Millionaire MBA Day 1: Millionaire Mindsetby Millionaire MBA SMASHWORDS docx

Millionaire MBA Day 1: Millionaire Mindset
by
Millionaire MBA
SMASHWORDS EDITION
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Copyright © Millionaire MBA 2011
First Published 2011 by ELW Publishing Bath, UK
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Contents
Introduction
Day 1: Millionaire Mindset
Summary of Day 1
Get Millionaire MBA
Introduction
A few years back, 50 leading UK entrepreneurs and business owners were interviewed in
their homes, offices and hotels. The purpose of the interviews was to find out exactly what
made them successful, and how other aspiring entrepreneurs could replicate their business
success.
Those digitally recorded audio interviews were turned into a 'timeless' business mentoring
programme called Millionaire MBA. Millionaire MBA is regarded as one of the best
programmes in the world to teach entrepreneurial thinking and the 'millionaire mindset'.
Millionaire MBA is a rich, deep mentoring programme which entrepreneurs listen to over 40
days. Literally tens of thousands of entrepreneurs (like you) around the world have benefited
from this programme.
In this ebook, you’ll find the actual transcription from one whole day of the mentoring
programme.

To find out more about the full business mentoring programme or to listen to the audio
version, please visit http :// www . millionairemba . com /
Day 1: Millionaire Mindset
Welcome to the Millionaire MBA, a unique course designed to change your thinking patterns
from a traditional employee mindset to a new entrepreneurial millionaire mindset.
Before we start the full programme, please listen to the brief introduction to familiarise
yourself with the structure of the course.
The Millionaire MBA is an eight-week audio course divided into two parts:
Part 1 provides the structured learning element and is designed to be listened to every day
from Monday to Friday for four continuous weeks.
Each day is around 30 to 35 minutes long, with the exceptions of Days 1 and 2, which run to
about 50 minutes.
Each day introduces a different element of the millionaire mindset, built around insights and
experiences of 25 award-winning entrepreneurs.
Part 2 of the course is made up of 20 structured interviews with the individual entrepreneurs
featured in Part 1. Again, these 30-minute interviews are designed to be listened to five days
a week for four consecutive weeks.
The course also includes three special-feature CDs, which can be listened to at any time.
Each day you'll find a unique exercise to complete in the accompanying workbook. This
specially designed workbook has been developed to provide additional information to the
course and to stimulate further thinking on each topic.
The Millionaire MBA is based on the principles of NLP, or Neuro Linguistic Programming,
and, for it to have a lasting effect on you, must be studied over the full eight-week duration.
We recommend that you develop a routine over the next eight weeks to study the course for
30 minutes every day.
This controlled approach will give your subconscious mind time to digest each subject and
combine it with the daily exercises in the workbook.
We also suggest that, as you set out on your entrepreneurial journey, you adopt one of the
habits of successful entrepreneurs: This is to keep a notebook with you at all times to write
down thoughts and ideas.

It is from these initial inspirations that fortunes are made.
Sit back and relax and enjoy Day 1 of the Millionaire MBA.
Tom Hunter
The millionaire mindset, in my opinion, is a mix
of qualities.
One, it is focused determination.
Two, it is about being able to lead and motivate
a team, driving toward key focus goals, always
with your eye to the future but learning from
your mistakes of the past but not being
frightened to make those mistakes.
Hello, and welcome to the Millionaire MBA.
I'll be with you over the next eight weeks as you set out on a journey to change your thinking
patterns from a traditional employee mindset to that of a new entrepreneurial millionaire
mindset.
By choosing to invest your time in this course, you have already set yourself apart from the
majority of people who fail to take action or develop themselves beyond the mindset that is
conditioned into them at school, the employee mindset.
You have recognised that success, like failure, is not an accident but is the result of your own
design and efforts.
Those who have already achieved success in business haven't done so by accident but by
excelling in the qualities of the millionaire mindset.
Few people realise it, but we are actually born with all the necessary qualities of excellence
within us.
What sadly happens, however, is that as we grow up, go to school and become employees, we
lose sight of the essence of these qualities and confine ourselves within our comfort zone.
The good news is that we can reprogramme ourselves to think differently. We can
reprogramme ourselves to think with the millionaire mindset.
A recognised way to reprogramme the mind is to model someone who is already achieving
the success you want.

