bảng phân tích swot (chiến lược kinh doanh của Walt Disney )
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (677.93 KB, 46 trang )
Quản trị chiến lược Nhóm 2
!"#$%&'()*+,-.
./01..0.23"4
%$5')*67'8.93:
;3<32*=7#$=>?@.A6
B=47 )#'&&C
..D.24.087$>+
<C.E(#9=.2.FG>0=E7
#$@.A6>1G6=H.I>J4<K
="L>=M3=#7N58O+
P")..56=7&Q'>R5('"
/0G'-49+S 6EG7T
=U3CC!%4.+
V1QE+
- 1 -
Quản trị chiến lược Nhóm 2
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++W
!"
S!XYZE[E+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++\\
S!XXYZEE++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++\]
!+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++F^
#$!%&'(&)*+&
S!XY,#7)$_@`+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++Wa
S!XXYb#7'7/0=.2++++++++++++++++++++++++++++++++++++++++++++++++++Wc
- 2 -
Quản trị chiến lược Nhóm 2
.A6.7&E.>d5=>>
8&.[/Y&"7E55&66+V
.%405&"e,S7'&"'+
W
- 3 -
Quản trị chiến lược Nhóm 2
;& &E#$
.7
fe6.6S.g
h\ij\aj\kFcl
;'.7 @.mA6
n%$
,<S.g
o_e
5
m<6X6&
jSp`
7 qcr+r\so_AhFaa^l
7 / 0 q^+]F^so_AhFaa^l
;)5 \cc+aaahFaail
P&t(E@.A6Md7&Ee`f6@6+
SEK7 &5
&"'7 p_u;h]avlewp
hc]vl+S'*% 7#*
7"7 /7&
"E(' !0@.
A6u6 6u6
V x8u6 Z*
A6+
,3ZyE 55&@.
A6@.8 A6.8K
=+;'E5%;hA6_6A6.8l%u'7
hA6.8ul%VzhVzA6.8l+S'@.A6X66
b7dD''0857+P0#*7
2t8>/(#.TE_8p66+
- 4 -
Quản trị chiến lược Nhóm 2
!"#$"%
_8p66'0#*70"!"&
".<98{5)+@.A6.E570#
*.'<7"70C7)7=7'&
""h786l+SE07/7"5+
,&)%%-
@.A6u6w6.6'75#*.
'<7&"/C7)7.8>'0@.A6u6
6u6V x8u6+Z''.Z*|.S7
0n#*'<7/&"C7)78>0
Z*A6+SE}#*7)7'<7"
8>0@.A6u6+;@.A6Q7)7'<7
2#*t.L'E.7+SE}7'.'<7
7)7>)+
&%'()"*"+"!
@.A67)7=797E('E=797)71%
Zy'9>(1+;DFaaa,6PX6.%
7)7(=.>>K8&~!so_Ai
D.5=7+
#./!'0
- 5 -
Quản trị chiến lược Nhóm 2
@.A67)7/=7<D[868>'0'
99Zy+59(=EL7)7'=7L/=7
('E7'>+;EQ7'C.#*
7!"&"8>886+
12345"-6"&!7890
@.A67'C#*7''7"'7'"5
37=>C#'5&"$5A6S6.'&"
'78>0@.A66.6,6P6.6+7Q
77~77''!"@.A6>'
>ZyU!"A6S.<+07&"
7=7A6}2(&=99+
:(&
,79@.A65#*7)7'%9
,8x'.).>>Zy''5=>+,6
e86,62E8{^D.&%,8x+P%9K=}*
0\F>+fz=7n2"8{';6xe68%
,8xOd<.f8fe6.6+
;42
Z*|.S7'@.A6.7.58>V6
SXC*<#7$.+•2#7$.4
KLFW=rW()='&*D'$9+
_/E<7_8p66€&N9E
K'+S$"=@.A6}5
68•7)$8/'9+
<=$1>$?@$A$B@$
CDEFYSE@.A68>/'.7@.A6m`+A6+
CDEGY,'2<75YHS75.e.6J+
CDEHYHZ6Z6J?Z62+
- 6 -
Quản trị chiến lược Nhóm 2
CDFIJCDFEY@.A62#.2.>L0'=!
