Đề xuất chiến lược phát triển các sản phẩm dịch vụ du lịch Tiền Giang đến năm 2020

B GIÁO DC VÀ ÀO TO
TRI HC CÔNG NGH TP. HCM























 GIANG



LUN  THC 

Chuyên ngành: inh doanh

:
60340102







TP. H CHÍ MINH, tháng 05 

B GIÁO DC VÀ ÀO TO
TRI HC CÔNG NGH TP. HCM









LUN  THC 

Chuyên ngành: inh doanh

:
60340102



DUY HUÂN





TP. H CHÍ MINH, tháng 03 









ngày 24 tháng 4 2014


(Ghi rõ họ, tên, học hàm, học vị của Hội đồng chấm bảo vệ Luận văn Thạc sĩ)
TT


1


2
GS.TS.Võ Thanh Thu

3


4


5



sau 


h giá LV

TS


PHÒNG QLKH  

  
TP. HCM, ngày 07 tháng 8 năm 2013



 
 
 MSHV: 1241820015

I- 


II- 
t 
  
III-  7/8/13
IV- 27/2/14
V-  

 
 ký) 

PGS.TS 
i

L CAM OAN

Tôi xin cam oan: LĐề xuất chiến lược phát triển các
sản phẩm dịch vụ du lịch Tiền Giang đến năm 2020 là công trình
nghiên cu tng hp ca riêng tôi.
Các lý lun, nghiên cu  trình bày trong  án cha
tg  công b trong bt kcông trình nào khác. 


Trân trng kính chào!

Tiền Giang, Ngày 07 tháng 3 năm 2014



 g

ii

LI CM N

i c Công
TP. HCM 


Tôi xin trân trng cm    ã hng dn
chúng tôi trong môn hc Qun Trhin Lc.
          
-  

-  

Cm n các anh ch trong - -
 ã iúp , to iu kin thun li cho
tôi trong quá trình nghiên cc uvn.
Tôi vô cùng n gia ình, b bè, ng nghp ã  tình giúp 
ng viên,   k thu li cho tôi trong sut quá trình c  và
tc hin lu vn nghiên cu ca mình./.
Kính chúc quý Thy/Cô, các Anh/Ch tht nhiu sc khe !

iii





,

 
 vùng
 






 s









         


  và sai sót.
Cô xem xét và góp ý cho  
iv

ABSTRACT
Relations and international integration of Vietnam is increasingly expanding,
its role and position is especially affirmed in the international arena since Vietnam
became a WTO member. Tien Giang is a coastal province in the Mekong Delta
province, it is an important transshipment which connects the Southwest regions
with Hochiminh city and other regions. Due to the very advantageous position, Tien
Giang has become the political and cultural center of the Mekong Delta. In order to
step into the big playground of Tien Giang economy in general and tourism in
particular, in spite of many advantages, there are also many difficulties that need to
be faced.
For the growth of province's economy in the future, the province has
          

recently achieved some initial success. In order to make travel to become a dynamic
economic sector of Tien Giang, it needs to develop a strategy for tourism
development until 2020.
This thesis uses research methodologies such as interviewing experts
consulted by experts, general research methods, descriptive data analysis which was
collected from inside and outside, along with the product development strategies of
Philip Kotler to form matrix EFE, IFE, competitive image matrix, SWOT and
QSPM. In conjunction with other scientific research methods, the research results
as: identify the factors that make up the market development advantages, products

Based on the synthesis, analysis, evaluation of the product development, Tien
 Quyrements of
the tourism industry in the next period, the author has identified the strategic
development for products and tourism services in Tien Giang until 2020. It focuses
on the optimal strategy and the alternatives in the realistic circumstances of Tien
past.
In the process of writing this dissertation, it is inevitable to contain
           
comments for the dissertation to be completed more impeccably.

v


LI CAM OAN i
LI CM N ii
TÓM TT iii
ABSTRACT iv
MC LC v
DANH MC CÁC CH VIT TT ix
DANH MC CÁC BNG x

DANH MC CÁC HÌNH NH xi
GII THIU T TÀI NGHIÊN CU 1
t v 1
2. Tính cp thit c tài 2
3. Mc tiêu nghiên cu c tài 3
u 3
5. Phm vi nghiên cu 5
6. B cc ca lu 5
 LÝ THUYT 6
1.1 Tng quan v du lch 6
1.1.1 Du lch và du khách 6
 6
1.1.1.2 Du khách 7
1.1.2 Các loi hình du lch 7
1.2 Tng quan v chic sn phm 10
1.2.1. Khái nim v sn phm. 10
1.2.2 Chu k sng ca sn phm 11
 12
 12
 12
 13
1.2.3 Phát trin sn phm mi 14
 15
1.2.3.2  18
vi

 19
 19
1.2.3.5 Phân tích tình hình kinh doanh 20
 22

 23
1.3 Chic phát trin sn phm du lch 28
1.3.1 Sn phm du lch và nhn ca nó 28
1.3.2 Thành phn sn phm du lch 29
 29
 30
 30
1.3.3 Chic chu k i sng sn phm 31
 . 32
tage) 32
 32
 33
Tóm t 33
NG PHÁT TRIN NGÀNH DU LCH
TNH TIN GIANG 35
n phm dch v du lch Tin 2008-2012 35
2.1.1 Gii thiu chung v du lch Tin Giang 35

