Thực trạng và một số giải pháp nhằm phát triển du lịch đồng nai

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ISSN:0866 - 7802
" S608
12 - 2014
3 THANG 1 KY
Toa soan
&
tri
stf
530 dai lQ Binh Duong, Phuong Hiep Thanh, TP.Thii Dau MQt, tinh Binh Duong
Email:
( 3 THANG 1 KY)
ISSN: 0866· 7802
S608
-
f
Tap chi
• A'
KINI -rE ·
Tang Bien t~p
PGS.TS. Nguyin Thanh
*
Ph6 Tang Bien t~p
TS.NB. Trdn Thanh VU

HQi d6ng Bien t~p
Thuong true:
ThS. Bui VUTung
cns«
Cac uy vien:
GS.TS.
Nguyen
Van Thanh
os.
TS. Hoang Van
cia«
GS.TS. Hoanh Tht Chinh
PGs. TS.
D6
Linh Hiep
PGs rS
Nguyen
Quc5cT~
PGS.TS Pham Van DU(Jc
PGS.TS Phuong
Ngoc Thach.
PGs. TS. Va Van Nht
PGS.TS. Phuac Minh Hi¢p
PGS.TS. Phung Dinh Man
PGS.TS. Pham Minh Tiin
TS.
is
B£ch Phuong
TS. DS Nguyin
tt«

H6ng Huang
TS. Nguyin
Xudn
Dung
TS.
Nguyen
Tuong Dung
ThS.
is
Tht B£ch Thuy
*
ThU' ky Toa soan
ThS. Nguyin Thi
Ngoc
Huang
**
Giay phep hoat dQng bao chi in
S6: 36/GP-BTTTT
C~p ngay 05.02.2013
S6 hrong in: 3000 cuon
***
Ch~ ban va in t~i Nha in:
Lien Tirong, Quan 6, Tp. HCM
12·2014
_ A
KY -rIDAT"
•
MUCLUC
.
.

Trang
Kinh t~- Kj thuij,t
1.
Nguyln Ki Tuan, DilO Thanh Can: Gidi phap phat triin
kinh ti h9P tac xii trong nong nghiep tinh Kien Giang trong
giai doan hi~n nay
1
2.
Ha
Nam Khtinh Giao, Huynh Di?p Triim Anh: Thuc trang va m(Jt
s8 gidi phdp nhJm phdt triin du Itch D6ng Nai 12
3.
KhJng Van Thtmg: Thllc trang sdn xuat kinli doanh cua doanh
nghiep co v8n dau tu true tiip nuac ngoai tt;liVi~tNam
giai doan 2000-2013
27
4.
Da Thj Thanh Vinh, Di)ng Thanh Binh: PMt trdn van hoa doanh
nghiep cho cong ty c6 phdn tu van Dau tu xdy dung Kiin Vi~t 35
5.
Vong Thinh Nam: Nghien
CUll,
xdy dung h~ th8ng chi tieuphat
triin bJn vicng nganh
chiin
nuoi ga cong nghiep tai Vi~tNam 51
6. Vii Van Thirc: Hoat d(Jng!dim tra, !dim soat n(Jib(Jtai
ngdn hang nong nghiep vaph at triin ruing than Vi~tNam
61
7.

Phqm Nguyln Ng(JcAnh: PMt triin bJn viing cac khu congnghiep
tren dia ban tinh Binh Duong - nhin titgoc d(Jmdi trutmg
71
8.
Nguyln QuJc Nghi,
is
Thj Diiu Hi~n, Vii Thj PhuO'1IgTruyin:
Gidi phdp ndng cao 1(Yithi canh.tranh cho xoai cat Hoa L(Jc,tinh
tu«
Giang theo each tdp c4intit quan ddm cua khach hang
78
9.
Nguyln Ieng Vii: Thiit 14ipmo hinh tinh toan muc nude trieu tren
song tai khu V1!C can Gia, thanh.ph6 H6 Chi Minh 90
Chinh tri - Xii hpi
10. Cdnh' Chi Hoang: PMt triin luc IU(1nglao d(Jng
cong nghiep tinh EJ6ng Nai trong h(Jinhdp qu8c ti
101
11.Cu Duc Th(J: Dao duc each mang trong nJn kinh ti thi tnarng
dinh huang xii h9i chu nghia 110
12.Nguyin Van Kifm: EJ8imoi cong tac qudn
/y,
gop phdn
ndng cao chat luong giao due dai h9C dap ung yeu cdu
h(Jinhdp qu8c tigiai doan hien nay 115
Nghien ctru - Trao oJi
13.
Le
Thanh Df!,t:KMi niem giai han va m8i quan h? voi cac
khai niem co ban cua giai tich

120
14.Biti Xuiin Thanh: M8i quan h? giiia "nha~ nghia" va
"loi ich" trong duong
t8i
chinh tri cua Mt;ln~
TU 129
- >
Thong tin Khoa hflc-
Bao
t{lO
-
•
ISSN: 0866·78
JOURNAL
lN20~~~~~
ECONOMICS · TECHNOLOGY'"
Editorial Office and management
530 Blnh Duong Avenu. Hi~p Thanh Ward. Thii Dau MQt City, Blnh Duong Province
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Email:
TABLE OF CONTENNTS
Page
Editor - in - chief
Assoc.ProfDr. Nguyen Thanh
*
Deputy Editor - in - chief
Dr. Tran Thanh Vu
Editorial board
Permanent
MA. Bui Vu Tung Chan

Member
Prof Dr. Nguyen Van Thanh
Prof Dr. Hoang Van Chau
Prof Dr. Hoang Thi Chinh
Assoc.Prof.Dr Do Linh Hiep
Assoc.ProfDr. Nguyen Quoc Te
Assoc.ProfDr. Pham VanDuoc
Assoc.Prof Dr. Phuong Ngoc Thach
Assoc.ProfDr. Vo VanNhi
Assoc.ProfDr. Phuoc Minh Hiep
Assoc.ProfDr. Phung Minh Man
Assoc.ProfDr. Pham Minh Tien
Dr.
is
Bich Phuong
Dr. Nguyen Thi Hong Huong
Dr. Nguyen Xuan Dung
Dr. Nguyen Tuong Dung
MA. Le Thi Bich Thuy
*
Managing Editor
Dr. Nguyen Thi Ngoc Huong
**
Publishing licence
No: 36/GP-BTTTT
Date
05/0212013
In number:3000copies
***
Printing at: Lien TUOngprinting,

District 6, HCM city
Economic - Technical
1.
Nguyen Ke Tuan, Dao Thanh Can: Solutions to develop
cooperative economics in agriculture in Kien Giang province
in the present time
1
2.
Ha Nam Khanh Giao, Huynh Diep Tram Anh: Dong Nai,
tourism development, factor analysis to explore 12
3.
Khong Van Thang: Current status of production and business
enterprises offoreign direct investment in Vietnam
in the period
2000 - 2013
27
4.
Do Thi Thanh Vinh*, Dang Thanh Binh: Suggestions to
develop business cultures for kien viet construction investment
consultancy joint stock company. 35
5.
Vong Thinh Nam: Study on indicators system for sustainable
development of breed industrial chicken in Vietnam 51
6.
Vu Van Thuc: Internal control at vietnam bank for Agriculture
and rural development
61
7.
Phqm Nguyen Ngoc Anh: The stable development of the
industrial parks in Binh Duong - environment aspect looking

