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VIETNAM NATIONAL UNIVERSITY HOCHIMINH CITY <b>–</b>
INTERNATIONAL UNIVERSITY
SCHOOL OF INDUSTRIAL ENGINEERING & MANAGEMENT
GROUP 05
member
2 Phan Thi Thanh Huyen (Monitor) IELSIU20168 14.286%
Advisor: M.Sc. Duong Vo Nhi Anh Class: G02_Sat_456
Ho Chi Minh City, Vietnam January/2024
</div><span class="text_page_counter">Trang 2</span><div class="page_container" data-page="2">No. Full name of students Scale/ member Voting Signature
1 Bui Bich Hue (Leader) 14.286% 7/7
2 <sup>Phan Thi Thanh Huyen </sup>
6 Nguyen Thanh Thuy Truc 14.286% 7/7
</div><span class="text_page_counter">Trang 3</span><div class="page_container" data-page="3">ii | P a g e
This project, conceived within a Project Management course, aims to establish a self-service and self-study coffee shop in response to the evolving demands of Ho Chi Minh City, Vietnam. Recognizing the impact of urbanization and technology, the venture seeks to harmonize productivity and relaxation, catering to the diverse needs of the urban populace. The project meticulously navigates through location selection, facility design, online platform development, and procurement logistics. Emphasizing team dynamics, functional descriptions, and requirements, the organizational structure aligns with project management principles. A detailed project plan, inclusive of Gantt charts and phase breakdowns, reflects strategic thinking, while risk mitigation through Failure Mode and Effects Analysis (FMEA) demonstrates proactive project management. Financial planning, dissecting cost categories and break-even points, underscores fiscal responsibility, embodying principles instilled by the Project Management course. In conclusion, this project serves as a comprehensive response to urban challenges, showcasing the application of structured methodologies in project management.
Keywords: Urbanization and Technology Integration Project Management Methodologies; ; Financial Viability and Fiscal Responsibility
</div><span class="text_page_counter">Trang 4</span><div class="page_container" data-page="4">We wish to express our profound appreciation to our course advisor, M.Sc. Duong Vo Nhi Anh, for her exceptional guidance, unwavering support, and mentorship throughout the Project Management course. Her profound expertise, insightful feedback, and motivational encouragement have been pivotal in shaping our project management skills, refining our methodologies, and ensuring the effective execution of the project from inception to completion.
Additionally, we would like to acknowledge the invaluable contributions of industry experts, stakeholders, and course participants who generously shared their expertise, provided constructive feedback, and offered unwavering support throughout the course. Their collective insights, diverse perspectives, and collaborative efforts have enriched our learning experience and contributed significantly to the success of our project.
Collectively, we have navigated through complexities, overcome challenges, and achieved milestones that have not only enriched our academic journey but also reinforced our dedication, teamwork, and commitment to excellence in project management.
