A research on domestic market development strategy of Thai Tuan textile& garment company in global crisis context

GRIGGS UNIVERSITY
Global Advanced Master of Business Administration

CAPSTONE PROJECT REPORT










HCMC - 2011

Class GaMBA01.C0509
Group No. 4:
LE KHANH DAT
LE MINH HUY
DANG THANH TUNG
MAI KIM TRUC
NGUYEN THI HONG NHANH
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ACKNOWLEDGEMENT
To complete this capstone project report, our group, group No. 4, wants
to say thanks to all teaching and office assistant staffs of Center for
Educational Technology and Career Development (ETC) of Hanoi National
University who provided convenient conditions for us to pursue modern
knowledge of business administration. Moreover, they support us so much to
complete global advanced master of business administration program
successfully.
Beside, group No. 4 also sends warm thanks to cooperative program
assistants at ETC center at Ho Chi Minh City (GASA), all colleagues of
GaMBA01.C0509 class have paid so many attentions, contributed and
supported ideas to our capstone project report.

Finally, we want to say thank to board of management of Thai Tuan
Textile and Garment Company who supported and provided important
material and data of their company which we can use to complete this
capstone project report.

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TABLE OF CONTENT
Acknowledgement 2
Table of content 3
list of table 7
Introduction 8
CHAPTER I: THEORETICAL FUNDAMENTAL OF DOMESTIC
MARKET DEVELOPMENT ON TEXTILE PRODUCTS 11
I. Some issues of strategic management theory and market
development 11
1. Some strategic management theories 11
a. Strategy concept 11
b. Strategic management concept 12
c. Basic strategy models 12
2. Some basic concepts of consumer products market 12
d. Product consuming 12
e. Market development 13
3. The role and importance in the marketing of products, market
development of the business: 14
4. Some strategies to penetrate and develop markets 16
a. Products Development 16
b. Customers Development 16
c. Market development in geographic scope 16

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II. The global economic crisis and the global textile industry crisis 17
1. The world market 17
2. Domestic market 18
III. The need for strategic planning to develop the domestic market 19
CHAPTER II: ANALYSIS OF DOMESTIC MARKET DEVELOPMENT
OF THAI TUAN TEXTILE & GARMENT COMPANY 20
I. Introduction of Thai Tuan Textile Joint Stock Company 20
II. Business situation of garment industry: 20
III. Business situation of Thai Tuan Textile Joint Stock Company 22
1. Productive ability 23
2. Corporate Governance 24
3. Trademark 24
4. Marketshare 25
5. Products 25
6. Achievements 26
7. Competitors 26
IV. The Situation of domestic market development of Thai Tuan
Textile JSC. (Business results) 27
V. The successes and limitations of Thai Tuan Textile Company in the
development of domestic market 29
VI. The advantages and difficulties in developing domestic market,
Thai Tuan Textile Company 33
1. External factor evaluation matrix 33
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a. Opportunities (O) 33

b. Threats (T) 35
2. Internal Factor Evaluation 39
a. Strengths (S) 39
b. Weaknesses (W) 41
VII. SWOT Matrix 42
1. Use strengths to capture opportunities (SO) 45
2. Use strengths to overcome Threats (ST) 46
3. Overcome weaknesses to take advantage of opportunities (WO) . 49
4. Minimize weaknesses to avoid threats (WT) 49
5. Quantitative Strategic Planning Matrix - QSPM: 50
VIII. Conclusion of chapter 2 52
CHAPTER III: SOME SOLUTIONS CONSTRUCTION AND
DEVELOPMENT STRATEGIES OF DOMESTIC MARKET THAI TUAN
TEXTILE & GARMENT COMPANY 54
I. Opportunities and challenges for Thai Tuan Textile Company in the
development of domestic market 54
II. The solutions to develop domestic market of Thai Tuan textile
company 57
1. Product strategy 57
2. Selling price strategy 58
3. Contribution strategy 59
4. Promotion strategy 60
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5. Human Resource Strategy 60
III. A number of recommendations and proposals for Thai Tuan textile
company 61
1. The group of solutions to develop, complete production and
improve product quality 62

2. Group of solutions to consolidate and expand market 62
3. Group of solutions to consolidate and brand positioning 63
4. The measure of human resource development and training and
attracting talent 63
IV. Conclusion of chapter 3 65
References 67