71
8.
Nguyen Quoc Nghi, Le Thi Dieu Hien, Vo Thi PhU'O'1IgTruyen:
Solutions to enhance the competitive advantage of Hoa Loc
sweet mango in Tien Giang province approaching from the
view of customers
78
9.
Nguyen Ieng Vu: Establishing a modelfor calculating the song
dynasty rise in Can Gio, Ho Chi Minh
90
Politics - Society
10.
Canh. Chi Hoang: Labour force development industrial Dong
Nai integration in international
101
11.Cu Due Tho: Moral revolutionmarketeconomysocialis oriented
110
12.Nguyen Van Kiem: Innovating management contribute to
improving higher education quality that meet requirements
integration period current international 115
Research - Exchange
13.
Le Thanh Dat: Definition of limitations and relationship to the
basic concepts of achievement award
120
14.Bui Xuan Thanh: The relation between "benevolence" and
"benefit" of mencius '(Manb Tu)political line
129
Information Science - Training

Tap chi KiDh
ti .
Ky th~
, '" "'? ., ~ ,
N
THUC TRANG VA MOT SO GIAI PHAP NHAM PHA T TRIEN
DU
LlCH DONG NAI
Hii.Nam Khtinh Giao*, Huynh DifP TriimAnh**
TOM TAT
Drmg Nai la tinh thuoc mien Dong Nam B(J, n&m trong vung ph at triin kinh Ii trong diim
phia Nam. Tinh co 1(Yithi so sanh
vJ
du lich voi cac dia phuong khdc, nhung du lich D6ng Nai van
chua phat triin dung tiJm ndng. Nghien cuu nay nh&m lam ro thuc trang va goi
y
miit
s6
giai phdp
nhdm phat triin du lich cua tinh D6ng Nai.
Nghien cuu su dung phuong phap phdn tlch SWOT kit h9P phdn tich nhdn t6 khtim pha
(EFA), tuang quan h6i quy, su dung phdn mem SPSS 16.0 di tim ra cac nhdn t6 tac d(Jng din viec
ph at triin du lich cua tinh. Kit qua cho thdy co
6
nhom nhdn t6 tac d(Jng din viec thu hut khacb du
lich din D6ng Nai la: (1) Tai nguyen du Itch nhdn van, (2) Am thuc va dich
V'f:I
hJ tra, (3) Dich
V'f:I
du Itch, (4) Co sa ha tdng, (5) San phdm du Itch va thai d(J nguai ddn, (6) Diim thu hut du Itch. Tit

do, cac giai phap duac dJ xudt vai tinh D6ng Nai nh&m phdt triin du Itch.
Tir
khoa: tinh
Dang Nai, phdt
triin
du Itch, phiin tich
nhiin
ta
khdm
phd
DONG NAI, TOURISM DEVELOPMENT, FACTOR ANALYSIS TO EXPLORE
ABSTRACT
D6ng Nai is a South-East province, which is located in the Southern main pointfor economic
development. The province has a tourism advantage in comparison to the other provinces, however,
D6ng Nai s tourism have not developed up to his potential. This research aims at clarify the reality
and suggests some solutions to develop D6ng Nais tourism.
This research plays the SWOT analysis together with the reliability Cronbach s Alpha,
exploratory factor analyzing and multiple regressioning by SPSS 16. The results of data analyzing
shows that there are 6 main factors affectingthe attraction of tourism into D6ng Nai: (1) The
resources of human civilizational tourism, (2) The comestibles and the supporting services, (3)
Tourism services, (4) Physical infrastructure, (5) Tourism products and Peoples behavior, (6)
Tourism attractivenesses. From that, there are some solutions suggested to develop D6ng Nai s
tourism.
Keywords: Dong Nai, tourism development, factor analysis to explore
*
PGs.
TS. Khoa Dao tao Sau Dai h(JC,
Truong
Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng:
0903306363

** PGs.
TS. Khoa Dao tao Sau Dai hoc,
Truong
Dai H(Jc Tai chinh- Marketing, B6 Tai chinh. Di¢n thoai di i16ng:
0903306363
12
lpha,
lyzing
) The
S, (3)
r,
(6)
Nai's
pha
Thl;PC
trs
<1g
va
1. TONGQUAN
D6ng Nai n~m trong vung kinh t€ trong
di~m phia Nam, each TP.H6 Chi Minh 30
km, each Ha
NQi 1.695 km, giao thong thuan
ti~n
ca
dirong bQ, duong s~t
va
dirong song.
(Duirng slit
di

qua qu8e
191,
quoc
19
51, qu8e
1920,
quoc
19
56;
cs.
cang
duong
thuy
nhu:
.Cang Long Binh Tan, Cang
Go
Ddu; San
bay
quoc t~ Long Thanh). Tinh c6 nhieu lang
ngh€ thu cong va nhtrng khu du lich bat ngan.
Tinh c6 nghe nghiep truyen thong n6i tieng
1ft
g6m
su
va nhieu
nghe
nghiep tieu thu
cong
nghiep nhu dan lat, may tre la, gia cong d6 my
nghe, lam cac san pham ill g6 cong nghe, ch€

bi€n nong san, san xu~t gach ng6i, due d6ng,
due gang Tinh c6 nhieu di tich lich sir, van
hoa va cac diem du lich c6 tiem nang: Van
mi€u Tr~n Bien (Bien Hoa), d€n tho NguySn
HOu
Canh, khu du
lich
Biru Long, khu du
lich
ven song B6ng Nai,
lang
bum Tan Tri€u, khu
du lich sinh thai Thac Mai - h6 mroc n6ng,
Bao 6, chi€n khu D, Van mi€u Tr~n Bien,
mQ c6 Hang Gon, dan da Binh Da, khu du
lich
thac Giang Di€n, khu du
lich
Dong
CMu Vien (Xuan Tan, Long Khanh), khu du
lich Vuan Xoai, khu di tich dp qu6c gia -
mii
Clnra
Chan (mii Gia Lao), H6 Nui Le (Xuan
L9C);
Vuon Quoc Gia Cat Tien la mQt khu
nrng nguyen sinh rong Ion, diroc UNESCO
cong nhan la khu sinh quyen cua th€ gioi.
Theo thong ke cua Phong Nghiep vu Du
lich, S6 Van h6a, Th€ thao va Du lich tinh

B6ng Nai, uoc t6ng hrot khach d€n tham quan
trong 6 thang dAunam 2014, vui choi giai tri
va luu tru dat 1.236.000 hrot, dat 42,6% k€
hoach. Doanh thu du lich dat 394 tYd6ng, dat
51,1% k€ hoach.
se
hrot khach d€n tham
quan va vui choi giai tri giam 10% so voi
cling
Icy
nam tnroc, do cac san pham du lich
con don di~u, thieu tinh dQc dao, cham d6i
moi, nhi€u co s6 luu tni du lich chua dat yeu
du theo quy chuan. Hoat dong lu hanh tren
dia ban con nho, le sire canh tranh chua cao.
Viec tim ra cac giai phap nham phat trien du
lich D6ng Nai tro nen cAnthiet.
2. co
sa
LY LU~ pIlAT TRIEN
DULleH
Gatrell (1994) dinh nghia: "Di€m d€n la
nhfmg vung dia ly c6 nhfrng thuoc tinh, tinh
nang, S\I h~p d~n va dich vu d€ thu hut ngiroi
sir dung tiem nang". Trong cac nhin chien
hroc, Buhalis (2000) cho r~ng: "Di€m d€n Ia
h6n hop cua cac san pham dich vu, cung dp
tich hop kinh nghiem cho ngiroi tieu dung".
Page
&

