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Giải pháp đẩy mạnh khả năng cạnh tranh của công ty TNHH Thương mại và Du Lịch Nam Long

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

 
 
 
!"#$%&'(
)
*
+,+-./01234567801'/9:26
;
*
+,+,+</=4>>4101?=448@2A2345
67801'/9:26;
*
+,+,+,+=8./=40B234567801'/9:26
;
*
+,+,+,CD/EF=5A234567801'/
9:26;
G
+,+,C,+H2I018J60K2A2345678
01'/9:26;
G
+,+,+,C,CL2M8@64-2H2./N9OPNQ/D401R8S;478
234567801'/9:26;
G
+,+,+,C,T34=2./N9O4182U2A2345
67801'/9:26;
+V


+,+,CL2M8@6;74MFR8S;2A2345
67801'/9:26;
+C
+,+,C,+</54>2/2D?PN?W62345678
01'/9:26;
+C
+,+,C,CL2M8@60BPN?W61X2345
67801'/9:26;
+T
+,+,C,TL2M8@60BR=21234567801
'/9:26;
+
+,+,C,L2M8@60BMY84A2742345
67801'/9:26;
+Z
+,+,C,ZL2M8@60B4:4[48\/4KPN?W62345
67801'/9:26;
+*
+,C2472A234567801'/9:26
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+*
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2 


+,C,+';4/`=1 +*
+,C,C:4[48\/4KPN?W6 +a
+,C,T>>4b28Jc0K1d2 CV
+,Tb2470BRNI2742A2345
67801'/9:26;

CV
+,T,+L2M8@6PNQ/D4R8S;2A5e/2XNfMe
RNI2742A23454\4:4[
C+
+,T,Cb247RNI2742A2345
67801'/9:26;
CC
+,T,T=2MY84A2742U2A2345
67801'/9:26;
CZ
+,=8=4>>;74MFPNQ/D4R8S;2A2345 Cg
+,,+/h9i8 Cg
+,,CXRI TV
+,,T/5\_ T+
#$jklmnmo)
 !"#$
%&'()
TC
C,+md?=448@2A23454p5MeI6CVCV TC
C,CF4PY`8J?=?_2;RNI2742A2345
6;
T
C,C,+q_5Sb28e9i2?=448@4:4[4U2i? T
C,C,CI2[234=2R/5e24PN?W601RU2
4U248\/4K
TG
C,C,T_2;RNI2742APN?W6 +
C,C,-2H201./N9O2X8J/./N679d848\/4KPN?W6 
C,C,Z8\2H/MY84A274M@Q=2M:28e9i227
42AS;8J?

G
C,C,*;148J2UP=28= g
C,C,GI2[2=2;74MFS:20K a
C,C,gI2[M^/42;M1;47;rR;s2Rt4/h4r23
JrRtI./N9O
ZV
C,C,aq_5Sb28e9i2?=448@48J/S;8J?
2u2=2
ZC
C,C,+V_2;4>MF8J?0K2A2=`F23_08\ Z
vw Z*
q=2h2A234567801S/9:26; ZG
 !"#$%&'(
3 


q=2h2A8=;08\dSx Zg


UP=2M-86d86f2yBR84erQ;=`z22e4h?4/./
98\/`;2D?2/5@P22e4:4[M{9162;BR84e%8J46
2/5@`8e676|,;M8B/R8JR84e1;=d241521
?=448@67rPb27415214f\5}4r./5e498J44>Pb
MH0]01R~M:0:4e2A6F4S;8J?4\4:4[916F4
M8B/2b2R•RXRI01915e/4YPY2€2A6F4S;8J?,
ED42H6F4S;8J?1;R846801;;74MFR8S;
4;22e4:4[MB/?N82:/4=2MF2A2=2./59/h4R84e
R=2./r4;MX2X./59/h4274,•;./59/h415r6‚8S;
8J?6/Y4ƒ47801?=448@Mi24\4:4[4>?N8R3p
‚9b2=?SK48e`FR;s2Rt4/h4M@_2;2D49ir8N68=

41PN?W6„X0h5rS;8J?6d84/…4Mi2R=21
Mƒ4[828e4}Mi22=2MY84A2744\4:4[,%>0h5r
 !"#$%&'(
4 


0DMB_2;RNI2742AS;8J?M{4f416F40D
MB./4s1M^/61`D42HS;8J?1;2u?N8./4_6,
%d8OcMX01P/6F44[884b24h?4782345
67801'/9:26;r438M{2s01;141`=;2=;4b2
4h?4Y48J?2A6>0d8MB418†Giải pháp đẩy mạnh khả năng cạnh
tranh của công ty TNHH Thương mại và Du Lịch Nam Long‡,
Nội dung chuyên đề tốt nghiệp được chia làm 2 chương:
• Chương 1b2470BRNI2742A345
67801'/9:26;,
• Chương 2F4PY8N8?=?_2;RNI2742A3
4567801'/9:26;,
q82_412N6Pb8…?Mˆ4h4>2Ak,L:…5
ƒrE9{M7;012=2232…r2:4;2345
67801'/9:26;ML2`8J491m€4:4[M{8…?Mˆ•6;1
41`=;2=;4b24h?15,
 !"#$%&'(
5 



