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;;?@A*(+,-7F"C"T
?AEF.O..+@AC"*(+
,-4IB)7F"C")E!7860"9T
;D?@A'(*(+,-T


*(+,-"E"0FA*3UV7.&
(478.))E%&)M4))08VQ4,/%W7".)4(%4
XX4*4378.)*YKEZ[CE7"'
()\!78+@60"9T
;S]./%0.)*(+,-:
!""A0F.),)
B="1^X1)4"6780"9:
;_`..C"*(+,-%&A0FK^a:
!""A0FK^a%&47"3C"*(+,-0"9
:
;b!7800.%&A0Fc(+"%).[/%0
.
;b&c(+98VQdV40"1;
]c(+6""00.".B)8VQdV0"14
6780"9;
;b90.c(+e."".D
?Ac(+3X"00.".)*(+,-
BBB)7"14IB)EF.8]c(+X"00.B)e."4
WI"c(+)E"00.AVfNOg3@A3%&.
%)/*/%0C"*(+,-!7860"9
D
;b;90.c(+h".S
]-%H0=V.3C"^[A4N0=-L%&B6.V
,WBJ%=08^iV%)BJ%=/%0+j
.EBJ%=)EBhE"%&4OWIXBh0=(
8.i%H*(+,-4'*Nh"+5B6
h"+/*`fBJ%=.V,W%)08VQ
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;T`..C"*(+,-%&.(+I"08VQ;
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; kH7"#H.c(+C"*(+,-"08VQ;
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;:pB*(+,-[0q,W08VQC"r8KC"1;;
;:pB*(+,-[0q,W08VQC";;
!""A0F,l08VQO..pB*(+,-[0q,W08
VQC""478&"60"9;;
;:]8KC"*(+,-[0q,W08C";D
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;D
;/IC"#I.);_

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0F.6X"00.408VQC"XBh60=)Bl
.)KE4%/I#I.)"0"\!78&
"60"9;_
;!78&"pB"0q,WC"*(+,-;_
;;!78&"%&>/"08VQ"C"Z;b
;;u/";b
;;Zl08VQ)*(+,-0v1";T
!""D,l08VQ(+3"BJ%=/%
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C"546780"9;T
01&% 2345#-64
5--78
FD,-GHIE
F>?/J..1'<=<=I>
;q,WwsE&D;
;q,Wxn?"X(E&DS
;;?A0F8V.V.D_
(5/(14-7*
& 9 3 ) + ,  % & 
--7:
(;55<((93=>
(;?#@A3
&.;--BBBBBBBBBBBBBBBBBBBB0
;?4C-5#+;;;8BBBBBBB*
D&E
Thit b v sinh
Ngưi tiêu dng
(4F
(.>F%KL3A';03<(BCDF

(.FD%M!1--G'23'4567DI
(.F>3%0!1--CG3'<=<=D
(.FI%$'45671--'<=<=D8
(.F%#HJN/'<=<=>D
(.F">%COP53Q3'>I
(.F"F%COP5Q3'>
(.F*%?/5@;03O.R0<(BCFD
(.F8%<!L3S0/5@;03<(BCF>
(.FDED%TG'4567UOV6WO.R023<=<=FI
F"
(.FDFD%XY03F*
(.FDF>%Z[O.R023<=<=0#<ZO\A03F8
(.F"]%CO/P5 -Q3'*
(.F"%COP5O.R036Q3'*
3'9cBK
89cBK
8D9u/g3%&;
3';9?@ABC"*(+,-D
3';"9@AB"_
3';9`..C"*(+,-%&<4B"b
3';;9yF"C"T
3';D9'(*(+,-
3';S9]..)*(+,-:
3';b90.c(+08VQdV0"1".
;
8;b900.c(+08VQdV40"1;
3';b90.c(+e."".D
3';b;90.c(+h"._
3';bD90.c(+`6E+Ii".b
8;bD90.c(+`6E+Ii".b

3';bS9?@A"A
8;bS9?@A"A
8;b_9@=B="1C"*(+,-;:
3';T9`..%&.(+I"08VQ;
3';:9pB*(+,-[0q,W08VQC";;
3';:9]8KC"*(+,-[0q,W08VQ;S
3';9"3%/I#I.);_
3';;9Zl08VQC")Z0v1";
D
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GHIJKLMNOPQRSTU
--G0'; -5-G^LO.J
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S0%a099OL23JU
'b-'a?G0'b/c<=<=O\30
Od:c.0-1YOe03GOLG['b
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6YWG'b36L35QgGL5!;
`e1.0'4&1fOV6W.c-;0$
5hG'bieA@0g'4c30'4G0
&@O
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Sd/5F0/23 d%(_c<c#30nG
/6p-G'bSd230HG'<=<=