Connell (2006) dinh nghia: "Di€m d€n
la mQt h6n hop c6
cac
d~c di€m d6ng g6i s~n
san pham dich vu, kha nang ti€p c~, thu hut,
tien nghi, cac hoat dQng va dich vu h6 tro".
Nhu v~y,di€m d€n phai c6 mot pham vi nh~t
dinh v€ co so va dich vu cu th€ cho du khach,
Theo Kotler (2002): "Ti€p thi dia
phucmg la mot k€ hoach t6ng hop d6ng bQ
gioi thieu
v€
mot dia
phucmg
voi
nhtrng
d~c di€m n6i bat, cac uu th€ hien c6 va viSn
canh phat trien lau dai cua dia phuong d6
nham thu hut cac nha d~u tu, kinh doanh,
nhirng nguoi du lich, nhfrng dan cu d€n dia
phirong d6 tim nhfrng co hQi dAu tu kinh
doanh hay thoa man cac nhu du tieu dung
cua minh, ill d6 thuc dfty kinh t€ xa hQi cua
dia phucmg". Cac y€u t6 thu hut dia phirong
c6 th€ chia thanh cac y€u t6 cirng (S\I 6n
dinh kinh t€, nang suat, chi phi, quan niem
v€ s6 htru, cac mang lucri dich vu va h6
trc
cua dia phucmg, co so ha tAng va thong
tin, vi tri chien hroc, k€ hoach va chucmg

trinh khuyen mai), y€u t6 mem (phat trien
13
Tap chi Kinh Ii . Ky Ihu(l:l
-
3. THT!C T~G pIlAT TRIEN DU LJCH TiNH DONG NAI
Tai nguyen du lich nr nhien cua tinh r~t phong phu va da dang (Bang 1).
Bang 1: Tai nguyen du Itch tv nhien cua tinh D6ng Nai
chuyen biet, ch~t hrong cuoc song, nang
hrc lao dong va dQi ngfi chuyen man, van
h6a, ca.nhan, quan ly,
S\I
nang dong va linh
hoat, tinh chuyen nghiep trong tiep c~n thi
tnrong, quan tri doanh nghiep).
Porter (2008) cho r~ng: "N~n tang co
ban d~ hoat dong cua doanh nghiep dat mire
tren trung binh trong dai han la 19i th€ canh
tranh b~n
vimg",
Cling theo Porter (2008),
cac y€u t6 tao nen tinh b~n vfrng cua 19i
th€ canh tranh phu thuoc: (1) Gia tri cua
kha nang chien hrcc tao nen viec dap irng
nhu du va mong doi cua khach hang, (2)
Tinh hiem c6 cua kha nang chien hroc hay
con goi la nguon hrc duy nhat, (3) Tinh ben
vtrng cua kha nang chi€n hroc - dQ kh6 bi
bat chuoc.
Nghien CUu cua Tuyen
&

ctg (2010)
chi ra cac y€u t6 tac dong d€n viec thu hut
khach du lich Da Lat - Lam D6ng g6m: (1)
D~c diem, (2) DQng co, (3) Thong tin, (4)
Ch~t hrong san pham' dich vu, (5) Gia ca,
(6) Hinh anh dia phuong.
Giao
&
ctg (2012) chi ra cac nhan
16
anh hirong d€n viec Marketing du lich dia
phuong B€n Tre gom: (1) Nguon lao dQng
lanh nghe cho doanh nghiep va dich vu
phuc vu nguoi lao dong, (2) Chinh sach
h6 tro hoat dong dAu nr va san xuftt kinh
doanh, (3) Lao dong ph6 thong, dao tao
nghe va dich vu phuc vu lao dong, (4) Ha
tang co
sa
va chi phi.
Phan loai cac diem du Iich theo dia hinh
Stt Ten dia phuong
N1ii,
Song, Cong
Tong so Rung
doi
Ho Thac Suoi Cu lao,
vien,
dao
vUdn

1
Thanh phc Bien Hoa 10 1 2
5
2
2
Thi xa Long Khanh 3 3
3
Huyen Vinh Cuu 3
1
1
1
4
Huyen Long Thanh 5
1
1
1
1
1
5 Huyen Nhon Trach. 3
1 1 1
6 Huyen Thong Nhat
2 2
7
Huyen Trang Born 3 1 1 1
8
Huyen Xuan LQc
7
1 1 1 4
9 Huyen Cam My 6
2 2

1 1
10 Huyen Dinh Quan 4
1 1 2
11 Huyen Tan Phu 4 1
1 1 1
Tong so 50
4
7
8
8
3
8
12
(Ngudn: S6' VHTTDL Dang Nai)
14
ia ca,
an t6
ich
dia
dQng
[ch vu
sach
t
kinh
ao t~o
(4) H~
Cong
vien,
Vlidn
2

3
1
1
Thl,l'C.tr~ng
va
D6ng Nai co Utinguyen du lich nhan van phong phu, co th~ dinh hinh phat trien met s6 loai
hinh du lich thich hop: Du lich v~ nguon, nghien
ciru
lich sir; Du lich hanh huong; Du lich van
hoa k~t hop du lich thien nhien (Bang 2).
Bang 2: Tai nguyen du Itch nhdn van cua TinhDong Nai
Loai hinh
Trong do, cap
xeph~g
Stt
Yen dia phuong
Di tich
Di
tich
Tong
so
thang canh, kien Qudc
ditich
lich
su,
each
true, nghe thuat
T'mh
gia
mang

hoac khao co
1
TP.Bien Hoa
11
9
6
14
20
2
Huyen Long Thanh
3
1
2
3
3
Huyen Nhon Trach
1
2 2
1
3
4
Huyen Vinh Ciru
1
3
1
3
4
5
Thi xii Long Khanh 2
1

1
2
3
6
Huyen Dinh Quan
1 1
2
2
7 Huyen Thong Nhat
1 1
1
8
Huyen Trang Born
1
1 1
(Nguan: Ban Quan
ly
Di tich Danh thang Dang Nai)
D~c biet, mot s6 di tich van hoa lich sir phan b6 xen ke trong cac khu rung tao thanh mot dang
tai
nguyen du
lich
sinh thai d~c s~c:
cac
khu rung van
hoa lich
sir
va bao
v~
moi

tnrong (Bang
3).
Bang 3: Rung gan voi di tich van hoa Itch
su
D6ng Nai
Stt
Ten di tich
Ten rung d~e dung Ghi chu
-
Di tich nay thuoc
1
Thanh dia vuong quoc Phil Nam
Vuon quoc gia Cat Tien
tinh Lam Dong
2
Can cu Khu uy, Trung uong
C\lC
Khu Bao ton Thien nhien
mien Nam va Van hoa Dong Nai
3
H~ thong hang dong
Rung d~c dung Gia ty
Chua duoc xep hang
4
Chien khu rung Sac
Rung ngap man (Rung
Sac Nhon Trach)
(Nguan: ScrVHTTDLD6ng Nai)
Ben canh mot s6I€ hQi mang tinh quoc gia (T~t Nguyen Dan, T~t Trung thu, Gi6 t6 Hung
Vuong, QU6c khanh ), co th~ chia cac I€ hQi

cr
D6ng Nai thanh cac loai sau: L€ hQi lang xii
truy~n thong (cling dinh, cling via troi dftt, cling ba, ta tai phan, ); L€ hQi cua cac dan tQc it
nguoi (cling Ilia moi, du diroc mila, dam trau, c~u an ); L€ hQi
10'
niem nhfrng
S\I
kien lich sir
15
(Ngudn: SiYVHTT&DLD8ng
Nai)
Tap
chi
Kinh t~· Ky thu<lt
D6ng Nai (L~ hQi truyen thong each mang tai Chien Khu D, Chien th~ng La Nga, chien thang
san bay Bien Hoa ).
Hien D6ng Nai co khoang 41 dan tQc it ngiroi da:co mat
a
vung dfit Dong Nam bQ ill r~t
lau doi, thuong cu tru
a
go d6i, vung co mroc 'ngot theo tuyen song rach, chu y€u la song
D6ng Nai (Bang 4).
Bang 4: Dan t9c him dia sinh song quanh rimg d(lc dung
Stl
len
dan
tQcban
dia
Ten rung

d~c dung
Dia
ban
cu tni
1
Chau M~, Stieng
VUdn quae gia cat Tien Trongranhgioirung
2
Chau Ro
Khu Bao ton thien nhien va Van
Trong ranh gioi rung
hoa DongNai
Theo thong ke cua Sa VHTT&DL D6ng Nai, cac co
sa
luu tru (CSLT) du lich phan b6
khong d6ng d~u, t~p trung chu y€u tai khu trung tam do thi va rai rac
a
cac huyen, Rieng tai
thanh ph6 Bien Hoa da:co khoang 350 co
sa
hru tni du lich. Di~u nay, lam cho tinh trang thi€u
phong tai cac khu V\IC vung xa trung tam tro nen thieu co nhu cfru t6 clnrc nhfrng su kien Ion,
nh~ chuan bi cho 1~hQi rirng D6ng Nai s~p toi thi cong tac ngii nghi 1avfin d~ dn quan tam d~
giai quyet (Bang 5).
Bang 5: Ca
sa
luu tru du lien tren dia him tlnh D6ng Nai din ndm 2013
Khach san
SoCSLT
Sobuong

