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W*c^`*9)&_ @(CD
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Hnh 1.2. Mô hnh tổ chức mạng lưới bán hàng theo sản phẩm
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8&c/*8R•*.*#-*Sc*FG@(HC
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Hnh 1.4. Mô hnh tổ chức mạng lưới bán hàng hỗn hợp

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&C
X|c ,8#82F#;*OA*C
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D @(F(&L`Fb *
FJ,8<>(c@(NMg
XJ,9@(g#(L**!)8*c
&*)(O*/-*(9;*8*(O*(*GC
(&8`j_/.`S`h=*
 #(L**!*NN^
*!N*8]
Hnh1.5. Dòng vận động vật chất của hàng hóa
XJ($>*gj#(kL*!
(8F(&j*;;C(&.^
j_/ GLp!*@^c
-*(<(C
  !"
'O*
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'O
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%
8
~ % Y*
=
%
8
3?
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XJ`l< gJ`l< 8<

F(&8*GC(&b(Hj
(FJ= (M=j^ 
@(F(&L8<(#9N
XJ8! gD, *h
F(&[ [8O>/( <,
@(OC
2?26262BC D  )'-4
>?"? ? ?>?$%&'5R+$D
X+! >=#  F@(F(&C
+! .-*(H9* @(F(&C
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X+! *,$>*@(F(&g/F(& I^(9*N
^bL @(jb<-*
X+! g (MNc*N:(9 
F(&C
X+! L-*;gLML-*;#p *,Ek;
-*;R(@(( cj:F=&*@(F(&C
•eS-*! g
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=]
X Q! H<*g>! p$>(!-*(
HN[>=#*.*C
XQ! I€gp$.8*FC'#9GL&2
F(8O "J(NE8/*(C
XY*< gL! ,8((
9Ce*< Ol-*FmF
(&@() ,bL C
>?"? ? ? ?F%P&'+$5R+$D
%&b(H!*< *,9;*^
@(F(&CQ!g

  !"
33
 
(&F^,-*;j@(
F(&kL,-*;,8*b(9CQ^
F>(9N=&*C
(&F^HH/A 
>:(#9L(N8,-*;CQ^
GL>NF(* C
(&F^jL 
9:(8.#;*8&j*<
8,*&9CQ^9GL
C
• Q<*= lF(&( (-*<b(H  !
N*< g
X'*.*;/,c*@(O;2C
Xb(L8;2C
• Dc*@(_/! 
XDc*@F.gL! 9 F(&(2C
XDc*F(@(! g8#(#E! jF(
(2C
+! c(( @(F(&
,#&*-*jF(&O`*c8^^-*(
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2?262:2 A80F !G#$H
XQ<LNc*!@(`^&g';*
8&-* #=$!_/, _/
 CYG<LF([-*#_
/ GLC

XWgWF(&`*98F(a#$
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X~2^@(`^&g%>F(&#-*^
Ob(H>^! $*E p,
  !"
3n
 
p*lL;*8N-*L! ;*
/*.*@(8C'L>F(&#-*)(
IjO*c>(!$8*b*!^N
8$,! F(&[98R
82^@(F(&C
XYj,bL g%&b(Hj_/ 
*,9;*b!* <@(bL ;E;
8C
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@(`^&C
X~g'*.*@(898(*N`^&[ [L
*.*@(H!#! GLC
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@@(;*#$N-*<_/
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3r
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 %&:F=c/*p#!,
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'HYcXY$J^Cw*(*,I9Skj!*
  !"
3y
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<*L&!:F&_L3?C+L;*(9-*
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%ƒWQƒ*lH _*Z,*w*(-*<
10WDQFS7c**0Wƒ4??3gn???,a ,2J*;
cC% ;F*;b8N%ƒWQƒb,
> !.*@(%&'(N8
C

2.2.1.2. Cơ cấu tổ chức của Công ty cổ phần vận tải biển Việt Nam:
Hnh 2.1. Cơ cấu tổ chức của Công ty vận tải biển Việt Nam
  !"
36
 
