assignment pdp2 writing academic essays and assignment assess the pros and cons of tiktok and how it impacts on society

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ASSIGNMENT

PDP2: Writing academic essays and assignment

Assess the pros and cons of TikTok and how It impacts on society

Lecturers: Ngo Thi Thuy Quynh Student: Tran Thuy DuongStudent ID BH00969 : Course: K6

Ha Noi, 2023

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Table of Contents

I. Introduction ... 3

1. Introduce TikTok ... 3

2. Objectives of the research ... 3

II. Overview of tik tok ... 3

1. What is Tik Tok? ... 3

2. How does Tik tok work? ... 5

III. Pros and cons of tik tok ... 5

1. Advantages of tik tok ... 6

1.1. Friendly interface, easy to use... 6

2. Disadvantages of tik tok ... 7

2.1. Failure to properly control infringing content ... 7

2.2. No control over pirated videos ... 7

2.3. Using algorithms to distribute videos with unhealthy content ... 7

IV. Impact of tik tok on society... 7

1. Impact on the education industry ... 7

2. Impact on business ... 10

3. Ethical issues ... 11

V. Conclusion ... 12

VI. Reference ... 13

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I. Introduction

1. Introduce TikTok

The 2019 COVID-19 coronavirus pandemic is still having an impact on more than 210 countries and territories (1). Given the increased number of illnesses and fatalities occurring globally, it is imperative to notify the public of time-sensitive information. COVID-19 is a brand-new viral illness. The symptoms, transmission methods, and prophylactic actions of COVID-19 should be well-known to community members. Effective public health communication is essential to combating the COVID-19 outbreak (Finset et al., 2020).

Given its popularity and ease in adoption among community members, social media has been widely used by public health agencies to communicate health information (Ramanadhan et al., 2013). An emerging social media is TikTok, a short-form mobile video platform that allows users to create videos often lasting 15 60 s and share them with the wider TikTok community. Since its launch in 2017, TikTok –has rapidly gained popularity across the world. Available in 150 countries, TikTok has 800 million monthly active users worldwide and has been downloaded over 2 billion times. It was also the most downloaded mobile application in 2018 and 2019, surpassing Facebook, YouTube and Instagram (2023), (Perez, 2018).

2. Objectives of the research

With the rapid development of Internet technology and the popularity of smartphones, the impact of new media and new media platforms on the Internet has become more and more significant. In recent years, short video platforms such as TikTok (Chinese version: Douyin) and Kuaishou have been favored by smartphone users in China and over the world. This article will analysis of the pros and cons of short-format videos on Tiktok and and its impact on society.

II. Overview of tik tok

1. What is Tik Tok?

TikTok is a social app used to create and share videos, to put it simply. At the app's outset, videos tended to be music-focused, with creators leveraging the app's vast catalogue of sound effects, music snippets, and filters to record short clips of them dancing and lip-syncing.

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topics. There are DIY and craft videos, comedic sketches, you name it. If TikTok sounds familiar, it's because there are similar apps that came before it, like Vine and Dubsmash.

TikTok also had a predecessor, called Musical.ly, that Chinese entrepreneurs Alex Zhu and Luyu Yang launched in 2014. ByteDance acquired Musical.ly in 2017, and then a year later, it folded the service's core functionality and user base into its own TikTok app. Existing Musical.ly users were migrated over. By 2018, TikTok had surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs in the US app stores.

TikTok has over one billion global monthly active users - 63 per cent of which are between the ages of 10 and 29. Women on TikTok also outnumber men two to one in the US. As a result of TikTok's popularity, ByteDance is now considered one of the world’s most valuable startup. (Picaro, 2023)

Statistics of users of global social networking platforms

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2. How does Tik tok work?

The basic function of TikTok is that users can record videos of themselves lip-syncing, dancing or acting. Videos - or TikTok - can be up to 15 seconds long, but they can also connect multiple clips for up to 60 seconds in total. Recently, TikTok extended the time limit to three minutes for most users. Users can also upload longer videos shot outside of the app. TikTok also has video editing and customization tools. Users have access to a library of songs, effects, filters, and sounds to add to their videos. They can also “duet” someone by replying to a video, creating split screen and countless reactions. They can even add their own audio and lip-sync to other users' videos. (Picaro, 2023)

Overall, TikTok's success lies in its ability to present users with a continuous stream of entertaining and engaging content, tailored to their preferences through its recommendation algorithm. This approach has made it a popular platform for creative expression and content discovery.