4sao
1 l32
3
sao
1
84
2
sao
6
297
1
sao
1
30
CSLT
dat tieu
chum toi tilleu
0 0
CSLTkhac
592
6317
Tong so
601
6.860
(Nguen : SiYVHTT&DLD8ng Nai) "
Cac co
sa
kinh doanh khach san - nha hang dat tieu chuan nha hang nam 20131a 330 co
sa,
tang 294 co

sa
so nam 2003. Ben canh do, con co khoang 22.901 co
sa
nho, can tin
a
quy mo
hQ ca th~ phuc vu nhu c~u an uong cua nhan dan 1aodQng trong tinh (Bang 6).
16
Tic
met xufit phat di€m thap, du lich D6ng Nai c6 rmrc tang tnrong rfit fin tirong: 33% v€
ai) hrot khach va 32% v€ doanh thu, binh quan trong 11 nam,
tic
2003 d€n 2013, d~n d~u v€ t6c dQ
tang tnrong trong cac nganh kinh t€ tai D6ng Nai, g6p ph~n quan trong vao
Sl,I
chuyen dich kinh
b6 tS theo huang cong nghiep - dich vu - nong nghiep cua dia phuong, Nam 2013, doanh thu du
tai lich dat 698
tY
d6ng, d6n 2.800.830 hrot khach, trong d6 c6 54.862 hrot khach qu6c tS, chiem
'eu ti trong g~n 2%tren t6ng hrot khach (Bang 7).
so,
lOa
On,
ai)
Thl,PC
f.r~ng
va
,
Bang 6: Ca

sa
khach san - nha hang tinh D6ng Nai
Nitm
2002 2003
2004 2005
S6 don
vi
khach san - nha hang
23 36 41
55
S6 hQ tu nhan kinh doanh nha hang, bar, can tin
- -
12.269 12.100
Niim
2006 2007 2008 2009
S6 don
vi
khach san - nha hang
79
115 147
-
S6 he>tu nhan kinh doanh co
sa
luu tru, nha hang 12.637
16.868
16.505
16.814
Niim
2010 2011 2012 2013
S6 don

vi
khach san - nha hang 157
228
302 330
S6 he>tu nhan kinh doanh co
sa
luu tni, nha hang
17.504
19.048 22.156 22.901
(NguAn: C1}C Th8ng
ke
DAng Nai)
Bang 7: Kit qua hoat il9ng du Itch 2003-2007 va 2009-2013
CHITIEU
2003 2004 2005 2006 2007
Tong doanh thu
TYdong
53,307 69,65 146,34 168,50
210,05
Lu hanh
TYdong
3,97 3,66 6,80 8,02
13,61
Luutni
TYdong 9,19 20,20 60,26 45,96 69,86
An
u6ng
Tydong
29,70 33,20 79,28 57,16 74,66
Khac

TYdong 10,45 12,60 57,36
51,92
Tong luot khach
luct 370.748 502.868
707.392
860.226
1.100.769
Trona do, khach qu6c te
IU<;It
9.668
16.357 19.195
25.002
21.343
111~
%
2,61
3,25 2,71 2,91
1,94
CHITIEU
2009 2010 2011 2012
2013
Tong doanh thu
tYdong
350.00 415,850
497,227.
615,000 698,000
Lu hanh
tYdong
32.00 31,700 44,040
52,000 71,868

Luu tru
tYdong 108.00
128,400
150,115 192,000
221,772
An
u6ng
tYdong
117.00 128,500 150,589
187,800 197,007
Khac
tYdong
93.00
127,250
152,483
183,200
207,535
Tong IU<;ltkhach
IU<;It
1.740.000
2.069.700
2.953.166 2.506.115
2.800.830
Trongdo,khachqu6cte
IU<;It
38.360
42.600
44.383
52.200
54.862

11l~
%
2,2
2,05 1,50 2,08
1,96
(NguAn:
Sa
VHTT &DL DAng Nai)
17
TC;lP
chi Kinh Ii· Ky Ihu4)t
D~u nr VaG linh VlJC du lich duoc xac dinh la nganh kinh doanh nen viec d~u tu ngan
sach
cua
tinh VaG linh VlJC du lich ~p trung VaG cac du an kSt
du
ha tkg va quy hoach chi tiSt mang tinh xuc
tac nham khuyen khich, huy dQngd~u nr du lich ill cac thanh phan kinh tS (Bang 10).
Bang 10: T6ng v6n d6u
tu
du lich 2001 - 2013
Nam DVT 2001 2002 2003
2004
Tong von dau
tu
VaG linh
Trieu dong 9.150 50 4.962
11.515
vue du
Iich

Nam
2005
200(}
2007 2008
2009
Tong von dau tu VaG linh
Trieu dong 8.894 19.655
8.023
11.763
17.200
vue du lich
Nam
DVT 2010 2011 2012 2013
Tong von dau tu VaG linh
Trieu
dong 50.000 585.000 30.000
0
vue du
Iich
(kh6ng co
von cho
ha
tang)
(Nguan: SO'K~ hoach D§u nr Dang Nai)
Ben canh do, tinh cling moi goi duoc mQt s6 dir an d~u nr du Iich ill cac thanh phan kinh tS
trong va ngoai mroc. Tuy v~y, kha nang thu hut d~u nr mroc ngoai con
dt
han chS. Giai dean ill
2001-2013, D6ng Nai co 40 du an d~u tu du lich, trong do 9 du an da:hoat dong kinh doanh 6n
dinh, 19 du an dang trong qua trinh d~n bu, quy hoach, hoan chinh thu tuc va 17 du an dll thu

h6i gifty phep hoac hSt han thoi gian gioi thieu dia di€m (Bang 11).
Bang 11: Tinh trang cac du an d6u
tu
du Itch
din 2013
Tong so du an
Tinh trang dlj
an
dau
hi
du lich
-
Dang hoqt Dang b6i thuong
hogc
Thu
hdi giay phep
hoac het
d9
ng
dang quy hooch. chi tilt han
gidi
thieu dia diem
40
9 14
17
(Nguan: SO'K~ hoach D§u nr Dang Nai)
Cong tac tuyen truyen quang ba, xuc tiSn du lich dang nrng biroc duoc quan tam, thuc dAy.
Nhin chung, hieu qua cua hoat dong xuc tien du lich chua cao, chu ySu gioi han trong cac hoat
dQng gioi thieu du lich, nang cao str hi€u biSt cua du khach v~ D6ng Nai clnr chua th~t
sv

