(Tiểu luận) nternational business managementmid term essaychapter 6 global production, outsourcing, and logistics

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MINISTRY OF EDUCATION AND TRAINING OPEN UNIVERSITY OF HO CHI MINH CITY

SCHOOL OF ADVANCED EDUCATION

<b>INTERNATIONAL BUSINESS MANAGEMENTMID-TERM ESSAY</b>

<b>Chapter 6: Global Production, Outsourcing, and Logistics</b>

<b>Lecturer: Associate Professor, PhD Cao Minh TríGroup: 4</b>

<b>Class: QT20DBE1Group members:</b>

Đàm Thiện Văn - 2054010873 Lê Phan Huyền Vi - 2054012369

<b>Ho Chi Minh city, March 2023</b>

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<b>TABLE OF CONTENT</b>

LIST OF FIGURES, AND TABLES...2

I. INTRODUCTION...3

II. STRATEGY, PRODUCTION, AND SUPPLY CHAIN MANAGEMENT...5

<i>1. Strategic objectives of Purchasing</i> and <i>Logistics</i>...5

1.1 Lowering the total costs...5

1.2 Increase product quality...6

2. Six Sigma quality improvement methodology...7

III. WHERE TO PRODUCE...8

1. Country factors...8

2. Technological factors...9

2.1 Fixed costs...9

2.2 Minimum efficient scale...9

2.3 Flexible manufacturing and mass customization...10

3. Production factors...13

3.1 Product features...13

3.2 Locating production facilities...13

4. Strategic role for production facilities...15

5. The hidden costs of foreign locations...16

IV. MAKE-OR-BUY DECISIONS...17

V. GLOBAL SUPPLY CHAIN FUNCTIONS...20

1. Global logistics...20

2. Global purchasing...21

VI. MANAGING A GLOBAL SUPPLY CHAIN...24

1. Role of Just-in-time inventory...24

2. Role of information technology...25

3. Coordination a global supply chain...26

4. Interorganizational relationship...27

REFERENCES...30

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<b>LIST OF FIGURES, AND TABLES</b>

Figure 1 The relationship between quality and costs...

Figure 2 Typical unit cost curve...

Figure 3 Operationally favoring a make decision...

Figure 4 Operationally favoring a buy decision...

Figure 5 Upstream/inbound relationships...

Figure 6 Downstream/outbound relationships...

Table 1 Location Strategy and Production... Table 2 Outsourcing Terms and Options

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Nowadays, as the global trade barriers have been lowering rapidly, the expansion of the global market follows suit. This resulted in the globalization of many enterprises and companies in attempts at a larger profit margin and a larger revenue pool. However, this calls for a series of interrelated issues that these firms with the globalization ambition have to confront.

First, they have to decide where should they locate their production activities. Should manufacturing be concentrated in a single region, country, or rather they be dispersed around the globe to adapt with various country differences in factor costs, tariff barriers, political risks, and the like to minimize value added? Single-country strategies efficient operationally but often times can be come ineffective strategically. For an instance, what if Nike focuses all of their production activites and resources in India or China and these two countries decided to ban all trades and productions with foreign states or entities? Some redundancy is usually the best approach in both global production and supply chain management practices, and such redundancy often demands that a company spreads its production and supply chains across countries (Madichie, 2008).

Second, what should be the long-term strategic role of foreign production sites? Should the firm abandon a foreign site if factor costs change, moving production to another more favorable location, or is there value to maintaining an operation at a given location even if underlying economic conditions change? Value can come from cost inefficiencies. Moving factory locations from one country to another solely due to cost considerations is usually not a strategic move. Successful companies typically evaluate cost considerations along with quality, flexibility, and time issues. At the same time, cost is one of the most important considerations and serves as the starting point for discussion of making a strategic move from one country to a more advantageous production home (Madichie, 2008).