 !
"#$%&'
()*+,-./0-1234./%+56728
((9+,-:;;-/./<,--:4=6>760-1(

(((,4*+,-.?60-1728
34567801'/9:26;916F423452/5\
R8S;S/9:2012=2S:20K?K2S/9:2,i219h?4•;8D5
?‰?PYVCCT15CC=++I6+aa*AE'1?Y1
38r{PYS;8J?PYV+VVCG*TaS;m€MIROR8S;kf
e;72Š^/41?Y1F82D?,
‹ \34534567801'/9:26;
‹ \  8;  S:2  MY8  ;78    6  ;  0•9  S  S8
;6?58684•S),r'
‹ \%8e4}46;0•9
‹ Kkf2UkYTT1}6ŒO=8-Œ;18e6Œ
1F8
‹ 8J4;78VTa*CTg
‹ •68969;Ž•?4,0
‹ ••`P8S•69;4;/,2;6
‹ 8=6MY2;1N86
8=4781?YƒU8,
‹ \34534567801'/9:26;
‹ K kf  2U  kY  C  /5‘  kt k=2 Œ m+Z  ‹  _  E>  ‹
?,
‹ 8J4;78Vg*Cg+,ZgVT
‹ •68926Ž69;4;/,0
‹ 8=6MY228=;1N86
 !"#$%&'(
6 


8=4781?Y1’
‹ \3458=34567801'/9:2
6;4781’

‹ Kkf2UG/5‘UŒmd72Œ<
N8_/Œ?,1’
‹ 8J4;78VZ++*CZT+V*
‹ •68969;Ž08•44•9,0
‹ 8=6MY228=“W61
(((@A+BC,1>760-1(
(((@((D6E./4F2.G6>760-1728H
• )*q_5Sb2=224>S/9:2Sb4\
/2^/48\/4K2A4:4[61?€R8S;2/2D?r
M=?HR:?4[8/2^/2AR=214;2Nd2,
• )*+,- m€R•48 8d848J/PN?W6 2D4
9ir/54U01Q_5Sb2=22eMFR/5e6{80d84p2
4>4;4p4[8M8@62^48e4M@RU24U2/2^/M8S/
9822AR=21,:[./5e4M:Pb4ƒ0;2A23
45ML49\1M^/01MX918J60K2b2R•././4s
4;4[8R•8J5,
(((@(@(I6J4=2-)6D6*+KLMNKO+A-./P4Q87-3460-1
728(
”EF6=5./N9O2/N2345


3456;91M0:MX4\M:`1?[O=8
-Œ<;18eŒ?1F8M{Mi2R=212Nd2`8e4Me
6F4M:2•./•4/F2,3452/5\9160B S/9:201 2=2
S:20KS/9:2\3459b2s>4H24-2H24•;?
?=?4h?4/2X?_2D?./N9O,8=6MY22•M7;01./N9Or?X
 !"#$%&'(
7 



8=6MY2r8=6MY228=012=2?€`2:/4=28J648
1,
kMƒ+-2H2`F6=523456;
–/ƒ?€Re4;=2345—
R4F2G6>76,6<ST7(
&
8=6MY21[8MHM^/M78S8J2;_08\4;123
45r2/:/4=28J64;1`F0B M8B/12=2;74MF2A23
45r2:/4=28J64d2?=?9/h41d2,
 !"#$%&'(
8=6
MY2
8=6
MY228
=
mX
8=6
MY2
m€
-2H2
1
2U
m€
e;72
m€
R8
S;
m€Re
4;=
m€

M8B/
1S/
9:2
m€
S:20K
8 


mX8=6MY22•M7;4•;S˜84>>`=4;/rRe;726f
F4:4[r4>6R8e6MY84=26d8014b248e?M8B/12=2;74
MF2A2345R88=6MY2M80},
)*/01
h?Re;72_Pbr`Y4UM8B/?Y8_Pb4•;5\/2^/
2A;74MFR8S;,
-2H2?_9;7801M:6H29;MFM@4N9r4b28J
4•;S˜84I94f2;=`F23_08\,
</N9O2=2?€rQ_5Sb2•4R/308\2345r
4•;S˜808J24/Py2N./2345MN6`N;0JP86384[,
)*+
h?Re;72R8S;14=r1./OrI62;23
45,
-i?./=4>M2=24;/S/9:2r2=2S:20K21;
`=,
)*+,-
k/4^6r8d848J/01MBQ/D42=224>?“i?4:
4[M@48e18\2H/M01;Q_5Sb0121;`=,
       </N2=;PN?W6./2=2?48J4348r82=2
249;/•8d848J/PN?W6MMi22/F01PN?W66d8,
-2H24682=224>46SbF82iS/9:2R8
234546Sb,

)*
</N9O2L42|418PNr/ƒ0Y2A2345,
-2H2?_`-2UQ=228?U014U8=414;/2;
8=6MY2012./2H2I,
8=6P=408J24/284182U4;2345r/2D?43
484182U2;8=6MY2012./2H2I,
 !"#$%&'(
9 


