Luận văn thạc sĩ UEB văn hóa doanh nghiệp tại công ty cổ phần in và bao bì goldsun

ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ
---------------------

ĐÀO TRẦN TRUNG

V N H A OANH NGHI P
TẠI CÔNG TY CỔ PHẦN IN VÀ AO

GO

SUN

UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH
CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG

Hà Nội - 2019

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ĐẠI HỌC QUỐC GIA HÀ NỘI
TRƢỜNG ĐẠI HỌC KINH TẾ
---------------------

ĐÀO TRẦN TRUNG

V N H A OANH NGHI P
TẠI CÔNG TY CỔ PHẦN IN VÀ AO

GO

SUN

Chuyên ngành: Quản trị kinh doanh
Mã số: 60 34 01 02

UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH
CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG

GIẢNG VIÊN HƢỚNG ẪN: PGS TS HOÀNG V N HẢI

Hà Nội - 2019

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ỜI CAM ĐOAN

T

ng, ho n to
ch kh ch quan v
.C
o kh c.
T c giả u n v n

Đào Trần Trung

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ỜI CẢM ƠN

nh v
–

Q

–

Gia H
ho n th
T

c

ho n th

m

y.

nh cho t

ho
kinh doanh.

qu
T

giả u n v n

Đào Trần Trung

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MỤC ỤC

.............................................................................i
......................................................................................... ii
.................................................................................................. iii
......................................................................................................... 1
ỆP ............................................................................. 5
.......................................................................... 5
................................................................ 5
............................................................... 7
.............................................. 8
.................. 8
.................................. 9
.......................................................................................... 12
......................................................................................... 12
........................................................................................ 13
................................................................. 16
........................................................................... 18
................................... 20
......................................................................................... 20
......................................................................................... 21
............................................... 22
................................................................................... 22

1.5.2

............................................................. 24
............................ 28
......................................................................................... 28
......................................................................... 29
........................................................ 29

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.......................................................... 29
........................................................................... 32
Ệ

... 34

........................................................................ 34
.............................................................. 34
............................................................... 35
...................................................................... 35
.............................................. 37
............................................... 39
3.2.1 Th c tr ng chung v

p ................................................ 39
.... 40

................................................................................................ 41
......................... 42

3.3.1 Thi t k

.......................................................................................... 42

3.3.2

....................................................................................... 43
................................................................ 45

................................ 72
Goldsun ............................................ 78
.............................. 78
Goldsun................................................ 78
Goldsun.................................... 79
Ệ

N NGHỊ
Ệ

............................................................... 83
.................................................................... 83
............................................... 84
y u nhằ

n VHDN t

ph

Goldsun ..................................................................................................................... 85

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ờ

o ph
ỡ

4.3.2 B

.................................. 85
n th c v

.......................................................................................... 87
ợ
ị

õ ầ

ịc

4.3.5 Coi trọ
4.4 T ng h

ý ................................................................ 88
õ
cv

n ch

.............................. 90
...... 90
ng ................. 93

............................................................................................................... 94
Ệ

......................................................................................... 95

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ANH MỤC C C T

K hi u

STT
1

CBCNV

2

DN

3

Goldsun

4

HCNS

5

KCN

6

KH

7

VHDN

VIẾT T T

Nguyên ngh a

i

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ANH MỤC
STT

ảng

ẢNG
Nội dung

Trang

1

B ng 3.1

36

2

B ng 3.2

37

3

B ng 3.3

39

4

B ng 3.4

43

5

B ng 3.5

nh gi

45

6

B ng 3.6

nh gi

49

7

B ng 3.7

nh gi

52

8

B ng 3.8

9

B ng 3.9

10

B ng 3.10

11

B ng 3.11

12

B ng 3.12

13

B ng 3.13

14

B ng 3.14

15

B ng 3.15

nh gi

55

nh gi

58
60

nh gi

63

nh gi

65

nh gi

67

nh gi

m

nh gi

70

73

t

ii

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ANH MỤC H NH

STT H nh
1

2.1

Nội dung
Quy

Trang
28

iii

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

PHẦN MỞ ĐẦU
1. T nh ấp thi t

a

tài

c nhau n

c
c

ph

n

,
(VHDN).