HZ6JY6Z6IIZ6+++
CDFKY,7"YJ,=<# .OJ+
CDGIYF<E7YHuJH|J27'+
CDLLY6Z6Z6S.<3A6.82*)8/%e6S.g+
CDMMY@.A6="7K+
CDKCYH@.A6@.8J2*)8/%`.8|.8+m`+A6(+
CDHEY)p72.75!%@.A6@.8+
CDHFY,3E9>YA6.82*)8/+
CDHGYZ6.p6%b'&>A6A67'
_7.6>?6u6
CDHDYA6‚ZbZ_866u2*)8/`.8|.8+
CDDEYpA6h5.A6.8ul2.7+
CDDMYA6.&"7Eje,S>q\ksIƒm8
A623+
CDDHYP!(•.7%@.A6@.8|.8+
CDDDYA6S6f6<3+
EIICYS.ge866A62%<5A6.8ƒA6.
|*|.>'rcaaaaaaaaq+
EIIMYA6.u*e_8Le77.6Sp`_66„<>'^Ws
o_A+
EIIDYSEA6.Z6.p66
V0@.A6…K./%'8/'8C7=
4M*!+
<NNO@AP
S'.@.A6C0"2E<C2/D
"†=E>'1‚'E8)5=>+S'
.@.A6.‡75<#'04T'.7‡T
[!04.d#$R.2+
- 7 -
Quản trị chiến lược Nhóm 2
z'>4.*5E†8n<C2'&'#
7N'1+f.)575<#&*@.
A62†8n'<#7'7.6<7+
!/.>FLYJx.86J25<54$'
.7‚@.A62†8n'M'E‡@.A6@.8
m6‡
<@$Q@ARSATUVWVAX1@YP
S E//$07nn1.1/.Qt
<0.=='!.()=0/8{#<#)>
4'C0'1+
,C=='*)8/!ˆ75=>+;<
CC<=>!0/+
z<QQ<G&& 9+PdC/010
$..Q#+
S EBE32<$(=0<=
!/.EC!>+,$(=t<0C3W
4SYQQhSl/hSg866lS#hS6lz5…
hSl+z<&"1ˆ!#E+
S E<1E0".0+•.7
088#$+
S EE<9#%<%'yt…<€E0#
'+
S'C<3.EE4<3.0+
,G<=<M3R6+;.>}M.4dR
%+
zE†8n4MQ$0+
E}E8O41%*("M"/K="+
z E*6*~8/' E//5d‚EM.T%
<&K1d*(+z E8/'> E
%<B1'+S E/#DG. +S E.0
DMC.E0C+
A6.8.E""5+S EEMA6.8M"T
%=&+
- 8 -
Quản trị chiến lược Nhóm 2
- 9 -
Quản trị chiến lược Nhóm 2
$Z[@
OARZ@#\O
<PSA]:@$AS
@.A6S7<3.7L\kFc‚\kFW4D#
'==M>5@.A6…7'C"E
<=8n'=€#Y
_'=&E807=$C7'#+m
C&HE'J'807-!.&
%N+•.CCEH8)J†d"!
D30}E~(+
"'&3.<<nE[.
&.#7N89n==EQ+;&$=A6.8
C%E$5R(54<)!'&
- 10 -
Quản trị chiến lược Nhóm 2
b'#&.89n#7N&#"='+
b'5D7Q}#<%"&D7Q5!h0(#0Y
;&E7'#t3#)/l+;.2.>)5
.2<9023#)/EG521>d.!E
('+P!.0%.1G3&C=E
A{84dE'75<''>d'E('
+S&d'92<<''75'"
'=EC2&'.'7!0=
>'#7#D+
<=8n4.2=€#E@.A6
}EC'-4#%&=€D+
""=Vz€E2'DFaak+•DK
_#.2;9bAu‰‚F+rv>DFaa]DbAu‰a+Wv+K_#
.2;9bAuDFaak.q\WFrasE‚.Zy>DFaa].q\Wi\asE‚.
Zy+
$6"7')ŠDFaak.qWiWaaE‚.