 3./08J282‰??N=M@8=6MY2R8@644>
>4b28J2=22•48\/8J60KR8S;
)*
q_5Sb  2=2 2  4>  S/  9:2M@  21; `=Me R=2
1,
q•69782=24>8=24>2A?€Re4;=2X2/W
0d82=2S:20KR3,
>6R8e62=2MY84=22/2D?S:20K6d80d86H28=/M{8r
MN6`N;2D49iS:20K2;2345,
m_`-dSx08\ M82=224>P;2; i? 9O
D4,
b248e?ML42=2S:20KM@2/2D?2;2=224>S/
9:2,:/4;1`F4=28J6M8B/12=2;74MF2A2
4>S/9:2M4b28J,
)*,"2
/2D?2=29;780‰ 6=5`5./Y24e 01 F8M:2;R=2
1,
/2D?S:20K9162=29;7808P2;MY84=201R=21,
/2D?2=2S:20K2;4/\Q•3434pMeZ2‚
/2D?S:20K?€R=2P74;d201./Y24e2;

R=21,
;182€2/2D?2=2S:20K9™R=20‰41/zr41/
2;4Y2r0‰4I6./rdSx08\„2;R=21
(((@(U(0-,6*+KLM-/46V6>760-1
‹>4H24-2H2`F6=5Re4;=
kMƒCEF6=5Re4;=4h?4/2A23456;
 !"#$%&'(
10 


–/ƒ?€Re4;=2345—
>4H24-2H2Re4;=8J5612345=?SK91>4H2
Re4;=4h?4/,>4H21523452•2X6F4?€Re4;=S/5D4
M@4b28J4;1`F234=2Re4;=f2345,3452XVC28=f
1?YƒU80141?Y1’M:R•2/5@0B?€
Re4;=2345M@R8@64018P-Re4;=,78?€Re4;=2A2345
4b28J08J28P-Re4;=4-i?rP-Re4;=2848e4014;1`F2=2
8J?0KR84e4182U?=4P8f4D42N2=2M0:`F?h4;23
45
m€Re4;=2XG2=`F23_08\r4;1`FML4Sd8Pb
2•M7;2A4f?€R8\6Re4;=4f,
m€R\4;=9h?2H4p2I2H4\2=28J?0KR84e
?=4P8rR8@642H4p01;2=2P-2848e401P-h4RO4-
i?r2/Y8R•`=;2=;Re4;=4-i?9h?`=;2=;2/4;12345,
3!$4X8J60KdSx2e MFr4@9JRe
4;=4182U2;6s8_08\,8@64?_4U2Re4;=4182Ur
ROS/5J42=22H4p98\./Mei?MƒR84e,-2H208J2
82‰?r?N=2UQ=2r4/4b2R:?4[84;1`F;74MF
 !"#$%&'(
e4;=

4[
-
i?

4;=01_
1
e4;=28
=
';
4/013
i
11 


4•;./5M:2A2e MFRe4;=,E=;2=;./5e44;=2;I6418
2U2“8=6MY29h?Re;724182U2;I648e?4•;,E\
272MXRe4;=4f2€2X8J60K466/2;8=6MY24;
08J2RORe42=2i?MƒR84e
3/5168J60K4-i?2=2`=;2=;4•;
./5M:1d2,:R•R8h2H4pP-P=22A2=2`F
?hRe4;=y89\r2X8J60Kh?S]98J/01;6=54UR:?4[8r
2UQ=2M@4[MX9162Pf2;08J24-i?2u`=;2=;418
2U,;18Re4;=4-i?916?^418PN2YM:014U8=
41PN?W6
3 ;1823452€2=2`F?hRe4;=R=2e4;=
44;=01_1rRe4;=S;4/0123irRe4;=C28
=
((@I6J4=283-JCP4Q876>760-1
((@(9+1-:;6+6A<NK<W2
‹kN?W69]12X4U2D44-i?,kN?W69]191PbRe4

i?2A8B/S:20KS:20K0h2/5@rS:20K9/4…rS:20KI
/Yr4I6./,,,2A2=212/2D?8\9™416F4PN?W66d8
;12•,kN?W69]1912=224>S/9:24sX8–?2R•
4;/—54p?^rR=21?N84N48B4sX82=2S:20K4;
24>S/9:24d2R8M8S/9:2,
‹</54>2/2D?kN?W69]14[Mi24U2=2;74
MFM8‘4;2N6F4./=4>4pR8MXR=24•;5\/2^/r2;Me
R8R=24f978M8@6Q/D4?=4ƒ6
š];74MFMN6`N;/2^/2A2/5eM8/2^/8N84Ur46
./,
š];74MFMN6`N;/2^/48e45e/2AR=24;2/5eM8
M8978rIfr8,,,
 !"#$%&'(
12 


((@(@I6J4=2.?NK<W2/X7
‹38Y1PNQ/D40h42D4R=2rPN?W69]1R3
2^`N;./Nr9/R;r9/`{8Mi2018=2APN?W69]12X4U
98MF2;,
‹4>S/9:24sX8Mi22;891PN?W6ML244;R8
S;9]1,F424>S/9:24sX82X4@Mi24b28J
8B/9^01;]4[8M8@6R=2/,
‹kN?W69]1R3MƒD48]2=29^2/HS;2D49i
S:20K2D/41?K4/F201;4_69Or474=84>2N62A2N[8
?K20K9x[82N6h,12=25e/4YMX4>97845M-8012:/4=2
MF2A8B/_4Y4;]4[8M8@6R=2/,
D42N 2=2PN?W62A23456;2/2D?e/28
4•;?_0“4>`;ƒ6,
‹ 4>S/9:2d2;18,