</div><span class="text_page_counter">Trang 5</span><div class="page_container" data-page="5">CHAPTER 2 PROJECT SCOPE ... 3
1. Location & Facilities ... 3
2. Building an online platform ... 4
3. Scope planning process ... 5
4. Related managements ... 6
5. Where to Purchase and Leadtime ... 7
6. Freight and duty basis ... 8
CHAPTER 3 ORGANIZATIONAL STRUCTURE OF PROJECT ... 9
</div><span class="text_page_counter">Trang 6</span><div class="page_container" data-page="6">7.1 Phase 1. Initiation ... 26
7.2 Phase II. Planning ... 32
7.3 Phase III. Execution ... 38
7.4 Phase IV. Monitoring and Control ... 41
7.5 Phase V. Closure ... 43
8. Failure Mode and Effects Analysis (FMEA) ... 45
9. IPO (Initial Public Offering) ... 47
CHAPTER 6 BUDGET PLAN ... 50
1. Project cost categories ... 50
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Figure 3-1: The organizational structure of human resources ... 9
Figure 4-1: The work breakdown structure of the project (WBS) ... 11
Figure 5-1: The project Gantt chart ... 22
Figure 5-2: The detail of Gantt chart for 5 phases ... 23
Figure 5-3: Example for Study Zones Categories ... 33
Figure 5-4: Example for Self-service kiosk of coffee shop ... 35
Figure 6-1: Bottom-up chart ... 52
</div><span class="text_page_counter">Trang 8</span><div class="page_container" data-page="8">Table 4-1: Detailed WBS model ... 11
Table 4-2: The WBS description of Initiation ... 13
Table 4-3: The WBS description of Planning ... 14
Table 4-4: The WBS description of Execution ... 16
Table 4-5: The WBS description of Monitoring and Control ... 18
Table 4-6: The WBS description of Closure ... 19
Table 5-1: Main tasks of Phase 1 Initiation... 23
Table 5-2: Main tasks of Phase 2 Planning ... 24
Table 5-3: Main tasks of Phase 3 Execution ... 24
Table 5-4: Main tasks of Phase 4 Monitoring and Control ... 25
Table 5-5: Main tasks of Phase 5 Closure ... 26
Table 5-6: Detailed Project Charter of Self-Service & Self-Study Coffee Shop Project ... 27
Table 5-7: A simplified Stakeholder Register for this project ... 31
Table 5-8: FMEA of Self-Study Coffee Shop Project ... 45
Table 5-9: FMEA Severity Table ... 46
Table 5-10: FMEA Occurrence Table ... 46
Table 5-11: FMEA Detection Table ... 47
Table 6-1: Project cost categories ... 50
Table 6-2: Detailed Bottom-up Calculations ... 53
Table 6-3: Actual % week work (Week work/ actual duration) ... 55
Table 6-4: Earned value management (EVM) ... 56
Table 8-1: Detailed task of each member ... 61
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1 | P a g e
1. Introduction
1.1 Business need of company
The landscape of Ho Chi Minh City's (HCMC) coffee culture is experiencing a seismic shift driven by evolving consumer preferences, technological advancements, and cultural nuances. Traditional coffee shops, while abundant, no longer fully cater to the multifaceted needs of today's urban populace. There's an emerging demand for spaces that seamlessly integrate leisure, productivity, and community engagement. Recognizing this gap, we perceive a compelling business need to innovate and redefine the café experience in HCMC. By embracing modernity, efficiency, and community-centricity, the company aims to carve a niche in a market ripe for disruption.
1.2 Competitors
While HCMC boasts a plethora of coffee shops, the majority adhere to conventional models characterized by basic amenities, standard menu offerings, and traditional service models. Notable competitors include established chains and local favorites that dominate market share but are increasingly perceived as outdated by discerning consumers. However, emerging trends indicate a rising interest in innovative café concepts, specialty brews, and experiential spaces. We identify these competitors not as threats but as indicators of untapped potential, motivating the pursuit of a groundbreaking approach that differentiates them from existing players.
1.3 Customers
HCMC's demographic landscape is diverse, encompassing tech-savvy millennials, professionals, students, and a burgeoning expatriate community. Each segment possesses unique preferences, ranging from a desire for technologically integrated spaces to a need for quiet study environments, communal areas, or networking hubs. We aim to cater to this diverse clientele by offering a multifunctional space that adapts to varying needs throughout the day. By prioritizing customer-centric design, technological integration, and community engagement, the project aligns with the evolving preferences and lifestyles of HCMC's dynamic populace.
2. Problem Statement
••••• SMART Problem Statement: “By January 2024, we endeavor to revolutionize the café landscape in HCMC by introducing a pioneering Self-Service & Self-Study Coffee Shop. The initiative aims to achieve specific milestones, including a 30% increase in foot traffic,
</div><span class="text_page_counter">Trang 10</span><div class="page_container" data-page="10">a 90% customer satisfaction rate, and operational efficiency within a budget of 4 billion VND.”
