final project gtt travel viet nam

<span class="text_page_counter">Trang 1</span><div class="page_container" data-page="1">

<b>Final Project – GTT Travel Viet Nam</b>

<b>Lecturer: Trương Đinh Hồng ThụyClass: MKT1806</b>

<b>GROUP </b>

<b>ASSIGNMENTSpring 2</b>

<b>number</b>

</div><span class="text_page_counter">Trang 2</span><div class="page_container" data-page="2">

<b>1. Introduction...</b>

<b>1.1. Company Introduction (History, Vision/ Mission, Product/ Service)...</b>

<b>1.2 Target customer and insights...</b>

<b>2. Digital Marketing Mix 4Ps...</b>

<b>2.1 Evaluate the current marketing mix 4Ps...</b>

<b>2.2 Evaluate the current communication channels...</b>

<b>4. Digital Marketing Strategy...</b>

<b>4.1 Digital Marketing Objectives...</b>

<b>4.2 Selecting digital marketing strategies: strategy, KPIs, message, content, expected outcomes, …...</b>

<b>5. Execution Plan...Error! Bookmark not defined.5.1 Content Strategy...Error! Bookmark not defined.5.2 Budgeting and Expected Outcomes...</b>

<b>5.3 Scheduling...</b>

<b>6. Risk consideration...</b>

<b>6.1 Content Marketing and Social Media Strategy:...</b>

<b>6.2 Collaboration with Influencers:...</b>

<b>6.3 Web Traffic Increase Strategy:...</b>

<b>6.4 Product Improvement Strategy:...</b>

<b>7. References...</b>

</div><span class="text_page_counter">Trang 3</span><div class="page_container" data-page="3">

<b>1.1.b Product/ Service:Business travel service</b>

Airline ticketsHotels, car rentals, Visa

Assistance in itinerary changes & information updatesEmergency support & after-hours assistanceProviding reports upon request

<b> </b>

<b> </b>

1 Tour & Cruise

</div><span class="text_page_counter">Trang 4</span><div class="page_container" data-page="4">

<b>Tours & Events</b>

Assisting clients in designing suitable travel programs and eventsGroup tours

Custom-designed toursCruise toursThemed tours

<b>1.2 Target customer and insights1.2.a Target consumer</b>

Criterion 1: Demographics (Socio-Demographics) consists of adhering to 3 standard aspects:

<b>- Age: Teenagers, middle-aged or senior individuals.</b>

<b>- Income: The cost of GTT traveling Vietnam's scenic tours is generally in the </b>

typical variety, from $99 to $999, depending on the size together with the web content of the journey. Relying on the place coupled with luxury yacht layout excursions can set you back more than $2,000. Consequently, possible topics of GTT taking a trip to Vietnam might have tools plus high revenues. Comes from the center as well as the top course.

<b>- Geographic place: Living in Vietnam plus seeking the very best traveling </b>

experiences in your home and also abroad.

<b>Criterion 2: Personality/attitude/human actions (Personality).</b>

<b>- </b>Individuality: Happy hopeful taking pleasure in life, very easy to quadrate the setting.

- Perspective: Enjoy every experience throughout traveling, such as finding brand-new points, such as taking a trip to several locations to find out, and discover society, and background, together with traveler locations throughout the nation.

- Human Behavior: Travel for expedition, food, beautiful views as well as recording experiences.

</div><span class="text_page_counter">Trang 5</span><div class="page_container" data-page="5">

<b>1.2.b Insight customer</b>

Who is looking for a travel service that can cater to a group of friends or family. I want to be able to enjoy unique travel experiences with my loved ones. The service should have attentive staff, excellent customer care, good quality services, andprioritize the safety of their customers. They should be able to schedule trips efficiently and guide passengers with enthusiasm.

<b>Digital Marketing Mix 4Ps</b>

<b>2.1 Evaluate the current marketing mix 4Ps2.1a Product:</b>

GTT Travel offers a diverse range of travel products and services, from hotel and tour bookings to transportation services. This diversity helps them attract a large number of customers with different needs and budgets. However, heavy dependence on external suppliers has caused GTT Travel to lack innovation in its products, leading to a loss of competitiveness compared to other competitors in the industry. Toaddress this challenge, GTT Travel aims to develop a diverse range of travel packagesthat emphasize nature-based activities, cultural experiences, and outdoor adventures, to attract generational travelers. Millennials and Gen Z are looking for authentic and immersive experiences. Amid fierce competition from both large travel companies and smaller service providers.

3 Target customer

4 Travel Service of GTT Travel Viet Nam

</div><span class="text_page_counter">Trang 6</span><div class="page_container" data-page="6">

<b>2.1b Price:</b>

Prices range from

$2,500. GTT Travel recognizes the importance of setting diverse and competitive prices for its products and services, as it plays a key role in attracting potential customers. However, pricing these products in US dollars only creates barriers for customers in Vietnam, hindering their ability to access, compare prices, and make informed purchasing decisions. To address this challenge, GTT Travel is committed to implementing competitive pricing strategies designed to serve travelers with limited budgets, while taking advantage of Vietnam's youth's willingness to spend on experiences. Valuable travel experience. Considering ensuring profits and maintainingcompetition with competitors, GTT Travel is careful in building promotions and discount strategies to avoid affecting GTT Travel's brand image. This strategic approach ensures that pricing decisions are aligned with market needs while protecting brand equity and profitability.