Third, should the firm own foreign production activities, or is it better to outsource those activities to independent vendors? Outsourcing means less control, but it can be costefficient. Fourth, how should a globally dispersed supply chain be managed, and what is the role of information technology in the management of global logistics, purchasing (sourcing), and operations? Fifth, similar to issues of production, should the company

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manage global supply chains itself, or should it outsource the management to enterprises that specialize in this activity? There are myriad options for supply chain management by third parties. Few companies want to manage the full supply chain from raw material to delivering the product to the end-customer. The question, though, is what portion of the supply chain should be managed by third parties and what portion should be managed by the company itself (Madichie, 2008).

A firm, if want to be successful on the global market should be able to answer all of these questions without fail in order to devise a both a strategic plan and operational plan that best serve the company’s interests. Take Alibaba for example, they took advantage of their competitve competency (Logistics) and devised a strategy that best utilize their logistics network to reach hundreds of millions of customers all around the globe on time and on target. Their huge network also helped them in lowering the total costs of production and logistics as well as exponentially improve the products quality (Madichie, 2008).

However, the larger the network and the firm, the more careful they have to be in choosing their partners and associates. Every supply chain partner has to be chosen with utmost caution, and the total costs of the supply chain process should be taken into consideration. A total cost focus of a global supply chain ensures that the goal is not to strive for the lowest cost possible at each stage of the supply chain (each node in the chain) but, instead, strive for the lowest total cost to the customer—and, by extension, greatest value—at the end of the product supply chain. This means that all aspects of cost— including integration and coordination of companies in the supply chain—have been incorporated in addition to the cost of raw material, component parts, and assembly worldwide. And these cost issues, as they relate to global logistics and global purchasing—both considered supply chain functions in a company—have been strategically and tactically addressed (Madichie, 2008).

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<b>II.STRATEGY, PRODUCTION, AND SUPPLY CHAIN MANAGEMENTProduction is one of the most value-creation activities in a firm. Production is sometimes</b>

also referred to as manufacturing or operations when discussed in relation to global supply chains. We can use the term “<b>production</b>” to denote both service and manufacturing. However, in this chapter, the content will be more focused on the production and manufacture of physical goods (Madichie, 2008).

<b>Supply chain management is the integration and coordination of logistics, purchasing,</b>

operations, and market channel activities from raw material to the end-customer (Madichie, 2008).

<b>Production </b>and <b>Supply chain management </b>are closely linked because a firm’s ability to perform its production activities efficiently depends on a timely supply of high-quality

<i>material and information inputs, for which purchasing</i> and <i>logistics</i> are critical functions (Madichie, 2008).

<i>Purchasing represents the part of the supply chain that involves worldwide buying of raw</i>

material, component parts, and products used in manufacturing of the company’s products and services (Madichie, 2008).

<i>Logistics is the part of the supply chain that plans, implements, and controls the effective</i>

flows and inventory of raw material, component parts, and products used in manufacturing (Madichie, 2008).

<b>1. Strategic objectives of </b>Purchasing<b> and </b>Logistics<b>.</b>

1.1 Lowering the total costs

Ensure that the total cost of moving from raw materials to finished goods is as low as possible for the value provided to the end-customer. Dispersing production activities to various locations around the globe where each activity can be performed most efficiently can lower the total costs. Costs can also be cut by managing the global supply chain efficiently to better match supply and demand. This involves both coordination and integration of the supply chain functions inside a global company (e.g., purchasing, logistics, production and operations management) and across the independent organizations (e.g., suppliers) involved in the chain. For example, efficient logistics practices reduce the

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amount of inventory in the system, increase inventory turnover, and facilitate the appropriate transportation modes being used. Maximizing purchasing operations enhances the order fulfillment and delivery, outsourcing initiatives, and supplier selections. Efficient operations ensure that the right location of production is made, establishes which production priorities should be stressed, and facilitates a high-quality outcome of the supply chain (Madichie, 2008).

1.2 Increase product quality

By establishing process-based quality standards and eliminating defective raw material, component parts, and products from the manufacturing process and the supply chain and increasing the product quality as a result. In this context, <i>quality</i> means <i>reliability, implying</i>

that ultimately the finished product has no defects and performs well. These quality

<i>assurances should be embedded in both the upstream and downstream portions of the global</i>

supply chain (Madichie, 2008).