- Specific: Introduce a state-of-the-art coffee shop that integrates technology, ergonomic design, and community-centric amenities in HCMC.
- Measurable: Target a 30% increase in foot traffic and attain a 90% customer satisfaction rate within the inaugural year.
- Achievable: Through strategic partnerships, cutting-edge technology implementations, and customer-centric design principles.
- Realistic: Grounded in market research, feasibility studies, and an in-depth understanding of HCMC's evolving consumer landscape.
- Timing: Aim for a comprehensive launch and operational readiness by January 2024.
- Customers Objectives: Target to attract a minimum of 500 daily customers within the first three months of operation, focusing on attracting diverse demographics such as students, professionals, and residents.
- Financial Objectives: Target a consistent monthly sales volume growth rate to exceed the break-even point after the 10th month. This could involve strategic marketing initiatives, customer retention programs, and exploring new product offerings. This target emphasizes optimizing operational efficiencies, implementing cost-effective strategies, and ensuring sustainable growth.
- Location Objectives: Conduct a thorough market analysis to pinpoint an optimal location within Binh Thanh District that aligns with high-footfall areas, proximity to educational institutions, and residential communities. Additionally, secure the location within the allocated budget of 1.5 billion VND, ensuring favorable lease terms and long-term viability.
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3 | P a g e
The Self-Service & Self-Study Coffee Shop Project in Ho Chi Minh City encapsulates a transformative vision for the future of café culture, workspace design, and community engagement. By combining innovative strategies, customer-centric approaches, and sustainability principles, the project aims to redefine traditional boundaries, create synergies, and establish a flagship destination that resonates with HCMC's vibrant spirit, cultural richness, and forward-thinking ethos.
1. Location & Facilities
1.1 Rationale for choosing location: Binh Thanh District
• Demographic Data: Binh Thanh District has a population of approximately 500,000 residents, with a significant portion being between the ages of 18-35, the primary target demographic for the Self-Service & Self-Study Coffee Shop.
• Educational Institutions: The district hosts over 15 educational institutions, including universities, colleges, and training centers, catering to an estimated 50,000 students. This concentration ensures a consistent influx of potential customers seeking study-friendly environments.
• Commercial and Residential Density: Binh Thanh District boasts over 1,000 commercial establishments, including shopping malls, retail outlets, and business centers, ensuring a steady flow of professionals and residents seeking refreshments and study/workspaces.
1.2 Facilities • Study Zones:
- Space Allocation: This will include a mix of individual study pots, collaborative tables, and seminar-style seating arrangements. With 300 𝑚<small>2</small> for 2 floor-area, the study zone will make up of 250 𝑚<small>2</small>
- Amenities:
+ Noise-cancelling features to ensure a quiet environment.
+ Ergonomic furniture with comfortable chairs and study tables equipped with charging ports. + Dedicated high-speed Wi-Fi connectivity exclusively for study zone users.
+ Printing and scanning facilities for academic purposes. • Self-Service Kiosks:
</div><span class="text_page_counter">Trang 12</span><div class="page_container" data-page="12">- Number of Kiosks: Incorporate 2 self-service kiosks strategically positioned across the café for efficient order placement and payment processing.
- Features:
+ Touch-screen interfaces for user-friendly navigation. + Multiple language options to cater to diverse customers.
+ Quick order processing, aiming for a 4 5-minute turnaround time during peak hours. – • Tech-Integrated Spaces:
- Internet Connectivity: Ensure consistent high-speed internet access throughout the café, with download speeds averaging 100 Mbps.
- Charging Stations: Scatter over 10+ charging stations across the café to facilitate patrons in recharging their electronic devices.
- Collaborative Workspaces: Designate specific areas with larger tables and interactive screens to accommodate group projects, meetings, or collaborative study sessions. • Lounge and Relaxation Areas:
- Design: Incorporate cozy lounge areas with plush seating, creating a relaxed ambiance for patrons to unwind between study or work sessions.