š4>S/9:22=2d2/</Y2Œƒ;Œ
;,
š  4> S/ 9:2 2=2 d2 3 6 n  ƒ6 =8 r
k8?;•r95Q8rS;•Q8„,
š4>S/9:23E}2n1</Y2rh4„
š4>S/9:2_/o/m=?,E•r1rH2r›„
š4>S/9:2_/œ2
š4>S/9:2_/t•trS„,
š4>S/9:26m8`;ƒ66m8r,,
‹ 48S/9:2F8M:
š4>S/9:23E}2
š4>S/9:2_5E}2
š4>S/9:2Mƒ`•P3ƒ
š4>S/9:20“E}2/`F
 !"#$%&'(
13 


š4>S/9:20“S/5\N868B4/
š4>S/9:2_5/5\,
š4>S/9:236EF,
š4>S/9:2ƒ`•P;y/;,
e/2I2H4•;9;78>S/9:24>2=224>S/9:223
456;2/2D?ƒ6
‹ '/9:24_698,
‹ '/9:2•Sˆ,
‹ '/9:2R=6m=,
‹ '/9:24>68@/0IX,
‹ '/9:24I6./,
‹ '/9:24I6h4,

;184-2H24b28J2=24;/S/9:223452€2/2D?2=2
S:20KR=2
‹ ;4/\Q•S/9:24pMeZ2‚,
‹ ':20K916F28e/2;R=21,
‹ ':20K91608PM82=2d2,
‹ ':20K8708Pr9164™4764…2;R=2d2;18,
‹ ':20K0‰6=5`54;d201./Y24e,
‹ ':20KML4?€R=2P74;d201</Y24e,
‹ ':20/0‰4I6./,
‹ ':20KdSx08\S/9:2,
‹ ':20K9S4;/4;d201./Y24e,
((@(UI6J4=2.?P,6/
kN?W6S/9:291PN?W603>612;[8R34@>
4D5`•6}44[2=22D49iS:20/4d2R8PySK,12•2X
4@2N6hMi2P/R8M{PySK2=22D49iS:20K,
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
786‚84[8M8@6r6‚8MY84iR=219782X]M=8=
R=2/0B2D49iPN?W6•6‚823454[2XuSY8
4iR=218\`8J4M@4/h9i82;2=2MY84iR=21,
Y84i91[82X48B2^2D49iS:20K?N89/3;1N;r
P4sM@4@8JMi2M~2D?2A6>,
Y84iR=24™4/-84>4:22=2;74MF4h?4@r0/8FM@
6s8[8S‘€Mƒ0d8/,
Y84iR=22;4/-84>4:22224>4I6./4}
2NMJ?r5\48rM89784;N86=8M@•Sˆ,
Y84iR=2M8d4/^4I6h44>2^R389{
67r5\`>M@z`\27/,

Y84iR=291][848\0B4_6984>2^Mi2?K2
0K4>68@/r4I6./M…0B0DMBs./4_6,e/2•2^9J20D
MB4>2;824>P|4D4`78,
((@(YI6J4=2.?JZ4->63-:7
8J51S/9:2%8J46M?=448@676|,%d8PY
9i23459d\Pb2=2MY84A2740d8/D4./5e498J4,
‚8MY84A2742X6F44:4[8\r?_R…24:4[
8\,?^2=22345MB/R84=24Y8M2=24e672A6>,
;180xR84=24\62=224>R=2e//R=22X/
2^/,
=2MY84A2740d8/`•8B/U4H28N68=
24>r4I2D49iS:20K8=0x8]/5\r4I4\6
./14L2;R=21,
F4PY2345S/9:2_159‘2A6>2€M2=22
4>R/5e678ML2`8J48N68=9dM@4/…4R=21,
=2M0:9]12X4e678\M{98\Re40d82=2M0:9u
1R=2M@2“/4b28J24>S/9:2,
 !"#$%&'(
15 


((@([I6J4=2.?-5-:\-4]+-GNK<W2
'/9:24[4>2•S12;MY84i91]R=212X
48B69b24182U6,\M?^R=2M8S/9:2MB/4h?2/f2=2
41?Y9d911F8r?,,/er1’,
:4[R=28`;/S4>S12;4D42N2=2R=2Me4p2=2
./Y28R=2/,6‚8R=2./Y24:2R=2/4>2X]5\/
2^/0B2D49i0124>R=2/,R=24>2A5e/
4U2P•S4}6`8@4780“`8@rm8e4r1
’01f]R=2P72;2D?ZP;,=2m=?9782A5e/4U2f

