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&
n@5&7@5"7Y!5*4('b(b(.
N7
K.5( #A,56&
p e>1=7N.
p e#-*D1E.5
p D&J!q1(T
p D5!q1AS(
p eT66&7N.&
p K(!r7#-*&8,ON'
UVIWLIXKYLZKQ[\]LO[^_K[I_`abcd`c[efKgh[IiLIXg[jLIdc_LILOkLI
3
Điều kiện về nhu cầu
Điều kiện về yếu tố
sản xuất
Sự phát triển của các
ngành hỗ trợ
1.3 LỢI THẾ CẠNH TRANH CỦA QUỐC GIA.
n@5&7b( 3Y1@56&7_4"

&Y!5As'*!5*,F!(!5
K.5( #A,56&k( 
p (.""*(t=>
p K`6/*N'#<(C
p 45*J!5p<:O
p (*b(.ND&AS*u
UVIWLIZKQ[\]LO[^_K[I_`abcd`cXgalKdIm[jLIdc_LI[^_nho[OK_
2. LÝ THUYẾT QUẢN TRỊ CHUỖI CUNG ỨNG
01ỊNH NGHĨA
K(?(TtC#'*O&>5.
5*&1',T(/(!*4'>D(.4(."1'(
<(."( b(&8c(C,/(,5!( ^
h"&?RT*v6#<(C*(?(TtC#
T"b(,51'1,T(/(!
E,J 7C!r(?(Twx:(/(!
*&5&86&@(J'
4
Vai trò của nhà nước
Tính chất của thị trườ
ng
ngành
Chiến lược cơ cấu doanh
nghiệp và mức độ cạnh
tranh
Sự phân bố các yếu tố
sản xuất
Nhu cầu tiêu dung nội
địa
Các ngành công nghiệp
hỗ trợ và có liên quan

2.2 CÁC MÔ HÌNH QUẢN TRỊ CHUỖI CUNG ỨNG
p N8,`#sON.#<(Cyw&zN8,`#{*!Z_(
(."1'(cO(C*(,+>&#-78&t&>
5ASGE|,=.*6_#<G}1'((."1'(&t#<(C&#
-wO6,O16O,D,4(.Clpm
p N8T6&N8T6*'y((."1'(c
(Cl,=.;J-7,`1D.m*c= 1c
.zD{l+,4A`,t1#<(CmP1'>#<(C&#-*
'L,+Y((t(CR&@b(&8#<(Cc
/(E1, #<(C@,t&N8T6.*' eK#
<G}1'(#-&>5F(b(&(*&#-1,A#
-,5.zD{,45E#<(C&#-'KN.#
<(CT6y11(.4#-&>5,5!FNb(Y(
!"!*v6A~*= 1#<(C
5D l•€m96,O.b(Y(,D,4l(pm1#-*
+6&(== ,A@R(c.#<(Co`,F+
4,A@(.4c,D,4<,D*,LxN.#+/81YE#
-•D1E,+&O' = K#-+45E,A@
=R&D&ASc,D,4(C1/(Ee>&4&' 
b(#}=.(.Y(T,:6&."(/(b(.&8EeK
Kv6*O' eK<G}H#-,A@,F6,D,47!
1(."1'(7(C6w6N.#<(C
2.3 MỤC TIÊU CỦA QUẢN TRỊ CHUỖI CUNG ỨNG
p 9'(>1'(b(#&"' 
p 6&&D' 
2.4 CÁC YÊU CẦU CỦA QUẢN TRỊ CHUỖI CUNG ỨNG
p 9' (T#Cb(
p 9' ,##'+4>b(.5,D
p 9' Q'#,A@J
p &D!5T1"&(?(T

5
9#,'-4'Dp
o=.O&H5A@b(&Z&>N7'
&,AS5,5!1&4D&AS1x:(/(
!1JCC16@(CK5A@#<(C
t6,Os
91(;M'q 
p V&4#-.D1EKJ>1>‚7'.#
5J##'+F&4#-
p oA#-&D&ASK/b(=,56,D#<(C16,O5!5
#-
9044'r-
p 6(t(T/(
p 96,O#<(C+*+t
 VJR
 a4CA@
 9' #<(C
 t!
 V&4' A1YD1E
99s; 8,.
p 96,O1(.4
 (.4w,AS4
 (.4w,AS!N
 "((-,4>ZA`'
p o++
p t&H+
 C,Ys!8(1Aƒ(,=(ƒ("(ƒ
 E"(s=wHJ1&7&&1'>&Ht!
6
 „7&!>&Hsn:(C*KJ>&H*KJ#41?S