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LIST OF TABLE
Table 1- Data and forecast production and import and export of textile and
garment of Vietnam in the 2006-2013 period 21
Table 2 - Summary of business activities 27
Table 3 - External factor evaluation matrix 33
Table 4 - Internal Factor Evaluation 39
Table 5 - SWOT Matrix 45
Table 6 - Current import clothing supplement data in 2002 - 2007 54

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INTRODUCTION
In economic integration and opening up, businesses have to confront numerous
difficulties. Strategy and market development is also an especially important step
for the business enterprise. The Vietnam Textile and Apparel companies are
actually integrated into the world market mechanisms very challenging
opportunities and, in conditions no longer supported by the state.
Textile industry has always been a leader in the industry, has an important role in
the strategy of export of Vietnam to the world market. It serves the essential needs

of man, and the industry work to solve many of society The export growth rate is
high, textile industry has made no small contribution to export growth chemistry.
In recent years, the garment industry has overcome difficulties in a spectacular
way, one of the industry-leading export nations. Entering 2010, the garment
enterprises have identified the 'door' opened.
Activities in the field of fabric and clothing manufacturing, fashion Corporation
Thai Tuan Garment and Textile (Thai Tuan Textile & Garment Corp.) is known as
one of the leading textile enterprises providing textile products and services fashion
in Vietnam.
Established in late 1993, Thai Tuan incessantly expanding manufacturing
operations of its business from the construction of textile factories, workshops, plant
dyes to the establishment and development expenditure Branch, Showroom system,
the center of fashion and sewing workshops. To date, Thai Tuan has 3 branches,
eight showrooms, more than 3,500 agents and 300 distributors spread across the
country.
Along with expanding investment and production activities - business is the
development of powerful computer facilities and equipment, especially the increase
in human capital. Besides enhancing the transfer of advanced technology from
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Japan and Europe, human resources are focused on development of Thai Tuan
expressed considerable number of the company's staff of about 1,300 people to date
compared to first time only 30 people.
For years, companies have contributed to the richness and diversity of the market
with many models and types of products, typically the product line silk, Silk Elastic,
non-elastic, voiles, high-quality materials level for girls branded LENCII many
customers are known and trusted, especially the high-end products such as digital
print, embroidery and silk.
Besides, Thai Tuan also has launched fashion label luxury apparel available

SILKI with designs costumes and walk around the family for young women and
middle-aged. In developing its strategy, Thai Tuan undertakings "Get the local
market as the foundation and promote development through export." To ensure
product quality to meet market demand for both domestic and export, Thai Tuan
continuously and producing innovative designs, new fabrics to satisfy customers.
Thai Tuan's orientation to 2010 "will become the company offers clothing fabrics
and top fashion in Vietnam" and beyond - to become a corporation specializing in
providing services and fabric top fashion district Asia in the future.
With the criterion "Customer is the existence of the Company. In production, get
quality criteria. In business, cooperation has mutual benefit. On foreign policy,
placed on top of trust ", Thai Tuan always put the interests of customers to the
forefront and always respect the relationship of cooperation in business.
Over the past 15 years, Thai Tuan efforts in production and business activities,
needs and bring added value to customers, participate in organized programs and
activities concerned community and social.
With the enthusiasm of business owners along with the contributions and
attachment of the collective enthusiasm of officials and public employees, Thai
Tuan was honored with the Labor Medal Third, a lot of merit from the Prime
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Government, the awards are prestigious and quality brand products by state
institutions and society to recognize the title "Vietnam Golden Star", "Vietnam
High Quality", "Strong Brands Vietnam "," typical enterprise Vietnam Textile and
Garment Industry."