Modelling requires you to understand another person's language, actions, habits and
behaviours and adopt them for yourself.
Over the next eight weeks you'll have the opportunity to study the qualities of the millionaire
mindset and hear how 25 award-winning entrepreneurs have turned these qualities into
business and personal success.
By modelling these successful entrepreneurs, you too will be able to develop the millionaire
mindset. As with all things in life you get out of it what you put into it; the Millionaire MBA
is no different.
The more of yourself you put into the course, the more you'll get out of it.
If you have used the decision to use the Millionaire MBA as a catalyst to change your life
then it will, your new life will start today.
If you simply want to take an easy path through the course and listen to it for 30 minutes a
day then please do so.
I am confident that you will enjoy it hugely and that the benefit will come at a later date when
you are ready to take action.
It is important to see the Millionaire MBA as part of your approach to life-long learning. It's a
course that is designed to be studied many times; again, the more you put into it and the more
you listen to the course, the greater the benefit you will receive.
Over the coming years, please make a personal commitment to listen to the Millionaire MBA
many times.
I assure you: This will help you turn your new way of thinking into a deep-rooted condition,
which becomes embedded into every fibre of your being, just as success is embedded in the
entrepreneurs who feature within this course.
Remember, as well, that success must be worked at. Think only of the world's leading sports
people: David Beckham, Johnny Wilkinson, Tiger Woods, Michael Schumacher.
They all work tremendously hard to be successful; they train harder than the rest and make
huge sacrifices to be excellent in their chosen discipline.
Being a successful entrepreneur is no different; it is not easy, and it must be worked at.
What is true, though, is that success can be achieved by anybody, regardless of their previous
academic background and regardless of previous personal or business circumstances.

Success is about the future and is about the mind.
This course is about your future and about reprogramming your mind.
This course is about thinking differently - it is about developing the millionaire mindset.
Julie Meyer
"Think different." It is the Apple slogan; their
advertising has always been, "Think different."
It has always resonated for me.
I never would have set up Ariadne, I would never
would have set up First Tuesday if I were waiting
for the market to come back, if I were waiting
for anything.
It is about taking a risk just because of your
own instinct and what your judgement tells you at
that particular moment.
I was also intrigued by this concept of the
millionaire mindset because it is money and yet
what links, I think, so many successful
entrepreneurs is not really the money.
There is no question that money is a pretty
black/white metric: You either have a lot of it
or you feel you need more, but the point is that
I think that many successful entrepreneurs are
driven by almost a need to solve a problem, to
prove that they are capable of something, to
change the world is a typical slogan.
I know that is certainly what drives me. There is
a certain kind of philosophical causes that
compel me to do what I do.
I would do what I'm doing even if I didn't make
good money for it (I guess is what I'm saying),

