Đề tài “Nghiên cứu chuỗi cung ứng mặt hàng tôm thẻ chân trắng đông lạnh của công ty cổ phần Nha Trang Seafoods - F17 ” docx

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Y)20'1Z0O(F00V.ˆ0JTp.'(†(La0'1[0O'm'.S.s.^[20(0O(LaX.)0Of0ORS0X(nI
'(t'1Tc0O'1[0O0TM.
PL.(2eb[1'e1.(•1•Šlợi thế cạnh tranh không chỉ nằm ở bản thân mỗi
hoạt động, mà còn ở cả mối liên kết giữa các hoạt động với nhau, với các hoạt động
của nhà cung cấp và cả các hoạt động của khách hàng nữaŒwox
(T,‚*N.V'(†'(m*'1[0OJL-)\La0./0('120('[P0.‘)0(T(La002*N,m0J-
'/[12bpL'(+./0('120(^|2'1g0.s.I]LbLg0\+'^Z.'1[0OId'^[20(0O(LaXNId'
0OP0((2*.ˆ0OZLbPR|bLg0\+'.s.J]L'Tp0O'1[0O.()”L.)0Of0OJV0OId',2L'1ˆ
.|.\›Y)20'1Z0O'1[0O,La.0_0O.2[,t'(+./0('120(.v2^[20(0O(LaX
1.1.2 Mô hình 5 tác lực của Michael Porter (Porter’s Five Forces)
/LR2[.s.^[20(0O(LaXN.s.Y)].OL2J-)0(m'Jt0(X(SL'ŽI12bpL'(+./0(
'120(žV0(L-).`0O'1Ž0(\([2(Z.JU12JcL0(—IX(_0'•.(.s.0(_0']I`L'1Tc0O
S0((T„0O'ML([/'Jd0O\L0(^[20(.v2)*0(Lg0N0(W0O.`0O'1Ž0(0O(Lg0.f)
,-0_0O.2[0H0Ob|../0('120(.v2[1'e1,{0bP.`0O'1Ž0(0KL'L+0O,PJTp.R™
9
^…0O1d0O1UL0(m'J_*NlL0sX^…0OI`(Ž0(0HIb|.bTp0O./0('120(.v2`0OJ†
X(_0'•.(.s.0(_0']./0('120('1[0O0OP0('(v*RS0iŽ0(jh)2JV.(['(m*N
^[20(0O(LaX.‘0X(SL'H0O.Tc0ObpL'(+./0('120(R[,ML.s.J]L'(v'1[0OI`L
'1Tc0O./0('120(\(].bLa'0(T(La002*
m#!7C!m#!#F3no&n,8#.&>#!$)4#!&S4E)$5)pq
(e[[1'e1N.s.0(_0']./0('120('()d.I`L'1Tc0O0OP0(OqI–
- Đối thủ cạnh tranh hiện tại
s.J]L'(v./0('120((La0'/LbP.s..`0O'*.u0OJ20O([/'Jd0O'1[0Ob~0(
,|.l)m'\(n)'(v*RS0ZLJd0O'(sLN([/'Jd0O\L0(^[20(.v2J]L'(v./0('120(
J-)bPI'(2*JKL'TF0OY)20'1g0'(t'1Tc0ON.V'(†bPIR)**+)([ƒ.'H0O0H0Ob|.
./0('120(.v2.`0O'*
- Các đối thủ cạnh tranh tiềm năng
s.J]L'(v'L-I0H0ObP0(W0OR‡'(2IOL2,P['(t'1Tc0O([ƒ.b~0(,|.