The upstream supply chain includes all of the organizations (e.g., suppliers) and resources that are involved in the portion of the supply chain from raw materials to the production facility (this is sometimes also called the inbound supply chain) (Madichie, 2008). The downstream supply chain includes all of the organizations (e.g., wholesaler, retailer) that are involved in the portion of the supply chain from the production facility to the end-customer (this is also sometimes called the outbound supply chain) (Madichie, 2008). Through the upstream and downstream chains, the objectives of reducing costs and increasing quality are not independent of each other. As illustrated in Figure 1, the firm that improves its quality control will also reduce its costs of value creation (Madichie, 2008).

Figure 1 The relationship between quality and costs (Madichie, 2008)

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<b>2. Six Sigma quality improvement methodology</b>

Six Sigma is a direct descendant of the total quality management (TQM) philosophy that was widely adopted, first by Japanese companies and then American companies, during the 1980s and early 1990s. The TQM philosophy was developed by a number of American consultants such as W. Edward Deming, Joseph Juran, and A. V. Feigenbaum. Deming identified a number of steps that should be part of any TQM prom. Deming made these points in the TQM (Madichie, 2008).

<b>- Aims to reduce defects, boost productivity, eliminate waste, and cut costs throughout a</b>

<b>- The quality of supervision should be improved. </b>

<b>- Management should create an environment where employees will confidently report</b>

problems or recommend improvements.

<b>- Work standards should not only be defined as numbers or quotas. </b>

<b>- Management has the responsibility to train employees in new skills to keep pace with</b>

changes in the workplace.

<b>- Achieving better quality requires the commitment of everyone in the company.</b>

These six arguments of Deming laid the foundation of the Six Sigma methodology that many top line managers still use until today. Managers of huge corporations and companies such as Motorola, General Electric, and Honeywell. By using the Six Sigma methodology, these companies can ensure that their production process would be 99.99966 percent accurate. In other words, for a million units of output, there will only be around 3 defects in them. This number was thought to be impossible to achieve earlier in history of any industry. However, nowadays, by applying Six Sigma, managers can cut down costs efficiently all the while ensuring that their producs stay reliable (Madichie, 2008). However, with the growth of international business, the standards for products have also been raised accordingly. In Europe, for example, the European Union requires that the quality of a firm’s manufacturing processes and products be certified under a quality standard known as ISO 9000 before the firm is allowed access to the EU marketplace. Although the ISO 9000 certification process has proved to be somewhat bureaucratic and

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costly for many firms, it does focus management attention on the need to improve the quality of products and processes (Madichie, 2008).

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<b>III.WHERE TO PRODUCE</b>

An essential decision facing an international firm is where to locate its production activities to best minimize costs and improve product quality. For the firm contemplating international production, a number of factors must be considered. These factors can be grouped under three broad headings: country factors, technological factors, and production factors.

<b>1. Country factors</b>

Factors regarding differences in political and economic systems, culture, relative factor costs from one country to another are all called country factors. Due to these differences, some countries carries more competitive advantages than others depending on the company’s overall strategy and products. These differences can also greatly influence benefits, costs, and risks in doing businesses in said countries. Other things being equal, a firm should locate its various manufacturing activities where the economic, political, and cultural conditions— including relative factor costs—are conducive to the performance of those activities. The example being Nike and strategies regarding the location of manufacturing facilities. Most of these factories, production plants, etc are located in third-world countries or emerging countries such as China, India, and Vietnam to lower the total costs of production. These decisions can benefit them the location economies all the while create a global web of value creation activities.

Another important point some industries may have to consider is the global concentration of activities at certain locations creating <i>location externalities</i> which introduce the presence of a skilled labor pool and supporting industries. These extrernalities can play a deciding role on where to locate production activities. For example, the Silicon Valley in California, USA. This is one of the most famous site for global technology companies to gather and put their headquarters. Due to the concentration of these high-tech and big-tech companies, the general public and the population of the area has grown more adept and leaned towards careers that have some relations to technology and such. This created a highly-skilled labor force in the areas that are more than ready to be hired by these companies. Moreover, the readiness of supporting companies ranging from suppliers to distributors for such products

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are also in tune with the whole industry making Silicon Valley the perfect ground zero for anyone who wants to start a new Facebook.