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O.R0-1YO23050/(_B#30<
43LH &&'()(cj0HOLH1-/
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-1YOc[_0J5Y'4B#30
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=<<=s<K3tcquCqvs?K3tw3U
''O!3sBG3j3tcKo&w2O!:`Y'4
B#30d63'G^Le$4n
U5;.3;-U;`33 
cS3G'bc0x0UO.R0c.w'4567
!'/OLGL3A
3/'a5 1-&-'0
/-c0'0__.'b/'45671-
-'a@Hc;`..23
0;P3G'bO.R00[36YW;y0c
j0GGb@'4567c1.0'4cnS5w#'4
567a50cG0;z';567
30n3 ;4Od'bS3CLO3A23
1S4;QP'b3[;0l
3[_0?93aJ'S0G{23/
'4567
!!aPQRP[NU\PM]X
B/5!G%M!H1-'<=<=23'45

675Y31o#
!0GHISNKMNUWPMXZMP[NU\PM]X
#5!0!H1-'<=<=23'45675Y31
o#G&-QG{6O3%
• <=<=G0H-1YO[_0
G5-cJ5Y'4B#30$^3
F
<=<=0dj0O.R09G'bd230-3'45
67B<5c<=<=3.OL3;3_-`
d2;P'0[.d2J!&0n-
`';5-'%3JcBGGj)(@HcY&
23<=<=31Yi6&JYg!230S0@
;G-O!&-
• #'4567a50#cAG0
;z/0O.R036YW0A9{Y0d033
'gb-O!Qck1GjjBY31o
#HQ'45679;-!c5H1-c/
' -23An6p6
!7bXNcUP[NU\PM]X
Sl5!'bk3G%
 ,91--'<=<=;|
 ,9H3-d_G/'<=<=
;|
 (f0;1--'<=<=|
 <=<=aY@S0@;Od23
L-|
 o.23<=<=S0@;G'-|
 <PGQ3;1--;UOV6WO.R023
<=<=|
 .0H23;UOV6WO.R023<=<=G'-

|
 ,9{Y03O.R003'<=<=3
;|
!=dMSU\XP[NU\PM]X
5!f00W5O3S%
 ?'bTG;H1-'b'
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1--'<=<=[;;50dc*I'4-0]‡['4
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H; !ck1GG^LJS
6Lc3;S9&03-1YO3OdG
3JS0a3JS5B@k7'Hc
S'39&/-1YO'33S0-G^/5n
-0PA3cII‡
1sSuX_QURXSvLPNˆpMeP[MN‰P[rNeP[~UsSQsPSNkgP[NUWX--
5)+N!"$@O/PQ/!
"##
<Od'4;1--'<=<=c;'blQ
'OO\^-&50A1-DEE‡/;-
DE
'BG3j323O!<3<c3[9'
; 1-1_k;/ Od'%q0j3
O3636cc3jO3ck1G#qr•TG'4567'bl1--
3#Q'4'blP1--BG3j3&[G/1-
-#qrMOd'Bn'b_-9GO!Ko&c
M3623#30?Yw
+3S'bBG3j33JG3''b/'4
5671--/G^L-1YOc3';6p
61_kOdc&-3/3OV6W3
-1YO!O
,'33Sl/$0'45671--
'-1YO0A`3;5c'b;-.'O3%

?3Od'45671--'-1YOG6Jj0
.5sI*~'4tc-jG`11y'4S31
.4s>E~'4tM$;;-H3
C„0cG{23UsD*~'4t#3c[`$R0%
@c1@sD>~t10s"~'4t
<5c$'3HWd`'0
;1--c@6W'PG;1--'BG3j36
Jj0.5G135|Z1-3O„0G{G135|
?SG6.'3LOL9/;0-;-
1.lG'4-'bdL-O\6p3
!!lPN[UlM`LrNlMNNTP[YRMlMSU\XMNmrNUMNOPpXL;
B5@'bG3A;/3;/{Y03
O.R0-1YOc9G%(/0k6pO; 0e<'
 -e<-;-icO3Ae9@be.e}7b6
@[_0c'b;-.'O3%
>5)5,;??Q?&QE>2R
DD
Cd&
V
Yl