so I thought the choice of millionaire mindset
was interesting, though.
Before we start to examine the millionaire mindset, let's reflect on the opposite of this, the
employee mindset.
What is the employee mindset?
It's a mindset that is learnt at school and continues through our employed career. It is a
mindset that is conditioned into us. It says, "Get a job; develop a CV; get a promotion, a title
and move up the career ladder."
It is a mindset of over 99 percent of the world, which is why less than 1 percent of the world
enjoys the true rewards for their efforts.
It's a mindset that earns a salary (some more than others) but in many cases one that would
leave most people insolvent within a matter of months if they were to lose their job.
The employee mindset is about being told what time to go to work and what time to leave; it
is one that has to ask their superior for time off; it is one that is typically required to spend
eight hours or more each day being told what to do, working with people that by choice they
prefer not to work with.
It is a mindset that always has one eye on the door and the other one looking for a new job.
The employee mindset, and even worse, the corporate mindset, is a mindset of bureaucracy
where the word "no" features more than the word "yes" and where there are daily excuses
why things can't be done.
These are the mindsets that this course aims to change.
Let me give you an example of another mindset.
Before I do that, ask yourself, "What type of person do the following words describe?"
Passion, self-belief, drive, determination, courage, vision, focus, hard work, self-discipline,
persistence, tenacity, optimism, wisdom, common sense, judgement and risk.
To me, they sound like words describing somebody you would want to be, an exciting and
interesting person, perhaps a mountaineer, a pioneer, a Formula One racing driver, an
astronaut, an artist, an inventor.
These are the qualities of excellent people. These are very human qualities; they are the
qualities of a mother.

When the maternal instinct takes over, these qualities shine through, a mother's passion for
her child, instinctive wisdom, hard work like she has never known before, courage to save her
child in times of danger, and an eternal optimism that her child will grow and succeed.
These are qualities which we all have all of the time. They are inherent in every human being;
it simply takes an event to unleash them, an event such as having a baby or starting a
business.
It is no surprise that entrepreneurs often refer to their business as their baby. Let me give you
an example of that.
Duncan Bannatyne
I remember, it must have been 15 or 20 years ago,
there was this fantastic picture on the front of
all the newspapers.
There was this little girl in the road and a
motorbike coming, and the mother threw herself on
top of the little girl, and the motorbike hit the
mother.
In actual fact, she was saved and she saved her
daughter's life, but it was such - two seconds to
think she done it - she threw herself down in
front of the motorbike, and that is because they
have got this unnerving belief that their child
is the best thing and it can't do any wrong, and
I suppose we believe the same thing.
If we don't believe in it, we won't do it. If we
don't believe the business is right, if we don't
believe in ourselves, we don't believe we can
create this business, we won't do it. It's as
simple as that.
It is also no surprise that these are the
qualities of millionaires, the very

characteristics that our entrepreneurs identified
as the millionaire mindset.
It is also no surprise that these are the
qualities of millionaires, the very
characteristics that our entrepreneurs identified
as the millionaire mindset.
Duncan Bannatyne
The millionaire mindset is definitely belief in
oneself, determination to do things and get
things done and a bit of arrogance sort of all
thrown in together and a real belief that you
don't have to go to work every day for someone
else and that you can work for yourself better
than anyone else.
Mandy Haberman
I think the millionaire mindset is a positive
drive. It is a total belief that you are going to
make something happen, "I am going to do that and
that's it," and nothing else gets in the way.
Debbie Burke
I think the mindset is that you want to be
successful and everybody is probably an
entrepreneur inside; it is actually having the
courage to do it.
We all want more money, a bigger house, better
car, autonomy, and we have all got ideas of how
to build a business, but it is those people who
actually do it and those who don't, and I believe
one of the biggest success factors is a can-do
attitude, actually doing it.

James Minter
Quite simply, having a brain that cuts through
all the crap and goes, "Right, that is good. I
don't believe what everyone else thinks. That is
good. That has value. I know that I can do it and
I want to do it," and I go and do it.
I think it is a simple vision and a motivational
kind of thing.
Sir Christopher Evans
It is a determined mind, people who are
competitive, who see a challenge.
OK, they see an opportunity, an opportunity is
sometimes something completely novel or somebody
else's problem that they can solve, and then they
are determined and ruthless and - what is the
word? - energetic and enthusiastic about pursuing
that opportunity, that challenge, and winning it
and getting it.
It may or may not come off as they expect but
sometimes it comes off a hell of a lot better
than you expect, sometimes worse, but that is an
entrepreneur's mind or a millionaire's mind.
So I don't think you become a millionaire through
luck - well, you get elements of luck.
We've all had lots of luck, unless you win the
lottery (of course, you are just filling in a
form), but this sort of thing is where you are
really focusing on going for something, and you
see that all the time with individuals who have
done this.