III. Pros and cons of tik tok

Since its release in 2018 until now, Tiktok has grown into a giant and become a big playground for young people around the world. Therefore, Tiktok has also become the strategic social media marketing platform of many brands and products. Emerging as an entertainment social network, Tiktok is most popular with teenagers with nearly half of all TikTok users being between the ages of 18-24. But please don't miss this main point: all apps have their pros and cons, including TikTok.

Here's the full age breakdown as of the 2021 report:

Age 13-17: 27% Age 18-24: 42% Age 25-34: 16% Age 35-44: 8% Age 45-54: 3% Age 55 and over: 4%

In terms of gender, TikTok leans towards 60% female and 40% male.(Ngọc)

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1. Advantages of tik tok

1.1. Friendly interface, easy to use

TikTok is a short video application with a simply designed interface with very few buttons, so it is considered one of the most user-friendly, close- -user applications that anyone can easily use. usable. to(Designer, 2022)

This application allows users to easily create a video of 15 seconds in length, with its own style. Besides, it has a large music treasure, image filters and a system of unique effects. Especially with TikTok, you can hold down the phone button and record a clip and still answer the call. Therefore, it is like a tool to help you satisfy your personal creative passion and create your own video with just a few simple steps.

1.2. Leverage the benefits of TikTok as a brand and brand-building channel

The TikTok application, in addition to serving entertainment needs, also helps TikTokers build a good brand and personal brand by spreading attractive videos to others.

TikTok also allows users to attach a bio link in the description, thereby making it easier for others to get detailed information when clicking on the bio link in the application. (Designer, 2022). Not only can you create your own colorful videos, this application also helps you earn an extra income in the form of online sales, product PR or running ads.

1.3. The advantage of TikTok is creating trends and catching trends easily

Usually, the people who can create trends are famous individuals, with far-reaching influence in society. But with the popularity of TikTok today, an ordinary person can easily create his own trend by posting videos with attractive content. It is the audience who decides whether the video becomes a trend or not. Or we can also follow other people's trends to become famous. TikTok will distribute content that is of interest to the community very quickly (Designer, 2022).

On TikTok, there are many hashtags on different topics, with trends attracting thousands of participants. Based on the characteristics, many brands and brands also find ways to create their own hashtags and call on people to be creative by topic. This has helped them quickly gain a lot of attention and success in their product promotion campaign.

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2. Disadvantages of tik tok

2.1. Failure to properly control infringing content

Nowadays, you can see a lot of videos about all areas of life present on TikTok. There are even videos with content showing anti-state agencies; misleading, unhelpful career counseling; or videos showing deviant, unhealthy lifestyles. Videos with such serious infringing content can still get past TikTok's control (mhm2022, 2023).

While TikTok has implemented some content moderation mechanisms, its algorithms and recommendation system have been criticized for promoting viral and sensational content, sometimes at the expense of quality and accuracy. This can lead to the spread of misinformation, fake news, and potentially harmful challenges or trends.

And lack of transparency: TikTok has been accused of lacking transparency in its content moderation practices. There have been concerns that certain content may be favored or suppressed based on undisclosed factors or biases, raising questions about fairness and equal representation on the platform.

2.2. No control over pirated videos

Referring to videos with pirated content, it is impossible not to mention quick movie review videos or highlights of football matches (mhm2022, 2023). TikTok has faced criticism for its inadequate measures to prevent users from uploading copyrighted content without permission. Many users have been found sharing copyrighted music, videos, and other protected materials without obtaining the necessary rights or licenses. This has led to numerous legal disputes and takedown requests.

.3. Using algorithms to distribute videos with unhealthy content

Jealousy fights, third-party content, or celebrity private life content are the top choices for viewing views. Instead of banning it, TikTok brings it to more viewers to increase the amount of interaction (mhm2022, 2023).

IV. Impact of tik tok on society

1. Impact on the education industry

* Good influence:

TikTok app is becoming one of the mainstream social apps. The platform, like the Clubhouse, is known to the younger generation and adults alike. Its popularity can be used wisely to make educational content.

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with students if you know how to exploit it thoroughly.

TikTok allows the spread of educational content through the app. Any educational activity is effective when it is short and not boring. Vietnamese students or international students who prefer to use writing services to simplify the learning process and social apps can have a similar impact on learning by making it simple and accessible. use for everyone.