- Refreshments: Have a dedicated section offering a variety of beverages and snacks, ensuring patrons have easy access to refreshments while working or studying.
• Outdoor Seating (Optional based on space availability):
- Space Utilization: If feasible, allocate a small portion of the facility for outdoor seating, providing patrons with an alfresco experience, especially during pleasant weather conditions.
- Amenities: Equip outdoor seating areas with shade structures, comfortable seating, and ambient lighting for evening use.
2. Building an online platform • Objectives of the Online Platform:
- Customer Engagement: Facilitate seamless online ordering, reservation, and feedback collection.
- Brand Awareness: Promote the café's unique offerings, facilities, and events.
- Operational Efficiency: Integrate backend systems for inventory management, order processing, and customer relationship management (CRM).
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5 | P a g e • Key Components:
- Website Development:
+ Responsive Design: Ensure the website is mobile-friendly, catering to users across devices. + User-Friendly Interface: Prioritize intuitive navigation, clear CTAs, and informative content. + SEO Optimization: Implement SEO best practices to improve search engine rankings and visibility.
- E-commerce Integration:
+ Online Menu: Display a comprehensive menu with detailed descriptions, prices, and visuals. + Secure Payment Gateway: Integrate trusted payment gateways to facilitate secure transactions. + Order Tracking: Implement real-time order tracking for customers to monitor their orders' status.
- Social Media Presence:
+ Platform Selection: Establish profiles/pages on popular social media platforms like Facebook, Instagram, Twitter, and TikTok.
+ Content Strategy: Develop a content calendar with engaging posts, stories, videos, and promotions to engage followers and attract new customers.
+ Customer Interaction: Encourage customer reviews, feedback, and user-generated content to foster community engagement and loyalty.
- Analytics & Reporting:
+ Data Collection: Integrate analytics tools to gather data on website/app traffic, user behavior, sales trends, etc.
+ Performance Metrics: Monitor KPIs such as conversion rates, customer acquisition costs, average order value, etc.
+ Insights & Optimization: Utilize insights from data analytics to optimize marketing strategies, enhance user experience, and drive business growth.
3. Scope planning process
The scope planning process for the Self-Service & Self-Study Coffee Shop project entails a systematic approach to ensure clarity, alignment, and successful execution. Initially, the project charter is developed, delineating the project's purpose and key stakeholders. Following this, a comprehensive scope definition is crafted, encompassing a detailed scope statement and a structured Work Breakdown Structure (WBS) to outline all deliverables and requirements.
</div><span class="text_page_counter">Trang 18</span><div class="page_container" data-page="18">➢ Accounting Department
- Maintain detailed financial records. - Assess the project's financial health.
- Oversee cash flow, payments, expenses, and taxation. ➢ Human Resources Department
- Facilitate training sessions related to the project. - Administer employee benefits.
- Manage the entire employee life cycle from recruitment to termination. - Evaluate and enhance team performance and cohesion.
➢ Operation
- Oversee store managers and their teams. - Execute project plans.
- Monitor implementation phases and ensure adherence. - Supervise store employees.
➢ Business Department
- Oversee store managers and their teams. - Execute project plans.
- Monitor implementation phases and ensure adherence. - Supervise store employees.
➢ Marketing Department
- Oversee store managers and their teams. - Execute project plans.
- Monitor implementation phases and ensure adherence. - Supervise store employees.
3. Requirements
• Ensure tasks are completed ahead of the predetermined schedule.
• Maintain seamless communication channels for consistent information dissemination. • Monitor team members' progress regularly.
• Ensure each team member has a holistic understanding of the project's overarching objectives and their specific roles within it.