Tom Hunter
The millionaire mindset, in my opinion, is a mix
of qualities.
One, it is focused determination.
Two, it is about being able to lead and motivate
a team driving toward key focus goals and always
with your eye to the future but learning from
your mistakes of the past but not being
frightened to make those mistakes.
Glenda Stone
The millionaire mindset, in my opinion, is the
knowledge and the wisdom to create something that
will succeed.
The millionaire mindset is all about taking a
risk, embracing that risk, not shying away from
that risk and very much focusing on how you are
going to get to where you want to be as fast as
possible and not taking "No, can't do, won't
happen" as a barrier so that you have got this
absolute blind, cross-eyed focus on what it is
that you want to achieve and going for it and
enjoying it.
That is the millionaire mindset.
Luke Johnson
The multimillionaire mindset is what you need in
order to be successful as an entrepreneur, and I
think it is an opportunistic attitude to life,
such that you are constantly alive to
opportunities that will enable you to accumulate
wealth.

I think people who focus obsessively on making
money quite often stumble, so in my view, the
multimillionaire mindset is about generating a
business that in itself becomes valuable and your
shareholding in it becomes valuable and the
wealth thereby created is a by-product.
If we examine the main characteristics mentioned by our entrepreneurs, they are words such
as:
• Passion
• Belief
• Drive
• Determination
• Courage
• Vision
• Focus
• Hard work
• Self-discipline
• Persistence
• Tenacity
• Optimism
• Wisdom
• Common Sense
• Judgement
• Risk
No one here has spoken about the need for qualifications, degrees, CVs or finding a good
company to work for. These are employee words and part of the make-up of the employee
mindset.
Nowhere in this course will you hear entrepreneurs using these words.
The words entrepreneurs use represent the true emotions that bring out the best in people,
such as passion, optimism, focus and tenacity.

They use words which describe people who achieve greatness, words such as self-belief,
courage and risk.
They use words which get things done such as persistence, self-discipline, determination and
hard work, and words of level-headed and calculated people, such as wisdom, common sense
and judgement.
These are the words of entrepreneurs.
Passion
Let's start the course by examining each of the key elements of the millionaire mindset,
starting with the most important of all: passion .
If you haven't realised it yet, passion is the one guaranteed quality that's certain to inspire you
to do something and to do it well. It's your passion that gives you the edge. Passion and
enthusiasm are infectious.
The one common trait that all entrepreneurs have is that they're passionate about what they
do; they ooze it from every pore.
Passion is obvious; you can't hide it. You may have passion in other areas of your life:
passion for your wife, husband, girlfriend, boyfriend or children; passion for your football
team; or for music.
Somewhere in your life, you'll know what passion feels like.
This is how entrepreneurs feel about their business.
It's only with passion for your ideas that you'll be able to find the necessary resolve and grit
to push through the inevitable, tough times ahead.
Simon Woodroffe
I think that passion, enthusiasm, or whatever you
call it, is probably the one common denominator
to everything because unless you are - and I'm
not saying that I'm passionate and enthusiastic
the whole time.
Sometimes I go, "Oh, bloody hell, what am I doing
this for!"
I get the same as everybody, not very often I

must admit, but generally I'm enthusiastic about
it, and I think that the people that I meet who
are in business, that is a very common
denominator about them because unless you are
what are you doing it for?
It will never get you through the hard times.
Tim Etchells
The most important element, I think, is to be
passionate, is to be absolutely committed and
passionate to what you're going to do. And I
think if you haven't got that, you haven't got a
hope in hell.
Lena Björck
To be honest, I think that it's all got to do
with actually your own freedom and, I believe, to
begin with, it's got to be passion.
Michael Smith
One of the most important things is probably
passion. Entrepreneurs are absolutely obsessed
and in love with what they're doing. And I think
you need that if you're setting up a new business
because it's extremely difficult to do.
And if you're not totally in love with the idea,
it's very difficult to convince other people such
as suppliers or bank managers or employees.
Angus Clacher
I guess, for me, it's having an absolutely
passionate belief in your product or your
service. It's really, really difficult to keep
doing it and to make the sacrifices that you have