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CHAPTER I: THEORETICAL FUNDAMENTAL OF DOMESTIC
MARKET DEVELOPMENT ON TEXTILE PRODUCTS
I. Some issues of strategic management theory and market
development
1. Some strategic management theories
a. Strategy concept
Strategy, a word of military origin, refers to a plan of action designed to achieve
a particular goal. In military usage strategy is distinct from tactics, which are
concerned with the conduct of an engagement, while strategy is concerned with how
different engagements are linked. How a battle is fought is a matter of tactics: the
terms and conditions that it is fought on and whether it should be fought at all is a
matter of strategy, which is part of the four levels of warfare: political goals or
grand strategy, strategy, operations, and tactics. Building on the work of many
thinkers on the subject, one can define strategy as "a comprehensive way to try to
pursue political ends, including the threat or actual use of force, in a dialectic of
wills – there have to be at least two sides to a conflict. These sides interact, and thus
a Strategy will rarely be successful if it shows no adaptability.
Business perspective: match the capacity to make a difference and the external
environment.
Quinn (1980): "Strategy is a pattern or plan to integrate the major goals, policies,
and action sequences into a cohesive whole is a strictly"
Johnson and Scholes: "Strategy is the direction and scope of an organization in
the long term to gain a competitive advantage for organizations through the format
of its resources in a changing environment, to meet market demand and satisfy the
expectations of stakeholders”
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b. Strategic management concept
Definition: Strategic Management is a set of management decisions and actions
determine the long-term performance.
Duties:
 Create a vision
 Set goals
 Develop strategies
 Implementing and operating strategies
 Evaluate and adjust
c. Basic strategy models
The mission and purpose  external analysis (opportunities and threats) 
select and build strategies within  Analysis (Find resources capabilities and core
competencies)  Business Strategy  global strategy firm strategy  Making
changes strategic fit strategy, structure and control organizational structure 
design control strategy function.
2. Some basic concepts of consumer products market
d. Product consuming
Products comsuming is the final stage of production process, is crucial for the
existence and development of the business. Product consumption is the purpose of
producing goods, is getting the product from production to consumption places. It is
the circulation of goods, intermediate bridge between a manufacturer and distributor
of consumer and one side. Adapt to each management mechanism, the consumption
of products are managed by different forms.
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In the economy centrally planned, state managed primarily by economic
imperative. The administrative intervention into economic production and business
operations of enterprises but do not take responsibility for their decisions. The
problem of production such as: Manufacturing what? How? For whom? All state

regulations, the consumption of products is the only organization to sell goods
produced on schedule and prices fixed in advance.
In the market economy, businesses themselves must decide three issues
important to the production of consumer products need to be understood in the
broad sense and narrow sense. Broadly, consumption is an economic process
includes many stages from the market research, identify customer needs, orders and
production organization to the organization of professional sales, contact sales
process the purpose of achieving the highest efficiency.
In strict sense, consumption goods, labor services, moving services is the
product of ownership of goods, labor services, services performed for customers
and collect money or goods to be sold to collect money.
e. Market development
Market Development simply means that getting customers, maintaining and
expanding the system of customers.
Businesses have to do some surveys required to point out that their products hit
the market if it will be seen at any level (position). Answer the question: Why do
customers choose to buy their products without buying the same products?
After that, enterprises must identify the target market (defined market segments,
target customers, sales growth is expected and desired ). Then make a new
approach for each customer they aim to target (for each of the buyers will have
different buying behavior, there are many factors governing the purchase
decision ).
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After identifying clear client goals, approaches; the enterprise must provide the
roadmap and achieve the expected results if the execution of that approach. This is
important because it will help enterprises make timely adjustments tactical, even
strategic adjustments to match the corresponding actual habits, buying behavior of
customers to target enterprises.

In business as well as in scientific research, success does not necessarily have to
do right from the beginning. Success will come to those who do wrong but just
realized the wrong fix continuously until the first method is correct.
3. The role and importance in the marketing of products, market
development of the business:
Product consumption plays an important role, determining the existence and
development of the business. When the product is consumed by the enterprise, ie it
was accepted by consumers. Consumption of the products shown in the enterprise
sales, business reputation, quality of products, the adaptation to the needs of
consumers and the perfection of the service activities. In other words the sale of
products reflects fully the strengths and weakness of the business.
Product consumption as a basis to develop plans for what to produce, produce
much volume, how the quality. If not based on consumption in the market that
produces massive, regardless of their consumption will lead to dull excess, unsold
products, causing delays in production, leading to risk of bankruptcy. Also decided
to sell their products the supply of inputs through production.
Consumption activities is crucial to the operations of businesses such as market
research, investment in equipment procurement, property, production organization,
the circulation If the service does not consume the product will not be possible to
reproduce the process, because business will not have the capital to carry out
business activities mentioned above.
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Marketing of products to help businesses recover funds, cost recovery and profit.
It helps enterprises have the resources necessary to perform subsequent
reproduction, the consumer will be well organized motivating factor production and
increased turnover of capital. Therefore consumption of products was conducted as
well how much the business cycle much shorter, the faster capital turnover, the
higher efficient use of capital.