]R=2P7zP72P|r4U2M8R=6?=}62Nf]0“
…82X4}2N“0c,
(@^6-:36>70-1234./%+L5672
8-:8_E2`Ja1(
(@((%87-+T,/
. (6 7 89+,-:&;<<=>;<(;
%"1?@
•48\/ I6CVVa I6CV+V I6CV++ I6CV+C
-S;4/ g,gVg,VV+,gGGrZ a,V+g,C*C,a*r+ ++,ZVV,GZC,aZ+rG +T,VZV,ZGV,TgCrG
';4/4/^ g,gVg,VV+,gGGrZ a,V+g,C*C,a*r+ ++,ZVV,GZC,aZ+rG +T,VZV,ZGV,TgCrG
8=0Y`=1 g,Cg,+T,GVar g,TT,VZ,+gTr* ++,V+*,VTg,+T +C,Z+V,G+C,a*+rZ
i8/hF? ZCT,g*G,+*gr+ *g,C+G,T+CrZ g,G+,gVTrG ZTa,gZG,C+rC
8?U`=1 C,gaC,aZV,VGT CaV,CG+,VaVrT T,Tg,*Ca,Va* Tg*,C+,ZVr*
8 ?U ./N 9O
2345
+Z,++C,CGTra CGV,Cga,CCgrg ,T*G,*gV,TV* GZ,CZa,ZVZrg
i8  /h  4p
;74  MF  R8
S;
ZV,a,gg*ra +CT,*Z*,ZaTrG ‹TVV,+*,+*TrZ ‹Tgg,Tga,TaZrZ
/  h?  ;74
MF4182U
V +C+,aVG,gGr* G*,+V,*ZrG ag,aC+,GTZrT
 !"#$%&'(
16 


8  ?U  ;74
MF4182U
V +T*,V+,ZCZra gg,+Gg,CCrZ **,Z*Z,g*VrT

i8  /h 4d2
4/e
Cg,GZV,ZGZrG G+,*Ga,ZCgrG gG,ZVa,*a+rG ++V,ZTC,TTarg
/e  4/  h?
2345
G,+G*,C*gra +G,a+g,agCr+ C+,gGG,CCra CG,*TT,Vgra
i8  /h  P/
4/e
CZ,+Cg,gV*rg ZT,GZ*,a*r* *Z,*TC,C*grg gC,gaa,CZTra
@A*+
';4/4/^2A23454ID44;I64pCVVa
MeCV+C4p6H24-S;4/I6CVVa91g,gVg,VV+,gGGrZMMƒ
Me+T,VZV,ZGV,TgCrGMMƒI6CV+C4Igž,
';4/2AI6CV++4IP;0d8I6CV+V91C,ZžrI6
CV+C4IP;0d8I6CV++91grZž,</MX?N=;74MFR8
S;S/9:22A2345912X8J/./NrS;4/4IMB/4•;4p
I6,NI`=12A`F?h4:4[4Ir?7608`=2=2
24>S/9:22A234515216fFr4pMXh4D5
2=228e9i2R8S;2A234591i?9Or152147;Mi2
8B/8B648fR=21,
L2S“4;CI6CV++01CV+CR8S;S/9:22A2345
R34Y4,i8/h4p;74MFR8S;S/9:2I6CV++91
‹TVV,+*,+*TrZMI6CV+C91‹Tgg,Tga,TaZrZM4/58\Q‰49i8/h
4/Mi22A23450x4IMB/./2=2I6I6CVVa2•M746H2
9i8/h91CZ,+Cg,gV*rgMMeI6CV+CM{91gC,gaa,CZTraM4I
CCaražS;Pb4I2A2=2;74MF4182U,
/58\2=29;7828?U8?U`=1r28?U./N9O
2345,,,2u4I,8?U`=1I6CV+CP;0d8I6
CVVa4ITTr*žr28?U./N9O23454ICVgrž 8B/152X
4@8N84U291S;23456fF;74MƒR8S;9]1r6f

F./5632A2345,
 !"#$%&'(
17 


>>4182U2A23458J59191674@8Jf
8B/2•48\/
=2/ƒ0Y01418PNMB/Mi22_MY8rR32XR;Ni
4/e;L22=2R;NF?Ms2/5@4pI65PI6R=2r2=2
R;N48B9r48B4f2A23_08\MB/44;=M^5
MArR:?4[8rR32XR;Ni2=`F_08\r2X4U29u5,
•PY0BR=21S“PN?W6rS:20KS/9:22A2345
R3p4I9\r2=24>S/9:2`=MS7014I
, kY R=214}2 6}2 0B 2D49i S:20K8N648@/r
8B/R=21MF08\2D49iPN?W6rS:20K4Y4,
kYR=21}`X8B/I60d8345678
01'/9:26;15214I,
e4./N;74MFPNQ/D4R8S;2A2345./I6
</4>>PY98J/4\r44D52345M{2X8B/`8J?=?
4IS;4/r4I9i8/h4b28JM^5MAc0K0d81d2
01R3p_2;M[8PYE‹%
X??^-M:01?=448@2A23454;4>>27
45}48J5rD49188M;7BR84e4e8d8M
4;4[88P/54;=8,
 i?4=2R8S;0d82=2{9]1d2;182X4e
670148\48eD40B PN ?W6r 0148B69b24;R8S;
43./i?Mƒi?4=22X ]/M{84Y4D42;2345
6;,
 ;]I6./018J52345M{M8RN;P=4D4
8B/S:20Kr4>6R8e62=2MY84=2S:20K6d8M@2/2D?]

