The Art and Science of Seductive User Interactions

Seductive
INTERACTIONS
The Art & Science of
STEPHEN P. ANDERSON
STEPHEN P.
ANDERSON
poetpainter.com
I help businesses with
‘Product Strategy
& Design’ needs
STEPHEN P.
ANDERSON
poetpainter.com
I help businesses with
‘Product Strategy
& Design’ needs
@stephenanderson
Seductive
INTERACTIONS
The Art & Science of
occasional quick
references to the
>
Q: Why did this work?
Q: Why did this work?
levels
rewards
Q: Why did this work?
levels

rewards
hold that thought
great product
does fine in
usability testing
no obvious
problems
+
high bounce rate
low adoption
not enough
registered users
undifferentiated
from the
competition
-
great product
does fine in
usability testing
no obvious
problems
+
high bounce rate
low adoption
not enough
registered users
undifferentiated
from the
competition
-

great product
does fine in
usability testing
no obvious
problems
+
“I’m a great app,
if people would just
get to know me ”
Seduction
the process of deliberately enticing a person
to engage in some sort of behavior,
frequently sexual in nature
Seduction
the process of deliberately enticing a person
to engage in some sort of behavior,
frequently sexual in nature
Seduction
“GETTING TO FIRST BASE”
“GETTING TO FIRST BASE”
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE
HOW DO I
“GETTING TO FIRST BASE”
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE
STAND OUT FROM
THE COMPETITION

HOW DO I
“GETTING TO FIRST BASE”
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE
STAND OUT FROM
THE COMPETITION
INCREASE # OF
REGISTERED USERS
HOW DO I
“GETTING TO FIRST BASE”
GET PEOPLE TO SPEND
MORE THAN 2 MINUTES
WITH OUR SERVICE
STAND OUT FROM
THE COMPETITION
INCREASE # OF
REGISTERED USERS
INCREASE USAGE
& ADOPTION
HOW DO I
2008
MUSIC APPLICATION
Research for a
DO WE HAVE ANY “BETA-JUNKIES” IN THE ROOM?
“hey, check this out!”
“meh ”
Lots of
A Few
iLikeTM