D>DFaa].qW]\aaDFaa^.qW]caa+
K#.29bAuIE=\+FvE0hy0l
F\+kv89n^i+kv+
;DFaakZy07D.s.007….6.5d
FiD+,fZyE<>Zy#F\i"0.
']jFaak7!>dF^i"'^jFaak+s.007D
.5dk^vFiD+_.0>&9.Zy
9GCI7n=DFa\a+P>.2078
.5>r0&.!>0yD
Gt7&D"0.>
- 11 -
Quản trị chiến lược Nhóm 2
;$L'=Zy<3'\FjFaa^>Zy
5ik0Zy0.<€2#=
S==>dV+
P&)'($7=2DFaakYq\k\WsE‚.Zy
qci\rsd.=nq\^a\sE‚.Zy+f7'h'5nl.‚a+^v+
P>/'&=Zy=E!"
+A<''†@.A6#.>&"e‚,‚S
$'#'5(#':S$"=E7##Waaa)
5+7A6##FrvDFaakccso_A+S
'==.#.2'8.9>D'E5A6
f8'E}$&!'=89(#'5'
!"&"7+A(#'#&~'
E5#$7d27h667l8L7'APA#)#
%5/=.2+AL<7&"'7#]v+
Chính sách thuế:
z=&E6.I.>>=.(=+
=//7'C2E78$';>+
;>Zy.7'7.T<C&'E
&E&07'C+_>.<#)'E}7#
/06 7'7.+,5'EELd8n
1[>0*<#7'+
<PSA];^$_
ZŠ>&&Dt"=E"Cy&9
E7"G%#.>E+
A6.8.4&/8)Zy/ E
S.g‚Zy‚;,#U95$9=
A6+;B$K.I.<5‡=‡)
‹+
z>67T9%E5&'A6!Faa
97!5=>&9A6tE57(5!
"+u21"!\^08))‹Q<'$*6
!>uc\a0'C<>(%*+V!
4S$7u'7.E~A6<B1<07'7=$>K'9
!\so_A"1B8/'G#ca+aaaŠ.u'7+=
/=C<=&D)‹5<d#D'4
(#9A6=>E+
- 12 -
Quản trị chiến lược Nhóm 2
SM$.)p‚A6.8%†KE5<9E8)u'7
'~> K+_.=4nt('"A6
$'E7nn2E5&)58)
>Š<4D.2.!5+A6[BYd
.3'Qd'.E'37*=7)56[
/=2.+A66EBYu'7ED'
5*)8/-/=}~D'+P.!"#
7#7nnF+raa*DcraŠ+5&.>
pA6.8.)‹8ME5.!!
dE7#M!51M%\?F+A68/$
'=M85so_A*)4'1
E5. #†7Q'.'
(u'7}EEA68/$YD\kkWM=Wav5K
+;&'8.9..Zy%)‹;M%)‹Œ
z=(#.$=D\kkWp?A6.8.ŠKFso_A+A6<
7#K=.2+
>=5E52KA6.8uƒ==ID7'
7nn2K+;4<'(.0}~t
A6dEQ7'u'7+SO.~†7Q'
2#'<>\jc+z=(#.(DL]]0D
\kkW.5\\^0D\kki+
PDZy#%.>=D=(
7#<'$+;4'5"'Zy„<6.6u
V.%57K<=%&(#4>&$9
=.7>ZyX(X:
s.0<=4Yk^vh$L\rK%.5l
_†8nX66Y#\^a0hDFaacl
•).=.2C&E8n7'C9D
.2'!.+
<PSA]$?@$AR=$`aA
S')$9}'.>=d'!681LE
+SE@.A67&'=89$94Š
./.A6/080'C&$9Vz€+
SEDE.7=897
os<$9+zCLD\kkaA67Lraa+aaa=!\
0o_A'=89$9+A''<•2(y
A6DFaa].EO.><I1dLD.2'8n(
0(=E!$89n}"<'+P"E
- 13 -
Quản trị chiến lược Nhóm 2
d#%.>.&=Vz€&775
EE@.A6+
Pháp luật:
1. Luật pháp về bảo hộ sở hữu trí tuệ
Z=(10<#0#E".f%4$0+f
2†8nB<#0'#E"B8")'9
8'.2$!807+
2. Luật về trách nhiệm của sản phẩm
f&'0#7NZyK=>#*8
37!5=>+f2<B<#&58O>4
!8†8n#7NE7'==#*
t9+
#<PSA]Xb@1]
ZE8).=(1#%=/<E+
Xcd7Fka+]ak+^^^hDFaaclF\v%Ka‚\WiiWv%K\r‚
iW\Fiv%K5ir+D8)DFaaF>$a]kv+
e&*+*!'f\W\]0hC#407?.0DFaa\l
Y.(#.T5c\v.$<'F]kv.