<b>2.1c Place:</b>

Providing physical stores (Ground Floor, My Vinh Apartment, 250 Nguyen Thi Minh Khai, Ward 6, District 3, Ho Chi Minh City, Vietnam) and online ticket booking platforms to help customers save time. However, GTT Travel's limited distribution channels and limited online presence make it difficult to reach a large number of customers. To solve this problem, GTT Travel needs to expand distributionchannels through online booking platforms and leverage technology to reach a broader customer base, including travelers who are well-versed in travel. technology. Building and maintaining a network of trusted distribution partners can be challenging. Especially in a competitive market like the Vietnamese tourism market.

<b>2.1d Promotion:</b>

GTT Travel

5 Price from 99$ to under 3,000$

6 Promotion program

</div><span class="text_page_counter">Trang 7</span><div class="page_container" data-page="7">

customers. However, they have difficulty planning and implementing effective advertising strategies, resulting in a failure to attract new customers. With GTT Travel, advertising resources may be limited due to being a small branch in Vietnam. To overcome these challenges, GTT Travel should focus on targeted marketing effortsthat emphasize unique and authentic travel experiences, in line with the growing trendof experiential travel among Vietnamese youth. Male. Investing in advertising, PR and thorough marketing campaigns is necessary to optimize budgets and customer acquisition efficiency.

<b>2.2 Evaluate the current communication channels2.2a. Facebook</b>

Presently GTT Travel Vietnam's Facebook web page has collected 11K sorts plus11K fans. Its key tasks consist of sharing pictures, video clips, details, take-a-trip travel plansas well as consumer comments pictures. The stamina of this network hinges on promotingGTT's capability to quickly share and also connect info regarding their programs to clients. Inaddition, making use of Facebook makes it possible to fast-link, communicate, and alsocomment with consumers. Nevertheless, this network additionally has its weak points. GTT'smessages do not draw in sufficient interaction or get to clients properly as shown by gettingjust 1 or 2 sorts per article. Additionally, this social media site network is not focused, asGTT regularly affixes related to their internet site under each message.

<b>2.2b. Website:</b>

Among remarkable stamina of GTT Traveling Vietnam's site is its reliable use SearchEngine Optimization, as whenever consumers look for "" GTT Travel Vietnam,"" their website shows up on top of the search engine result. In addition, their web site focuses on easy touse style making it simple to browse plus usage. The pre-designed programs are likewiseoutlined and also on a regular basis upgraded helping with simple accessibility along withusage of their solutions for clients. Nonetheless, there are still some weak points such as thedemand for clients to access their internet site also when surfing their solutions on Facebook.This triggers hassle as well as pain for clients.

<b>2.2c. LinkedIn:</b>

GTT Traveling Vietnam keeps an energetic existence on LinkedIn primarily sharingarticles concerning their items, solutions, and brand name updates. Stamina stems fromLinkedIn's focus on expert credibility aiding GTT Travel in boosting brand nameacknowledgment and also targeting certain client sections successfully. In addition, LinkedInhelps with the farming of a lot more specialist pictures for GTT Travel. Nevertheless,restrictions emerge from the system's demographics, primarily made up of specialist

</div><span class="text_page_counter">Trang 8</span><div class="page_container" data-page="8">

expense element is a worry, as LinkedIn requires brand names to buy paid marketing forlarger customer reach. Additionally, preserving an expert tone in web content development iscritical to record the focus of LinkedIn individuals, calling for GTT Travel to spend sourcesin crafting ideal material for this target market.

<b>2.2d. Email Marketing:</b>

GTT Traveling Vietnam supplies customers with the choice to call them using e-mailstraight on their website. This function allows GTT to be involved directly with prospectiveclients, promoting personalized interaction as well as outreach to a wide variety of customers.Additionally, making use of e-mail interaction permits GTT Travel to enhance its advertisingand marketing initiatives coupled with possibly conserving prices. Nonetheless, it's essentialto recognize the integral threats related to e-mail advertising. These threats consist ofrestrictions on the style as well as material of emails, such as limitations on consisting ofpictures or video clips. In addition, there's a thread of emails being flagged as spam by emailfilters potentially bringing about them being neglected or neglected by receivers.