([/'Jd0O.v2.`0O'*]L,ML'(t'1Tc0ORS0l)m',Pl)m'\(n)'(v*RS0J‘*'L-I

0H0O0(T(La002*N\(LIP.s.1P[.S0'(TF0OI/L,PX(sXb)‚'J20O^‘0JTp.lV2z‰N
R‡bP.F(dLbM0J†.s.J]L'(v./0('120('L-I'P0OOL20(‚X,P['(t'1Tc0OL-)0P*
\(L+0Rf.ŸX./0('120(0OP*.P0O'H0Obg0NJˆL(‰L.`0O'*X(SL'(|.(La00(W0O
.(L+0bTp.JvI/0(J-0•IOLW'(t'1Tc0O.v2IŽ0(
10
- Sản phẩm và dịch vụ thay thế–
1[0O0OP0(l)m'\(n)'`IJ`0Ob/0('(ŽRS0X(nI'(2*'(+1m'0(L-)C(s.(
(P0O.V'(†.(Z0b|2OLW2Iƒ'(P0O'`IN.sNI|.NO(œ (2*bPR|\+'(pXOLW2.(•0O
)*0(Lg0N\(`0OX(SL.`0O'*0P[.u0O.V'(†'(`0O'(/[,Pz2['1•I'm'.S.s.b[/L
RS0X(nIm*N^[JV.Tc0OJd./0('120(„b|.bTp0O0P*.u0O\(`0O(-0(‰
- Khách hàng
C(s.((P0O.v2.s..`0O'*l)m'\(n)'`IJ`0Ob/0(.u0OJƒ.zLa'(F0R[,ML
.s..`0O'*RS0l)m''(`0O'(Tc0OMLJƒ.'(•\(s.((P0O'‚X'(†,P'Ž0((Ž0('(t
'1Tc0OJ20Oz•0O0K0(T(La002*'(ŽRf.ŸX'‹X(•2\(s.((P0O,ML.`0O'*.u0ObP
JL-)\(`0O'(†z‰Y)2C(s.((P0O's.Jd0OJ+0.`0O'*'(`0OY)2Rf.I/0(Iƒ..S
I)2.v2IŽ0(N'‹JV'/[12Rf.ŸX./0('120(,-OLs.([.`0O'*
- Nhà cung ứng
(P.)0Of0O.v2.s..`0O'*l)m'\(n).(•0(bP.s.J/Lb&'()I)2,P
(d0`0O^_00)`L'`IVJTp.I]LY)20(a.(ƒ'.(‡,ML.s.0(P.)0O.mX0(—I'‚0
^…0ObpL'(+\L†IR[s'R]bTp0ON.(m'bTp0O0O)*g0bLa)bPId'*+)']'s.Jd0OJ+0bpL
'(+./0('120(.v2.`0O'*La002*N,m0J-0(P.)0Of0OJ20ObP'1„0O/L1m'bM0.v2
.s..`0O'*l)m'\(n)'(v*RS0La'2I
VIb/LN'1[0OI`L'1Tc0O./0('120(O2*O•'.v20OP0(l)m'\(n)'(v*RS00(T
(La002*N'(Žz)d..s..`0O'*.(+zL+0,Pl)m'\(n)'(v*RS0X(SL\(`0O0O‹0O0_0O
.2[,t'(+./0('120(.v2IŽ0('1g0'(t'1Tc0O'1[0O,P0O[PL0TM.ƒ.^•N.s..(L+0
bTp.,-OLsNI21\e'L0ON.(Lg)'(t ,{0bP0(W0ObpL'(+./0('120(.(v*+).v2.`0O
'*)*0(Lg0N.s.J]L'(v./0('120(.u0O.V'(†'(|.(La0JTp..s.bpL'(+0P*[
JVNJ†'ŽI12Id'bpL'(+./0('120(Jƒ.zLa'NI20Ob/L(La)Y)S.(•..(•0IP\(V.V
J]L'(v0P[.V'(†'(|.(La0JTp.NJV.(•0(bP–l_*^|0OJTp.Šchuỗi cung ứng phù
hợp” .VR|bLg0\+'z-0,W0OOLW2.s.J]L'Tp0O'1[0O'[P0.()”L

 ra@jMh
1.2.1 Khái niệm chuỗi cung ứng
C(sL0LaI,-.()”L.)0Of0O(La002*J]L,ML.s.0(PY)S0'1tLa'2I,{0
.ˆ0\(sIF(q,P(‘)0(T.(T2JTp.Y)20'_IJ•0O,ML'‘IY)20'1Z0O.v20V
OTp.b/LN'1g0'(+OLML'(ŽŠ.()”L.)0Of0ObPId''PLRS0.(L+0bTp.Œwxs..`0O
'*^{0J‘)0(T¡2b?21',Pebb(L†)1—0O.()”L.)0Of0O.V'(†bPId'R|\(s.zLa'
I20O'•0(R]0O.ˆ0ZbLg0'….'ŽI120(W0O.s.('(f.J†'/['(gIOLs'1t,PI„1d0O
11
.s.120(OLML.v2(La)Y)S([/'Jd0OP(Zb)`0X(SLRP0ObZ..()”L.)0Of0O.v2
IŽ0(J†.V'(†b)`0JL'1TM.Id'zTM.'1[0O./0('120(ZzL+'1—0ObpL'(+./0(
'120(0OP*(`I02*R‡bP(P0O1P[.S0zTM.J]L'(v,P[0OP*I2L
‚*N.()”L.)0Of0ObPOŽž/LR2[.s.'‚XJ[P0'1g0'(+OLMLb/L.[L'1Z0O0V
0(T,‚*ž2.V'(†'(m*1•(F0Y)2RFJq0(TR2)–
BfU?7!(V6&(#.s#.U6t#!m#!

