dự án kinh doanh thiết bị tiết kiệm gas

Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
MỤC LỤC
M C L CỤ Ụ 1
2. M c tiêu c a d ánụ ủ ự 4
2.1. M c tiêu chungụ 4
2.2. M c tiêu c thụ ụ ể 4
2.3. Cây m c tiêuụ 4
3. Phân tích các i u ki n v b i c nh c a khu v c kinh doanhđề ệ à ố ả ủ ự 5
4. Phân tích, ánh giá th tr ng thi t b ti t ki m ga Ecogas:đ ị ườ ế ị ế ệ 6
4.1 Nghiên c u nhu c u c a khách h ng:ứ ầ ủ à 6
4.2. ánh giá th tr ng gas:Đ ị ườ 6
4.2.1 S c nh tranh gi a các hãng trong ng nh:ự ạ ữ à 7
4.2.2 Nh cung c p:à ấ 7
4.2.3 i th c nh tranh ti m n:Đố ủ ạ ề ẩ 7
4.2.4 S c ép t khách h ng:ứ ừ à 8
4.2.5 S e d a c a h ng hóa thay th :ựđ ọ ủ à ế 8
5. Phân tích SWOT 8
5.1 Strengths- i m m nh.Để ạ 8
5.2 Weaknesses- i m y uĐể ế 9
5.3 Opportunities- C h iơ ộ 9
5.4 Threatens- Nguy cơ 9
6. Mô t d án kinh doanhả ự 9
6.1 Mô t s n ph m, d ch vả ả ẩ ị ụ 9
6.2 Mô t hình th c hinh doanhả ứ 10
6.3 Mô t u v o d ánảđầ à ự 11
6.4 S n ph m c a c a h ngả ẩ ủ ử à 11
7. K ho ch v ph ng án kinh doanhế ạ à ươ 12
7.1 K ho ch t ch c nhân sế ạ ổ ứ ự 12
7.2 K ho ch t i chínhế ạ à 13
7.2.1 K ho ch v n v c s v t ch tế ạ ố à ơ ở ậ ấ 13
7.2.2.K ho ch chi phíế ạ 13

7.2.3. K hoach doanh thu v l i nhu nế à ợ ậ 14
7.3 K ho ch marketingế ạ 14
7.3.1 Product – s n ph mả ẩ 14
7.3.2 Price – Giá 15
7.3.3 Promotion –Xúc ti n bán h ngế à 15
7.3.4 Place – a i mĐị đ ể 16
8. Phân tích r i roủ 16
9. ánh giá hi u qu kinh t - xã h iĐ ệ ả ế ộ 17
9.1 Hi u qu kinh tệ ả ế 17
9.2 Hi u qu xã h iệ ả ộ 17
10. K t lu nế ậ 18
1
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
1.L i m uờ ởđầ

 !"#$#%%$# &
'()*(+,-%./01
234*5'
-%$,6789,67
6
Tiết kiệm năng lượng: :4;<=0->
)+)?@A7<=0-
?B=0-22*2(C:0D8,E
B=0-+9F &<=0-G90-H<=
0-)IIJ*I@$K-
@LI0$!0D+<)Tiết kiệm năng lượng mang
lại những lợi ích đó là: 7M,N$@@?M?
*<*OP,M)'MN$@@
E@K5M3N$@@M?<5"':"QR
9M?<S TM?,

U@<+"8V80-"@;M@OOE')
M+"W#'M@<"2EQ*0-$#
:+:#E@!@9<=0-2
)7:QE@!M,<*M@<0K5
*X99'Q<=0-*'4
KE@!*,":9"Q@";"49<++*
)Y<?'Q<=0-GVM$Z5,E@!
M[<',6UZ<38+M[<%2@
\]^<<=0-F$+M@_@E"+"&6
`58))Z2:&
?"A30.7M[<a</bZ
)c,*)$K0D<.M,0/S
2
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
M,<@d'c*01<=0-*01E@!F?M??<5
Q<=0-
`$:9'2:MQ<#$<5'+
')9-9'05)B5O
'=<&K+<Se@)c<5:'05)
2:&"f:@?,2:M +7"<g
c)Q'05),2::",+"
hT)<55dZN<!"0
+X!019*4+O?")Y
<iY"c;')Zc<?@jf$
:48$)S;Z$#K<
<)'=2:G,X+"8Z<i
2:)"#fVS"h+=cO"K
["QK2:AS"h,@?$+),$'"K
,,)c<ic,'+,+),`
$; 2:@?"<5)M)"?dg5%