PN?W6S/9:22D49i2;rM{M=?H/2^/MS70B2=2
24>01S:20K2;R=21,
 !"#$%&'(
18 


 %d88J60K916F4M0:R8S;?K20K2;Pb?=4
48@2ABS/9:2d214;]I6./2345M{R3
pM-86d86d824>r6f3i?4=20d82=2{S/
9:24\4\4e8d8,@2/2D?2=224>012=2S:20K
S/9:24Y4D42;R=214;01;18d2,
(@(@5-:\-4]+-GNK<W2
:4[48\/4K PN?W62A2345FR}?2Nd2,
kN?W6S/9:22A 2345M{ Mi2 8d848J/MeR=2 1
R}?4D42N2=20“68B4\MD4d2,'“91`D42H8M_/2•2^
`8e44348R=21M2X/2^/M8S/9:22345P|4>6
6s82=2M@  48e?  2h0d8R=21M@  8d848J/PN?W6 2A
6>,
3452X28=478m,011’\T41?Y
1F8r1’r?,9186123452X9iR=2M3
MN;D4,
3  45 2X  MY8 4=2  4_ 48e4  91 1  9]  1  •  ;78 Œ
</N_5M_591/Y22/2D?R=2/</Y201;%8J46
4I6./1F8Œ7;ŒN8m€Œ8E>012=24>
?U6,
;1823452u2XMY84=2R=2fM@4p4=+VMe
4=I6P/2/2D?9iR=201;4I6./S/9:2478
Œm8e4Œ1’,
=2S/9:2m=?D44U2M8S/9:2R=6?=r4>68@/0I
XM[8PY2A2A2=24•?U4_5`}2%8J46,345M{2X

6F4%I?€M:S8Jz478m=?M@2/5\2/2D?2=2S:20K
478%8J462;2=2R=21f m=?6‚8R86/YP%8J4
6S/9:2,
(@(U;;-^64Fb7.G/c6
 !"#$%&'(
19 


;]I6./345M{4b28J4Y4c0KF?_
P=2MY80d81d2014IS^./2=2I6Mi24@8Jf`N
PY98J/P/
Bảng 2: Tình hình thực hiện nghĩa vụ đối với nhà nước các năm
2009-2012
%"1?@
•48\/ CVVa CV+V CV++ CV+C
/e
+,  1
`=F8M:
Zg,+T+,gTCrT GV,T,TG+r G*,CZ,ggr +T,VVa,VTGrg
C,'
G,+G*,C*gra +G,a+g,agCr+ C+,gGG,CCra CG,*TT,Vgra
T,/e  R=2 š
2=2R;N?N8
F?R=2
C,a*+,ZTCrg T,VZ,TT+r* T,VGg,*T+rZ T,CZZ,GgZrT
@A)*
 -8=4:612345M{F?2;1/d24;]I6
./914MY8M=R@,IS^MB/./2=2I6I6CVVaF?
Z++,Z,aGgrCI6CV+CF?Z*,CTG,ZVrC4I+VrTž,
=2R;N4/e?N8F?4IS^./2=2I64;MX?^

4/e8=4:84I4I8B/M8B/15Mƒc0d808J2/2^/
M89/9:2F8M:2AR=21234515212;4/58\X
2u2Xc91Pb?K4/F201;15219d01;Pb2/H2A
2=22/2D?S:20K2;234515218B/,
(U^6-:3PKE63-:76>70-1
234./%+56728
(U(I6J4=2NKO+A-P4Q876>1d+6XKeJdPK
E63-:76>760-1234./%+L5672
8-:]-5-:\(
1.3.1.1. Đặc điểm mặt hàng sản xuất kinh doanh của công ty
 !"#$%&'(
20 


8S;S/9:2916F41R8S;ML24“61R=21
R34@>4D5`•6}42=22D49iS:20:4d2R8PySK,1
2•2N6hMi22D49S:20KP/R8M{PySKX,%>0h5R8`=
PN?W62A2345[8`=2^?N8e4PH2R‰;9‰;M@40D2;
R=212N6hMi22;D40B2D49iPN?W62A6>2^
`=,
kN?W6S/9:291PN?W64-i?4p8B/S:20KR=2/r4p
8B/12/2D?R=2/\R8Q_5Sb6F4PN?W6S/9:223
452^?N82XD48B/2=2MY84=2M@2/2D?PN?W62;2345,
kN?W6S/9:2R32^9/R;r9/`{8rR32^`N;./N01
8=PN?W62X4U98MF2;
kN?W62X4@Mi2`=8B/9^01;8B/4[8M8@6R=2/,
1.3.1.2. Quy trình xây dựng nên sản phẩm Du lịch
@Q_5SbMi26F4PN?W6S/9:2;12•23452^?N8Q_5
SbMi26F4M‚8uMY84=22/2D?S:20KM3MN;11r
R=2P7„,4782=2M:M8@66124>S/9:2P|M8./,