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11 | P a g e
Table 4-1: Detailed WBS model
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Begin by establishing the project's purpose an scope. Create a Project Charter detailing objectives and secure initial approvals. Identif key stakeholders and develop a strategy to eng
them effectively. 2 1 Develop Project Charter
3 1.1 <sup>Define Project </sup> Objectives
Clearly outline the project's goals, including creating a unique self-service and self-study coffee shop experience catering to students a
professionals in Binh Thanh District.
3 1.2 <sup>Identify Key </sup> Stakeholders
Identify individuals, groups, or entities such as investors, local authorities, and potential customers who have a vested interest in the
project's success.
3 1.3 Obtain Initial Approvals
Secure preliminary approvals from stakeholde ensuring alignment with the project's vision,
objectives, and resources.
</div><span class="text_page_counter">Trang 22</span><div class="page_container" data-page="22">2 2 <sup>Create Stakeholder </sup> Register
3 3.1 Identify Stakeholders
Compile a comprehensive list of stakeholders categorizing them based on their influence,
interest, and impact on the project.
3 3.2 <sup>Assess Stakeholder </sup> Needs and Expectation
Conduct stakeholder analysis to understand th expectations, concerns, and contributions, ensuring their needs are addressed throughou
project lifecycle.
3 3.3 <sup>Develop Stakeholder </sup> Engagement Strategy
Design tailored communication and engageme strategies to manage stakeholder relationship effectively, fostering collaboration and support
Define specific requirements for the coffee sho such as study zone designs and self-service k
specifications. Allocate budgets for facilities, marketing, and operations. Finalize a detailed
project plan, including a Work Breakdown Structure (WBS) and resource allocation.
2 1 <sup>Scope Definition and </sup> Documentation
3 1.1 <sup>Finalize Study Zones </sup> Specifications
Collaborate with designers and stakeholders finalize specifications for study zones, ensurin they meet user needs, aesthetic requirements,
operational efficiency.
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15 | P a g e 3 1.2 <sup>Design Self-Service </sup>
Kiosk Requirements
Develop detailed requirements for self-service kiosks, considering functionality, user experien
integration capabilities, and maintenance need
3 1.3 <sup>Blueprint </sup> Tech-Integrated Space Need
Create architectural and technological blueprin for integrating advanced technologies, high-spe internet connectivity, and ergonomic design
elements within the cafe space.
Develop a comprehensive budget, allocating funds across facilities setup, marketing campaigns, operational costs, and contingenc
reserves.
3 2.2 <sup>Determine Human </sup> Resource Needs
Identify staffing requirements, roles, responsibilities, and skillsets required to suppo cafe operations, customer service, marketing, a
administration.
3 2.3 <sup>Identify Material and </sup> Supplier Requirements
Source and select suppliers for furniture, equipment, technology, coffee supplies, and ot
essential materials, ensuring quality, reliability
Refine the WBS, break down tasks into manageable components, assign responsibilit setting deadlines, and establishing dependenc
to guide project execution.
3 3.2 <sup>Create Communications</sup> Management Plan
Develop a comprehensive communications pla outlining channels, frequency, stakeholders, a protocols for effective information disseminatio feedback collection, and issue resolution.
</div><span class="text_page_counter">Trang 24</span><div class="page_container" data-page="24">3 3.3 <sup>Establish Resource </sup> Allocation Plan
Optimize resource utilization by creating a detailed resource allocation plan, aligning hum financial, and material resources with project
priorities, timelines, and deliverables.
Focus on setting up the physical location in Bin Thanh District. This involves finalizing lease
agreements, constructing study zones, and installing self-service kiosks. Concurrently, initiate operational tasks like R&D, monetary management, HR onboarding, and marketing
efforts. 2 1 <sup>Facility Setup in Binh </sup>
Thanh District
3 1.1 <sup>Finalize Lease </sup> Agreement for Location
Negotiate and finalize lease agreements for th selected location in Binh Thanh District, ensuri
favorable terms, compliance with local regulations, and suitability for the cafe's
requirements.