@)@--?)MZ"9=f8<i
2:V@g"8@<'05)UQ2:Zc
e<L=2:H
• 7K=Ha<
• b[#Hk+A 3:[cBb>
• lg50H7M[<a<
• B?@j0H<?@ja<a\]*amn*a\o
• k:,0@Hb9@p
• GZMHpnnnnnnnnGfb
• BZK'=Hq
3
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
2. Mục tiêu của dự án
2.1. Mục tiêu chung
r05+=$9c)*V
$@@7%$*2:T90@*
)?O&+
2.2. Mục tiêu cụ thể
• f>9*?M?Q<=0-
• lE@!M?",1@9Q<=0-
• Nc@@Z"+"&<?@j$)&
V&@0FZc)
• s9K0D<?@j*$@@
M?K:"Q
2.3. Cây mục tiêu
lE@!*
M?
THU LỢI NHUẬN
fQK
0D

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4
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
3. Phân tích các điều kiện và bối cảnh của khu vực kinh doanh
s:[cBb>T"'2:,$#))
["9<Hfh"K"-QZGcGg7m
fh3@9UE'<MNl*@9b:f05)GGT*
:KO*@97f:@Bb>U*@9f
:K:@f+Gc"+)Y)*["9
$Z"h["9$#d.E[/BZ0
:2cV@)Y[,d':@*
d)+,<=0-M@<bQ<)010*:
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?<?@j*c)+'<?@j<S TQ<=
0-
G,V$Z)'=c98
)*+,$K0D<M,0K$#<Z)K
0D<=0-<?@j<i:05M*0'Q<Z
""K'<=0-0Z:<'*<?
@jc+c)KX!@:9$*PbS
"c8$$*05)'2:<i2Ac*@[<?
@j*$)+@Ac)*"c)
=;*KFV=b>Q3
5F$@*@@Z<?@j9S;3[
Mf+,$"9=*K"L=$#3"+
:
GcM? EcogasA *ZM:)N<
!:0-"K["Q:@?MSX$#
0bX+!0@-+c
VM<?@j*))["Q?9)M
)V'Q0f$50)<K*
5;*$#<i!@"MvvV@["Q*
5
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
0:e$#0Fc(`V"c3A*
$<iKS*@9["Q*)*X,#
M:M)?A?M? Ecogas>8E

4. Phân tích, đánh giá thị trường thiết bị tiết kiệm ga Ecogas:
4.1 Nghiên cứu nhu cầu của khách hàng:
7"O&+*+<ZQ?
fh)@S8$*8<?@j"Q

?)g5%Q<Z<5@j*)*0e@P
8<?@j:=*P7?#<?OK
0D8<?@j
r&+@)"#,<=0-7"K
c)c@)"#$cq]^*)c@)"#
\]^Y'cf<=0-
"$8><w$"5K0M[
G,V"QQ,">c,,")@
0-)?@)@#>:D"d
!Kk+"8>"d@?#
N<N<$#c<=0-010V:M-M!?"9
+Ps$Oc@)*)?*)?'
N<XK)#*?3: >K'Q0
7%@9["Q2:[,#<?@j
N<fh2@dQ@9c<S T"<=
0-
4.2. Đánh giá thị trường gas:
6
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
7TkTt"T"*Zc<?OXM>]Z
"g50M[<X$)ZH

4.2.1 Sự cạnh tranh giữa các hãng trong ngành:
f&$3@"K*<=0-
*<?@jM[N<<?@jc"Q&@Mh<)
9,V<?@j+*<?@j@@Z
"+"&b!M35Bb>$A@@Z<?@
B"8)&":$!$,"9b
Kc=X!@@?$M=
c<?@jc)