</54>Q_5Sb6F4PN?W6S/9:2Mi24b28J4•;2=2`d2,
‹ 8\2H/0B2=2M8@64I6./Q•6R8MeMX4I6./4>2X
]>-8`h4r478MX2X2=2S:20KRŸ64•;010“?K2hMX2X
>M@4I6./`-4iR3
‹ >68@/0B2/M[M8Me2=2M8@64I6./mN84>68@/Rt
Q•66>2X4@M8MeM8@64I6./MX91`;QrQ•6R;N
2=24p2=2M8@64I6./Me/4e1;M@P}?Qe?2;i?9O
4=4[i?M8i2M[rS80€0Ÿ;,
‹ >68@/Q•62=29;78?48J1;2X4@M8MeM8@64I6./
k/R8M{8\2H/Q;0B2/M[012=2M8@64I6./4>
?N84>68@/Q•6M8Me2=2M8@6MX4e1;2;4/h48J61
28?U48e4R8\6D4,
 !"#$%&'(
21 


‹ >62=2MY84=20BS:20K9/4…rI/YM@2/2D?2;2
4>4?N88\2H/Q•6^2=2M8@64I6./;L24\M[
M82X2=212/2D?S:20K9/4…rI/Y4e1;r2D4
9iP;M@9\Re;722;24>S/9:2,
‹ k/R88\2H/M^5MA0B2=25e/4YM@Q_5Sb24>S/
9:2r?€M8B/1P|4U8=2APN?W601M24>
;12•M@21;MeR=21,
(U(@^6-:3PKE63-:76>760-1
234./%+L56728
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1.3.2.1. Lợi nhuận, tỷ suất lợi nhuận, doanh thu
/YM=8=Mi2RNI2742A6F4S;8J?
R34@R32I2H01;PY9i8/h61S;8J?47;,i8/h
2;4D5S;8J?MX;74MFPNQ/D4R8S;2X8J/./N5

R3,
Bảng 3 : Hiệu quả hoạt động sản xuất kinh doanh của Cty Nam Long
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CVVG CVVg CVVa CV+V CV++
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R8S;
ž arT Gra GrG *rG Zrg
i8/h4\4-28
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ž gr GrT GrZ Zra ZrT
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S;4/
ž *ra *rV *r+ Zr+ rG
BC,*"!$D9E
>01;`N4\44D52=22•PY15MB/M2XQ/d8N6
Q/Y,;BR84e2X6384[2745}48J5M@
4/Mi24Y8M9i8/h91`184;=RXML4R32•MY80d81R8
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22 


•48\/9i8/h4\0YR8S;8N691S;6‚8I6PY9i
0Y`-P/01;;74MFPNQ/D4R8S;1I64I9\R3
pr4Y2MF4I2A/ƒ0Y`-P/01;;74MFPNQ/D4R8
S;9dD48B/P;0d84Y2MF4I2A9i8/h,K4@91/ƒ
0Y4I+r*9^4pI6CVVa–TZV48J/—MeI6CV+V–*a+CrG48J/—4;

R8MX9i8/h2•4I+,TgT9^,
=22•48\/9i8/h4\4-28?UPNQ/D4R8S;012•
48\/9i8/h4\4-S;4/2u2X28B/d0h5,kb8N6
P…415?N=M…4b247R8S;2AS;8J?,/58\
P;0d86L4`•2/2A2Nd2]2;PY4\2•914MY8
R34@M=8=e4Mi2PH2672A6F4S;8J?4;22e
4:4[,
34567801'/9:26;916F42345
zr419h?2Mi29_/9i8/h2=2I6MB/4I,L2`8J491
4;M8B/R8JR84e4e8d8MP/54;=88J5,8B/152H
4z;74MFR8S;2AS;8J?15218J/./NrRNI
2742AS;8J?1521676|,
1.3.2.2. Thị phần
:?^2A1;=2AS;8J?91?^4I60BPY9i
;L28=4:2A1;=2AS;8J?M{`=P;0d84-PY9i
;L24-8=4:2A4D42N2=21;=2“9;78M{`=4\4:4[,
•48\/15?N=4>>28e69c01RNI28?Y84:4[
2A1;=2AS;8J?,
8J5f1F82XTVVVS;8J?;74MF4;9c
0b2R8S;S/9:22XD48B/48J/S/9:29d1F8
4;/8P4rk18€;/8P4r%8•440•9r¡8S84;/rS/9:2}i8„_591
2=248J/28e6?^9d4:?^2A;74MFS/9:268B`}2
2u2Nd2,
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23 


%d84:?^D4z2•R;NV,V+ž4;1S/9:2%8J4
6,345467801'/9:26;M4p`d248e
1MW567;74MF2740d82=2MY84AM@28e64\64:?^