These <i>externalities</i> along with other factors like: exchange rate, transportation costs, rules and regulations regarding foreign direct investment, etc are all important keypoints that any manager should carefully evaluate before making any decision regarding the locality of their manufacturing plants.

<b>2. Technological factors</b>

The type of technology a firm uses to perform specific manufacturing activities can be pivotal in location decisions. For example, because of technological constraints, in some cases it is necessary to perform certain manufacturing activities in only one location and serve the world market from there. In other cases, the technology may make it feasible to perform an activity in multiple locations. Three characteristics of a manufacturing technology are of interest here: the level of fixed costs, the minimum efficient scale, and the flexibility of the technology.

2.1 Fixed costs

In some cases the fixed costs of setting up a production plant are so high that a firm must serve the world market from a single location or from very few locations. For example, it now costs up to $5 billion to set up a state-of-the-art plant to manufacture semiconductor chips. Given this, other things being equal, serving the world market from a single plant sited at a single (optimal) location can make sense.

Conversely, a relatively low level of fixed costs can make it economical to perform a particular activity in several locations at once. This allows the firm to better accommodate demands for local responsiveness. Manufacturing in multiple locations may also help the firm avoid becoming too dependent on one location. Being too dependent on one location is particularly risky in a world of floating exchange rates. Many firms disperse their manufacturing plants to different locations as a “real hedge” against potentially adverse moves in currencies.

2.2 Minimum efficient scale

The concept of economies of scale tells us that as plant output expands, unit costs decrease. The reasons include the greater utilization of capital equipment and the productivity gains

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that come with specialization of employees within the plant. However, beyond a certain level of output, few additional scale economies are available. Thus, the “unit cost curve” declines with output until a certain output level is reached, at which point further increases in output realize little reduction in unit costs. The level of output at which most plant-level scale economies are exhausted is referred to as the minimum efficient scale of output. This is the scale of output a plant must operate to realize all major plant-level scale economies (see Figure 2).

Figure 2 Typical unit cost curve (Madichie, 2008)

The implications of this concept are as follows: The larger the minimum efficient scale of a plant relative to total global demand, the greater the argument for centralizing production in a single location or a limited number of locations. Alternatively, when the minimum efficient scale of production is low relative to global demand, it may be economical to manufacture a product at several locations. For example, the minimum efficient scale for a plant to manufacture personal computers is about 250,000 units a year, while the total global demand exceeds 35 million units a year. The low level of minimum efficient scale in relation to total global demand makes it economically feasible for companies such as Dell and Lenovo to assemble PCs in multiple locations.

As in the case of low fixed costs, the advantages of a low minimum efficient scale include allowing the firm to accommodate demands for local responsiveness or to hedge against currency risk by manufacturing the same product in several locations.

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2.3 Flexible manufacturing and mass customization

Central to the concept of economies of scale is the idea that the best way to achieve high efficiency, and hence low unit costs, is through the mass production of a standardized output. The trade-off implicit in this idea is between unit costs and product variety. Producing greater product variety from a factory implies shorter production runs, which in turn implies an inability to realize economies of scale. That is, wide product variety makes it difficult for a company to increase its production efficiency and thus reduce its unit costs. According to this logic, the way to increase efficiency and drive down unit costs is to limit product variety and produce a standardized product in large volumes.

The term flexible manufacturing technology—or lean production, as it is often called— covers a range of manufacturing technologies designed to (1) reduce setup times for complex equipment, (2) increase the utilization of individual machines through better scheduling, and (3) improve quality control at all stages of the manufacturing process. Flexible manufacturing technologies allow the company to produce a wider variety of end products at a unit cost that at one time could be achieved only through the mass production of a standardized output. Research suggests the adoption of flexible manufacturing technologies may actually increase efficiency and lower unit costs relative to what can be achieved by the mass production of a standardized output while enabling the company to customize its product offering to a much greater extent than was once thought possible. The term mass customization has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile two goals that were once thought to be incompatible: low cost and product customization. Flexible manufacturing technologies vary in their sophistication and complexity.