So in addition to highly profitable measures to reduce production costs to
enterprises to promote the sale of products, increasing the volume of freight traffic,
increasing sales. Speeds as high consumption of products, time products are in
circulation is declining which means that will reduce circulation costs, transfer
costs, inventory, storage, loss, loss etc create conditions for enterprises reduce
product costs and selling prices, increase competition and ensure the expected
profit.
The process of market development strategy also requires businesses to
understand the engine of choice and the factors favored customer in the market,
through which discovered the basis of competitive advantage, helping companies
industry sees opportunity in the market through the analysis of the needs of each
customer group. That may offer similar product but with different uses, different
packaging, different price, etc to cater to the different needs of different
customers.
More importantly, by identifying themselves a niche market segment, will easily
lead to successful strategies for the enterprise market based on the capability and
real advantage of the business suit needs of the market. Conversely, if companies
choose the wrong market, the strategy is a theoretical or always difficult to
implement successfully, because businesses can choose a market too big for their
ability , or a market that require the most urgent, most decisions of customers, the
enterprises are not able to respond better than other competitors.
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The strategy of the enterprise market is also the basis for enterprises to identify
and assess the market, it helps businesses track the market performance, judging the
changes in future market needs to catch up market.
4. Some strategies to penetrate and develop markets
a. Products Development
New products are an important factor in the development and survival of the

company. Due to ongoing market facing stiff competition, with constantly changing
needs of clients and with the advances in technology, so a company must have a
strategy to launch new products as well as improving the existing products in order
to stabilize revenue.
b. Customers Development
Once the company has built good relationships with customers are viewed as
costs to attract customers initially were no more. If you do a good job of retaining
customers, the company will inevitably lose some customers, but certainly not the
company will start with a "cast net" new. Next challenge is to expand the number of
profitable business with existing customers. You can call this activity is to develop
or expand your customer profitability.
c. Market development in geographic scope
The purchase amount is too large, too spread out geographically, and needs to
buy their products too varied. To the enterprise, the ability to meet the needs of their
markets are also different because they differ in capacity and expertise.
So, instead of spreading the capacity to serve all the market needs, each
enterprise should determine for themselves a share of the market they can serve
best, most beneficial. Most businesses today have left the overall market strategy,
they began to market-oriented selection. Thus, there may be market segments they
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serve only to retreat or perfunctorily, and the market segment they were determined,
we devoted service.
Thus, we can say the goal of segments in order to identify market segments
which businesses will compete and do business segment will not compete, as a basis
for enterprises to identify and assess market school, it helps businesses track the
market performance, judging the changes in the market in the future to catch the
market demand.

II. The global economic crisis and the global textile industry crisis
1. The world market
Textile industry in the world today are affected by the buyers rather than
producers, and retailers of textiles and garments in large economies of developing
leading buyers such as Wal-Mart, Sears, JC Penny, Liz Claiborne and Gap
holding a key role in promoting the development of the market.
Since early 2009, many developing economies no longer apply quotas on
imported textiles. However, these regulations exist that many WTO members to
implement anti-dumping actions, and expected number of these actions continue to
increase.
The credit crunch, the dwindling demand and strong competitive pressure on the
market has caused a huge range of textile companies in many countries fall into
bankruptcy, closure or temporary or permanent production Business perfunctorily.
Therefore, employment levels in the global textile industry has declined.
On the global textile market, China is still a major force, but not without
competitors. China remains the largest textile and garment exports in the world. The
end of quotas on textile and apparel imports from China to major markets like the
U.S. and Europe is important, however, the higher wages of workers and the yuan
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rise prices has made Chinese textile products are no longer attractive in price as
before. Many commercial sources of analysis that the textile exports of China are
expected to fall 15% this year. Many countries other textile and apparel exports
have lower labor costs, China as Bangladesh, Sri Lanka and Vietnam have started to
expand market share. Besides, many large import market in the world such as USA,
EU and Japan also wants to reduce the dependence of textile and garment imports
from China and has moved into the cooperation in other Asian manufacturers.
Early third quarter of 2009, the decline of textile and garment retailers across the
developed world has hit bottom, and the market is expected to recover in 2010. In

2008, the amount of global textile market is worth approximately 460 billion and
estimated to reach $ 700 billion in 2010. Achieving a sustainable recovery, three
things have in the textiles sector in particular and other sectors generally increase
profits, global market recovery in demand and prices.
2. Domestic market
Vietnam exported goods in the month 10/2008 fell very sharply. Mr. Vu Duc
Giang, General Director of Vietnam National Textile Garment Group, said the first
10 months of 2008 overall, the country's textile world which is of export audio, only
Vietnam is maintained at 21%. But until now, the first 20 days of statistics in
10/2008, new Vietnam exported $ 420 million, of which export to the U.S.
slowdown, only the European market is maintained. Jiang warned that the end of
2008, exports from the landmarks difficult to pass $ 9.2 billion. More worrisome,
the worse evolution of global markets, the growth of textile industry 2009 - 2010
will be very difficult. Consequences of the crisis will not only in 2008 that lasted
longer if not good policy for investment and production.