89n\civ.E07=E
#E07FW\v.E.)07FWv+
Ag<"^^WD><".^rrD>4
.]aFD+
c8*"8)7h*+59ic*e&.i."!5"&jk2l
u#t<0.&"Q(1>R
6+65dVz6|82/0Vz€>
i\vR6Zy8>K*6t86\kvR8>KFkvRF‚cK
7Q"WcvR8>K*6rkvR8>K
*6j86!Fj+•&#$5(#'&"
=>^av5(#'8R6Zy+D%5(#
'=}DG4D(L#\aa0o_A.5>
FrMo_ADFaar+
R68>\FK8E7)<02/'<04(#'
7#+5/=4(#'*644<78=
$0.I(#'#7N4<7=R=7E
07HEdJ+R8{8<9#%<%/*042
- 14 -
Quản trị chiến lược Nhóm 2
4)2 5$"'<3>64"#(#'
}'4225$+
O6K>$48{<=).T4)2R5
$H<=JL4†E 5)< 7<5,<6L4
O7{%>45CL[K=>
4&*=L4)1>4!'/+
;3<34tCE@.A6>/%4E4)
$R65(E+_2L&Q9
98<~'.E07#$>)@.A6"
.A6ŽA!03=<~i‚\WK2'
5dB.225C.5>ra0o_A+P0
;&2(&"#')"A6C
3.5#7N"7#C=<'ˆe,SEu!;
h'<':lEXSuh>#'Z*Pl+
#<PSA]O@@$m
z'd8n#$/=5'*%
.[/8D('E'E?=D
/6>2>05|6<Š7.>&"8(5
.?".2/(10"=40
2<#dC.T%6h27.')"L
A6Z69A.85':l+
A6(=)89=1
E07#$0†E(0'Q!/=5X66
}.'C!>4Q!8'0'58n
Ž<*u._!7d7!+
•C(#<'''7N@.A69=>/7'
CE0EZ6.p6=.7'5&"/
=5&"(0I*)8/')#$
!0@.A6%VIzE
•>)5A6}(10"!.+
V12E=$#0yD<B0'.>71"C
'.40[.>'+A6}.45C
#D&"+_/=274d'>'y=<
=A62*'
•7A6>E07".(1
!0>$"E(.=<E0+S'E†
- 15 -
Quản trị chiến lược Nhóm 2
8n'(&t#D†8n#3)'0(#
'<7=@.A6%EQ(12
L.0#Zy+
#<PSA]An@$o@
#(p'(*qYVz€B%,3Zy7$E.,3•)8!7$).,3
'<"8!7$<3=7'7>S87$=7'7>Z5E+f
)==>5.2C7'C1&t<0.E07
#$+
- 16 -
Quản trị chiến lược Nhóm 2
$Z[@
O ARZ@
#O
<;Z@$rARs
C<%
- 17 -
@.A6u6
6u6
V x8u6
Z*|.
,6PX6.