4.2.2 Nhà cung cấp:
G!VH)'["Q"c*<?@j
)LZ@*010<=0-E@!*3'9<)
A':P
G!$$#"x$K!@@?$<?@j
M"K["Q*)?@K@">:P
f%,#"x"K")?@AA
@>c@*")"'"<A@>
4.2.3 Đối thủ cạnh tranh tiềm ẩn:
bg5:; ZXg5$"c
9,V"Q:O<?@j<i$#Q5
d#0fZ'"c"V@["Q,
BSe@%
@
bZ'"
j
Cạnh tranh giữa các
hãng trong ngành
Sức ép từ khách
hàng
bT0d'$

7
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
)$<55d)?X<?@j[@'
=<iM[ 9K059=%
4.2.4 Sức ép từ khách hàng:
`<?@jc*9$QMcK<Se@%@9)"
cf'):4;F&<?@j
b0$; <5(5c'M+@V"T*9''=

<?@j@?!K$V)c3
'+<?@j'=
4.2.5 Sự đe dọa của hàng hóa thay thế:
$<?@jN<"9:
$9,V*<5T0d'$@:)V@
=0<?@jf)'=
V@"c<?@j)
5. Phân tích SWOT.
5.1 Strengths- Điểm mạnh.
f$)'))+,$V@Y[*
$<=0-<QOKdZ@9K0D*!M
"Q#)<"f>QX<5?
M?<S T
a<<?@j&-<38"9Gf:VKK
<?@j:)b>Q*c<?@j*:
)L9'+#0KV"
O@e@0
B?@j d*:>*01V#*)E@cS)
@A*QK0D<i010@V<?@j
l=cV@K$<i&*L",
QK0DG%@9:*<icK
M)*)@;M)
8
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
Gc[M&d#505)*>Z'"
:$*KQ"5Z<?@j4$#3
=
5.2 Weaknesses- Điểm yếu
y`=cV@X<?@jcK
QM9=$Z"c)


y@9V#<?@j%LV@c=X!@$
Q@90)K"$5<K
ys"T*c)L",&QK
0DX$Z
ys'KM)*"T;
5.3 Opportunities- Cơ hội
yN)<*!M)*)<fQK0D@?M
"+<Z"c0VK
y7["Q"+c*$)*$=
@M[
y)K"=$,$K
:
5.4 Threatens- Nguy cơ
yB?@jc:") QK0D;
<=0-+*<?@j$5<5<Q0D)
#?)$5<5?
y7"Q$#M[(0F(:#>Z
6. Mô tả dự án kinh doanh
6.1 Mô tả sản phẩm, dịch vụ
a<<?@j$#"+HlD<<ZN?9
?+N2@<=0-<LcM+@VZ)
MK"bMhe@:"4UM4TQ7
9
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
mn^<K-)fd=)OL7\n^
<'M@<N?Qz7LL?pn^Q
{
s)$#=#<?@j!!<?@j"K
*KT*<Z'=#0[1@9"

@pnE@!*OL9@9V#$2:<i
?)<?@j"K)"|TM"!*)01*}TM*@)Q"L
Z)Acc*@)~1@9YpM,c
)Y%]nM,"3KPG,V)$L+M8
:<?@j*X0[-'2:=?)mn^
pn)K!I)"mY
K*@)~1@9YpM,c)Y%]nM,"3K)@0-)
<?@j\"3K<i"3)*
&*!*~?)f"=;K8Q
Kc<Z*<59Zc)
s)$#Y<?@j";p<*
:0D!<?@j:ZUK$=<i$0[-
M?*<=8<?@j$0M[ b?M?T
)<5;Z
6.2 Mô tả hình thức hinh doanh
 Gc:ZM:c*cOV@["QK$
2:d,S09*9VGZ
$@M<ZZ$@')K"$sQK0D
<?@j,:<i$)@"
=2:%VM)M:M)~fQM:M)
<i=9)<?@jcS)KBi#cL
)KK'=cL#E@!<?@j
c0FE@!N8ZZc))
f$=;YSL",*?M)<?
@j2@=0ZL$?L
10
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
2:05[<iM)"M,pn<?@j•
6.3 Mô tả đầu vào dự án
G,A0*=F; *K2:059M

