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1
MARKEITNG NGÀNH HÀNG TIÊU DÙNG NHANH

CHIẾN LC ĐỐI PHÓ TIN ĐỒN





















 . 

, 


















 h 

 









 . 
 . 






, 






 , 








7.2009.



















82% 


 (FMCG), 











 . Theo Viettrack, 







7.2009 , 28% 









 




, 









(21%) (14%).









 36% 






















































 ; 21% 





















 ; 27% 


.






: 



 ,















 , 




 : 70% 











 




























 .




, 












,  











.






: 




 , 38% 







 



















. 

, 
66% 









833% .











»: 

7.2009

2
 .





tin, 





, 66% 




n














. 

, 


Tp.HCM, 6


 , marketer 



















, .



»: 

7.2009
















































 
























 , 



















. 
















 












 , 





























 , : webtretho.com. 10 
1.000  , 

























Mead Johnson, 















. 











 


. 





































, 



, 

















. 











 , 



















. 



 




















 , 


























 . 





 
















.

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