<b>3. Report on social media activities3.1 Fanpage of GTT Travel Viet Nam</b>

8 Content on Facebook7 Content on Facebook

9 Design post on social media

</div><span class="text_page_counter">Trang 9</span><div class="page_container" data-page="9">

1 20/02/2024

GTT Travel Vietnambecomes a leadingpartner for Vinpearl'sNorth American market

Introducing the cooperation ofGTT Travel and Vinpearl.Introducing Vinpearl. Services

provided when bookingservices at GTT Travel

3 29/02/2024 Travel to Korea

Explore the land of kimchi,visit the capital Seoul, visitfamous tourist destinations,wear traditional costumes, and

take photos

4 03/03/2024 Spring travel voucher Promotions in spring 2024 5 25

5 08/03/2024 ^{International Women's}Day March 8

Relaxing at FLC Quy Nhon on

6 09/03/2024 Explore Moc Chau ^{Introducing Moc Chau and}

famous tourist destinations ² ²¹

7 10/03/2024 ^{Explore the land of Than}Thai

Experience 4 days and 3 nightsin Thailand for only $459. 4

days 3 nights itinerary inThailand

</div><span class="text_page_counter">Trang 10</span><div class="page_container" data-page="10">

<b>4. Digital Marketing Strategy4.1 Digital Marketing Objectives</b>

<b>Goal 1</b>

Increase salesrevenue by 15% in

next year

<b>Increase new customers by 50% by using </b>

content marketing and social media to highlight special features of the upgraded product.

Maintain <b>customer retention rate at 40-50%</b> by satisfying the post-purchase process and enhancing loyalty programs through email marketing to inform about point accumulation programs, coupons, and special gifts after using the service.

<b>Goal 2</b> ^{Enhance their brand}

Increase <b>media presence and brand recognition</b>

by using content marketing and influencers.

<b>Increase web traffic by 70% by using content </b>

marketing on social media to lead customers to tryour new upgraded product.

<b>4.2 Selecting digital marketing strategies: 4.2a. Target customer and insights </b>

Gen Y (from 27 to 42 years of age): Accounts for the highest possiblepercentage of visitors in Vietnam. Looks for work-life equilibrium, appreciatespurposeful traveling as well as social experiences.

According to a research study analyzing adjustments in travel requirements as well ashabits of vacationers in Vietnam plus Asia-Pacific, virtually fifty percent of Millennial aswell as Gen Z vacationers in the last area strategy to Prepare to invest two times their month-to-month revenue on traveling. Particularly a single person in 3 individuals agrees to investmore than $ 2,000 on their following holiday, greater than Dual Asia's typical month-to-month revenue.

</div><span class="text_page_counter">Trang 11</span><div class="page_container" data-page="11">

visitor proportion. Suches as to check out, and experience brand-new pointsalong with commonly shared on social media. Individuality, such as taking atrip, such as to discover, as well as conveniently agreeing on brand-newatmospheres. Suches as taking pictures, and signing in to stunning, special,brand-new locations to share. A team of individuals that such as to takepleasure in enjoyable after the stress of the job and also life.

According to Statista.com, 53% of Gen Z tourists make use of social media sitesystems for recreation traveling referrals, regarding 53% of Gen Z vacationers make use ofsocial media site systems for recreation traveling referrals. deal recreation traveling pointers.70% of Gen Z are inspired to go to a location after seeing it included in a TELEVISIONprogram, information resource, or flick. 29% of Gen Z are motivated to take a trip to alocation in 2023 by TikTok. 70% of Generation Z tourists proactively choose travelingexperiences that their friends and family have never come across. Gen Z tourists have achoice for making use of Online Travel Agencies (OTAs) for itineraries.

By accomplishing these purposes, GTT Travel Vietnam can raise consumer completesatisfaction, commitment, and retention, while likewise bringing in brand-new consumers andalso enhancing sales earnings. The tailored traveling function will certainly separate GTTTravel Vietnam from rivals and give a special worth recommendation to consumers lookingfor customized traveling experiences. In addition, the continual comments plus improvementprocedure will certainly make certain that the function stays appropriate and useful toconsumers over time.

</div><span class="text_page_counter">Trang 12</span><div class="page_container" data-page="12">

We will certainly take advantage of the power of influencers by teaming up withtraveling influencers who have a solid internet existence. These influencers will certainlyproduce appealing web content, such as articles, video clips, and also social media sitearticles to advertise our brand name along with travel products or services.

Social Network Marketing (Gen Z).

We will certainly utilize social media site systems like Instagram, Facebook, andTikTok to share appealing material such as traveling images, video clips, as well as posts.This will certainly assist us get in touch with our target market along with a rise in brandname understanding.

Paid advertising and marketing (Gen Y).

We will certainly likewise purchase paid marketing campaigns on social media sitessystems to get to a bigger target market. These projects will certainly consist of promos, pricecuts, and also special deals to bring in prospective consumers coupled with motivating themto make acquisitions. Furthermore, we likewise develop client commitment programs tomaintain old clients and also produce several promos as well as alert solutions for consumers.Constantly placed clients initially.

<b>Traffic building, increasing engagement with potential customers, remainingcustomer retention rate, and call-to-action</b>

Social Network Marketing (Gen Z).

We will certainly continue to publish appealing material on social media sites systemsto keep our target market involved as well as thinking about our brand name. This willcertainly aid us in keeping a solid online existence and drawing in brand-new clients.

Influencer Marketing (Gen Z).

We will certainly team up with traveling influencers to develop even more appealingweb content. This will certainly assist us keep a solid online visibility as well as drawing inbrand-new clients.

Material advertising (both).

We will certainly develop premium helpful and interesting material to draw inprospective consumers and also motivate them to buy. This material will certainly be sharedthroughout numerous social network systems as well as our website.

Email Marketing (Both).

</div>