Event proposal_ Flower Boutique Handmade Workshop

FPT UNIVERSITY
FACULTY OF BUSINESS
GROUP ASSIGNMENT
SPRING 2024
EVENT PROPOSAL REPORT NO.1
Course Details
Subject Code

:

EVN201

Subject Title

:

EVENT PLANNING

Lecturer’s Name

:

MS. PHAN XUAN ANH THU

:

January 22, 2024

Assignment Details
Due Date
Student’s Details

Le Gia Huy – DS160101 –
Nguyen Duc Hai - DS160110 -
Le Nguyen Gia Khanh - DS160170 -
Nguyen Duong Ha Lam - DS160312 -
Nguyen Hoang Nhi - DS160457 -
Nguyễn Thị Linh Chi - DS160296 -


1. Event introduction
Title of event: "Nghệ Thuật và Sáng Tạo - Workshop Làm Kẽm Nhung Handmade"
Type: Corporate Event
Date: 27.01.2024
Time: 7:30 – 13:30 am
Location: 6/6 Chế Lan Viên, Phường Mỹ An, Quận Ngũ Hành Sơn, Đà Nẵng.
Concept: Làm các loại hoa Tết, tặng người thương vào dịp Valentine.
Color: Đủ thể loại màu sắc
Ambience: LÀ LÁ LA COFFEE AND HOMESTAY sẽ được bày trí thành một khơng
gian nghệ thuật với ánh sáng nhẹ nhàng, âm nhạc dịu dàng, tạo nên khơng khí tinh
tế để kích thích sự sáng tạo.

2. Event description
- Purpose:
+ Enrich coffee shop services and customer experiences.
+ Enhance brand value and increase presence on social networks.
+ Create a vibrant, educational and community-oriented space.
- Goal:
Provide customers and participants with a unique and enriching environment for learning,
connection, and enjoyment, ultimately contributing to the cafe's overall brand image and
fostering customer loyalty.
- Objectives:

+ Customer Engagement: Foster interaction and engagement among customers by offering
workshops aligned with their interests.
+ Brand Differentiation: Position the cafe as a versatile space, offering not just food and
beverages but also educational and entertaining experiences to stand out from competitors.
+ Revenue Generation: Generate additional revenue through workshop fees, increased cafe
purchases, and sales of related products and services.
+ Community Building: Strengthen the sense of community by bringing people together
through shared learning experiences, enhancing the cafe's connection with the local
community.
+ Promotion and Marketing: Utilize the workshop as a promotional tool to showcase the
cafe's offerings, unique features, and ongoing promotions, reaching both workshop
participants and a broader audience.
+ Enhanced Customer Experience: Improve the overall customer experience by offering
diverse activities catering to different interests and preferences, making the cafe a more
appealing destination.
+ Social Media Presence: Encourage participants to share their workshop experiences on
social media, generating user-generated content to enhance the cafe's online presence and
marketing efforts.
+ Feedback and Improvement: Gather feedback from workshop participants to assess
satisfaction, preferences, and suggestions, enabling continuous improvement for future


workshops.

5. Services offered

Description

Primary
Service

Example

- Learn basic shaping and
Educational Craft Workshop layering techniques to
(Velvet Zinc Focus)
create beautiful velvet zinc
flowers.

Tips
- Offer beginner-friendly
projects with pre-cut
shapes.
- Highlight the unique
properties and creative
possibilities of velvet zinc.

- Velvet zinc sheets in
various colors and textures.
- Cutting tools (scissors,
Materials &
craft knives).
Tools
- Glue and other adhesives.
- Embellishments (beads,
tassels, charms, stencils).

- Partner with local craft
stores or online retailers
specializing in velvet zinc.

- Offer pre-cut shapes for
beginners and full sheets
for experienced crafters.

- Customize toolboxes or
craft kits with your shop's
logo or workshop theme.
- Consider eco-friendly and
sustainable materials.

- Step-by-step instructions
and demonstrations.
- Personalized assistance
Instruction &
and troubleshooting.
Guidance
- Brief explanation of velvet
zinc and its cultural
significance (optional).

- Design projects with
varying difficulty levels for
different skill sets.
- Encourage creativity and
personalization.

- Prepare visual aids and
handouts for reference.
- Offer the workshop in
multiple languages if

necessary.

- Comfortable and inspiring
space with good lighting
and ventilation.
- Tables and chairs suitable
for crafting.
- Designated photo area
with props or backdrops.

- Choose a location with
easy access and parking. Ensure the venue is
accessible for people with
disabilities.

- Decorate the space
according to the workshop
theme and Lunar New Year
(optional).
- Create a welcoming and
engaging atmosphere.

- Coffee and brunch items
with a Lunar New Year or
Da Nang twist.
Refreshment
- Small bites, finger foods,
s
and sweet treats.
- Vegetarian, vegan, and

gluten-free options.

- Partner with local coffee
shops or bakeries for
authentic flavors.
- Offer water and other
beverages.

- Consider the time of day
and workshop duration
when planning
refreshments.
- Present the food and
drinks in a visually
appealing way.

- Small velvet zinc creations
(keychains, bookmarks,
charms).
- Lunar New Year-themed
Party Favors
lucky charms or decorative
items.
- Branded items like tote
bags or stickers.

- Get creative and
personalize the party
favors.
- Choose items that are

relevant to the workshop
and target audience.

- Package the party favors
attractively and include a
thank-you note.
- Consider offering a
discount on future
purchases with the party
favors.

Venue


TIMELINE
TIMELINE
Time

6.45 7.30
7.30 8.30

8.30 9.00

9.00 11.00

Activity

Detailed tasks

Note

Set up

Gather members
Check equipment and materials
again
Prepare adequate tables and chairs

Organizers, core team and all
volunteers

Sign up and
welcome

Welcoming guests.
Distribute registration forms and
instructions to guests.

Huy and Khanh drove the car for
customers.
Chi guides guests to their seats.

Introduce and
divide groups

A short introduction to the workshop
and instructor introduction.
Divide into small groups to create
opportunities to socialize and
interact.

Nhi acted as MC to lead the program
and present the reason for
organizing the workshop.
Draw lots to divide into groups.

Instructions
and practice

Basic instructions on making
techniques
handmade with velvet zinc (For
example: making
flowers, making red peach flowers,...)
Allow groups to practice
Ha Lam is in charge of guiding
under the support of the instructor.
guests.

11.00 - Rest and
12.00
lunch.

Lunch break to enjoy food
at the cafe or bring food.
Opportunity for everyone to connect
and share experiences.

12.00 - Complete and
12.30

perfect

Instructions on how to edit and
perfect
each person's handmade products.
Answer any questions and provide
ultimate support.

12.30 - Chia sẻ và
13.00
trình bày

Groups share their products and talk
about their experiences.
Broadcast special features and
provide
opportunities for questions from the
audience.

13.00 - Closing and
13.30
feedback

Summarize the event and thank
everyone for participating.
Collect feedback from customers to
improve future events.

Linh Chi is in charge.

Nhi is in charge.