báo cáo thực tập tốt nghiệp Kế hoạch thành lập trang trại gia đình

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1.1.1 Nguồn gốc hình thành ý tưởng
1.1.2 Sơ lược về tính khả thi của ý tưởng
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2.1 Phân tích môi trường Marketing
2.1.1 Môi trường marketing
2.1.2 Thị trường mục tiêu và định vị sản
phẩm trên trị trường
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2.1.3 Phân tích thị trường
2.1.4 Phân tích SWOT
2.1.5 Phân tích các rủi ro từ môi trường
2.2 Mục tiêu marketing
2.3 Chiến lược Marketing
2.3.1 Chiến lược sản phẩm
2.3.2 Chiến lược giá
2.3.3 Chiến lược phân phối
2.3.4 Chiến lược xúc tiến bán (truyền
thông marketing)
2.4 Ngân quỹ Marketing
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3.1.1 Kế hoạch doanh thu, chi phí, lợi
nhuận
3.1.1.1 Kế hoạch doanh thu
3.1.1.2 Kế hoạch chi phí
3.1.1.3 Kế hoạch lợi nhuận
3.1.1.4 Yêu cầu vốn đầu tư ban đầu
3.1.2 Các báo cáo tài chính

3.1.2.1 Báo cáo kết quả hoạt động
3.1.2.2 Báo cáo lưu chuyển tiền tệ
3.1.2.3 Dòng tiền và giá trị hiện tại thuần
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a $O a9%2!d6!eEJ 6$c6o 6$'6$!$D2$: ;EF$<!WV
': '!d6$3$<D2'_667; 67C67'5$EH63"@
-@-@*@wa<YbA6G$8$56$I;v6Yg
P$eEH6V9M6G$*Z$;U67: EVVTU/$;EH6E)EYb9n 67J 7m 3L"
W  $M2U+U/$;EH6<3'7!_ 32$ef<Cˆ$Y;V$Ya 67F$Ee!6Y
>5u!H6@P$eEH63"V:>W &‰_$5"p!;3Š'6767kEYc  ;:
6$W <u)VE%;6$B6Ya Ed6$!D<b67: M6$3$<D267; 67C6$?:
'W$F$@
ai;$M;"$!"MŠ'67: $Ya 67F$$‹67b38$!"B8$G$W U

<L' $M22$r667lV$A!9SrEe!6Y$Y(SrŒ<6$UxTU$Ya
67F$ /@$'3:EVUEA!8M6S$3%67GE%;<GI;n • 7H66$G$
$b2$:W <L' $M236$!y>52$r667l@
&$G$D!M6;'EYburE%$<3$M6E1$Y <C$%!5$$Yg I; V
'n;EW tŽ<C$6m<kE%;wt?7;U V'n;L";'3W ;'ƒE)
8$W f6$!e6N"<3$M6E1@w:>r$8$G$D!• $YE•El'6$c6B6I;
n >$6$r67: ‚5 -$N 6;V6$lurE%$n W  $M2$Y>;!
)cd9CeC"S?8fE9 ?(,'
DC"
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(m)
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0
C)
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wd<M!67: ‚5 -$:6$H"EL"6$S>S6$!_n 8$G$D!$M6E1@$
'W$F$67; 67C$M6E13$V'L"V6F$6$G$ $7_ UV8$5o $%!
$C6d6@mEVV6$lEY;7;$Y1 >5u!H6

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

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7! t_UE•6tM6<3Ed1$!"M'AN$!"MJ K!LXP$NQ$M;"@
)6$lVU8$6B67; 67C7;Ec32$r667lE)6C:EA!8MEl$i  YcW
9L6S<3' 3!67'5$EH6I;'F$tŠ >h<SI;$G$'F$@7a>gEVU
$E) V22$e<3'$:p!$Ya I;'F$ 3"3 2$r667l@J 6$cU$c>S
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EA!8M ;6o >5u!H6U 5p!"B6HEAM<3'$: Yc9L@mEV V22$e
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67C2$n$b21EA!8M8$6Bu)$_3EA!8M6S$I;n @V$YD"U
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*Z$;EH6YcEJUV>S$‹67bI;'r"'V$MEC@
-@.@r>52$•'I;67; 67C@
L"67J 
L"6$S2$•'N;UED!2$_ UtŽ2U‡U7;!@@@
L"op!5$!dUu:3U'G6URU9h;UE!EIUz
L"5$;Uu;$U<_m U>?@
L"W  $M2wŽU'G;U67W'@
L"7m &?:Uu3m@
D6!W37m U 36$5YcU%6U9UtfU<b7m Ur@
D6$!r2$B2$•'6mL"67J 3D6!WEl2$kk<ˆ$;!6$?:$!8‰8$“2

8G@
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k6!I;EA63 $h!'W$F$2$n$b236$%67Yc 6!6$kI;'_667;
67C ;EF$zElEC6EYb8B6p!5>5u!H639:;$6$!U<b$!D@
5't5:$:C6E_ >5u!H6@


; <C<b$!D@
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F'EYbEe!7;$:>52$•'@
-@/@r"B!6dp!"B6E%$6$3$W @
FEL"<3': '!dI;r$L3ˆ$Y;6$S$M8$W tB6VE5't5:
6$3$W $;"8$W U$Y ˆ'!d$:'F$'_6a$_3• $cV$Ya
67F$$3"v6Yg EYbEY;7;3Vr$!" ;$Y1 9ˆEd16WEL"
E)<3'_66$3$W <1$H6@
M6CM6$3$<D267; 67C9:$Y;EIEA!8M6WˆE; 6$S$M6m6m
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p!"B6M<3'gW 6$WUL ;:o >!H6<;:E_ u)$_U2$Iu;$EH6
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>52$•'$:r67; 67C$:•$‹67br$IEe!6Y8$ r>52$•'p!r6$H2@
Y16;<3'_6Y1W  $M2$Y $A!$3 W >52$k6$!_7H6<13
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'r"UuG $M2$BtBu!H68$•!67E%;t36O$3$;6O$<LD@
*@-@*@$%67Yc 'k6!3E%$%>52$•'676$%67Yc
P$LE:C6$%67Yc $?:E%;<vANU'D6E_9LY6$Y;6$16U8$G$D!
6$!D<b”6L'<vEc>d L ;:'!d>j9k $i $!"B!2$•'6d6$H6U
6$?:$L8$•!$\6$!$D29LY 3"3 ;:^U6$?:$3$'!;\9:$!

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2$kk<C$2$G>5u!H6>qEYb 5'Er 8l@
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9n U%67GI;>52$•'$M6CU%67GI;>52$•'': '!d67: 6Ya <;U
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