p[q
1[0ORFJq?N'2'(m*.V1m'0(L-)'K.(f.'(2IOL2,P[.()”L.)0Of0O0(T–
0(P.)0O.mX0O)*g0,‚'bLa).(•0(N0(P,‚0.()*†0N0(PRS0l)m''1)0OOL20N0(PRS0
l)m'.(•0(N0(PX(_0X(]L,P\(s.((P0O(T,‚*N,MLId'.()”L.)0Of0O.…'(†.([
Id'0OP0((P0ON'2.V'(†.(L212'(P0(J]L'Tp0O.(•0(JVbP–0(P.)0O.mXN0(PRS0
l)m',P\(s.((P0OO)q0'/[12bpL0()‚0.(['[P0.()”LJVbP\(s.((P0O.)]L
.•0O[JVNI….'Lg)'(‰2IU0\(s.((P0O.)]L.•0ObPI….'Lg).()0O.v2Id'
.()”L.)0Of0ObLg0\+'
La002*NJU.V1m'0(L-)\(sL0LaI,-.()”L.)0Of0OJTp.0(•.J+00(T–
([X12)0Lb,P'e1eL0^bwExNŠ()”L.)0Of0Oz2[OqIIZL.`0OJ[/0.V
bLg0Y)20'1|.'L+X(2*OLs0'L+XNJ+0,La.JsXf0O0().‘)\(s.((P0O()”L.)0O
f0O\(`0O.(•OqI0(PRS0l)m',P0(P.)0O.mXNIP.ˆ00(P,‚0.()*†0N\([N0OTcL
zs0b€,PzS0'(_0\(s.((P0OŒ
20eR(20˜211LR[0wxNŠ()”L.)0Of0ObPId'.()”L(2*Id''L+0'1Ž0(
z•'J‘)'‹0O)*g0bLa)'(`.(['ML\(LRS0X(nIbPI12(2*^t.(,…'ML'2*0OTcL'Lg)

^•0O.)]L.•0O()”L.)0Of0ObPId'I/0ObTML.s.b|2.(Z0,-X(_0X(]L,P.s.
12
X(TF0O'La0J†'(|.(La0'()I)20O)*g0bLa)NzL+0JKL.s.0O)*g0bLa)0P*Y)2\(_)
'1)0OOL20J†RS0l)m'12RS0X(nINX(_0X(]LRS0X(nI0P*'ML'2*0OTcL'Lg)^•0OŒ
ee˜$LbbL0O'[0wExNŠ()”L.)0Of0ObP(a'(]0O.s..`0O.…J†.()*†0([s
0O)*g0bLa)'(`'‹zs0'(P0(X(nI'ML'(P0(X(nIN.()*†0'ML0OTcL'Lg)^•0O'(`0O
Y)2(a'(]0OX(_0X(]LŒ
[1'e1ikkGjwoxNŠ()”L.)0Of0ObPId'Y)s'1Ž0(.()*†0JKL'‹0O)*g0
,‚'bLa)'(`.(['MLRS0X(nI([P0.(•0('(`0OY)2Y)s'1Ž0(.(+zL+0,PX(_0X(]L'ML
'2*\(s.((P0O.)]L.•0OŒ
‹.s.\(sL0LaI'1g0.V'(†'(m*(‘)(+'.s.0(P\L0('+J-).([1—0O.()”L
.)0Of0ObPz2[OqI.s.([/'Jd0O.v2IZLJ]L'Tp0O.VbLg0Y)20'1[0O,La.RS0l)m'
12RS0X(nI.)0O.mXJ+0'2*\(s.((P0O.)]L.•0O(T,‚*N'2.V'(†(L†).()”L
.)0Of0O.v2Id'Iƒ'(P0O0(TR2)–
Chuỗi cung ứng là một quá trình bắt đầu từ nguyên liệu thô cho tới khi tạo
thành sản phẩm cuối cùng và được phân phối tới tay người tiêu dùng.
