Chiến lược phát triển sản phẩm cơm hộp tình yêu pdf

Chiến lược phát
Chiến lược phát
triển sản phẩm
triển sản phẩm
cơm hộp tình
cơm hộp tình
yêu
yêu


I.
I.
Ý tưởng sản phẩm
Ý tưởng sản phẩm
II.
II.
Xác định thị trường mục êu
Xác định thị trường mục êu
III.
III.
Phân ch môi trường
Phân ch môi trường
IV.
IV.
Chiến lược markeng mix
Chiến lược markeng mix


Cơm
Cơm
hộp tình

hộp tình
yêu
yêu


!
!
"#$%
"#$%
&
&

'( )* +,-./0
'( )* +,-./0

 1!2345 +,
 1!2345 +,

67,-
67,-


8.9:,
8.9:,
!
!
8.98;
8.98;
Yếu tố Đặc điểm

<=

>,

 #$?,@ABC$B" = ?,7

 DEFG
H,D

I*J+

%/,DKJ*

 L,FM@AK,NJN L(@A*
O*,

P)I,(.BLB@A

II,KQ R $%S*J

8AIAK-,?T@(M
<:?

,M,UV+:?:

 Q,?,% :WEQ J,?M,
&8.9;X
&8.9;X
Strengths:


Y$Z,K([ 0/B

<SE@=U\\K]FM,
,A,?

^,@AB#S,J9?(
A/B
Opportunies:

IBI@KA
,(/:_,,@
 U!N QSA,.L K
(A_)@`aEb,
,@ *

cI,dM@
Weaknesses:

;@CCE,% 
,U,DD

@=Se,f,: K(A_,
B_-@A
Threats:

g R $?,,7

g R $%QFEhi
)/\/]
8.9:,

8.9:,
48.92jA]
48.92jA]
8.9:,
8.9:,
k<,DFE@/],N
k<,DFE@/],N
!
!
<,DFEl8A( m
<,DFEl8A( m
!!<Q MA
!!<Q MA
!&<n LD$%
!&<n LD$%
!&!O,?
!&!O,?
<S*TL ]@
<S*TL ]@
AA
AA
;FA@1@]jAA(3o]]F]FA$]p
;FA@1@]jAA(3o]]F]FA$]p
k<,DFE@/],N
k<,DFE@/],N
!4<7
!4<7
k<,DFE@/],N
k<,DFE@/],N
&4q LD$%U@AUi

&4q LD$%U@AUi

ZDN0CD1r*S
ZDN0CD1r*S
k<,DFE@/],N
k<,DFE@/],N
ZUA$?1
ZUA$?1
k<,DFE@/],N
k<,DFE@/],N
k<,DFE@/],N
k<,DFE@/],N
!4q LD$%($/B
k<,DFE@/],N
k<,DFE@/],N
!sY@
!sY@
Iheart family Father’s day, Mother’s day, Anniversary
Iheart friends Congratulaon, I’m sory, Good luck, Fighng
Iheart You Valenne day, You’re my special, Anniversary
Iheart baby Congratulaon, Move forward, Fighng
Iheart me Congratulaon, share…, Single day
Iheart phổ thông Happy birth day, Random, Special occasions
k<,DFE@/],N
k<,DFE@/],N
&<,DFE,
&<,DFE,
&!<,DFE
&!<,DFE
k<,DFE@/],N

k<,DFE@/],N
&&*,( 
&&*,( 
Mức giá Đặc điểm
42K5553s2K555tu*
B]Av _wd@(A@,?K
@=S,
s2K5553x5K555tu*
B]Av _wK@=R /iK
)M
x5K5553!&5K555tu* B]AL R d@/B
k<,DFE@/],N
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