to make if you don't ultimately believe that
you're going to get there.
I'd wanted to start my own business for a long
time, and it wasn't until I came across an idea
that I absolutely, totally and utterly 100
percent believed in, that I could sort of tackle
it with real sort of commitment.
So I think with me from the start I never
doubted for a second that it wouldn't work. I was
so convinced by the idea.
Tom Hunter
The passion comes across and it's infectious in
others. You know, if you come into the office and
you're in a bad mood, that's infectious as well.
Whereas if you're passionate about your business,
that's infectious and it leads and drives the
team as well. It's hugely important.
Self Belief
Self-belief is the second trait that entrepreneurs must have.
This is beyond confidence; it is a belief in yourself and your business. The enemy of self-
belief is self-doubt.
For those who haven't yet started on the path as an entrepreneur, self-doubt is most likely the
biggest obstacle you will ever have to face.
We examine self-doubt later in the course, but for now it is important to realise that self-
belief and confidence can be built.
Simply by increasing your knowledge and experience in an area, step by step, you can
develop self-belief.
Think of the first time you rode a bicycle: Could you ride it straight away? If you could, you
were the exception to the rule, but little by little, with experience and increased knowledge,
you learned to ride.

You gained your confidence and developed the self-belief that you wouldn't fall off.
It is this type of confidence and lack of self-doubt that you need when starting a business.
Karan Bilimoria
What you've got to have and what I had is
complete and utter faith in your idea, and that
faith comes across as confidence, and that
confidence generates trust from other people and
belief from other people because you believe in
your idea.
Duncan Bannatyne
I've got four brothers who still drive lorries
and work as night porters and things like that.
They have no ambition, no self-belief, no
determination, and they just can't understand how
I can do it and they can't.
I think it is a belief that there are better
things out there that can be done.
Actually, anybody can do it - anybody can make a
million - and once you know that, once you really
believe it, you can do it!
Nick Wheeler
I think probably the most important thing is a
complete self-belief. I have always, since I
started the business, I have always felt that it
will work.
Chris Rucker
If you are not going to believe in it 100
percent, you can't persuade other people to
believe in it.
Tom Hunter

I think self-belief is a big part of it, having
the confidence to take these risks as others
would see it, but having the self-belief within
yourself gives you the confidence to go and take
the big steps.
Mandy Haberman
It is a belief in yourself.
It's an, "I can," not a sort of, "Oh, should I do
that?" "Is it possible?" It's, "I can do that; I
am going to do that."
Elena Souto
Most of all, you have to believe in what you do
because if you don't believe in what you do,
believe me, no one else is going to believe
because it is hard enough convincing others to go
along with you, so you have to have passion and
determination because otherwise it is not going
to happen.
Lord Harris
One thing I say to a lot of children at school
is, "If your heart is in it, the sky is the
limit. If you want to do well, you can do well."
Desire
You need desire, you need to want something badly enough that it gives you the drive and
determination to become successful.
As Napoleon Hill said in "Think and Grow Rich," his 1937 inspirational classic, "Without
developing an all-consuming obsession, a definite purpose and a burning desire, you won't
find the motivation to succeed."
Once you have the desire, then drive and determination are fundamental in becoming a
successful entrepreneur.