1.2.2 Chuỗi giá trị và chuỗi cung ứng
L.(e2b[1'e1?0OTcLJ‘)'Lg0X(s'zL†)\(sL0LaI.()”LOLs'1t,P['(‚X0Lg0
kGNzLa0b)‚01—0O.()”LOLs'1t.v2Id'^[20(0O(LaXz2[OqI.s.([/'Jd0O.(•0(
,P.s.([/'Jd0OzK'1p'/[0g0bpL'(+./0('120(\(LJTp..m)(Ž0(Id'.s.('(•.(
(pXs.([/'Jd0O.(•0(bP0(W0O([/'Jd0O(TM0OJ+0,La..()*†0JKL,-Iƒ',‚'
b&,PY)S0b&RS0X(nI([P0'(P0(J†.)0O.mX.([\(s.((P0O
13
m#!7!(V6.6:$)+p[q
(TJTp.IL0((Z2„(Ž0(3'(Ž(‚).‘0J+0,P(‚).‘0120O[PLbP.s.'(P0(
']Y)20'1Z0O,P'(e0.(]'.v2.()”LOLs'1tNJ_*.(•0(bP*+)']'/[12ŠOLs'1tŒ.([
\(s.((P0O.v2^[20(0O(LaX,PI20Ob/LbpL•.('PL.(•0(.([.`0O'*La.'•.((pX
Id'.s.(R_)1d0O.s..(f.0H0ORS0l)m'Nzs0(P0ONI21\e'L0O,ML(‚).‘0.u0ObP
Id''Lg)'(f.Y)20'1Z0O.v2.()”LOLs'1ts.([/'Jd0OzK'1p.([X(ŸX([ƒ.(”'1p
.s.([/'Jd0O.(•0((•0O.V'(†(TM0OJ+0,La.(”'1pId'([/'Jd0O.(•0(.u0O

0(T(”'1p.s.'L+0'1Ž0(.(•0(
()”L  .)0O  f0O  JTp.  leI  0(T  Id'  (a  '(]0O  l)*g0  R)]'  ^ˆ0O  RS0
X(nI’0O)*g0bLa)N^t.(,…N'(`0O'L0,P'PL.(•0('‹0(P.)0O.mX.v20(P.)0O.mX
l)*g0Y)2.s.'K.(f.’.`0O'*'1)0OOL200(—IJ+0,ML\(s.((P0O.v2\(s.((P0O
([ƒ.Id'(a'(]0OI/0ObTML(‚).‘0OLW20(P.)0O.mXJ‘)'Lg0J+0\(s.((P0O.)]L
.•0O(•0O'2.V'(†leI.(L'L+'(F0„(Ž0(
m#!W7!(V6&(#.s#.$u#.H(:$p[x
(T,‚*N.(•0O'2.V'(†0(‚0'(m*.()”L.)0Of0O0(TbP'‚X(pX.[0.v2
.()”LOLs'1ts.([/'Jd0O.(•0(.v2.()”LOLs'1t.(•0(bP0(W0OJL-)sI.(•J+0
14
.()”L.)0Of0O()”LOLs'1t1d0O(F0.()”L.)0Of0O,Ž0Vz2[OqI'm'.S.s.([/'
Jd0O^TML(Ž0('(f..v2.s.([/'Jd0O.(•0(,P([/'Jd0OzK'1p
1.2.3 Mục tiêu của chuỗi cung ứng
1TM.(+'N.()”L.)0Of0Oz2[OqI'm'.S.s.'(P0('].v2.()”L¢0(W0O's.
Jd0O.v2.(•0OJ+0.(LX(•,P,2L'1ˆ'1[0O,La.RS0l)m'RS0X(nIX(•(pX,ML0()
.‘)\(s.((P0O(T,‚*NI….'Lg)'1[0OX(_0'•.(.()”L.)0Of0O0(TR2)–
- !s#!'$7'/[I]LbLg0\+',ML0(P.)0O.mX.v2.s.0(P.)0Of0O,P\(s.(
(P0O.v2\(s.((P0O,Ž(Z.V's.Jd0OJ+0\+'Y)S,P(La)Y)S.v2.()”L.)0Of0O
- !s!467(W)(La),P(La)Y)S'1g0'[P0(a'(]0OVL.s.(\(s.NI….'Lg).v2
IZL.()”L.)0Of0ObP']LJ2(V2OLs'1t'/[12.(['[P0(a'(]0O
1.2.4 Vai trò của quản lý chuỗi cung ứng đối với doanh nghiệp và nền kinh tế
 M46$)v&S4BUG6/R6#l#16#!$P
? ”'1p.s.b)q0OOL2[^t.('1[0O0-0\L0('+
? H0O.Tc0O(La)Y)S([/'Jd0O.v20-0\L0('+0VL.()0O
? H0O.Tc0O\(S0H0O(dL0(‚X.v20-0\L0('+
? L•X.([0-0\L0('+R™^…0O(La)Y)S(F0.s.0O)q0b|.R£0.V.v2IŽ0(
? VXX(‘0(Ž0('(P0(Id',H0([s(pX's.'[P0^La0'1[0O\L0(^[20(
? VXX(‘00_0O.2[^t.(,…\(s.((P0O¢JT20OTcL'Lg)^•0O0VL.()0O'(P0(
'1)0O'_I.v2.s.([/'Jd0ORS0l)m'\L0(^[20( 
VIb/LNlŸ'^TMLOV.Jd0-0\L0('+NI20OJ+0Id'I`L'1Tc0O\L0(