  !"
3s
e#@d+wYX
Y_
ed…Y†'||+
~dU0Yd‡Q
ed…Y†'||+
~ˆYd‰ŠY
ed…Y†'||+
ed‹U'UD
+* !
%F

d,M-*
Q@d+wY
eJ~CT
YC
eJT
F.*8^
eJ
Q(S
eJ
+^* !Œ
o
Q

d',N
w*'N
w*'=N
'(Y(N
+'•
+,*

8N
,*
F.*N
,*
Q(
S
+,M_
Z(8!
eJYQXYo
eJYQX~Y
eJ~YXY
eJ
^
eJ~CX
YC
Y*
*;c
w*
UYŒQo
eJ~C*
eJ
YC*9
*&Cc

eJ~Y*
F.*
B^&C
+C=
+F.*
O
B^&
WQQ~
Q
dQD
Q
%aY*
QQ.
Y=
 
  !"
35
 
? ? ?V%534%565(),.
XTên doanh nghiệp:Q_.% !%&'(XB^&F
=C
X Tên đối ngoại: %S(S(Ž8(%ƒWQƒ(
(SŒSSSC
XĐịa chỉ trụ sở chính:W3zQGQ^o(NdeJN%&'(C
- Giám đốcg'*m%2D
XPhó giám đốcgYY*a
2.2.2.1. Quá trnh hnh thành và phát triển của Xí nghiệp dịch vụ và đại lý sơn:
B^&F=LS-*<rr„YQQZ
34?323455@(Y_O !cQ+ 
=* !L_cB^&F=S-*<

n??y„YQYoN36z2344s@(Y_d%&'(C
B^&F=L*,@(Q !
%&'(N#8.@NL:FF9*c$
8NL@,,8F(^N_/N
bSb9@(CY*cNF=*,
c&*F !%&'(b&SE
p*@(C
a) Giai đoạn từ 1989 đến 1991:
'23454NB^&8LMt+8v&
          =        (  -*  (  0S((  e(  eSC
oFCW(S*,#(9,<U8•' S
==&*0S((CY(=L
8*)W(S; %&'(C+($.*&
N* O&8F(#9;**
LFb!@(,* !-*(c*.*#@=#9L
! &I*N8#(c& 9*LN=
(#<R.9CY*cNl*
.*@(OJ9N=8*);Nf
  !"
34
 
J(cL*92*&8(CQ@
=*9(@<*=,.C
b) Giai đoạn từ 1991 đến 1998:
+< 2  3443N  F   9  ;  2 @(    O %&  '(N "
0S((e(eSCoFC+"-*<`Fb8*&
ZcdJ(NA+M'(CYb9`: N
F&*<8* 9=*<8*N
9=c=a8!C
`*9%&'(O(*9(=8*NG

b!@(&(cFG#b
(F"@a!8( %&'(
,(!b•@(=C|(;&`*9=
(.a [.*!8(C
c) Giai đoạn từ năm 1998 đến nay:
+<23445NB^&8cLMt+8vQ
U8•' SQ(QSoSFa*,&#(9U8•
' S&= ,R&=&*0SC
|(=8F((Eg
3C W= ,R&EN((O%&'((*9
;*@c( [.*E9;*8#82!<R
OC
nC +=N((9([NF&
=(.!kcL`^&
(O lN. (€"=8FG
O&#*(!CY.&(@(`^
&<8r?•OC
2.2.2.2. Chức năng nhiệm vụ của Xí nghiệp dịch vụ và đại lý sơn:
Xo&8*=`*98*=*<
%&'(C
X*9N< GC
X8x*;=C
  !"
n?
 
Xo =C
XdFf8;8x*:F=C
2.2.2.3. Cơ cấu tổ chức của Xí nghiệp dịch vụ và đại lý sơn:
Hnh 2.2. Cơ cấu tổ chức của Xí nghiệp dịch vụ và đại lý sơn
+=L_/ ,(*g

XZ(gnO#;*`^&
XeJ8F( g?zOL(n , =
 = ,R&
XeJ8<g?nOM8<18<$7@-*x
XeJ*9g?yOM9N*8:(
XeJ^g?nOM2^`S
XZ,F&dMQ^Dg?nO
XZ,F&d',g?3O
XZ,KL8R*g?yOT ,F"=0S((
N=F`^&;*!Ff8x*8C
Y_ ,c@(B^&&35O?y8x
*@("=0S((e(eSCoFC((-*j =8
C
  !"
Z(
eJ
*9
eJ8
F(
eJYQX
~Y
Z,
KL8x
*
1"=7
+F&d
',Nw*
'N+
'•NdMQ^
D

