshipping by taking orders from the website
and sending them out to the manufacturers in Japan. These manufacturers will
deliver all the orders to Asia countries, saving customers' shipping fees.
4. Search Engine Optimization
a) The original title and description from the Bristles Beauty home page site

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At Bristles Beauty, our mission is to ensure that all makeup wearers can
luxuriate with brushes that illustrate and foster a lifetime of creativity. Our

brushes are made in Japan and are amongst the brushes crafted by Japanese
artisans who have honed their skills for decades and meticulously created
each brush.
NEW

BROWSE

SET

EYE

FACE

ARRIVALS

ALL

BUNDLES

BRUSHES

BRUSHES

ABOUT US

BB

SHIPPING

UPDATES

INFO

BRUSHES
PRECISION

GIFT CARD

BRUSHES

b) List of keywords phrases
Face brush
Free sample
Makeup on sale
Eye brush
Japan beauty
Face trend
Fashion trend
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Cosmetic sale
Free cosmetic
Beauty shop

The above keywords were chosen based on the standard description for
women's brushes and collections based on tastes and preferences. Also,
businesses often use key phrases in describing their products and services.
The selection optimizes the search for the item of interest, making it easier to
get the desired search output. Although it is not word for word, the keywords

used somewhat describe what Bristles Beauty is as a business, an online
business that sells Japanese craft brushes based on current trends.
Furthermore, these keywords heavily promote that Bristles Beauty offers free
shipping and samples, which intrigues customers’ consumption. Not to
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mention membership, a bonus that nobody will walk away from- especially a
gold membership with additional perks such as rewards and benefits!
c) New title and description for the Ewanika homepage

The number 1 beauty shop for facial brushes
Bristles Beauty ensures all makeup wearers can luxuriate themselves
with face brushes that illustrate and foster a lifetime of creativity. Our Japan
beauty store also caters to hair brushes for synthetic hair and face brushes
collections. As one of Japan's leading delicate brush beauty shops, all brushes
are meticulously created by Japanese craftsmen who have honed their skills
for decades. We constantly innovate and design new products that reflect
emerging and current fashion trends.

The reasoning for including the five keywords above is that it goes
straight to the point of what the business sells and what additional perks
customers will get from using this site. It lets customers know that Bristles
Beauty is an e-store that brings the current Japanese facial makeup trends to
their door.

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References

Tongtong, Z. (2011) “Notice of retraction: Evaluation of Customer
Experience in shopping online based on AHP,” 2011 International
Conference on E-Business and E-Government (ICEE) [Preprint]. Available
at: />Ford, W., Li, Y. and Zheng, J. (2020) “Numbers of bricks and clicks:
Price competition between online and offline stores,” SSRN Electronic
Journal [Preprint]. Available at: />Wisnicki, B. (2022) “Consumer inertia fosters product quality,” Journal
of Behavioral and Experimental Economics, 96, p. 101817. Available at:
/>
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