You can have all the passion in the world for your idea and all the self-confidence, but
without the drive and determination to achieve your all-consuming, burning desire, you won't
succeed.
You must want to become successful and, above all, you must want to create an outstanding
business.
Karan Bilimoria
I always say the most important thing is [that]
you've got to want to get somewhere, you've got
to have that desire to succeed, you've got to
have that aspiration.
When you have that will, then you find a way of
doing it and that old saying of, "Where there
is a will there is a way." You have got to have
that will to start with; you've got to have that
aspiration.
Simon Woodroffe
I think you have to have something that drives
you to do it, whether it's a desire to prove
yourself or the need to survive financially or
thinking that you can't work for anybody,
whatever it is, you need to do that.
Michael Smith
Drive - just the absolute, sheer, single-minded
pursuit of what you are doing.
Again, it is so easy to get sidetracked when
setting up a business. There are so many
obstacles that come in your way.
The right mindset, the millionaire mindset, would
approach those obstacles in a positive way,
always looking for ways around them, and finding

them challenging and exciting and rewarding to
get through them, whereas anyone that doesn't
have that mindset would find it very easy to get
tripped up at simple hurdles and give up.
Stephen Streater
I think the key is determination because nothing
ever goes according to plan and, if people give
up too soon, then they just won't achieve.
Sir Christopher Evans
Determination and confidence, they are almost
linked because if you lose your confidence - you
can be determined as you like, it ain't going to
happen.
You've got to be confident about your abilities,
moving forward and dragging in all of the
elements you need to achieve your goal.
So whether it is confidence or determination, I
tend to use them both all the time, absolutely
determined to do something.
Once I enter the field, I am very confident that
we are going to give this the best shot possible,
and I have always linked it to lots of other
elements, of course - but those two.
Duncan Bannatyne
I think the most important element of a
millionaire is self-belief, and determination
comes a close second.
Mark Marsland
First and foremost is pure determination and
enthusiasm for what you are doing.

Eleanor Souto
Determination because everyone is going to be
knocking you down.
There is going to be more bad times than good
times, especially when you are first starting
out, so you really, really do have to keep on
going and see it to the end, keep persevering.
Courage
Entrepreneurs must have courage - courage to turn their back on being an employee and then
courage to walk a different path and start their own business.
As time goes by, entrepreneurs need courage to follow their own convictions and stand their
ground against those who challenge them.
Debbie Burke
Everybody is probably an entrepreneur inside. It
is actually having the courage to do it.
Many Haberman
It is also about courage because to be an
entrepreneur you are sort of stepping into
unknown territory. There is nobody to say to you,
"Follow me. This is the way to go. This is the
right decision to make."
So all the time you've got these challenges where
you have to decide what you want to do, what you
are going to do.
Chris Hughes
For me it is having the courage to follow my
instincts rather than anybody else's structure,
to have the courage to jump and the belief that
you will create something of value.
It took me years and years and years to pluck up

the courage to do in free fall what I had
essentially done in lots of other people's
corporate environments.
I had launched businesses for other people for
about 10 years before I finally had the courage
to do it for myself. It is about courage and
ability to jump.
Vision
Entrepreneurs must have a vision of what they are trying to achieve. Without vision and
goals, the entrepreneur has nowhere to go, nowhere to lead their team and nothing to focus
on.
Dreams become visions, visions become goals and goals followed through with action
become results.
As Walt Disney once said, "All our dreams can come true if we have the courage to pursue
them."
James Minter
Vision is probably the most important thing of
all, I would have thought, but then there is no
good having vision if you can't actually execute
it.
Nick Wheeler
The big difference between an entrepreneurial
business is that there is much more of a focus
for everybody who works in the business and they
tend to focus on you as an entrepreneur, the
person who started it.
I think they look to you for that vision.
They look to you for a clear target for which
they can all aim for.
Stephen Streater