 „7&!>&HJF!N>&HsC!*nx!56#<(C1C
>6
 t!,QS,4lU(jm
2,'-,$T
k(#&Db('!lK„m5A@7N.&1'
&4b('3+1!b("T(*84(!BAI(/(1+b(
7Z
K5A@.+,O&C,5, A@s
p o 1!
p o 1'
p o 1ASb(#}
p o 1=1"
<,'-,$Tp
k(#&Db('(Cle„m5',4b(#}A`
7'1RT(C#-•D1Ew'(b(#7
b(&8(#-•D1E*b(#}!*(."'(
K5A@.+,O&C,5, A@
p o 1(C
p o 1'
p o 1ASb(#}
p o 1=1"
II. LỢI THẾ CẠNH TRANH Ở DELL
1. LỢI THẾ CỦA DELL KHI CÓ CÁC NHÀ MÁY SẢN XUẤT TẠB
ỆN TẠI CỦA CÔNG TY VÀ LỢI THẾ TIỀ7ỦA DELL
1.1 LỢI THẾKHI CÓ CÁC NHÀ MÁY SẢN XUẤT TẠBTẠI
K.,A@<=.>6H`+J,OC*<(C1
b(&Z/D&AS"(EE,JJ,4#J1(.41 
,O
K`(T1Y5D*1A*!',5c[00(C&"5
7

!51'*1(.4*A(!1= #-,A@>O
+1
x:=}!1"(JJC1,A@GE#-&
S3C1,A@^.5>Z#-78
D&ASA6,A@8Nb(1',/(A#<(C6A
,+
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(!1YBs6B(5P…0g*6P…[)g
1.2 LỢI THẾ TIỀ7ỦA DELL
9' ~H'(*N"6H(C!(pp
1(.4pAS"(^,A@.,A@ A(+SQ
C*J#<(C*t!*1(.4,A@ 4(+…†K(?(T
.'*1'(b(#
9' (T/(Q!ND'(O1CTO(T
5(!(T,+!N,T,A@@,t.5,O'f0(
T,T2)gR&D( A@L6!N#>:J`
,466&1&'(O1(C9`H;6,Y(!',4
=D&ASA6*&OD&ASNb((T
oO;?&@!6,O6A6l@51Y5M*!
'*,A@,6#mQ1'?&@,A@>'[•2‡,5D1E(:
&4‡,5#-18D1E'
2. TẠI SAO DELL MUA HẦU HẾT CÁC THIẾT BỊỂ LÀM MÁY TÍNH CÁ
NHÂN TỪ CÁC NHÀ CUNG CẤỘC LẬP MÀ KHÔNG TỰ SẢN XUẤT
(HOẶC DELL LÀM THÊM MỘT ÍT THAY VÌ CHI PHÍ LẮP RÁP CÁC
THIẾT BỊ THÀNH MÁY TÍNH CÁ NHÂN)
,:,O&1'b(#}(?(Tc&C1N8&>5*
5!5,`1b(#}t!,Q6*3,/((O&8.,R,4
=!QH(?(T7815!5H,T A(C
?+(/(*,Y(_C#TOO,4>/8
Eˆ,Y(_J* ,O1T,OD1E,4,T C(

/(7H+!!(
&"`Eb(#&D(?(T/(s!!(&>(.5
.J*"61"!*(?(Ct!&W
7N.y,`,F7!*.3&7*1C#
(C7k(&8#<(C.,F#<(C?!'75.
8
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&m*(.4Ft!(C1#,#(NHT>&HT
CCo=.O@5&N'.J`J
5D52)g 1#Q&Dg?(/>?S+
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&*AS,OA`61#4(Jc
3 CÁC KẾT QUẢ&ẠI TỪBẤU CHI PHÍ CỦA DELL VÀ LỢ
ỢC DO THAY THẾ VIỆẰNG THÔNG TIN
91,'&tBpS$&
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 *GE(T&"/(*&>5!Nb(=
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D//(‰
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C.,:3,/(+?,T&"8&AS/(T!N&"8AB
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V=+A(&H&' ;#O6E(/(7
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4. MÔ HÌNH CỦA DELL CÓ THỂỢC NHÁI LẠI BỞI CÁC NHÀ SẢN
XUẤT MÁY TÍNH CÁ NHÂN KHÁC VÀ CÁC NHÀ SẢN XUẤT TRONG
NGÀNH CÔNG NGHIỆP KHÁC?
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,'*,'G*N'
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,6&(/(!{&,Sw,T(/(&"P+A`TG
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<(C,6&JE,487N8.+4C.•b(' G
T11'(Cz(&&{1!=."TC
10
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<(C/(7*>'N8!>11'&>5
!1'.N."L>'N8.1,:N*
,:6>,A@A`'(6*6,A@C(C=(3&=&J7!
,+1'N.!&6N87y&"&C!+!
KN.5<=.>.#<(C6sh&i*j&*.
11
1&(k( 1f.6Bl1.!,,A@<=.>m'>Z
<=.>.6HA.,:6&H@518sKA
Ash&i*j&*.1&(k( HA+J,OC*
(C1/1HD&AS!(1>b(&ZoY(.+4#
,A@J1(.4*#4(,A@HJH!"= 
&(*,T,A@H.,R1YD5(7!1GE,A@H
(t>&~Y6,DA`
“=.>&(=?&@!6h&*•oOlC.•