3 1.2 <sup>Construct and Design </sup> Study Zones
Collaborate with architects, interior designers and stakeholders to construct and design stu zones (255 square meters), incorporating feedback, innovative features, and comfort elements to enhance user experience.
3 1.3 <sup>Install Self-Service </sup> Kiosks
Source, install, and test 2 self-service kiosks ensuring they meet design specifications,
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Integrate technology solutions, high-speed internet connectivity, charging stations, and collaborative workspaces within the cafe, creat a modern, tech-friendly environment for patron 2 2 Operational Activities
3 2.1 <sup>Research & </sup> Development Initiatives
Invest in research and development activities explore innovative solutions, trends, and opportunities to enhance the cafe's offerings customer experience, and competitive advanta
3 2.2 <sup>Accounting and </sup> Financial Management
Implement robust accounting and financial management systems, processes, and control
monitor expenses, revenues, cash flows, an profitability, ensuring fiscal responsibility and
sustainability.
3 2.3 <sup>HR and Employee </sup> Onboarding
Recruit, onboard, and train employees, fosterin positive work environment, providing growth opportunities, and ensuring alignment with th cafe's culture, values, and customer service
Identify, evaluate, and establish strategic partnerships with local businesses, education
institutions, suppliers, and community organizations to expand reach, drive custome
acquisition, and enhance brand visibility.
3 2.5 <sup>Marketing and Brand </sup> Promotion
Develop and execute targeted marketing campaigns, social media strategies, loyalty programs, and community engagement initiativ to build brand awareness, attract customers, a
</div><span class="text_page_counter">Trang 26</span><div class="page_container" data-page="26">foster loyalty in the competitive coffee shop market.
2.4 Monitoring and Control
Level <sup>WBS </sup>
Control
Track progress, manage resources, and ensu quality standards are met. Monitor milestones assess budget utilization, and manage risks Regularly review performance against objectiv to maintain alignment and make necessary
Continuously track the development and setup the coffee shop in Binh Thanh District, ensurin milestones such as lease agreements, facilit constructions, kiosk installations, and tech-integrated spaces are achieved within stipulat
timelines.
3 1.2 <sup>Evaluate Budget </sup> Utilization
Regularly review financial expenditures related facility setup, marketing campaigns, operation costs, and resource allocations to maintain co
efficiency and adherence to budget.
3 3.3 <sup>Assess Risk and Issue</sup> Management
Identify potential risks such as construction delays, supply chain disruptions, budget overru or regulatory challenges, implementing mitigati
strategies, contingency plans, and corrective actions to address issues promptly.
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Adhere to local regulations, building codes, hea and safety standards, and industry best practi in establishing the coffee shop, ensuring a saf hygienic, and customer-friendly environment.
Review and Update Quality Assurance
Documents
Continually update quality assurance documen operational guidelines, safety protocols, and standard operating procedures based on feedb inspections, audits, and evolving requirement
Manage Change Requests and
Adjustments
Address any modifications, enhancements, o adjustments required during the setup, operationalization, or marketing phases of the coffee shop, ensuring alignment with stakehold expectations, project objectives, and quality
Complete all deliverables and ensure the coff shop is operational. Submit final documentatio
fulfill contractual obligations, and archive project materials. Conduct a retrospective to gather insights, document best practices, an prepare for potential future endeavors.
2 1 <sup>Final Deliverables and </sup> Handover
</div><span class="text_page_counter">Trang 28</span><div class="page_container" data-page="28">3 1.1 <sup>Complete Facility Setup </sup> and Operationalize
Ensure the successful setup, decoration, an operationalization of the coffee shop, includin study zones, self-service kiosks, tech-integra spaces, and other amenities, meeting custom expectations, quality standards, and operatio
requirements.
