Handbook Phần Cứng PU part 119 pps

2006 Q1

14,043,000
[43]

2006 Q2

8,526,000
[58]

2006 Q3

8,111,000
[59]

Total

58,912,000

[edit]
Advertising


An iPod billboard in midtown Toronto.


iPod Lightrail Wrap Advertising, Minneapolis, Minnesota
Apple has promoted the iPod and iTunes with several advertising campaigns
including their silhouette commercials:
November 2001
A man dances to music while demonstrating the synchronization

between iTunes and the iPod.
[60]

September 2002
Switcher Campaign, Interviews with real people candidly discussing
why they like their Macs and iPods and what they dislike about their
PCs. The campaign includes Hamilton Morris and cult phenomenon
Ellen Feiss.
April 2003
Casually dressed people giving animated silent renditions of pop songs,
to promote the iTunes Music Store. Songs included Sir Mix-a-lot's
"Baby Got Back", The Caesars' "Jerk It Out", Eminem's "Lose
Yourself" and others.
October 2003
TV commercials of the silhouette campaign. Songs included The Vines'
"Ride", Gorillaz' "Feel Good Inc.", Steriogram's "Walkie-Talkie
Man", Jet's "Are You Gonna Be My Girl", Daft Punk's "Technologic"
and many more.
October 2004
Silhouettes of U2 band members performing their song "Vertigo".
January 2005
TV commercials of dancers as silhouettes, with an iPod shuffle symbol
moving underneath them.
September 2005
Two pairs of hands fighting over an iPod nano whilst viewing it at
different angles.
October 2005
A music video of U2's "Original of the Species" (from the Vertigo: Live
From Chicago DVD) playing on a video iPod. Alternative ads had a
sihouette of rapper Eminem over an 'urban' orange background, and a

silhouette of jazz musician Wynton Marsalis over a 'cool blue'
background. These backgrounds were more textured and complex than
in previous ads.
March 2006
Thousands of CD covers pouring into an iPod nano, with the song
"Cubicle" by the French electro-rock band Rinôçérôse.
September 2006
Silhouette of Bob Dylan performing the song "Someday Baby" from the
album Modern Times. A dancer, also in silhouette, is shown dancing to
the song.
A new ad featuring the updated iPod nano. Silhouette dancers can only
be seen when they cross the paths of color generated by their iPod nano.
This features the song "The Audience Is Listening Theme Song" by Cut
Chemist
[61]
.
[edit]
Earphones
The iPod's white earphone cords have become symbolic of the brand, and
advertisements feature them prominently. In fact, the earphones have such
strong visual recognition characteristics that some have said they can be a
liability. After a 24% rise in robbery and a 10% increase in grand larceny in
the New York City subway, a spokesperson for the NYC police suggested that
iPods might be behind the increases.
[62]

[edit]
Accessories
Several companies produce accessories that are designed to for iPods. This
market is sometimes described as the iPod ecosystem.

[63]

Popular iPod accessories

Accessory

Functionality
Offered

Manufacturer

External speakers
(including the iPod
Hi-Fi)
Loudspeakers
JBL, Bose, Altec
Lansing, Kensington
,
Apple, Logitech,
Klipsch
Sound recorders
Record analog audio from a
microphone.
Griffin Technology,
Monster Cable
Portable battery
rechargers
Recharge the internal battery "on
the go".
FM radio tuners

Listen to FM radio, in-line control
of iPod
Apple Computer,
Griffin Technology,
Monster Cable
Wireless remote
controls
Control the iPod from a distance
wirelessly.
Apple Computer,
Griffin Technology,
Monster Cable
Wired remote
control
Control the iPod from a distance. Apple
Winter sports
jacket and
backpacks with
SoftTouch.
Control panel attached to apparel
for remote control.
Burton
RedWire DLX
Jeans
Special dock with connective wire
connects iPod to internal
equipment located conveniantly on
jeans such as control pad and
headphones.
Levi's

Cases and Protect the iPod against accidental
Apple and many
third party
protective films

drops and surface scratches.

companies

iPod Camera
Connector
Transfer photos from a digital
camera or media card to a color
screen iPod
[citation needed]

Apple
Audio/visual cable
(with proprietary
RCA connectors)
Output composite video and stereo
analog audio
(A standard A/V cable can be used
by swapping the RCA connector
ends appropriately on the video
input device)
Apple
Nike + iPod
Enable iPod nano to be used as a
pedometer

Nike/Apple
iPod Radio Remote

Enable listening to FM radio

Apple

iPod socks

Protective cover

Apple

OhMiBod .
[64]

A vibrating sex device that can be
plugged into the iPod and sends out
vibrations to the beat of the music
Suki, LLC
[edit]
Car integration
BMW released the first iPod automobile interface
[65]
that allowed drivers of
newer BMW vehicles to control their iPod using the built-in steering wheel
controls or the radio head unit buttons. Apple announced in 2005 that similar
systems would be available for additional vehicle brands, including Mercedes-
Benz,
[66]

Volvo,
[67]
Nissan, Alfa Romeo, Ferrari
[68]
, Acura, Audi, Honda (with
speech recognition
[69]
), Renault and Volkswagen.
[70]
.
In September, 2006 Apple announced that 70% of the car models offered for
sale in the US in the next model year offer the ability to connect an iPod.
[71]

[72]

Some independent stereo manufacturers including JVC, Pioneer, Kenwood,
Alpine and Harman Kardon also have iPod-specific integration solutions.
Alternative integration methods include using adaptor kits (via the cassette
deck or the CD changer port), RCA inputs, or FM transmitters such as the
iTrip, although personal FM transmitters are illegal in some countries.
[edit]
See also
 iTunes
 Digital audio player
 Comparison of iPod Managers
 Foxconn
 Danika Cleary, Product Manager