^[20(bP0(I/0(N,ML'1L+'b&(2Lzg0.•0O.VbpLNR™^…0O(La)Y)S']LJ2.s.0O)q0
b|.'1[0OlU(dL.S,-.[00OTcLN0O)q0b|.'|0(Lg0 ^[,‚*(La)Y)S.v20-0\L0(
'+0(Ž0.()0O.u0OJTp.0_0Obg0
 M46$)v&S4BUG6/R6JE4#!#.!6I9
.V&0O(~2,`.•0O'[bM0'1[0O(Z2'Jd0O.v2^[20(0O(LaXNz„L0V
l)*g0R)]'(‘)0(TIZL([/'Jd0O.v2^[20(0O(LaXN'‹,La.I)20O)*g0,‚'bLa)
0P[žN'‹2LžNRS0l)m'0(T'(+0P[žNRS0l)m'„J_)žNX(_0X(]L12R2[ž]LT)([s
'‹0OY)s'1Ž0(0P*R‡OL•X^[20(0O(LaXOLSI.(LX(•,P0_0O.2[\(S0H0O./0(
'120(NId'*g).‘)R]0O.ˆ0J]L,MLIZL^[20(0O(LaX([/'Jd0O¤C
ƒ'\(s.N'1[0ON,La.Y)S0b&0(P.)0O.mXNY)S0b&.(m'bTp0O0O)*g0
bLa)J‘),P[.u0OOL•X^[20(0O(LaX\L†IR[s'.(m'bTp0OJ‘)12']'(F0¢(a'(]0O
'(`0O'L0OL•X^[20(0O(LaX'()‚0'La0(F0'1[0OY)S0b&RS0X(nI'(e['‹0Ob`(P0ON
15
.([X(ŸX^[20(0O(LaX.V\(S0H0Ol™b&\tX'(cL'1[0O,La.'1)*l)m'0O)q0O].RS0
X(nI\(LX(s'RL0(,-.(m'bTp0ORS0X(nINI{)IUNz2[zŽ J†.V'(†J-120(W0O
X(TF0Os0\(•.X(….NJL-).(•0(\tX'(cL
1.2.5 Các xu hướng hiện tại trong chuỗi cung ứng
 u63R6&C#.#.!I
‘)(+'.s.^[20(0O(LaX(La002*J-)R™^…0O.`0O0O(a,P[Y)s'1Ž0(RS0
l)m'\L0(^[20((¥0O(/00(T,La.0(‚0^La0JLa0'™.s.\La0(P0O'(`0OY)2(a
'(]0OIU,/.(N(a'(]0O,a'L0(Jt0(,t,P\L†I'12R|^L.()*†0.v2.s.le'SL,P(a
'(]0O(TM0O^{0'|Jd0ON0(T0O's.Jd0ObM00(m'JV.(•0(bP'1)*-0'(`0O
+0'(‚X0Lg0kkGN,MLR|X(s''1L†0.v20'e10e'N\•'()‚'.()*†0JKL^WbLa)
JLa0  '™  = i=be.'1[0L.  2'2  0'e1.(20OejN  (a  '(]0O  =  i=0'e1X1LRe  eR[).e
b200L0OjJTp.JT2,P[sX^…0OJU.SL'/[,Tp'z|..(['1)*-0'(`0OL-)0P*.([
X(ŸX.s.Is*'•0('‹l2.V'(†'12[JKL^WbLa)IP\(`0O.‘0X(SLY)2Id'X(TF0O
'La0'1)0OOL200P[
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1.2.6 Tích hợp dọc chuỗi cung ứng
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.()”L(1LR'[X(e1\()*g0.s.^[20(0O(LaX0g0,‚0^…0OJL-)0P*,P`0OX(s'zL†)
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17
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18
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từ nguyên liệu sống, thông qua các hoạt động nuôi trồng, đánh bắt, bảo quản, vận
chuyển, chế biến tạo thành sản phẩm hoàn chỉnh và được phân phối tới khách hàng”.
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cổ phần thủy sản Bình An [19]
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25
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• ]0JL-)ba –GGGGGGGGJq0O
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• >2l –iGEjG4
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