3 1.2 <sup>Submit Final Project </sup> Documentation
Compile and submit comprehensive documentation, including lease agreements
construction permits, operational licenses, financial records, quality assurance reports, a stakeholder communications, ensuring transparency, accountability, and regulatory
Finalize all agreements with suppliers, partne landlords, and regulatory authorities, settling payments, addressing liabilities, and ensurin the smooth transition of responsibilities,
contracts, and relationships.
Retrospective
3 2.1 <sup>Gather Feedback and </sup> Lessons Learned
Facilitate a retrospective session with projec team members, stakeholders, customers, a partners to gather feedback, insights, experiences, challenges, successes, and recommendations for future projects, initiative
or improvements.
3 2.2 <sup>Document Best Practices</sup> and Recommendations
Capture best practices, innovative solutions effective strategies, and valuable insights fro the coffee shop project, documenting lesson learned, success stories, challenges faced, a
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21 | P a g e recommendations for optimizing similar
ventures in the future.
3 2.3 <sup>Archive Project Materials</sup> for Future Reference
Systematically archive project plans, designs contracts, agreements, documentation, photographs, videos, marketing materials, an
other assets in a secure, accessible, and organized manner for future reference, audit
evaluations, or endeavors.
</div><span class="text_page_counter">Trang 30</span><div class="page_container" data-page="30">Figure 5-1: The project Gantt chart
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Establishing the project charter sets the stage by
outlining the project's
This activity involves identifying and analyzing
all individuals or groups affected by the project an
</div><span class="text_page_counter">Trang 32</span><div class="page_container" data-page="32">- Duration: 37 days
In this phase, the specifi features, functions, and resources, and other essential resources are
involved <sup>Timeline </sup>
Time length
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This phase focuses on setting up the physical
This encompasses all activities required to run the coffee shop effectively including R&D initiatives,
5. Phase 4 Monitoring and Control
- Timeline: January 1 , 2024 - January 10 , 2024 <small>stth</small>
- Duration: 10 days utilization, and ensuring milestones are achieved
Ensuring that the projec meets the required
</div><span class="text_page_counter">Trang 34</span><div class="page_container" data-page="34">Completing the facility setup, submitting all
This task involves reflecting on the project's
performance, identifying lessons learned, and capturing insights for
7.1.1 Develop Project Charter:
The Project Charter serves as a foundational document that formally authorizes the initiation of the Self-Service & Self-Study Coffee Shop Project. It outlines the project's objectives, stakeholders, scope, milestones, and constraints. This document is crucial as it sets the direction,
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27 | P a g e ensures alignment with organizational goals, and provides a reference for decision-making throughout the project lifecycle.
1. General Project Information
Project Name: Self-Study Coffee Shop Project
Executive Sponsors: Mr. Nguyen Van A, CEO of Coffee Ventures Co. Department Sponsor: Ms. Le Thi B, Head of Operations, Coffee Ventures Co.
Impact of project: <sup>To create a unique coffee shop experience in Binh Thanh District that c</sup>to self-service customers and provides a conducive environmen studying.
2. Project Team
Phạm Thị Thùy Dung Human Resources Department
Nguyễn Kiều Trinh Marketing Department Đoàn Trần Thảo Hương Research & Development Departmen Nguyễn Thanh Thủy Trúc Accounting Department
3. Stakeholders (e.g., those with a significant interest in or who will be significantly affected by project)
Customers, Investors/Shareholders
Residents of Binh Thanh District, Suppliers and Distributors Regulatory Bodies, Competing Businesses Competing Businesses, Employees and Staff
Local Educational Institutions
4. Project Scope Statement
Project Purpose / Business Justification Describe the business need this project addresses The establishment of the "Self-Service and Self-Study Coffee Shop" addresses a growing dema market for versatile spaces that cater to both relaxation and productivity. The business land evolving, with an increasing number of individuals seeking environments that seamlessly blend and work. This project aims to capitalize on this trend by providing a unique setting where patr enjoy high-quality coffee offerings while having access to facilities that promote self-study and
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