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III. The need for strategic planning to develop the domestic market
- With 87 million people and 4 million visitors each year, the domestic
market are textile and garment enterprises towards the Vietnamese, in the
context of economic recession and exports difficult. However, after years
of outward, the task now dominate the market, which was not simple.
- Gold Population - the young generation takes high proportion.
- Vietnam Economic growth in many years, the shopping needs of residents
has been increasing.
- Strong domestic market bases and is developing a foreign market.
- Rapidly changing needs of the young generation and the competition of
foreign goods such as market-opening provisions of the WTO should have

strategic planning to develop the domestic market and expand export
markets is a step steady and consistent.
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CHAPTER II: ANALYSIS OF DOMESTIC MARKET
DEVELOPMENT OF THAI TUAN TEXTILE & GARMENT
COMPANY
I. Introduction of Thai Tuan Textile Joint Stock Company
Thai Tuan Textile Company is one of not many textile companies have
developed strategies and products dominate the local market very early. Since it was
founded in late 1993, Thai Tuan continuous efforts to expand production and
business activities from the construction of textile mills, dyeing, sewing, developing
distribution networks, branches, Showroom system and abroad. Growth in sales
and distribution channels average 15 - 20% over a year.
II. Business situation of garment industry:
Vietnam's garment industry has made remarkable progress in recent
years. Textile and apparel exports of Vietnam also achieved growth results are quite
impressive. In this article, we will analyze the strengths - weaknesses
and opportunities - challenges ofVietnam's garment industry in recent years.
Vietnam's garment industry can avail a number of strengths. First, the equipment
of the garment industry has been renovated and modernized to 90%. The products
have a better quality and more difficult markets like the U.S., EU, and Japan
accepted.
Besides, the textile business has built up a relationship more closely with
importers, many large corporations in the world consumption. Firms themselves are
also customers in Vietnam evaluated as advantages in labor costs, skills and good
computer skills.

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Table 1- Data and forecast production and import and export of textile and
garment of Vietnam in the 2006-2013 period
Produced
2006
2007
2008
2009
2010
2011
2012
2013
Value
added,
million
USD
3.205,5
3.899,6
5.136,8
4.789,3
4.764,5
5.721,1
6.847,6
7.759,3
Value
added, %
in GDP
5,3
5,5

5,7
5,2
4,9
5,0
5,0
5,1
The
growth
rate of
value
added, %
13,2
13,5
9,2
-3,0
-0,9
9,8
9,2
9,0
Value-
added in
textile
sector,
million
USD
325,0
368,9
402,8
390,7
387,2

423,2
460,0
499,2
International trade
Textile
export
turnover,
million
USD
1.058,0
1.352,0
1.690,0
1.318,2
1.453,5
1.598,8
1.742,7
1.912,7
Textile
import
turnover,
million
USD
3.988,0
4.940,0
5.874,8
4.699,8
5.056,9
5.166,8
4.990,7
5.096,5

Textile
trade
balance,
million
USD
-2.930,0
-3.588,0
-4.184,8
-3.381,6
-3.603,4
-3.568,0
-3.247,9
-3.183,8
The export
turnover of
5.579,0
7.186,0
9.054,4
7.424,6
8.335,4
8.898,6
8.929,0
9.505,3
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garments,
million
USD
The import

turnover of
garments,
million
USD
271,0
426,0
449,8
337,3
379,8
414,0
451,3
497,3
Garment
trade
balance,
million
USD
5.308,0
6.760,0
8.604,6
7.087,2
7.955,6
8.484,6
8.477,7
9.008,0
Source: BMI (7/2009) (www.businessmonitor.com/)
Finally, Vietnam is highly appreciated by political stability and social safety,
attractive for traders and foreign investors that Vietnam itself is actively involved in
economic integration region and the world also expanded market access for exports
in general and textile and garment exports in particular.