I think it is very important because it gives
consistency, and if you keep changing direction
all the time it is quite hard to arrive
somewhere. But although the vision might be clear
to me, it is often not easy to explain.
There are different aspects of it, so you can see
different sides of it as we develop the business,
but people gradually realise it is all going
toward one end.
So we develop what seem like different products
here, but in fact they are all the same master
project, as it will become more and more apparent
as we fill in the gaps.
Angus Clacher
A lot of people have a vision of the way the
company will look at the end or the way the
product will look at the end when they have got
their Ferrari parked beside the jetty with the
yacht bobbing nicely on the waves, but I think it
is important to have a vision for all the steps
in between.
At our company we knew exactly where we were
going each month, all the way out to three years.
We knew what our targets were both financial,
with people, that sort of stuff - so yes, it was
not only seeing the final picture, it was seeing
all the steps in between.
Nigel Risner
Vision is important, but it's a bit like going on
holiday, getting to the airport and not having an

idea where you want to get to, so you've got to
know where you want to get to, so you can work
backwards to find out what are the steps to take.
If every time you went to the airport you just
went with your bags and said, "Take me wherever
you want," you will probably end up somewhere you
don't want to be! That is why vision is
important.
Focus
Focus is a critical element of the millionaire mindset. Those who become distracted and fail
to focus all their energies on their goals will struggle on the path to success.
Focus gives exponential results. Think of the power of the sun when directed through a
magnifying glass; with this intensity, the sun has the power to ignite fire. It is this power of
focus that gets results.
Glenda Stone
I think you have to be very astute. You have to
be very focused, knowing what is relevant to you
and what is going to get you to where you want to
be sooner so that you can easily discard those
things that aren't going to take you there.
Life is full of opportunities, and business every
day is full of opportunities, but you have to
make sure you carefully choose the right
opportunities because you can get very
distracted.
James Minter
You've got to be able to focus on what you are
doing, not be distracted by other concepts
surrounding what you are trying to do or by
people trying to make you do other things.

Tom Hunter
One, it's focused determination.
Mandy Haberman
I think the most important element is probably
focus - it is the clarity of vision.
It is very easy to get side-tracked into trivia,
but I think that once you recognise what you want
and where you are going, not so that you are
totally blinkered, but that is what you are
aiming at - that is the bull's-eye.
That is what you are shooting for, and that's I
think where the drive comes in.
Hard Work
There is no getting away from the fact that entrepreneurs work hard, perhaps harder than
anybody else you know. What is true, though, is even though it is hard work , it doesn't feel
like work at all.
Noel Coward, the legendary songwriter, once said, "Work is more fun than fun."
I wonder how many employees can truly, hand on heart, say that? Entrepreneurs can.
Debbie Burke
I think you have to have a very strong work
ethic, not be frightened of hard work. I don't
believe anybody can be successful without putting
in 100 percent effort and working every hour you
possibly can.
Tim Etchells
I'm a bit of a 24/7 man. Unfortunately, I do lie
awake at night and think about things, and I
spend huge amounts of time working.
I probably do, one way or another (whilst I am
not sitting at a desk), will spend probably up to

18 hours a day thinking about my business,
plotting and planning and so on. I think that is
probably giving it the time.
I'm amazed at the number of people I see in
businesses who are similar to me, who don't give
it the amount of time that I think you need to,
and then are surprised [about] why it doesn't
work and you kind of say, "Well, you have to have
that sort of motivation."
Stuart Wheeler
A willingness to work hard. I don't think I'm the
hardest worker in the world, but I probably have
worked perhaps harder than most employees, so I
think you must be willing to do that.
Chris Rucker
It is incredible and the hours, the commitment
that you will put into it, and you just don't
even think about it: 2 o'clock, 3 o'clock, 4
o'clock, all night if necessary
Karan Bilimoria
I don't see it as coming to work or going to
work. To me everything that I do seems to merge
and blend into living, and I enjoy all of it.
Perhaps the most important difference between
those who are truly successful and those who fall
at the first, second or even third hurdle is
persistence .
Persistence is recognised by successful
entrepreneurs as one of the most vital
ingredients of the millionaire mindset.