Children prefer to watch interesting clips on the Internet instead of listening to teachers teach for hours, so educators can use TikTok to get students' attention. That's why this Tik Tok app is a successful platform in terms of the education market. Besides, TikTok announced a huge creator fund for educational content

TikTok is working to engage hundreds of organizations and experts in producing educational content for the social app. As a result, educational institutions and charities will pay the social media giant to create educational videos for college students and spread this content. Some experts predict that the TikTok application can become a new and quite successful trend in the field of education called microlearning. Here you can find some # TikTok hashtags for educational content and useful information for effective learning:

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– #learnontiktok.

Following these hashtags opens up a whole new world of knowledge.

The Tik Tok app is full of fun and useful accounts with educational content, including educational space videos or clips that improve basic skills. It makes the app the perfect place to study. Such platforms can help capture something new in different fields as education influencers share their knowledge in science, math, languages, medicine, history, etc. Almost any student can follow a tik tok tutor and view educational content related to any subject. (Team, 2022)

* Bad influence:

However, on this social networking platform, there are still many "toxic" trends that TikTok cannot control. From objectionable content like showing off your chest in the "Show your soul" trend to life-threatening challenges like "Penny Challenge": where players will have to use a coin to enter the gap between the electrical outlet and the charger. phone, to create sparks. This harmful trend has caused a large fire at a school in the state of Massachusetts (USA). Or another challenge called "Blackout Challenge": where players have to suffocate themselves to unconsciousness. In 2021 alone, this challenge caused the death of a 12-year-old boy in the state of Oklahoma (USA) in July, a 9-year-old boy named LaTerius Smith Jr in Tennessee (USA) in June, a 12-year-old boy named Joshua Haileyesus in Colorado (USA) and a 10-year-old girl in Palermo (Italy) at the beginning of the year (Hương, 2021).

If there is no proper and timely solution and control, these useless trends with "toxic" content will appear more and more rampant, thereby "squeezing" the useful content in quantity. At that time, the possibility of students being distracted from their studies will increase, because they have to passively approach so many such trends, and also because it is more difficult to find useful content for study and research.

* Recommendations for students when using social networks:

The first is about timing. Students should know how to balance their time to avoid falling behind, neglecting their studies and cultivating knowledge. Experts recommend that users should only spend about 1-2 hours a day on social networks. Because if you spend too much time on social networking sites such as Facebook, Instagram, Snapchat... will affect your physical and mental health and increase the

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that Tik Tok has a variety of content, so sometimes we need to choose civilized meaningful content to follow. Avoid being fooled by images, attracted by news.

According to your sharing Pham Hoang Nam (2001), student at Hanoi University of Foreign Trade, Campus II, Ho Chi Minh City (Hue, 2021). To be able to make the most of the benefits of Tiktok in learning, students themselves must know how to explore and look for reputable channels of "learning to play, playing to learn" such as: @moedidauu,@khiemslayss, @rose.ng ... (Han, 2021).

In addition, it is also necessary to combine following hashtags of highly specialized, content creators to learn as well as cultivate more knowledge and skills both in study and in life. A good example is TikTok's learning-related campaign, #LearnOnTikTok. Currently, #LearnOnTikTok has more than 3.7 million educational videos with about 140 billion views. Thereby, TikTok affirms its efforts when it comes to exploiting the advantages of technology to become a platform with a multitude of diverse content, while also providing useful and appropriate knowledge for users of many ages and professions.

Besides, instead of spending too much time on social networks, students should actively participate in extracurricular activities, seminars, fun, entertainment, volunteering, or charity to improve their spiritual life and create a cultural environment. healthy alliances to exchange and learn each other's good things, thereby training organization, discipline and solidarity, helping young people live more responsibly, giving up a superficial, heartless, and loving lifestyle enjoying and chasing after the vain reputations of the virtual world. When the real world has many interesting and meaningful activities, children will limit finding joy online (Phuong, 2021).

2. Impact on business

TikTok is the world's fastest growing social media platform, offering an experience similar to Instagram, but primarily with video clips, not images. The TikTok app was only available on iOS and Android in 2017, but by mid-2019, more than a billion people were using it, and it continues to grow.

However, TikTok isn't just a place where people have fun: it also has serious business potential. Influencers have many opportunities to earn and potentially make a living through this platform. While it doesn't have a well-defined advertising model like other platforms, its sheer popularity means that those with an entrepreneurial spirit won't have any problem using it. to make money. It's significantly

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