du
manh d€ dinh huong thi tnrong, gop phan khoi day nhu du cua du khach, va moi dirng lai (;
rmrc thu hut phuc vu khach nQitinh, con roi rac don
Ie,
chua d~u tu dung mire cho cac hoat dQng
xuc tiSn d~n dSn chua du sire hftp d~n du khach ngoai tinh va khach qu6c tS.
Tom hroc thirc trang phat trien du lich D6ng Nai co th€ tim thfty trong phan tich SWOT
(Bang 13).
18
het
Nai)
dAy.
hoat
\l
dli
lai
(y
d9
n
g
OT
Tturc
V€lng
va
Bang 13: Phdn tlcli SWOTvJ du lich tinh D6ng Nai
S (Strengths - diem manh):
W (Weaknessess -
han che):
(51) An ninh tot, nguoi dan hieu khach (d~e trung
(WI) TM nguyen nhieu nhung phan tan, da dang

chung
cua
ca nude).
nhung thieu quy mo. Cac di tich, cong trlnh, diem
(52)
Da
dang ve
tai
nguyen
va
tiem nang, ca ve tai
tham quan khong thuan
tien
de thiet ke thanh
nguyen thien nhien va nhung gia tri nhan van:
san phdm du
lich
hoan ehinh.
Cac
canh rung da
(53) Vuon Quae gia cat Tien duoc UNE5CO cong dang
chung
10Mnhung thieu so
luong
tung 10M.
nhan la Khu du tm sinh quyen the gioi, dang duoc
Cac
danh thang, den dai, nha co, di tich deu co
xem
xet cong

nhan
la
di san thien nhien the
gioi,
nhung quy mo nho hoac khong Ion.
(54)
Cac
khu khu rung phia bae co dien tieh
Ion,
m~t
(W2) Thieu
cac tac
phdm van
hoc, nghe
thuat
Ion
d(>che
phu
eao, phong
phu cac
10Md(>ngthuc v~t. viet ve
cac
dia
danh
va
con nguoi,
cac
danh nhan
(55) Song Dong Nai la con song Ion, co nhieu thac
van hoa dia phuong.

nude, hai ben bo co nhieu di tich lich su thoi
md
(W3) Ket noi giao thong Vdi dia phuong rat tot,
c6i phuong Nam va nhieu dinh chua.
nhung den cac diem mang tai nguyen du lich kern,
(56) Ho Tri An co mat hOnlt rong
va
dep. chua thuan ti~n eho du khach. Vi~e dau tu co
sd
ha
(57) Co nhieu lang nghe, nhieu san phdm thu
tang
cua
nha nude trien khai cham.
cong,
nhieu mon an
va
trai cay
la
nhung d~e san
(W4) Cong tac quang ba, tiep thi hinh anh dia
dia
phuong.
phuong chua
tot.
(58)
Nhieu
di tich each m~g (W5) Keu goi dau tu trong du Itch chua hap dan
(59) Giao
thong

thuan lei, dang
duoc mo rong
cac nha dau tu, Cong tac trien khai dau tu du lich
rnanh me, gan san bay Tan 50n Nhat, sap tci can cham, nhieu du an quy hoach vuong den bu, gicli
co san bay quae te Long Thanh. toa keo dai,
(510) Quj' dat rong.
(W6) Chua tao
duoc
nhung san phdm du Itch co
(511) 'Co san du khach n9i vung (TP.HCM, Binh
h~ thong, nhung san phdm du lich d~e thu.
Duong, Dong Nai) (W7) Thieu co sd luu tni, d~e bi~t la tai cac
huyen,
(W8) Ngudn nhan
Iuc
yeu
va
mongo
o
(Opportunities- Co hQi): T (Threats-Thach
thuc):
(01) Vi~t Nam dn dinh chinh tri, uy tin ngay cang
(Tl) Tinh trang suy giam va st,tsuy thoai kinh te
tang tren truong qudc te. VN
va
the
gioi
chua ket thiic.
(02) Thailand khung hoang kinh te va ehinh tri, (T2) Dich benh (cum A/H5Nl, heo tai xanh ) tai
ehia se mot luong khach dang ke tho Vi~t Nam.

VN dang tac d(>ngxau den nhu cau du lich.
(03) Viec trien khai cac goi kieh cau cua ehinh
(T3) Su canh tranh quyet li~t
cua
cac tinh thanh
phu,
viec hoan thue thu nhap
ca
nhan
va chuong
trong khu vue,
trinh
'1n tucng
Vi~t Nam" cua Tong
cue
Du lich,
(T
4)
Vi~e dau tu ha tang (dien, nude, thong
(04) 5an bay
qudc
te Long Thanh sap duqe xay dung,
tin lien
lac,
giao thong ) eho
cac
diem den
(05) Su quan tam cua lanh dao tinh ve linh vue
giau tai nguyen (cac canh
rung,

cac
di tich,
dich
VI,l
va
du
lich,
cac vung dan t(>e ) doi hoi ngudn vdn Ion,
(06) Co ehe thong tboang va viec cai each hanh
thu
hdi
van
cham.
chanh manh me
cua
tinh DN
(T5) Ngudn nhan luc yeu va chua duoc
dao
(07)
Cuoc
song nguci dan Dong Nam b9 (thi truong tao.
6
khu vue nha nude, tai cap huyen, khong
chinh cua du lich Dong Nai)
ngay
cang tang nhanh.
phai huyen nao
cling co
nguci phu
trach, eho

(08) Khuynh
hucng
du
lich
tim ve thien nhien,
du kiem
nhiern
va
khong co ai
tung
qua dao
tao
ve du Itch.
(Ngu8n: Phan tich cua nh6m nghlen ciru)
,
.
19
Tap chi
Kink
t&·
Ky
th~
4.
MO
HiNH NGIDEN
ctru
K~ thira cac nghien ciru trong va ngoai mroc, co xem xet d~n thuc ti6n cua tinh D6ng
Nai, nhom nghien ciru d~ xuftt cac nhan t6 tac dQng d~n viec thu hut du lich D6ng Nai
(Bang 14).
Bang 14: Cac nhdn t6 tac d9ng din thu hut khach du Itch D6ng Nai

Tai nguyen du lich
DL4. Khi h~u va thai tiet de chiu
tu nhien (Xl)
DL3.
V!
tri thuan loi de den du lich bang duong thiry
DL2.
V!
tri thuan loi de den du lich bang duong bQ
Tai nguyen du lich
DLlS. Cac cong vien, quang truong, dai tucng niem, tuong dai dep
nhan van (X2)
DL14. Cac bao tang van hoa, lich su, khu luu niem danh nhan hap dan
DLl6. Co cac cung duong dep de di dao va chup anh
DL13. Co co sd ton giao de thuc hien nghi Iehoac hap dan de tham quan
Co sd ha tang (X3) DLSC. Mang lucridien thoai co dinh va di dong dap ung nhu cau
DLSD. Mang internet nhanh va on dinh
DLSB. Phuong tien giao thong (taxi, xe om, tau, pha, xe buyt ) day du
Dich vu du Iich (X4)
DL2S. GiMtri ve dern (phong tra, quan ca phe, karaoke ) thu hut
DL24. Co cac phong trien lam nghe thuat, do gom, san phdm kien true
DL26. Co dich vu cham soc sue khoe va ngoai hinh, thu gian
DL23. Cac khu the thao, giMtri mang tinh chat van dQng thu hut khach
DL27. Co cac trung tam thuong rnai, sieu thi, khu phd mua sam, cho
Dieu kien dia DL33. Co su thanh binh cua dia phuong, nhat la ve dem
phuong (XS)
DL34. Ng1iai dan dia phuong gin gift canh quan va di tich
DL32. Moi truong v~ sinh, an tom
DL3S. Gia ca sinh hoat tai dia phuong
hop If