One of the most famous examples of a flexible manufacturing technology, Toyota’s production system, has been credited with making Toyota the most efficient auto company in the world. (Despite Toyota’s recent problems with sudden uncontrolled acceleration, the company continues to be an efficient producer of high-quality automobiles, according to J.D. Power, which produces an annual quality survey. Toyota’s Lexus models continue to top J.D. Power’s quality rankings.) By applying the flexible manufacturing model, Toyota was able to produce a more diverse product range at a lower unit cost than what conventional mass production would have allowed. This catapulted Toyota to the top as the most efficient car manufacturer in the industry.

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<i>Flexible machine cells are another common flexible manufacturing technology. A flexible</i>

machine cell is a grouping of various types of machinery, a common materials handler, and a centralized cell controller (computer). Each cell normally contains four to six machines capable of performing a variety of operations. The typical cell is dedicated to the production of a family of parts or products. The settings on machines are computer controlled, which allows each cell to switch quickly between the production of different parts or products. Improved capacity utilization and reductions in work in progress (i.e., stockpiles of partly finished products) and in waste are major efficiency benefits of flexible machine cells.

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Improved capacity utilization arises from the reduction in setup times and from the computer-controlled coordination of production flow between machines, which eliminates bottlenecks. The tight coordination between machines also reduces work-in-progress inventory. (Madichie, 2008).

Besides improving efficiency and lowering costs, flexible manufacturing technologies enable companies to customize products to the demands of small consumer groups—at a cost that at one time could be achieved only by mass-producing a standardized output. Thus, the technologies help a company achieve mass customization, which increases its customer responsiveness. Most important for international business, flexible manufacturing technologies can help a firm customize products for different national markets.

<b>3. Production factors</b>

There are three factors that are important in the production activities location decisions: (1) product features, (2) locating production facilities, and (3) strategic roles for production facilities.

3.1 Product features

There are two product features that affect location decisions: Product’s value-to-weight ratio, whether the product serves universal needs

<b>- The product’s value-to-weight ratio influences transportation costs. The higher the ratio</b>

is, the higher the transportation costs get. Therefore, it puts a great pressure on firms to choose the multiple optimal locations which are places that are accessible to all the major markets in the world as a manufacturing plant.

<b>- Whether the product serves universal needs or not. Universal needs are the needs that</b>

everyone has around the world and they are all the same. Industrial products and technological products are the prime examples for this case. These products have the least amount of national differences in consumer tastes and preferences making the local responsiveness pressure low. This results in a high attractiveness in concentrating production at an optimal location instead of dispersing them to many locations.

3.2 Locating production facilities

There are two basic strategies for locating production facilities:

(1) Concentrating them in a centralized location and serving the world market from there

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(2) Cecentralizing them in various regional or national locations that are close to major markets.

The appropriate strategic choice is determined by the various country-specific, technological, and product factors. These choices and factors shall be explained in Table 1.

Table 1 Location Strategy and Production

However, in practice, location decisions are seldom clear-cut. For example, it is not unusual for differences in factor costs, technological factors, and product factors to point toward concentrated production, while a combination of trade barriers and volatile exchange rates points toward decentralized production. This seems to be the case in the world automobile industry. Although the availability of flexible manufacturing and cars’ relatively high valueto-weight ratios suggest concentrated manufacturing, the combination of formal and informal trade barriers and the uncertainties of the world’s current floating exchange rate regime have inhibited firms’ ability to pursue this strategy. For these reasons, several automobile companies have established “top-to-bottom” manufacturing operations in three major regional markets: Asia, North America, and western Europe.

<b>4. Strategic role for production facilities</b>

The rapid growth of international business have pushed multinational companies into setting up most of their facilities outside of their home-country. As of the early 1990s to now, for every 1 production plant set up in the company’s home country, 10 more are set up

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