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 !"#$ %&'()*(+,(-./
#01()2$"!34% ( &567%-!8#01(6
2!97!:(8!;<=>< !?#01(! )
@6ABC@DE1
Xác định mục êu, khách hàng
Nội dung:F9G,H!IJK9L)$"9"%L(= (
Bố cục: -HMK="B:)HJ6 3(&8 -N&9O7-I% $"9
 (
Hình thức:PQH!IR)9(("%? (
Lựa chọn các êu chí
Tiêu chí 1: Nội dung
 A5S?8!I8(!3$"TD0,5S!3$"97U/?8
VS8W%X%
 D3(&8!3(& *(7/&9 %-I&S= 97T 89O
9"-H!Y08B928(
Z A5SI8(5!3097!:TD0,5S!3$"9[-7UD
/?8(VS8W%X%
; A5S!3E8ETX%,.\"8]^_`%H&_63(
S8E &
a A,(FVV5STbB-H! (%"=Zcc<7%-C,(-"6,
3(0%? (
d eVW\T.R(f (% \WU,&gh1(h#=(
"6&50& "60R6 U% !Dg503(LN-W/ 
S8HR"6NLC \"6[0RN! -90g5>ddi!)% 
2!?^0&g5jgk"6
i C8B  9Ol9:T
c D m&KKm3(UW\Tn&(M.o% 
A S3&V
> p^L89O% oT9--&509O9% o
Nội dung thông n
qGiới thiệu website:#01(%4% ( ,(6f8#5-H,(-AV r4

f8#!"#$ %&s,(-=./tfI&8&9 %L(=(^!(@
!B6j,(-#01(j%R!2!!I!N%u9 8&
9 %L(=B67%-f8#
qCác thông n giới thiệu về công ty, về Website, địa chỉ công ty, số điện thoại liên lạc 
www.nhommua.com
1:S?(,(
D5A#CC#01(
ZZ#(OA%NA(Rv-wvg#(VCD1D
.8 6TsctiZadddxyKTsctZc;;dZdxzT{ | ( 
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Mục êu ra đời
#01(=297!:F-H  )@!I/-(}LF
9G.B#01(-I=2-W8(I25(]297!:F
-H0%7=L!I-S?(9Q
1`97!:K(F8%?#01(!I/F9G3(*(L&R7&M&)
[%3(&8g&0R?NL297!:-H#0
1(I8(`
Tại sao nên chọn Nhóm Mua?
1( 0ES?(8(*(Fp?(M%L(=#01(&5UW
"F-H!I%~•7,(S?(9Q2W!7(F97!:!-S?(
9Q')7,(u0#01(jg"6F2MM% *(%Y(M"u
)[^0&V€(?8
Tiêu chí 2: Kỹ thuật
A$""• 95-TD0=)3(UKKmW%-I&(
D5:€&=)")$"TAE^€&=5sI^(B9(7%t
ZA-WE!I3(%Y9(8o9:Tr%zK %%y%{ K‚%ƒT3(-WE
Tiêu chí 3: Tính thân thiện
 A(VS8  l9:TW9Ol9:
 D0=&=P"(QHTK"R(Bg
Z D0F(%g(?:5S%X%T9:9OY!9O€&=

; v52„ 9TW9Ol9:
a DF(%g$"T@%%?8
d e9L$"8!I="7% "T0R!39O9%? 
Trình bày thiết kế, bố cục
q Ao/ …&…WT%$"(M
q A%Y"%}F-H"B:%X%W&5"3")&5*(3(5S%?
)%
q CR72N)9(%$"VW"M,(2??&="•
&0*(%NFT%
q †F*(R&RK9L$"V%(! (,(&TB(,(
(M&
q bl9:22WT -N9OR(9OY9(
q f^"-H 6!0S?(3Q&E8(9F(,(9•T%FB0%F
,
q #)9( %$"MNg]T)9(W9NW
q bLF*(T1),(2!)k2 `!^"!U),(2!)k2 
9•S?(3
q v g!7!8T*(3(5S
q .N!&R%VF)9(T*(3(5S)B&5%X%
q pR%`ET-0&R%`E
Tiêu chí 4: Truyền thông ếp thị
 A58%L(=TDS?(8(*(96‡97!:F-H !I-(}&
(Mo% A S3&V4l7!:( 4 % 
;C :!:Ai!D#
 AM ! ˆT- 6)B
Z 1/)o"=$"%?6K})T{" & 
Tiêu chí 5: Thống kê mức độ truy nhập :
 AB&?B-H-%(V%("Y
 AB&?B%$"-H-9Q%(Vsvf$t
Z AB&?-9Ql9:$"svf$(%S t

Thống kê về các website mô hình Groupon (mua chung, nhóm mua) tại Việt Nam
Với trên 6.700 deal, trên 4,2 triệu voucher được bán ra, số ền ết kiệm trên 1.200 tỷ đồng là những con số nổi
bật thống kê về các website theo mô hình Groupon tại Việt Nam Qnh tới cuối tháng 11/2011.
# (  9!((!!(( 9G,(7%-((uf8# 
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6-}LL%u)5Y&9 F9G%? =I15Y-%/
097!:0R?I><% )& M
Theo thống kê không đầy đủ, tới nay, thị trường Việt Nam đang có khoảng 97 trang web cung cấp dịch vụ mua
theo nhóm, và 14 trang tổng hợp sản phẩm, dịch vụ giảm giá từ các trang trên.
A B8(B&?I%9(( !Ia$"" 6o"=Fuf8#
 (  9!((!!(( 9G,(7%-
A%9((  "=928(B&?-HoHL) $"(F,(
f8#u7%-IFACD1!C#)$"&58! B8(UR8
9-I96"R(@!@7D$"(F909F(8(9B-H! (%"j"7k"‰
R" ]EKB&?28(-HVV),R" ]EKF
A B&?0%?Km!39 B% ( =Zac><7,!IaacdŠ@
.// 9!!IdidcŠ@=dac<7,A==%((!!I>Z
Š@=;a<7,f//-(( !IcadiŠ@=ZdZ<7,
f3BS3S=&8 ( 9G,(!I;iaZaŠ@=Zid<%?oBWi;Š@
S3S=&8 ")a%$"( 0% 99(( A= %
 9!!IZZ;<(( !I;Z<!((!!Ici<
f3B!:( 0s9t}L8B&? FoB9a%,(di!:
A% 0K=,(" ( !Iaa9=Zi<./&=S= 9!!Id9
=ac<‹(( !I>ic9=;aa<‹((!!I>;;9=;;<
AB&?$"5Y4% ( 6f8# bB-Hf (%}"
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D(BQ!3B=(s! (%t$"}"-H ( !G9G,(!Id;Z! (%
=ZcZ;<%?oBW;c%8(! (% ")a%$"% & p=S= 9!
!Ii%8(=((( !IWaa;Y=(!((!!I%?;ccY=(
Tiêu chí 6: Bảo mật thông n

 DEKlJ!*(=&=(6%FT#01(K9LDE(@f (%!
o%!I (B9(%YL5"•"YŒ% !8S=V*(=2
!F3&=(6w(J&#01((5•" !8*(3H F w(J&
&(M6$"$$$ ( .R6F•S?(w(J&9
 #01(g5&=j6L•(8BIw(J&!" F
-H97!:V(}#01(BF
 DE" !85S&T)" V
Z 4&+(VTB!,0&R %(V
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