,6P6.u8
,6PZb7
Quản trị chiến lược Nhóm 2
V0'*%7#$E@.A67.2
ˆ7!>'7)'+S.2.>'
7) +6@6;6xS7O.[//
6@6FaS6|*+!/'E'b66.p.6%4
o6.u6P%4A6@u&E'+
;Q'*)7<#(&'#37#$0*#
@.A67##(=+
V ;7 97 Z668 FaakZ6
\ @6, \k+\ \W r
F _jS.< \r+c k i
c FaS6|* \W+F ^ F
W u k+k r F
r |*_6. ]+F W \
i f6 ^+F r c
^ ,6P r+r ^ \
] o6. W+c r \
k ||66 F+k F \
\a uP6 F+^ c a
\\ _p66 F+^ c \
\F ZbZjoe F+r W a
,--./01*"23%
E<A8)
S&."#$'7C<9=<B)'
&"7$Q!0†C!#$&'
F<7'/.!%
S'68//'n>.'&$#8n8{8
7+SE0.#'C'7$?#$'E
798…=0'.7-.7#D
98{8+
Zt8O17#7n&'.57X66h•<6lC
.24<77$72#*>=&
)'=79+;47.>!"5.2.>)'(#
- 18 -
Quản trị chiến lược Nhóm 2
'7)78<71G&.2=!+P$8n@.A6
qi^\+aaa+aaaDFaarC(#'7)77#+
G<@"&&4-
•>'7'7<I'D8{D>
D0+ZŠ#D5.2K.It<0.
'8{5t8{E+V_66_76.<6b66f
.#4EC34&&t!&
0#R.2+•K.#C#%=.2*%
74<7nC+Zt8O/8L'8{58{
DE7#D#.+SO'DCL
.0t$0#*<31CK
t(=9E=7n<7)/*'.9"'&
)'+
L<:6&"
SE .4'7>>+P0<-
7$'.>C<3#**<#<7.C+SO"'
'#G.(=9/E!E'C8/
'2/E<7+S'='C.#%=
*6YOn&0==D'*'3=797
d'8{58{tD+SO}.4
~74<7L.##D'7<'/
=7'2'U*6>'7!.t
(#'+;"}.#%=0<''<78…=0'
7D'~tAPA+
<O@#o@#B:$@$t`A
A6.8m6
@.A6@.8m6
A6m6
A6.8m6u
VzA6.8
A6.8Vz
- 19 -
Quản trị chiến lược Nhóm 2
A6S6f6
A6PS.<m6
p_u;•6
@.A6X66
C<%
>&E5#$A67#Y_*|._6@.8
e66,z‘,6|+;Q&E597!
5>Zy+<_*|.S68p66}'E5
-%97!E0>A6+S')
9Kd'C"!"<C8{<3
<').g*6!#&R!>.07$'E5+
E<A8)
27#7N=<I'/0t'
C=28/59’+zCL1=E58/=
4015&t.)!%5'#7N
=5<I!/+A.95<C<#/0C7
2=<84<<C#C2.'#7N
='E5+
F<7'/.!%
S'7$<=KC*)8/E5>#D
=C7/>+P$8nA6G).7$
S.guS.ge866>$B7$G.rMo_A+•&
2(''7$C*)8/A6Vz>dcrMo_A+SO.'
&&$7E'(97/>+
G<@"&&4-
•==E)*)8/'<#8“)5E07.
I7$+•==<#8“E)*)8/"
5E=+Ad.!>.2$'t(&'.
/€(1C44(1%.>A6+u.>')
5&L'1t51C8{87
.2.K9OC+
- 20 -
Quản trị chiến lược Nhóm 2
L<:6&"
S'8'=E5)3'9#$E5C*6*~
7$#'C8.9.=C8/+;4".>
CB('~C8.9t~t$.€
MC#%08.9=A6+VA6&Yt
<5M2<5{7$7$'7'5
E5<3L#iq'E5{7$~K
<+
<1r@$uAoXv@
C<%
,I'.#7N58O8.>R6R!"
't72I)+++;'5n237*=76'.#
7N1E0t+++;E07D
%$.Q'7) '/€)3+
E<A8)
z#D=#7NCL'.#7N8{82ƒ
&''(=98/57$9$†08{=
#7N+Zt8O08'9'E.>.#/
97t8ƒ[.$E%4&'#7N#*+9
8E<9C'<%&.'I0†58O7C
L'5NE0.EK='EM8>
!08+
F<7'/.!%
P077) 9.'t8O/E.
DC2+•E='7./&'#/.047)
- 21 -
A6V8‚.6
A6_g‚.6
A6
A6u<.