oO+,O;,Ox5M1J,OC`B&CY(mPA
>!'1Y1+HB1•oO"b(.5,D(.4OJ6,O
?&@!1YBoY(.,:6&D1E?&@!7&C(."
'1^@11+,67!
Y`(TsK;c/(*+' PKK&C*&,+`
OHAB9`)0g(TK=(•'>Z(T
Y(`&"5,:6+,A@>>Z,61Y(t(T*
#6&*CA@+(T,A@,##*#>'(Ob(1O
(T,+1,tS#HJ1(.4c(T
.#<(C7
>'&>5!Nb(sj&*A*,'6*
&,+b(65)g 7A`6,'G,:6&
!7+4_G."(/(O•*(CD1E>Z
!Asa+4^.}>ZH5D7.1J,46
&O#-A(J*1'(•&+*(@!
1'(CD1E',6*Y(>>Z*,T(/(,
67!,:6&OD1E&C6&1, 76
&7
”#SA(!+s_A(!f.+1f0*).
0.7, 76&'#SA(!, 1#-.J
J7#,&CY(1, 76&18s&N'
.J8J5D5]&Z&C&RJl52)g7
 m*15D.J6#-DL1N8&ClKT(/8&D7
+#<Qgm
>',tO+(1/(Nb(1'((1,F&"
j&hw.8y=w,A@H(1/(*,T,A@
,@7!K;J181.+4 4(+,A@Ac1?S
12
7+KE4s c0*0)g,50*gJ1AAcF?S
&!, 77 c[g,5fg

k(=J&"+4C.1'>'N8!&!
&>5Nb(j&*A*,'611'>'5A@b(#&D(?(
T1#<(C/(,:`C(JC‡#-7&"~
`1(C,A@D1E,T,A@(/(,67!
,tS<=.>,A@&(=?&@!^@1(."',:
1,+O>6&&C 17, 76&&

5. CÁC NHÂN TỐ NÀO LÀ NHÂN TỐ CẢ TRỞ CÁC CÔNG TY MÁY TÍNH
CÁ NHÂN KHÁC LÀM THEO MÔ HÌNH CỦA DELL
,:&ON8!#5( Z
x5A(Y(*!NO+4ˆN8.6
6A1.ƒ
p n@5AS,,/(*AS‡,/(sN.+O`C(JCC&
oY(.+,A@c!5b(#c5A@b(#&D(?(T1#<(C
/(7
p ,:5*16>b('=51' (T&O&:&"!3
5,+*,4ON..J!,A@,Y(.1N^!+!'
.&Cb(&Z185(!N6,A@b('=51(T8!N
4>',A@1'#4(t!A,:1,
p „#1Y!5so4+4<=.>ON.6,O&Š1>N'
.J+b(.NAON1'1N^!+!!N•86>
,A@1.*,46N878#+(t>1Y>11>&C
p „#N'*' Z',6so4>',A@N8&!&>5
8#<=.>,A@' Z&C',6a(5D*!'c
(C8GEN8€pK&sGE' &CY((
C,+(/("61 @H, &CJEso4= #
-*GED1EŒ€<1dVeGEN.n,4*A(
!11(.4!'*5Dc(C!(GE@51Y
N'N1•,4~NH, w#4(+
13

A(!,:<=.>,A@' N1)000(CD1E!35

p A`6,'G&OO's@1M(&,4<=.>'
 b(#&D(?(C9'.' ,A@GE6C#.7
&"!35ˆ+4J1N&AS!1N
'5,R,tS(.&8,A@'(
=#$S$&t:v#
)5;:wv
=1#$S$&t:).4$"
p KJ,OC
p oO;6,O1(C*x5M1,A@,6#
p K+1D&J/1HD&AS!(1>b(&Z
p N8!J,O
p E&',4N'
p k(#&D(?(TO'(b(#
p 9' ~H'(8!&.
p VA`T&>5
=0#)5;:w
A61`C(JCC&s
e .A(!(#5D3*,+#JH(811N8
((1,F&"j&(#;ˆN.,tO(
1/(O61!N#N.;+4
K_&1LO,:,6,A@ &"(deO.
b(6&10g !!(/,/(
( 2*!#O/ ,`,F7,A@N
b(&
P)*,:5fgD/.J=&"5
P0UVW&XM*1L,Y(&<:OZ<5,TT
C& :(C.J&1',T (/(7!
,:,A@@5c(.!5&H075!]&A