III. Business situation of Thai Tuan Textile Joint Stock Company
Return to 2010, despite the many difficulties and challenges, but has been the
positive signal for the Vietnamese textile and garment sector in general and in
particular of the Corporation. The biggest challenge export market of textile apparel
industry will have plenty of stiff competition from countries such as China's strong
exports, India, Bangladesh
However, the corporation has been striving to fulfill the plan targets within 06
months of 2010 following specific:
No
Indicator
Unit
2009
2010
Compared
Actual / Budgeted
1
Earning
Million
vnd
449,001
533,368
19.68%
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2
Earnings
before tax
Million
vnd

19,226
41,893
-0.54%
Performance abilities:
1. Productive ability
Initial Investment: 14 billion VND (was capitalized in 2001)
Structure:
BOARD
Mr. Thai Tuan Chi
as well as the
GENERAL MANAGER
and
DEPUTY DIRECTOR
Mr. Su Quoc Tuan
Thai Tuan Textile & Garment Company has 3500 retail outlets. The products are
variety on types and styles of fabrics and casual clothing brand which dominated the
domestic market and meet the needs of domestic consumption and export. Deputy
Director of Thai Tuan Textile and Garment Company, said: "To create products
with high distinction, we have improved the investment in technology, equipment,
focus resources and develop the domestic market and create favorable conditions
for sustainable business development."
The fundamental basic to achieve this is to invest in building new factories to
produce high quality products meet international standards, invested in building a
modern factory with Japanese technology Copies, to expand the distribution system
at home and abroad, has gradually developed its own brand on the international
market, product quality control management system, ISO9000 international quality,


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ISO 14000, SA8000, 5S, a team more than 1400 staff members were trained at
home and abroad, professional work
In fact, in recent two years, business investment was stronger focus on market
research, fashion and design new products, organizing specialized production line
fit, construction brands, combined with programs to rural goods. The turn of the
domestic market pluses a positive impact from the campaign ”Vietnamese uses
Vietnam’s products,” the textile business was initially brought a new look, more
profound changes in domestic market.
2. Corporate Governance
- Strengthening the management, conduct organizational restructuring,
reorganizing departments, merging firms produce under the motto "Compact,
efficient and specialized."
- Applied strictly to the comprehensive saving measures, particularly the cost of
production, consumption costs. Perform well the administration costs.
- The application of new technologies in production technology Lean methods
from 2008 to now make the effect of labor productivity improved markedly
(average increase of 20% compared with before).
- Implementation of intensive investment in machinery and specialized
equipment to replace many workers use the same time meet the increasing quality
of customer.
3. Trademark
But deeper with ordinary customers, but the Thai Tuan took pains to insist the
quality is top competition criteria. Thai Tuan provide only quality fabric is tested,
committed no skin irritants. Thus, the Thai Tuan fashion overcame prejudice
"criticism" of Vietnam.
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Thai Tuan pays great attention on cultural factors such as each region, the habit

of dressing to make the product best suited to the tastes of consumers in Vietnam.
Especially the size factor, the design of products tailored to the size and style of
Vietnam. THATEXCO promote fashion products designed to enhance the value of
the product, brand building for many consumers in many different segments. The
product's brand THATEXCO is present in all distribution channels from modern
stores and agents with the uniform design to consumers easily identified.
4. Marketshare
Thai Tuan Textile Company is the most successful enterprises dominate the local
market, many years, companies have implemented development strategies with
local market growth to 40%. Apart from three branches, eight showrooms, more
than 3,500 agents and 300 distributors spread across the country, companies are
continuing to expand and develop distribution channels, bringing the product into
the trade center. Besides the construction of chain stores, the exclusive agent to sell
their clothing products, Thai Tuan also coordinate with other apparel stores with
distribution of garment products to Vietnam consumers hands a wider population
5. Products
Thai Tuan brand name is easy to detect in domestic market, notably in the
products that our competitors do not focus on. Thai Tuan is the first company which
introduced new products to the market such as silk printing digital (in texture,
pattern, digital), printing products vignettes for each shirt, single product Thai
Tuan Textile & Garment Company has unveiled its products to be excellent silk,
brocade posture, acetate spandex, silk three-color, two-layer veil, veil and silk
Taffeta non snow.
Some fashion brandnames controlled by Thai Tuan Company are THATEXCO:
SILKI, LENCII, SOSSHI, HAPPINESS, MENNI’S focus on different customers.