Cách nhìn mới về website

Ninh Thanh Cầu (PTNK)
Ninh Thanh Cầu
Ninh Thanh Cầu (PTNK)
Ninh Thanh Cầu (PTNK)
We will talk about:
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Deciding on Content
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Preparing for Content
Ninh Thanh Cầu (PTNK)
design considerations
•
few "rules" in Web design
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Each site's unique goals
 points and possible solutions to
consider when deciding what's best for
your site design
Ninh Thanh Cầu (PTNK)
design considerations
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This methodology is not unique to Web
design.
•
Automobile manufacturers, mapmakers,
book designers, and just about everyone
involved in a design-oriented process
follow a similar progression.
Ninh Thanh Cầu (PTNK)
What is web ?
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A means to communicate
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Whenever you're communicating
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What you're saying, to whom, and how.
So: “think before you speak"
Ninh Thanh Cầu (PTNK)
How We Communicate
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Language
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Gestures
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Facial Expressions
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Intonations
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Space
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Time
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Culture
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Images
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Actions
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Silence
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Inactivity

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And More…
Ninh Thanh Cầu (PTNK)
The web …
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The Web has its own set of cues: image, text,
interaction, organization, motion, and sound.
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On the Web, "thinking before we speak" means
far more than simply understanding verbal
communication;
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Thinking about how image, text, organization,
interaction, motion, and sound can work
together to create successful presentations.
Ninh Thanh Cầu (PTNK)
Learned
"speaking Web."
Ninh Thanh Cầu (PTNK)
Say it in "Web"
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The first thing you may ask is, "What am I
looking at? And what does it mean?“
You should..
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What is my Web site's goal ?
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Who is my audience
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Why are they likely to come to my site ?

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How do they communicate ?
Ninh Thanh Cầu (PTNK)
Who is your client?
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Who is your client?
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Who is your client?
•
Who is your client?
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Who is your client?
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Who is your client?
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Who is your client?
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Who is your client?
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Who is your client?
Ninh Thanh Cầu (PTNK)
2 types of clients
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You – Your clients
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Your Audience – The one whom you want
to see in your sites…
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The real question is "What need is the
Web site going to solve?"

Ninh Thanh Cầu (PTNK)
When Not To Web
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Is the Web the right medium for what we
are trying to do here?
Ninh Thanh Cầu (PTNK)
Ninh Thanh Cầu (PTNK)
What they are looking for
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"What is their purpose for coming to your
Web site?
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Visitors come to Web sites with questions
and expectations
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When your audience can achieve their
goals quickly and easily
Ninh Thanh Cầu (PTNK)
Knowing how your audienc
communicates…
Using profiles and scenarios
Profile:
name: Amanda Sample
sex: Female
age: 28
residence: Tiny, overpriced apartment in Manhattan
hobbies: Fashion magazine browsing, men (of course), New York local theater, and occasional
cooking
Reason For Coming To Williams-Sonoma:
Wants to slowly build up a collection of high-quality cookwares that will last for many years. She is

tired of poor quality cookware that has to be replaced
Expectation:
Wants to see products organized by materials and cost and wants description of those materials,
especially their durability
Ideal Outcome:
Can compare products in the manner she chooses and easily purchase them
Ninh Thanh Cầu (PTNK)
Designing For Variety
Ninh Thanh Cầu (PTNK)
Determining Content
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The majority of Web users come to the Web for
one thing: content.
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A good way to make sure that you meet your
audience's needs is to provide the content that
they seek.
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Content included in a Web site should meet the
needs and expectations of your audience. If your
audience does not need the content you are
putting online, why is it there?
Ninh Thanh Cầu (PTNK)