35

 35
- xã
 36
2.1.2 Hin trng phát trin du lch Tin 2008-2012 36
 36
 46
 47
vii

 48

 49
 50
 51
 55
2.1.3 Nh 58
 58
 59
2.2 Phân tích các yu t n chic phát trin các sn
phm dch v du lch Tin Giang 61
 61
 61
 63
-  63
 64
 69
ng vi mô 73
 73
 74
2.2.3 Các yu t ni b 75
 75
 75
 75
 78
 78
2.2.4 Nhm mm yi và thách thi vi du lch
Tin Giang 79
 79
 81
Tóm t 82
viii

C PHÁT TRIN CÁC SN PHM, DCH V DU
LCH TI 84
3.1 Mc tiêu 84
 xây dng mc tiêu 84
3.1.2 Các mc tiêu phát trin 86
3.2 Chic phát trin du lch Ti 87
3.2.1 Hình thành chic qua phân tích ma trn SWOT 87
3.2.2 La chn chic qua ma trn QSPM 91
3.3 Phát trin các chic 98
3.3.1 Chic tp trung 98
3.3.2 Chic quy hoch 98
3.3.3 Chic xúc tin qung bá du lch 99
3.3.4 Chic phát trin ngun nhân lc 99
3.4 Các gii pháp thc hin chic la chn 100
3.4.1 Nhóm gii pháp thc hin chic tp trung 100
3.4.2 Nhóm gii pháp thc hin chic quy hoch 102
3.4.3 Nhóm gii pháp thc hin chic xúc tin qung bá du lch 105
3.4.4 Nhóm gii pháp thc hin chic phát trin ngun nhân lc 107
Tóm t 108
KT LUN VÀ KIN NGH 109
TÀI LIU THAM KHO 113

ix



CP: 
 
 

GDP: 
KT-XH: 
NXB: 
PGS: Phó giáo s
TG: 
ThS: Thc s
TMDV: 
TP. HCM: 
TP: 
TS: Tin s
UBND: 
VH-TT-DL: 
WTO: 


x





Tên
Trang

-2012
51

-
2012
52



54

5-2012
55


56
2.6

Giang
79
2.7

81
3.1

87
3.2

91
3.3

92
3.4

94
3.5


95



xi

CÁC 


Tên
Trang
Hình 1.1

11
Hình 1.2

11
Hình 2.1

37
Hình 2.2

38
Hình 2.3

40
Hình 2.4

41

1


t v



mà còn


               
mình.
 


g 





Nam nói chung và du
- i 
              


vùng, 


2


                

 
 u



 

            

 -  - 

 


2. Tính cp thit c tài
 a Nam,
 




             



3


“Đề
xuất chiến lược phát triển các sản phẩm dịch vụ du lịch Tiền Giang đến năm
2020” 
3. Mc tiêu nghiên cu c tài





  


- 
- 
.
- 

u





4
-             
                

- 
 




l-  - 

- 




môi n Giang.
 



 


5
5. Phm vi nghiên cu
+               
Giang, có xem xét 




6. B cc ca lu
3 


3



6


1.1 Tng quan v du lch
1.1.1 Du lch và du khách
 du lch
Du lịch:
Theo Tổ chức du lịch thế giới – WTO 



Theo Luật du lịch 


 
          
Khoa Du lịch và Khách sạn (Trường ĐHKTQD Hà Nội) 




h 
à cho

7
1.1.1.2 Du khách
 (ban hành

 
    
  
                



1.1.2 Các loi hình du lch

Du lịch quốc tế


Du lịch nội địa
khách cùn

Du lịch chữa bệnh

Du lịch nghỉ ngơi giải trí 



Du lịch thể thao:
 

8


Du lịch văn hóa:  


Du lịch công vụ



Du lịch tôn giáo 


Du lịch thăm hỏi, du lịch quê hương


Du lịch quá cảnh



Du lịch thanh thiếu niên
Du lịch dành cho những người cao tuổi
Du lịch phụ nữ, du lịch gia đình.

Du lịch theo đoàn:  
                

9


Du lịch cá nhân: 


Du lịch bằng xe đạp
Du lịch bằng xe máy
Du lịch bằng xe ô tô
Du lịch bằng tàu hỏa
Du lịch bằng tàu thủy
Du lịch bằng máy bay

Du lịch ở khách sạn (Hotel)
Du lịch ở khách sạn ven đường (Motel) –   


Du lịch ở lều trại (Camping)
Du lịch ở làng du lịch (Tourism village)

Du lịch dài ngày
Du lịch ngắn ngày  weekend holiday)

Du lịch nghỉ núi
Du lịch nghỉ biển, sông, hồ
10
Du lịch thành phố
Du lịch đồng quê
Ghi chú: 



1.2 Tng quan v chic sn phm
1.2.1. Khái nim v sn phm.






        