14
P[,:,6T$0&'(1;&[/,/("Z1
)00N.C7Œ&(
Pf*&–N.T&"51Y#<(C1
.J=1 ",5`$[]
cH.5( &"C.,A@>1H3(#S15A@
,Q,3,:,5N1>N.E"(!+!
N.!,(RN8V&&@56&JN8
#J&‚C!,/(A•oO
6$!r./(#;
8S$&?v'#S5
7.1 $!r./(#;
8S$&
&w@56&78`C(JCC&
!5b(#c5A@b(#&D(?(T/(
• Gax[dyGIJ_s+' PKK&C*A_!#f0,T2)g
R&D(7*5A@.E(O&C1,O.7(
T
&&AS@.PKK1&LAS(T+4, ^
6&Y-lM('.,:(.4, 76&&A5m.J
,, 7'6le.m
'E(O1PKK&A`+4<#.&8&6A`>A
P!E(O1A`&8/Yc*(TP!S,4'
6!N48&C!r9o9!,4.5•W6&cM&
&!&(!Y(J•W
h"6,+*(T(N8&O*,6+#-6&
&>5N.&^
&"`3&(/(!*_EN'/Y7
PKK*185!N6&>!'*1A@&O1YJ#-
'=wH(1/(7+4,T,A@,@

7!A=J=(`1‡E(N!Y(1PKK1#-,:
<(C'&"D&ASOS*!JPKK&w,:b(,6‡,/(D
&AS8,t}1x(7
15
• N[z{LGI|QM}~[IX•dI_€dIm"•(AGE.J#
P,Ds5!][0,A@5,5AO(NN'`
O&4N'
• I‚LdJ[IQVKdc\ƒLOX„QV"
88J&D*,O;N=*>&47N.O6s&AS@>
 <#.&1ON,6,+&(?(<(."b( T67*
^(N+#-+J,T.5ALE(O1A`'(
7PKK!/185;#,!4>x:7!
60B'S
p ,,DA&4D&AS&R
p o/(A&4„X,4,(R!DD&AS*,/(A`1Y&4N'*‡(:
&6&.!N'A'.
p n"1PKK(Alliance):K"A‡(1+4~N
6.#A!565A@* >*+,O1Y&7&1@
J7"!1" b('.Q!#(."N
+1Y#1AS7#"o=.+4<AO6J@#k(
'"+4Q#,!4RJ*=CA@#-*#S
,A#-&D&AS*!#N'(.",4(.&8 
b('."#,/(AY(S1NT
T
p a&Z=&N8!aJE"(
( ^7b(&8&5A@c#<(C,5!V#T}!57
!O&H#tb(&Z'e>&47#
-,Y("3( c!*.+!!&Z=&4
p ,:<=.>ON8A`6,'G,48ON8+T
N1( Q,5TcN.x,5N.,b( ,Y(

( ˆ
p h3,/(wN8&!&>5, 1.J=*(,+3,/(
!b(6KJN8.x:!*&4D1E!
,5T&C
p 5,5EN8(pp&&lh•m1b(.N*ˆ!
>Z#-(/(
16
p (,A@@(S#&(1#A@A(!o4,T
(/(*ENTf(3&>(.5w='(b(#(
(."'(*5D,/(1leKm* @1, 1='(b(#6,O
"&'lh[hm
p 5,5EN8pK„,4(.&8b(' 1!N
8!7,:&,481,A@Y(#<(C!E*
,F'#<(CNN
T$'
1…………KZKG`}K_bcO
0K[I_`a&bcd`cM}~[I†‡KOh€ˆLO‰[bkLMDcŠ
9………nh_LdcKZKLI}b_LIKL‹b
2IddG"ŒŒd_KaK`hXLŒ•`Q•d_K•aK`hŒOK_b•dcKLI•nh_L•dcK•[IhbK•[hLO•hLO•G_cd•
1<<<93<IdQa
<IddG"ŒŒd_KaK`hXLŒ•`Q•d_K•aK`hŒnh_L•a€•nh_L•I`•ZI_[I•I_LO9330<@IdQa
=IddG"ŒŒz_O_XLŒIhbKOK_dcKŒI_LGIbKŒ11=63z_O_
6………}K`L}_LdQ}d[bQ
17