c@9pn]nnnnnnGf`0c,SZ5$@')
K7"$!dAo]nnnnnnGf`*<Z;0)
?)'0z@05"D@9{
bZ2:cc)*+,<=0-M@)
=0 ~$#V@'2:#M)
 2:059V@%O3<?O#?M?*
@9=M)<?@jc)m€nnnnGf`•p
<?@j=<ipn^>%)<?@jM)+<?@j
M)"fV*M)\\nn<?@j,$$#>
M+!dAM";?pn)z#>
@09•nnnnnn•){2:<i@)cYS(
":Y@k‚ƒGf,@c*)Y[*
$9$9<)&)
6.4 Sản phẩm của cửa hàng
B?@j=0M[*'
a<Ha\]*a<m\$#V@K@-K00F
11
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
7. Kế hoạch và phương án kinh doanh
7.1 Kế hoạch tổ chức nhân sự
BL>M+)YS05)H

y 'H9qK"$5$@Z
y fQ?AHN>\Q?A-V@*[
c*O05@)"#'=u?A*@Z*?
:
y fKV@*H5TK'Q?A*
LS<?@j#M)*0[<?@j=*
=`)K<KKV@*<i
)K#@D@cQ'(K

y fKM)H$-)<?@j*
M)*)K-*@:M)<i
@MY@D@cQ'%K*?M?M)
:M[)0M,90
y fK<=8*M?<?@j)H=K
c@*<?O<?@j*<?O<i-7"2M)
Chủ đầu tư
fKM)*
ks7c<?
@j
fKV@
*
fK<=8
M?<?@j
)
Người quản lý dự án
12
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
*<?@j$*<i$K'TL<?O#Y!
<88<?@j2Kj
7.2 Kế hoạch tài chính
7.2.1 Kế hoạch vốn và cơ sở vật chất
s?- N)"[zGfb{
GZM €\nnnnnn
GZ+0 qnnnnnn
GZ05@; „nnnnnn
Tổng 105.000.000
7Y@9H105.000.000 VNĐ
,S+HZ$@5$z$#{'qK$
7.2.2.Kế hoạch chi phí

@9Mz@9Z[{
B77 s?- N)"[zGfb{
p b!dA o]nnnnnn
\ N@e@0 \nnnnn
m B=8*""9=*M# \nnnnnn
• 7'"M<?@j mnnnnnn
] b>@-K mnnnnn
„ @9?) ]nnnnn
q s"L pnnnnnn
Tổng 92.000.000
13
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
@9)z@9MY{
B77 s?- N)"[zGfb{
p 7K= m]nnnnn
\ 7L mnnnnnn
m b*c* mnnnnn
• u?)*T \nnnnn
] @9) ]nnnnn
Tổng 7.500.000
B"L*A<i9S"3+Kc
S<?@j':3d'+93
pn^)"[•p<?@jM)"3•nnnnnn>A 
7.2.3. Kế hoach doanh thu và lợi nhuận
yWc90•p)
yWc9<Z)•Hpn)
y`"M,•)H•nnnnn
y`pH•nnnnnn
y`p)H•nnnnnn…mn†p\nnnnnnn
Lợi nhuậnH

7T 05  * 0  (  ) =  <i    0   
p\nnnnnnn*cpn^•<?@j,()'9<iV
p\nnnnnn+c•nnnnnn>9"%)?@9
)$<i;+?Vo]nnnnn
Gc?@9M€\nnnnnn059<?p<i>
Z
7.3 Kế hoạch marketing
7.3.1 Product – sản phẩm
B?@ja<‡N?@)@@9?,Mˆ
M?:"Q‡ B?@j-<38"9Gf:VT
[<ZH•€npo•ubyB77\p)o\nnoG?m+
B)G\nn€B?@jS0-"9c
<=0-<",X2@5c<"
14
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
*)<N?<)K)#b!M")<
G0D<?@jM[<a<2@
mn^<K-M:#:aƒN‰B
!M Z)C>gc?Z?
)YK"<=0-b?M?<S T?,M
7M[Z.<<Z/"
7.3.2 Price – Giá
N)M): 390.000(chưa thuế VAT) VNĐ / CÁI
-bZc+,*) *0DM,<p\0D<?@ja<y
a\] c) 390.000đ
ybZc*)<*M@:@PH`Da<yam\ c)
1.000.000đL'Mz*)<P{@?"?LZc
@90D<
GV0D<?@ja<m\2@Mmn^<K
-LL$#2@+?: 