c th

c th
l

.
.C c

gi
n
doanh n

kh

yl

ng

ng n, h
ch h ng v
ch ph
,

1

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

l t i
.
c

c

Vi

(Goldsun) l
v

–

m

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m
0.000m2 v

m

.000m2
m

VSIP
m

nh th nh v
nh In v
m

.700 c

m
nm

.
–

H
h th nh v ph

v

ph

2

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

trong qu
nh v ph

ằ
ph

,t

VH N t i Công ty ổ phần In và ao
C u h i nghiên

i:

Go dsun

u

T

i:

o

o?

o

pn

n

to n b i.
2. M

h và nhi
đí h

a)

v nghiên

u

h
ằ
nhằm ho

b)

h

.

h

-

nh gi

3. Đối tƣ ng và ph

u

h

a)
b)

vi nghiên

h

h

Goldsun.
:

+ N i dung: T

n VHDN hi

a Goldsun

3

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

th
4. Nh ng

ng g p

a u nv n

Lu

m

p c n m i trong vi

n

VHDN t i m

nh ho

Lu

ng doanh nghi

n khi b
5. ố

ng VHDN
a u nv n

Ngo

m

k

, danh m

u tham kh

l c,

n
Chƣơng 1:
Chƣơng 2:
Chƣơng 3:
Chƣơng 4:

n ngh

ằ

4

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

CHƢƠNG 1: TỔNG QUAN T NH H NH NGHIÊN CỨU VÀ CƠ SỞ
UẬN V V N H A OANH NGHI P
1.1. Tổng quan t nh h nh nghiên
1.1.1.

hh h

h

u
h

c

&
l

qu

ng c c gi

Theo hai t
c gi
c th

c gi

px

c th

ph

n
m ph

cc

5

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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

l kh
u n hay kh

c

ằ

d

c th
ằ

cho th nh
.

Handbook: How To Plan, Implement And Measure A Successful Culture Change
ằ

ch n
th

Ngo

T

, c c nh
h
l
ằ

ph

ằ

l t

6
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ằ
c nh

nh gi

yc

ph

C
to

doan
ct

ằ

ct
l

1.1.2. T h h h

h
ằ

n to n

t

ầ
gi

ị ị
gi

l

c
b ib

a GS. TS Ho

Ph

2004, GS. TS Ho

7
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

t
ct

y, hai t

c

kh

i qu

c

.

ch n

(Organizational Culture) v
c nh
ms
(Subcultures) trong c
n

,c c

c

1.2. oanh nghi p, V n h a và V n h a doanh nghi p
h

1.2.1. Kh

h

đ

v

h

h

1.2.1.1 Kh
L
ằ
l
:

TNHH,

Nh
iv

1.2.1.2
nh, VD: Xem

8
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

c nhau n

, c c nh
.

đ

1.2.2. Kh

h

1.2.2.1 Kh
-

ph
bao h
ằ
c
l

, gi

v
o

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, l gi

o
l
v
l

9
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

Lo

h

c,

lo
ằ

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1.2.2.2 C

c

nh v ph
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C c gi

nh gi
c c gi
nh gi

gi

c gi

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kh

nh gi
–

c gi

c

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10
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ằ
t

n,
ph

yc

i, m
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ph
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ph
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ph

to

nh m
ph

.

v

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c

11
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

ị
ch to

quan

l
1.3. Nội dung

a VH N

1.3.1 Kh

doanh

V

c

c c

c
th

c c nh

c

12
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

l

l

c gi

c gi
to

l
c c th
c
C c kh
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kh
gi

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ch kh c l

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13
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

c

th

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ch b

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C

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14
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C.33.44.55.54.78.65.5.43.22.2.4..22.Tai lieu. Luan 66.55.77.99. van. Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22. Do an.Tai lieu. Luan van. Luan an. Do an.Tai lieu. Luan van. Luan an. Do an

c c th

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c th

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n

nh v
c th

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nh, c
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yc
ng y c ng cao v

c c th
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15
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