Design Experiments: Creating meaningful relationships with users
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Design
Experiments
wufoo.comSupport Driven Design
We are fanatical about
creating meaningful
relationships with
our users.
New Users :: Dating
Existing Users :: Marriage
Existing Users :: Marriage
Dr. John Gottman
Everyone fights.
Cost / Billing
Users’ Users
Performance
Roadmap
Others
Money
Kids
Sex
Time
Others
10%
100%
9%
Website Visitors
Signup to Trial
Login to Account
1%
5%
.5%
Active Users
Paying Users
Staying Users
10%
100%
9%
Website Visitors
Signup to Trial
Login to Account
1%
5%
.5%
Active Users
Paying Users
Staying Users
0
75,000
150,000
225,000
300,000
Jun-06 Dec-06 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09
0
100
200
300
400
4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6
Users
Support
1
Documentation
Renovation
Requests with New
Documentation Design
10x increase in pageviews.
2
Emotion Devotion