7.3.3 Promotion –Xúc tiến bán hàng
• Tuần đầu khai trương
yN?)\n^pn)K
y7!I)"mY<K
ŠQuảng cáo, tiếp thị
y‚*@)Q"LZ)9c
yu?)"K)|TM<T*)01*M*}TMP
yt)~1@9YpM,<c)>%]nM,"3K
• Áp dụng chương trình khách hàng thân thiết:<?@j\"3K<i"3
)*&*!*~?)
• Tặng kèmM)OM:*g<S $#0)_@E*OOEc)
z05)@0-")KM){
15
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
7.3.4 Place – Địa điểm
2:5d[#505)5:[Bb>
c*LS_0<<Z:2V@)Y[k!)3
=M)<?@j<K
N<iV@"["Q3B&Y[$9
c)*<i@)"#3)[MV
8. Phân tích rủi ro
7")",0*=$#!@@?+<Z"'"*K$
2:&"+<Z"'"O+)M@)@E@-2
<H
=0c"LK$#:$)=
,#<?@j*9'=<i → Q
"T*V@"KM)*YS)L
",#c<?@j
‹'"ŒV*$#02V@:$+<Z<?@j:
Kj"2E@!<?@j$F3+<Z→"Yc

MK@<?@j#Z#$<Z<?@j:'Kj*
>Q")",V@#"Z•KKE@!
@?jVL<<$3S@$#
‹'"%@<?@jHQ0:$&*
@9V@*@9V#$#!@$*@
:>A→ZZc@*9@>0*
"M?@> V+<Z@D@+=c
V@
‹'"%Z'"*H$#<+QE0$
Z'D"0<?@j*d$Z→$
2<52A')*)%Mc=
‹'"#<)@)*)?P<i9$Q
→05"8@9*E@-,"$"Q$#
16
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
9. Đánh giá hiệu quả kinh tế - xã hội
9.1 Hiệu quả kinh tế
`5).s0M[<a</05)T?
*V"M,)pnnnnnnnbSV:)
cX: Zc+=cV@UK$*)
K"$<iD$@Z*D?A*D0K<i?
Mc@9KK*V<i)KK<i
9)K,7V@Z#'(
K")€nnnnnZ$#K\nnnnnnnnn
B?@j2@QK0D<<=0-*>g
ce0Q<=0-M,<*@9<
=KD@*<?O<?@jM?Q
K0Dc\*$M?#)Y*K$O?""Q@M?)
QK0D:@?[+?@9c:0D<?@j
9.2 Hiệu quả xã hội

yk)K"$*V0-S
K:*V@dK
y@)+<?@jc@D@c*
@9QQ<=0-
y9?*M?:"Q
ys:"D<<=0-*d=O*?M?<S T
Q<=0-
yN$@@(,$"K?c$

17
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
10. Kết luận
7%@9?*?O&+*KS,"Q*
2:V05)$9?"cb>Qc5dg
v[##505)*2:"h05)<i:
18
Nhóm 14 Dự án Kinh doanh thiết bị tiết kiệm gas Ecogas
DANH SÁCH NHÓM 14
STT HỌ TÊN LỚP MSV
1 Nguyễn Thị Thanh Dung KTNND 531871
2 Nguyễn Thị Huệ KTNNE 532011
3 Nguyễn Việt Linh KTNNE 532027
4 Vương Thị Thùy Ninh KTA 541162
5 Đào Phương Thảo KTA 531728
6 Trần Thu Trang KTB 532186
7 Nguyễn Thị Xuân KTB 532080
19