Stuart Wheeler
I think persistence is the thing.
Chris Rucker
Persistence is probably the single, most
important thing that you will do.
Duncan Bannatyne
The alternative to persisting is giving up; so if
you are going to give up, then you are not even
an entrepreneur.
Mandy Haberman
Without bloody-minded determination and
persistence, you don't achieve success, so you
have to have that if you are going to be
successful.
Luke Johnson
To me, the most important single attribute is
persistence. I think it is the unwillingness to
give up and the ability to continue against the
odds that distinguishes the winners from the
others.
Mark Marsland
No such word as "no." No such word as "no." No
such word as "can't."
There are other ways, and you will find them
because you will be determined to find them - no
such word as "no."
Lord Harris
I've got a saying, "There is no such word as
'can't' because all you do is you take the 't'
off it, which means you can do it." You can do

anything - anything you try you can do.
We don't know the word "can't," so that can't is
"no."
Optimism
It's essential to have a positive attitude and to be optimistic as an entrepreneur.
There is no room for negative thoughts, and no room to surround yourself with negative
people if you want to develop the millionaire mindset.
Julie Meyer
I always say optimists rule the world, and it is
so true.
The difference between something happening and it
not happening is the belief that it will happen.
I have seen, time and time again, people who
could have made something happen, but they didn't
believe it, they didn't see it in their mind's
eye and, as a result - self-fulfilling prophecy -
it doesn't happen.
Universally across all successful
entrepreneurs and even successful business people
that have not founded their own ventures, it is a
confidence plus optimism plus persistence.
But if I had to choose between the three, I would
say optimism, then confidence, then persistence.
Mark Marsland
And we don't view things negatively. If an
obstacle is there, it is there to be climbed or
smashed through. It is not something that would
stop us.
It is something that we have to sit down,
ruminate, cogitate on and then move forward and

get over it.
An entrepreneur must have wisdom and common sense
: wisdom to learn from their mistakes and
failures, and common sense to prevent making them
in the first place.
Chris Rucker
Every time, you just have to learn from each one
as it comes along, try to not do it again the
next time.
When I was young I used to ride a lot - I used to
fall off a lot, too - but you just have to get
back on again.
Each time something goes wrong, you have to just
do as much as you possibly can, as quickly as you
possibly can, to put it right and try not to do
it again. It is all part of the learning process,
and it is really important.
Sir Christopher Evans
We've all had failures, companies going wrong. I
always look precisely, scientifically. I think I
approach my business commercial life as a
scientist; I think I always will.
So I always look logically at the facts. If
something's gone wrong, I don't just say, "Oh,
let's blame her, blame him; let's blame it."
Because a lot of people do that - they blame
things, and it's wrong, actually.
You've got to get right to it and say, "Why did
it really fail?
"Ah, they didn't give us enough money."

"No, no, it wasn't quite that. You actually had
money."
"Oh, the project failed; it didn't work."
"But why's that?"
"Because you designed it wrong."
"Well, who designed it wrong?"
"Well, he did, that bloke over there."
"No, no, but who's his boss?"
"Well, me."
"So it was you; you did. You're the director, the
manager.
So suddenly we haven't made money as investors -
not because of the project, not because of the
lack of money, not because of the guy, not
because of the design of the project, but because
of you, you, the individual. So, you've got to
go. We're going to get a new one."
That's how you then start to recover a situation.
Luke Johnson
An opportunist attitude to life, such that you
are constantly alive to opportunities that will
enable you to accumulate wealth.
Glenda Stone
Life is full of opportunities, and business every
day is full of opportunities, but you have to
make sure you carefully choose the right
opportunities because you can get very
distracted.
Tom Hunter
Well, first of all, you've got to be able to spot

the opportunity because I've known people who
have worked as hard as me, who were smarter than
me, who put in more hours than me, but they chose
the wrong opportunity and, therefore, never made
as much money.
Therefore, you have got to be clever enough to
spot the correct opportunity.
Entrepreneurs see an opportunity every day of the
week, but I say, "What is the correct one?"
because there is a big opportunity cost.
If you choose this , it means you can't do that .
Therefore, is this the right one? Being able to
work that out is key.