Official Viết luận_ NEU Phân tích kinh doanh

OFFICIAL BÀI VL

PART I: INTRODUCTION

1.1 BACKGROUND:
Topic Area:

Wefinex also known as WinsBO – a Binary Options trading platform, or Trade BO for
short. More specifically, Wefinex is a form of predicting the value of an asset to increase or
decrease in a given time. That could be the price of gold, the stock, even the price of gasoline
today, tomorrow … If you guess correctly, you will get money, the wrong guess, the whole bet
will be lost. Despite being in the financial sector, Wefinex players can be seen from all walks of
life, from the elderly to the students and students who know nothing about financial transactions.
Some people who advertise for Wefinex say that investing in WinsBO can "make million
dollars", "X2 accounts in 60 seconds", "buy supercars, houses upstairs", and many other
"winged" words.

Regulators all around the world are banning Binary trading. The Fraudulent Binary
Option goes under the loop of the police. Even the FBI has also appealed that binary options
trading is very dangerous and classified as a new form of fraud.
Starting from the first quarter of 2020, Wefinex’s userbase has grown exponentially with
monthly visitors grow to over 1 million from over 25 countries. According to Alexa, Wefinex
has reached the top 3000 websites in global internet traffic and engagement with visitors come
from all over the world, especially Brazil, Russia, Ukraine, and Vietnam. Based on figures on the
SimilarWeb statistics page, more than 90% of visits to Wefinex come from Vietnam. But the
most suspicious thing is that the company is not based in our country. Instead, Winsbank’s
headquarters are located in Belize – the Central American nation of the law is lax. That is why
Belize is considered a fertile ground for international financial criminals.
As a result, the bottom line here is " DO NOT JOIN WEFINEX " and the ultimate mission of
this work is to warn people, especially, Vietnamese young people against investing in Wefinex.

1.2 RATIONALE AND PURPOSES
Rationales:

The purpose of this study is to provide a deep interpretation for Vietnamese young people
as well as point out the risks that the investors can face. Thus, we offer suggestions and cautions
them before making a decision that whether they should put their money in Wefinex or not.
Purposes: We conduct this study with a view to:
+ find out the general definitions and how Wefinex works
+ examine the Vietnamese young people’s awareness of the risks of Wefinex platform
+ examine the investors on their experiences and satisfaction when investing in Wefinex

1.3 RESEARCH QUESTIONS:
- How do users know about the Wefinex platform?
- What experiences do they have when investing in Wefinex? Do the risks outweigh the benefits?
- How do the investors rate Wefinex trading platform?
- What do the investors expect from Wefinex to improve in the future?

1.4 SCOPE:
The study focuses on the investors’ interpretation and the risks they have faced or the

benefits they had after joining in Wefinex trading platform. Our targets are Vietnamese young
people. We mainly focus on these people because they are the young who are not well-
experienced in investing willingly pour a huge amount of money in because of the sweet and
attractive invitations.

1.5 RESEARCH METHODOLOGY:
Survey method:

Research tool/ instrument:
Questionnaire: Creating an online survey by using Google Forms.

Population: Young people in Vietnam who are Wefinex’ investors.
The study will be made on at least 140 people including 0 university students and 60 young
people graduating from universities, who are investing in Wefinex.

Data collection:
Data will be collected from one main source:
Primary data

Questionnaire:
A list of questions will be created to gain a deeper understanding of some aspects of Wefinex’
users such as their experiences, satisfaction, expectations… The survey will be conducted on
about 120 people.The online survey will contain about 20 questions which would take the
participants 5 minutes to answer.

1.6 TENTATIVE REPORT STRUCTURE:
Introduction:

1.1. Background
1.2. Rationale and purposes
1.3. Research questions
1.4. Scope
1.5. Research methods
1.6. Report structure
Literature review:
2.1. Definition of trading platform Wefinex and how it works
2.2. The popularity of Wefinex in Vietnam
Data Analysis and Findings:
3.1. Benefits of Wefinex’s investment that attracted young people.
3.2. The experiences of young people who are investing in Wefinex.
3.3. The risks that people could face when investing in Wefinex.

Conclusions.
References
Appendices