,6Pb6
A6_6
A6`.6
6,<p6S7
Quản trị chiến lược Nhóm 2
DCI+P$8n'E.>C#'tD
=C873'/>8199=I.>+;=
EE"'E.>*>. CL#7N
>E&E07C=.7+SO'
><07'7=790(#7.>C<9.<%'E
.>I)'1'.>8…=0'E-E2 T+
G<@"&&4-
Z687C'€""=.
=CE>7+ZE10(#.T!
0E#*=8072#.2"1
GE+S'E'10(#.TŠd<&.
0(#=EE+;"'E>'
'687.!!&Q7n
#=*>.5+++
L<:6&"
m66BY(&./7+;58O
*><=2•E#7N+•&t'7./.5'
#*#7N58O')"+,€#7Nt!0
~.2"G7#9#%5/t<0.5X66+
PQ#7N233.<%/D'7!0&E
*58O%'9-C7'#7N2
<'%'OE9.>=#DEC>t'8Q
#7Nt<0+
SO'!E)/{.E.
%&t<0.%'>7!)+P>'#7N2#
*•t'>)”''E7#33B'
(7##<#2.2#7N=E0N.
=(#=+
#<$Z[@Am@ARPw@A$O@
e,S
p_u;
m8A6
A6S6.
e,S|.
A6
- 22 -
Quản trị chiến lược Nhóm 2
„6*
A6ŽA
u.6A6
e,S;6x
A6|.Z6
A6•`6_8Z
C<%
Zy'7'&"$S,_e,S|*;,SS@h6
@,ou;l+ZŠ.>7'7'7)7'85
>Zy+ZŠ.>}%4'7'')5
>Zy+6@6A;6xS*S.'&"$
&"'75>Zy+;&.>7'9>'
585Up_u;A66@6S;;+‡;&
7)$E077#08&"'7.(&
97!#>(=+‡_/#=.5n<DE(/7'C
2(1/=<=7n.66../1#
+S'x6<X66•<6V.1&+A/=/D
%'=.E(66'-//.2=
!'.>!=.8(.5'.>+
E<A8)
27#7N=<I'/0+++zCL
1*6&"C8/=401&$
4#7N=5<I!/+,#/
0C72=1'*67<+++C2*6.4#
7N=&"+
F<7'/.!%
;\k'FDFaaF”f5,Vz€(9nC
&0)'#+P05.B=d'E
&E<B'=#'1M#crv#>+•&d
B1E7~7&"E8)'7
O/+'.5<}K'(97~7'E0
&'E'7+P>&…Q#.>C79
.0Q-7#.2.>%4'=<9+;
8<508"8{8)7!…t77#
D."7)7t8OX668K!8C
27'C=797)7>7$7E(X66>'x6<
•<6+X6e77.6}<''!"&">8
- 23 -
Quản trị chiến lược Nhóm 2
'7'>7$&"'7+V.}!/•<6
te77.662{7$+
G<@"&&4-
u!0&E%4#7('"7)7+P$8n
e,SA6%4k&"S,_%4ck;,S%4ca+;
82#*8/5'#*8{8{5D+!/
*%7#$&8…=468'"E
D{5'&8{+++
L<:6&"
•7'8/s.0*6CL1E'5
&"t'<K<C8{+;&&"8/5(#'
(#'!+=76'&"=27O>!"
&"C/0(#'!"+•& 75
*64#7N.D8+;&&"G~!"
8/*6$8nS86S6ge,S+•>=8)%
Zy&"'7&"0&58OC>>
'!"VA>4.>$7!/&"G<=
+
VARa@`nZx@yo@@NB
zf {&'fg Agd7 17'|,
A890&6-
$XA#
a+ar F a+\a
A!"&!6 a+a] F a+\i
- 24 -
Quản trị chiến lược Nhóm 2
6,'7&'9"
,
a+ar c a+\r
3}/. a+\r W a+ia
// a+\r W a+ia
@8&z {&'fg Agd7 17'|,
@9k)-6| a+\r W a+ia
68 * a+\\ W a+WW
#58) a+ar F a+\a
1!&~-4+--6- a+\\ c a+cc
// a+\a F a+Fa
A&f \+aa Fk c+^F
- 25 -