Diem du lich (X6) DLl8. Khu earn trai, khu du lich tien nghi, an toan
DLl9. Cac then, ap co sinh hoat hay hoat dong dQc dao thu hut khach
DLl7. Cac khu bao ton thien nhien hap dan
Nang luc phuc vu DL30. Nguo! dan dia phuong than thien, niem nd
(X7)
DL29. Khach du lich duoc su h6 tro cua cong an, bao v~,clan dia phuong
DL3l. Ban hai long ve chat luong phuc vu cua nhan vien du lich
DL28. Hang hoa, do luu niern phong phu va dQc dao
Am
thuc va dich vu
DL9. Thuc an duoc che bien phu hop vcrikhdu vi cua ban
h6 tro (X8)
DLlO. Co cac co sd y te, cac chct so cap cuu phuc vu khach du lich
Dl.l
l. Nha v~ sinh cong cong sach se, day du
DL8. Nha hang sach se, gia ca phu hop
(Ngu6n: Nh6m nghien ciru d~ xuit)
20
Thl,PC
er{Jng va
5. PHAN
rtcn
DUL~U KHAo sAT
5.1.Mau khao sat
D6i tUl/ng khao sat la khdch. du Ijch
t{Ii DJng Nai, phuong phap thu~n ti?n.
186 bang trii
1m
thu th~p sir dung dUI/C,
au

tieu chuan dl tiin hanh phiin tich
nhiin t6 (Hair
&
ctg,
1998).
se
khach du
ljch co muc dich tham quan (9,7% voi 19
phieu), nghi duong (47 phieu, 24%), tham
than nhan (41 phieu, 20,9%), kinh doanh (9
phieu, 4,6%) va nhi~u muc dich k~t hop (80
phieu, 40,8%).
v~
thai gian hru tni, da s6
khach du lich
ducc
khao sat co thai gian
hru tni Ia 3 dem (70 phieu, 37,5%), 2 dem
,ydu
Bang
15:
Dp tin c~y vagia trj thang do
(56 phieu, 28,6%), 4 dem (32 phieu, 16,3%)
phu hop voi s6 dem luu tni binh quan cua
khach du lich d€n D6ng Nai. V~ hra tuoi, da
s6 khach du lich duoc khao sat tir 20 - 35
tu6i (124 phieu, 63,3%) va tir 36 - 50 tu6i
(37 phieu, 18,9%)
5.2. Ddnh gia dp tin c~y va gia trj
thang do

De>tin c~y va gia
hi
thang do diroc daub
gia thong qua h~ s6 tin c~y Cronbach's Alpha
(>0,6) va h~ s6 nrong quan bien -t6ng (>0,33).
K€t qua pharr tich diroc tom t~t trong bang 15.
true
4
Dich vu du Iich
s6
BIEN
QUAN
SAT
srr
THANGDO
H~s6
TU'ONG
QUANBIEN-
-> •
TONGNHO
NHAT
GHI·
CHU
CRON-
BACH'S
ALPHA
1
Tai nguyen du lich
tu
nhien

0,444
Lo~
nhom
3
0,562
2
Tai nguyen du lich nhan van
0,850 0,657
4
3
Co
sa
ha tang
0,814
0,632
3
5
0,827 0,555
Dieu kien dia phuong
5
4
Loai
nhom
0,781 0.239
0,644
6 I
Dit~mdu
lich
3
0,831

0,750
7 I Nang luc phuc vu
3
0,895
8 I
Am
thuc va dich vu ho tro
3
0,6500,841
5.3.Phiin tich nhiin t6
khdm
pha
Qua 2 I~n phan tich nhan t6 kham pha
(EFA),
h~ s6 tai nhan t6 th&pnh&tIa 0,5, k€t
(NguAn: Phan tich cua nhom nghien ctru)
qua
h~ s6 KMO 0,777>0,5, Sig. = 0,000<0,01,
. rut gon lai duoc 6 nhom nhan t6 (Bang 16).
21
T~P chi
Kinh
t~ •
Ky
thu~
Bang 16: Cdc nhom nhiin ta tdc ilrng vi~c thu hut khdch du Ijch ciia Dang Nai
DL13. C6 co
sCi
ton giao de thuc hien nghi Iehoac hap dan de tham quan
Tai nguyen du lich

DLl4. Cac bao tang van h6a, lich
sit,
khu luu niern danh nhan hap dan
nhan van (XDLl)
DLlS. Cac cong vien, quang truong, dai tucng niern, tuong dai dep
DLl6. C6 cac cung duong dep de di dao va chup anh
DL24. C6 cac phong trien lam nghe thuat, do gom, san pham kien true
Dich
V\1
du Itch
DL2S. Giai tri ve dem (phong tra, qUIDca phe, karaoke ) thu hut
(XDL2)
DL26. C6 dich
V\1
cham s6c sue khoe va ngoai hlnh, thu gian
DL23. Cac khu the thao, giai tri mang tinh chat v~n dong thu hut khach
San pham du lich
DL29. Khach du Itch duoc su ho tro cua cong an, bao v~,dan dia phuong
va thai d¢ nguoi
DL30. Nguoi dan dia phuong than thien, niem
nCi
dan (XDL3)
DL28. Hang h6a, do luu niern phong phu va d¢c dao
,
DL9. Thuc an dU<;1Cche bien phu hop vdi khdu vi cua ban
Am thuc va dich
DLlO. C6 cac co
sCi
y te, cac chat so cap cuu phuc
V\1

khach du Itch
V\1
ho tro (XDL4)
DLll. Nha v~ sinh cong cong sach se, day du
Diem thu hut du
DLl8. Khu earn trai, khu du Itch tien nghi, an toan
DLl9. Cac then, ap c6 sinh hoat hay hoat dong d¢c dao thu hut khach
Itch (XDLS)
DLl7. Cac khu bao ton thien nhien hap dan
Co
sCi
ha tang
DLSC. Mang luoi dien thoai co dinh va di dong dap ung nhu cau
DLSB. Phuong tien giao thong (taxi, xe om, tau, pha, xe buyt ) day du
(XDL6)
DLSD. Mang internet nhanh va on dinh
(Ngunn: Phan tich cua nhom nghien ciru)
5.4. Kit qua
phiin
tich
tuang
quan va hai quy
Y=2,374+0,386XDLl +0, 136XDL2+0,006XDL3+0,304XDL4+0,002XDL5+0,029XDL6
K€t qua cho thfty
sir
hai long cua du khach
khi du lich tai D6ng Nai chiu tac d¢ng rihiSu
nhftt boi nhan t6 Tai nguyen du lich nhan van
(B. = 0,386), k€ d€n Ia nhan t6
Am

tlnrc va
dich
V\1
h6 tro
(B
4
=
0,304), k€ d€n la nhan t6
Dich
V\1
du lich
(B
2
= 0,136), k€ d€n la nhan t6
Co
sa
ha tang
(B6=
0,029), k€ d€n la nhan t6
San pham du lich va thai d¢ nguoi dan
(B3
=
0,006), cuoi cung
1ft
nhan t6 Di€m thu hut ou
lich
(Bs
= 0,002).
Tir cac ket qua cua bao cao xu ly s6 lieu
va mo hinh cac y€u t6 thu hut khach du

lich cua tinh f)6ng Nai, nh6m nghien ciru
da: xac dinh ducc nhtrng nhan t6 chinh tac
dong d€n
S\l
hai long cua du khach khi d€n .
du lich tai D6ng Nai. Tu d6, nh6m nghien
ciru c6 co
sa
d€ diSu chinh kip thai nham
giup cho du lich D6ng Nai tro nen hftp dftn,
thu hut du khach nhieu hon
nfra
trong thai
gian toi.
22
uan
Thl,PC rflng
va
6. DE XUAT cAc GIAI PHAp THU HUT KHACH DU LJCH
CiJA
TINH
6.1. Coo sO'd~ xu§t giai phap: (1) Thuc
trang du lich cua Tinh D6ng Nai; (2) Phan
tich SWOT hoat dong du lich; (3) Chien hroc
phat trien du lich Vi~t Nam d€n
nam
2020,
t5.mnhin d€n nam 2030; (4) K€t qua phan tich
dfr lieu khao sat vS danh gia cua du khach,
6.2.Ml}c tieu tang quat ciia giiii phdp:

- Phat huy nhtrng tiem nang, loi th€ vS tai
nguyen du lich, d~y manh hoat dong du lich
D6ng Nai tro thanh nganh kinh t€ quan trong,
co tac dong tich cue vao kinh t€ - xa hQi cua
dia phirong.
- D~u
nr xay dung cac co So' v~t ch~t kY
thuat du lich, nang cao ch~t luong va da dang
san pham du lich mang tinh dac thu cua dia
plnrong co tinh h~p d~n
va
canh tranh cao,
huang d€n d6i nrong khach co chi tra cao.
- Dfty manh xa hQi hoa phat trien du lich,
tranh thu moi nguon hrc trong va ngoai mroc
d€ d~u nr phat trien du lich, Tang cuong xuc
tien du lich, mo rong hop tac voi cac dia-
phuong trong va ngoai mroc trong do chu
trong lien k€t voi cac dia phuong trong khu
vue d€ phat trien du lich.
- Nang cao hieu lire, hieu qua quan ly nha
mroc ill tinh d€n co So'
va
chu trong dao tao,
b6i duong nguon nhan hrc du lich ca ngan
han, trung han l~n dai han.
- Phat trien du lich g~n liSn voi phat trien
thuong mai
va
gifr gin ban s~c van hoa

dan
tQc
d€ dong gop tich cue vao sir phat tri€n kinh
t€ xa hQi cua tinh theo huang b€n vfrng.
6.3. Cdc giiii phdp chu yiu
Thu: nhat, biio t6n va phdt triin tai
nguyen du lich nhiin van ciia tinh: Tren co
sa su phong phu vS tai nguyen du lich nhan
van, co the dinh hinh phat trien mot s6 loai
hinh du lich thich hop:
.Du Itch
vJ
nguon, nghien
CUu
Itch
su:
tim
hi€u lich sir hinh thanh va phat trien cua vung
d~t D6ng Nai tai Can cir khu uy mien Dong
Nam bQ, Trung irong C\1Cmien Nam, dia dao
Nhon Trach, Nha Xanh, Bao tang D6ng Nai.
Du Itch hanh huang: Chua Gia Lao (Nui
Chira Chan), Chua Ong, Chua Dai Giac, Chua
Long ThiSn, Chua Biru Phong. Ianhfrng
noi phu hop phat trien loai hinh du lich hanh
lnrong.
Du Itch van hoa kit hap du licit thien
nhien: tham quan nrng k€t hop nghien CUu
di tich lich sir (k€t n6i viron qu6c gia Cat Tien
va Can cu Khu uy mien Dong Nam bo), tham

quan di tich lich su k€t hop sinh hoat van hoa
(tham quan Can cir khu uy, Trung irong C\1C
mien Nam, sinh heat van nghe cong chieng,
giao hru van hoa voi ngiroi Chau Ro tai ~p Ly
Lich, huyen Vinh Ciru), du lich song kSt hop
tim hi€u van hoa (CU lao Ba
Xe,
Chua Long
Thi€n, d€n tho Nguy€n Htru Canh ).
Thli' hai, gin giu net van hoa
am
th{l'Cva
ciii thifn cdc dich
VI}
h6 tr!!:
Am
thuc: Phat tri€n cac d~c san tieu bieu la
buM va cac mon an, thirc u6ng duoc chS bien
ill bum nhu nrou bum, che bum,
goi
biroi,
nem bum; b~p Tan Tri€u (huyen Vinh Ciru),
nrou B€n G6 (huyen Long Thanh), nrou can,
corn Lam (huyen Tan Phu), xoi phong
Cai thien cac dich v¥
h8
tro: Co cac co
So'
Y
tS, cac ch6t so cftp ciru phuc V\1 khach du

lich. Nha v~ sinh cong cong sach se, d~y du
Thtr ba, phdt triin cdc dich
VI}
du lich:
Phat trien cac phong trien lam nghe thuat, d6
, g6m, san pham kien true. Phat tri€n dich V\1
cham soc sire khoe va ngoai hinh, thir gian,
T'J-p chi
Kink ti • Ky thu<it
Truce mat, cAn OOaOOchong dinh hinh
cac
Ioai qua hru niem du lich, cac san pham d~c
s~c co tinh d~c thu cua tirng dia phirong d@
thu hut khach du lich, nlnr: bieu trung du
lich
D6ng
N
ai, t~p aOOcard postal v€ danh th~ng
va cac diSm du lich hap din cua D6ng Nai,
cac biSu nrong tam linh Cay da ba g6c
a
Nui
Chira chan, Chua Dai giac, Chua Biru Phong,
Chua Ong v v
Th". sdu, dai vOi vijc dao t90 va phd:
triin ngu6n nhiin l{rc du lich: Tnroc m~t,
dn chu trong t6 clnrc cac lap dao tao, b6i
duong ngan ngay thee chuyen d€ hoac linh
Vl!C,
phat trien nhan

lire
du lich dam
bao
s6
IUQ11gtheo tirng loai hinh du lich, quy mo
phat trien, co kiSn thirc chuyen mon, trinh dQ
chuyen nghiep dap irng yeu du phat trien du
lich va hQi OO~pqudc tS. Kien quyet khong
dS tinh trang nguoi th~m gia cong tac du lich
nhirng chira qua lap dao 410, b6i ,duOng v€
dAu
ill,
quan
11',
phuc vu du lich.
Th". bay, vi phdt triin th] truimg, xtu:
tiin qudng bti va thuong hifu du lich: Chu
trong phat triSn manh thi tnrong du lich D.Qi
dia, chu trong phan dean khach nghi duong,
vui choi giai tri, nghi cu6i tuAn va mua s~m
thong qua cac loai hinh du lieh city tour, du
lich sinh thai, du lich song, xay dung mQt s6
clnrong trinh kich du du lich giam gia cho
du khach nhan dip cac ngay l~, tSt trong nam.
Khuyen khich viec dAu
ill
phat triSn cac khu
vui choi, giai tri cao cap 41icac khu, diSm du
lich hien co OO~mdSn phuc vu, khai thac cac "
d6i nrong cong nhan, sinh vien, h9C sinh. V€

phat trien thirong hieu du lich: Nghien ciru va
lira
chon mot vai doanh nghiep du lich m~OO
dS co kS hoach quang ba hinh anh, phat triSn
thirong hieu co vi thS canh tranh cao trong
khu
Vl!C
va ca mroc. "
cAn hru tam dSn cac loai hinh giai tri v€ dem '
(phong tra, quan ca phe, karaoke ), cac khu
thS thao, giai tri mang tinh chfit v~n dQng thu
hut khach.
Th". tu, dai vOivijc phdt triin hj thang
hI! tang va CO'
SO'
v~t chat
kj
thu~t
phuc
vI! du lich: Ben canh viec Nha mnrc dAu
ill
quy hoach, phat trien h~ thong ha tAng giao
thong, thong tin, truyen thong, nang IUQ11g;
cap thoat mroc, moi tnrong va cac linh
Vl!C
lien quan dam bao d6ng bQ dS phuc vu yeu
du phat trien du lich; DAu
ill
nang cap phat
trien h~ th6ng ha tAng van hoa, xii hQi nlnr

h~ thong OOa bao tang, nha hat, co
sa
kham
chtra b~OO, cham soc sire khoe, du di€u
kien, tien nghi phuc vu khach du lich; din
tao di€u kien thuan loi cho cac t6 chirc, ca
nhan lam du lich v€ thu tuc hanh chinh, cap
giay phep kinh doanh, xay dung dS phat trien
h~ thong co
sa
v~t chat
Icy
thuat phuc vu du
lich dam bao chat IUQ11g,tien nghi dap irng
nhu du cua khach du lich (co
sa
hru tru du
lich, OOahang, co
sa
dich vu thong tin,
ill
van
du
lich,
co
sa
dich
vu d~t
gift chB,
dai