4;1S/9:2,
1.3.2.3. Chất lượng sản phẩm
D49iPN?W62A;74MFR8S;S/9:2R3S;6F4
`F?h1;2X4@R8@6M:M;9[Mi2,12•M=8=Mi2R84b2
48e?46RN;OR8e2AR=21,16‚8R=219782X]O
R8e8\0B2D49iPN?W6X?K4/F201;4_6472AR=2f
2=24[8M8@6R=2/r4U2=22A2=2R=21,345M4>6
6s82=2M@_2;r2N848e2D49i9162;PN?W62AS;
8J?15212X/54U4\4:4[,
D49iPN?W6S/9:2915e/4Y./4sD4M@23458H
R=201?=448@/ƒR=26d8,';0h5I6CV+C2345M{4-2H2
F84N;R=212/Y8I601Q8OR8e2AR=210B2D49i
S:20K2A234567801'/9:26;0d82=223
45R=2,k/R84-i?2=2OR8e2AR=214>2345…4Mi2
2=2hQ‰4P/
 D49iPN?W6Mi2M=8=R=2;[345M{2XJ
4YMY84=22/2D?S:20K4Y4FR}?4\4;14e8d8,
 F4PYPN?W66d82A2345M{2sMHMi2M:M8@661
R=215\/4U201636/YMi24I6./4>8@/,,
 kN?W62A23451521MS7r?;?…,pMXR=2
12X4@2X8B/??=?9b2sP;2;4Y8/D4„
 8=41PN?W62A3454D?2=2MY84A274,
(U(U,6JZ4 ->63-:76V6>70-1
234./%+L56728
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24 


e672A234567801'/9:26;914-
2H22=224>M8S/9:2/</Y2,;]I66d841

9h?4:4[2A5e/2A234567801S/9:26;
912=2PN?W6M8/</Y2`•M[`F,8MX4;1`F2=2PN
?W6S/9:2M[`FM8/</Y2MB/S;23456;}64:
?^,14/^2345MB/2X2=2M;1Rf81M84I6.//
</Y2,84-2H22=224>M8/</Y2`•M[`F2345
6;2X9i84e2=2MY84A274R=2S/9:2ƒ8r
S/9:2}i8r1F84;/8P4„912XMY84=24_./•r91608J29_/
I6\R88=9S4;/`•/4>2D49S:20K9/32;r
;L28=9S4;/2X4@4D?2D49iS:20K0x2;\
4pMX28e6Mi28B6482AR=21,H89123452X6F4`F
?hf7kM@2/5\9164A4K2312;R=2%8J46
P/</Y2\D44/h48J2;08J24-2H22=224>S/
9:2,e]I6CVVZ4:4[15M{`:28P|2;8B/{6d8
1F8;/8P4rS/9:2ƒ8rS/9:2id,,,4784[8M8@68J
478'/9:2ƒ8M{^28e6e44:?^S/9:2/</Y2
`•M[`F0d82=224>Rf812YM:14/^,
Y80d824>M8/</Y2`•M[`523456
;4/5R32X9i84e4;08J29D50‰6=5`5™2=2MY84=29d
/1F84;/8P4r%8•40•9rS/9:2ƒ8„23459782X9i8
4e0B9S4;/,@R}2?K24>479D50‰M}423456;
4[9\Re;728]P’0‰6=5`54pPd6M@9D5Mi20‰™;L24
0D2;R=2M801;2=22L?156123452€2X4@9D5Mi20‰™,
%d82=2S:20K2XMi223450x2XMARNI2740d82=2
48J/S/9:29d4;19]1,
Y80d82=224>M8S/9:236nER;RŒ
m445Z15M\6rk8?;•15TM\6r98Q815TM\6r
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25 



k8?;•Œ98Q8G15*M\6r56Z15r6?/2815„
3452u2X]MY84=2f2=2d22Mi24_48e4\
8=94;/0x2€2;,]23456;978R39D5Mi28=
0‰6=5`5/M{8\D4RX274Mi20d82=248J/'/
9:2ƒ8r¡8S84;/r'/9:28\E„@R}2?K24>474\
2345Re4i?0d82=2?€0‰92/5\`=0‰6=5`5M@9D5Mi2
8=/M{8;1823452€8=69i8/hM@`=`•8=2=2MY8
4A274,
Y80d82=224>S/9:2M81</Y2rh4EN„23
4522XMY84=2]978R39D5Mi20‰/M{8\2345R3
2740d82=2MY84A27461M?^23452XR=24>y8
P2=2MY84AM@[;ƒS;MY84A4U2978,
Y80d82=224>S/9:2_/o/rt9i8/hD42;r4H
89iR=2M8978U4\8=0‰6=5`5`=2;2=2M0:9]191
/,H`2=2MY84=2478_/o/rt`=94;/2;2=2M0:9]
1r4H4912=2S0:4-2H22=224>_/o/rt91`•
/\2345D4S‘M@23452740d82=2MY84A,3452X
P’/ƒR=214_./•8B/M82=2d2_/n8B/\P|
45M-84\6M@M82=2d2_/o/rt,
4>M8S/982F8M:34567801'/
9:26;916F448\/2uR=9_/I6\2XM^5MA4D42N
2=2MY84=22/2D?S:20K,H82=`F23_08\2XM15MAI
9b2M@4-2H224>F8M:\2XM15MARNIM@274
0d82=2MY84AR=2,
3452X2=2MY84=24_48e4f/</Y2M_5916F4/ƒ;6
9i9dR=2/</Y201;%8J462;2345,u2345
2u21;`=2=224>4\67\6978/ƒR=2M=
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