YG

Y

1
(/0k6pO; 
0
 D F D]E
<' -  D I >D*

<-;-icO3A  D I D"E
9@b  D I >F]
.  D I DID
}7b6@[_0  D F D]F
Cd&VbG 
Ngun: tính toán trên SPSS 16.0
UyXQŠ!0lPN[UlM`LrNlMNNTP[rNUpXLf_PhN‹p;
#'Hc>5@G.e1/0k6pO;1Y 0'b
'4567G3A;A03-1YOc;-.G&G'b
GI~'4s0j3ˆDIDtF~I'4s0j3ˆD]Etd>5@5
5@'bG;3A%7b6@[_0s0j3ˆ
D>
D]Fte-;-icO3As0j3ˆD"Eto35@[G'b'45
67G3A%' -s0j3ˆ>D*t9@b
s0j3ˆ>F]t+3S3'b90:;1--'
<=<=A5@.1/0k6pO; 0;GL3
A03O.R0-1YOc[5@' -9@
bO.R0;'bA3S0/c3Od
f35@a0!3AB/O\'bG0OlO3;
S@ b.90:1--'<=<=;'b
lO_J-!L5@'b3S0G&G'b`D-
5)8):6S!"QQ?&OT%
BSl0a03@h06[{;-690:
;1--'<=<=%-03-1YOc{YO\GL3A
'|c;-.''bG;/''b90
:GL3Ack1G'#qr-0]E‡ Od'4
'blsFF~'4t'Uj'4567B
G^L-1YO9GBG3j3sDF~'4t#3[9
'%q0j3O3636c3jO33n'b'4567GL3
AMOd'4;.G4'39&7c;9&O\0

OSGL3AO3?SnG0/6p
,'blG{60{YGL3A'5&-/H
'bS.G46''bA 1-c7b0!H23
S33231.SA/O.R0'0AA
fO.R003'9G1/c…ciw
DF
>5)8,:6S!"Q
<&Od
}&
h0
}&h0
Y
}&h0
@Gn

Y
* ]"F ]"F ]"F
30j3  IE IE DF
3jO3 > DF DF >"
'39& D " " FF
 F >E >E ]F
3J FF >>E >>E *"F
K D " " **E
G& D " " **"
0z D " " *8F
<7 F >E >E 8DF
G3j3 DF *" *" DEEE
<  D]E DEEE DEEE
Ngun: tính toán trên SPSS 16.0
5)U)9A> T%VL##O/P

!"
,'33Sl690:;1--'
<=<=†9{Y0/'<=<=;|<'b;-.
;;.3%,-.9-8E8‡'4.G4O\9{Y0/'
<=<=O3G&lcOd[G-08cD‡ Od'4'b
ls~'4t.G4;9{Y0/'<=<=K{6&
-/9f'39&3'3&-d;G{
6O3;ASl,-.'b31.>I'
O3%
>5)U,W%VL !"##
DI
<&Od }&h0 }&h0Y
Y ,  IE 8D
9 E IEE 8E8
<   IIE DEEE
,
bG
od
*I ]E
<  D]E DEEE
Œngun: tính toán trên SPSS 16.0K
1sSuX_QURXSvLPNˆpMeP[MN‰P[~UsSQsPSNkgP[NUWX--
8)+)XD@@!"##
M-dG7c_G/'9@GK23
'B1--0'$^31--K
23'9BH6'b:K'23'
 -5-'4567;;9;hB<=<=
nHc;f0Od9,-./H6:K23'
<=<='O3%
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>8)+,XD@@!"
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Œngun: tính toán trên SPSS 16.0K
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8)5XD@JYQR"K!"##
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M-d;n_G/H1-c/0'
n3Ac9@GCG323'9@KG1/
c…i33W230'c[CG3@GG$cG
&GY'-G'b0Gj ?d<=<=c
CG323'G‰?3005OL.Šc'S0
23G;`Oc.-cj0GQ-
;-O3Ac0O_3UOL.30gO.R00'4
567G.3005
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LH8)5,D@!"##
>8)5,D@!"##
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
Y
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Œngun: tính toán trên SPSS 16.0K
CG323'<=<=G%•Lpp\fKNITPN_IŽ•*I'4
5671--'<=<= OdD]E'4567'b
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99cOH6P3:K'<=<=c
H6:CG323'45679&;9;h,-.3
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K23''GH6O3CG3%

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