11',1ft
hanh, huang din; plnrong tien va co
sa
dich
vu phuc vu v~n chuyen khach du lich, co
sa
dich vu phuc vu tham quan, nghi duong, vui
choi, giai tri, thS thao, h9i nghi va cac muc
dich khac ).
Thtr niim, dai vOiyeu cau phdt trii
n
sdn
ph
am
du
lich:
dn co mot quan diSm va chu
tnrong khuyen khich cac thanh phan kinh tS
tham gia xay dung khong chi dua vao nguon
tai nguyen du lich s~n co ma con nghien ciru
OOudu vui choi, giai tri, nghi duong cua cac
thanh phArrxii h9i dS hinh thanh cac loai hinh
du lich co chat IUQ11g,d~c s~c, phong phu da
dang, co gia tri gia tang cao, dam bao dap irng
OOucAucua khach du lich nQi dia va qu6c tS.
24
cac
d~c
g
d~

lich
r
ang
Nai,
Nui
ong,
htit
miit,
, b6i
Hnh
o
SO
mo
dQ
ndu
ong
Iieh
g
ve
xuc
Chu
nQi
5ng,
sam
, du
t
s5
cho
am.
Tturc

'iirijlng
va
Thu
tdm,
vi dOu
tu
va chinh stich pluit
triin
du lich:
Nha mroc c~n don gian h6a
cac thu tuc hanh chinh trong viec dp phep
kinh doanh dich vu lu hanh, v~n tai du Iich
tren song, tren bQ; cong khai ban d6 quy
hoach phat trien du lich tren dia ban tinh, k~
ca quy hoach phat trien cac ben dirng, b€n d6
tren song phuc vu du lich. Khuyen khich d~u
nr cac khu, diem du lich moi, cho yay v5n
Uti
dai, d6ng thai c6 bien phap thao gO-mot
s5 kh6 khan virong miic v~ thu€ trong viec
chuyen d6i muc dich su dung d~t ill nong
nghiep hoac him nghiep sang phuc vu du lich
dS cac nha ~~u tir du lich yen tam. Thirc hien
chinh sach khuyen khich xa hQi h6a, thu hut
cac nguon hrc ca trong va ngoai mroc d~u ur
phat trien ha t~ng, co
sa
v~t ch~t
ley
thuat du

lich, phat trien nhan hrc va quang ba, xuc ti€n
du lich.
Th'u chin, dai vOiciing tdc quiin Ij nha
nutic vi
du lich:
Tang cuong nang lire
co
quan quan ly nha mroc v~ du lich cua tinh;
ph5i hop, lien k€t gitra du lich voi cac nganh
trong tinh va cac dia phuong d~ phat trien du
lich. Thi€t l~p duong day n6ng v~ du lich d~
tu v~n, huang d~n, kip thai thao gO-nhirng
kh6 khan, virong mac cho cac nha d~u tu, cac
doanh nghiep, cac t6 clnrc va ca nhan c6 t6
clnrc hoat dQng du lich, k~
ca
cho du khach
d€n D6ng Nai. T6 clnrc viec thong ke, then
doi, quan ly v~ nQi dung, chat lUQ'11gcac loai
hinh hoat dQng du lich tren dia ban dS ill d6
nghien
CUu
d~ xuat hinh thanh mQt h~ thong
chi
tieu cc
ban danh
gia heat
dQng du
lich
lam co

sa
cho viec xay dung va giao chi tieu
phat tri~n du lich hang nam cho cac nganh
va cac dia phuong. Tang cuong ph6 bien,
huang d~n cac khu, di~m du lich ap dung h~
thong cac tieu chuAn nganh, truce mat la h~
thong nha v~ sinh phuc vu du lich. Nang cao
vai tro va trach nhiem cua chinh quyen dia
phirong trong viec bao dam moi tnrong, van
minh du lich, an ninh, tr~t tv, an toan xa hoi
tai cac khu, diem du lich.
KETLU~N
Thong qua
phan tich
SWOT, khao sat
va van dung phuong phap phan tich cac
, nhan t5 kham pha, phan tich nrong quan h6i
quy, nh6m nghien ciru da tim ra 6 nhan t5
c6 tac dQng d€n viec thu hut du khach: (1)
Tai nguyen du lich nhan van, (2)
Am
thuc
va dich vu h6 tro, (3) Dich vu du lich, (4)
CO'
sa
ha t~ng, (5) San pham du lich va thai dQ
ngiroi dan, (6) Di~m thu hut du lich. Tir d6,
d~ xu~t d€n tinh D6ng N ai nhtrng giai phap
di~u chinh sir tac dQng cua cac nhan t5 thong
qua cac chinh sach d~ nang cao hoat dong

thu hut du khach vao tinh. Viec chon m~u
thuan tien c6 th~ gay kh6 khan trong viec
khai quat h6a, va d6 ding chinh la huong
nghien ciru ti€p theo.
TAl LI~U
THAM
KHAo
1. A. Bruce
&
K. Landon (2004),
Tli duy chien
luoc,
NXB Tong hop, TP.HCM.
2. Ban Quill ly Di tich Danh thang Dong Nai (2013), Soli~u thong
ke,
3. Buhalis, D., 2000. Marketing the competitive destination of the future,
Tourism Management, 21
(1): 97-116.
4. Christopher Lovelock
&
Iochen Wirtz (2004).
Services Marketing - People - Technology - Strategy,
Fifth Edition, Prentice Hall. .
25
Tap chi Kinh Ii . Ky Ihw;il
5. C\ICThong ke Dong Nai (2013), Nien giam thong ke Dong Nai.
6. Foster D. (1999), Measuring Customer Satisfaction in the Tourism industry. Third International
&
Sixth National Research Conference on Quality Management.
7. Gartrell, R.B. (1994). Destination Marketingfor Convention and Visistor Bureaus, 2nd ed. Dubu-

que: Kendall/ Hunt Publishing Co.
8. Ha Nam Khanh Giao & ctg (2012), Marketing dia phuong tinh Ben tre, S6 khoa hoc Cong nghe
tinh Ben tre.
9. Martin Roll (2009), Chien luoc Thuong hieu CMu
A,
Nha xudt ban Lao dong - Xa hoi .
10. Nguyen Van Dung (2009), Chien luoc va chien thuat quang ba Marketing Du lich, Nha xuat ban
Giao thong van tai .
11. Porter M. (2008), Loi the canli tranh (ban dich), Nxb Tre, TP.HCM.
12. Kotler P.& ctg (2004), Marketing au: dia phuong CMu
A,
Thanh phd Ho Chi Minh
13. Kotler P.,Micheal Alan Hamlin, Irving Rein, Donald H. Hailer,
Tiep
thi dia phuong Chau
A
(ban
dich) - Chuong trinh Quan ly kinh te Fullbright.
14. Kotler P.,Micheal Alan Hamlin, Irving Rein, Donald H. Hailer (1993), Places Marketing, Free
Press, NY.
15. S6 van hoa the thao du lich Dong Nai (2013), Nien giam thong ke Dong Nai.
16. Tong C\ICDu lich viet Nam (2000), Non nuoc Vi~tNam, Ha NQi.
17. Tuyen
&
ctg (2010), Khao sat
y
kien cua khad: du lfch nude ngoa: ve'nhiing diem manh - diem yeu
cua du lfch Va Lat - Lam Dong, Truong D~ hoc Da Lat
26