eJ
^
n3
 
? ?G?RC(7,WUAGX' YYZN YY[N YY\
+=g&*M
WY
Y
Qc* n??s n??5 n??4 W?5„?s W?4„?5
WY Yo• WY Yo•
3 (  *  )  

sy6s 4yz? 33s5n 345r ns nrrn nz
n Q8) 3z6 ny? rnz 5y zy 5z r6
r (**. srn? 4nrr 33yn? 343r n6 n35s ny
y |  6z56 5nsz 3?n6s 3654 n6 344n ny
z oL*, sy? 4z? 33y4 n3? n4 344 n3
6 Y_^ y6n zs3 6s5 3?4 ny 3?s 34
s Q^^ 3yz 346 nr3 z3 r6 rz 35
5 Q^  34n n3z n63 rz 34 y6 nn
4 Q  ^  -*  
F(&
3ry 365 34s ry n6 n4 35
3? oL**.)
  ,  8
F(
n5s r4z ys6 3?5 r5 53 n3
Hnh 2.3. Kết quả hoạt động kinh doanh của Công ty cổ phần vận tải biển Việt Nam –
Xí nghiệp dịch vụ và đại lý sơn
'`hgw*( 8<-*,8F(@(Q_.

!%&'(XB^&F=r2.)2n??s<
2n??4(9pjj,8F(@(B^&=N
F(*28(#`*C'2n??4`^&8F(
^&*-@(=2n??5C+;*9*`^&,#"
8 ;>C
w*(>`hc(9jj,8F(@(`^&
=CB^&,8F(#"( ;>NF(
*) ((L**.*L), $/
=9C%jO(N`^&.2/F(*)
, MO2,8F(C
? ??$%E*]$&'()*+$%28%9
:5;+&<='^34%565(),.
•'> c`^&
  !"
nn
 
XQ<LNc*!@(`^&g%c*$,
 <L@.ONB^&&((.*
&! N(=b<
.aOc*FGC%c*O(`^&F(*
n‘„N(#^N  *!
(j/ €8c*C%j&b(H! 
a`j_/ #(J-*(H
&b&c*cC
XWgB^&"=0S((N"=#=&*
.*cO<N#9L(
#*^c3??2N#;bN#,a8x*L*9
*&  NL8(CY*c==(C
Y)>E!#@(N`^&kb(Hj,
GLNb(H! ^L!8L<`lN-*(

N!8*(C
X~2^@(`^&gB^&F=#-*35
ON;*&y‘MCY*`^&#-*IN`^&
,@(Q !%&'(cLbKL9;*)=
@-*CB^&. <*,N`Fb!*<
N! C
XobL gd&(bL @(`^&#83n
c(( CobL L_/S9*
l8*b( (Mc8F(NcFbNF& 
8*bCQ9*l_/ 9*l_/bL 
#-*(&Ek(*C%jbL @(`^&#
$<&`Fbb(Hj Co=
*,_. !%&'(N,a @(`^&F
;*AO>O8L*c;
8F( NO>(,F)C%c*
  !"
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! 2F(*NO(NB^&F
=.2,a ;L9LC
•'> c`^&g
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Ff<,9;(>(@(*8
 $j(#*((*,-*;Cd&(*
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8<FbCWb_^O&8c*H.*
ac&(2*.*:F=@(Fb.*
C
XYjj8<gY2$8<8*b-*j,8<<
8*b@(%&'("(,b2$

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#( pO !8*bC#&9<*!,*
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29(C
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<N88C%K#88
(*N`^&#>^ GL#)8CB^
&.`Fb ( 9*.*
@(8Nb(Hj GLC~!(
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'(X'(*NQ_.=deJNQ_.=~((X+C
+!(@(N`^&.#^8
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Q*I3gB1 7 <,9;!(E
_/ ’
QyOLI9;*pN_/ @(`^
&(LlH.*NJIN“C‚Y*p`^
&(<*,a-*c #j,c&S
Fi, E;*8#82C‚ap(<
L,&(! ,*CZ~;*U
p`^&.#ccO!j!*OdeJ
*.*@(8C
Q*Ing‚1 7#8<j;j &(@(`^
&’
‚Yc <&(j_/ @(`^&
j_/S9*lS8*b(Cd&*-*@(j((j
8/*.*@(8#bMh;8*bO
>(F& c8F(C
  !"
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